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byBusiness Initiative a.s.b.l.
Luxembourg
1,2,3,GO« An Interregional
Stimulation Programme for Entrepreneurship »
Certified by the European
Commission as an example of
Best Practice, Berlin – June 2007
Certified by the European
Commission as an example of
Best Practice, Berlin – June 2007
What is the purpose of 1,2,3,GO ?
• Programme for entrepreneurship stimulation
• Business plan contest
• A network of 295 coaches
• Start bonus
• Dedicated exclusively to innovative projects
• Interregional: covering 4 european countries
• Multicultural
• Multilingual with 3 different languages
Grand-Duchy ofLuxemburg
Rhineland-Palatinate(Germany)
Saarland(Germany)
Lorraine(France)
Wallonia(Belgium)
The Greater Region
65.401 km211,2 Millions Inhabitants53 000 new businesses per year 257 000 Millions GDP in 2003
Origin and set up of 1,2,3,GO
• Inspired by a German contest in Munich where a methodology by Mc Kinsey was used
• Extended to the Greater Region :
• Centrally managed from Luxembourg
• Relayed in each region by 7 local offices
• Initiated by major Luxembourg employer’sorganisations (FEDIL, Chamber of Commerce and Luxinnovation)
• Formalised in 2000 by a non profit organisation « Business Initiative », located in and supported by the Chamber of Commerce of Luxembourg
• Financed by public and private funds (more than 50%)
Interregional: special value of 1,2,3,GO
• Synergy effects between the 4 different regions
• Interregional events
• Each time in a different area of the GR (speed-coaching, business plan booster, award ceremony)
• Events are simultaneously translated into French and German
• Multilingual and multicultural
• Exchange of best practices in the entrepreneurial field
• Transborder business opportunities
To be taken into account
Steps to follow:
1. Implement and take care of the networking
2. Create a strong management team
3. Show a constant presence with events
4. Elaborate an attractive web site
5. Develop an efficient marketing campaign
6. Insure a very professional communication between entrepreneurs and coaches
Key success factors:
• Permit the know-how transfer between the central organisation and regional representations
• Insure the implication of every relay
• Dynamise the network with coaches, sponsors and professionals
• Initiate a win/win situation between all stakeholders
167 new businesses with 868 new jobs
We regularly monitor the number of businesses created and the number of jobs created
6536 40
26
434
133
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Wallonia Lorraine Luxemburg Saarland and Treves
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Created businesses since 2000 Created jobs since 2000