By: Brantley Hathcock, Kristin Kennedy, Mary Rust & Matt Warner

Let Them Eat Cake?

The context of the quote, as attributed to Marie Antoinette, was during a famine

caused by a bread shortage. Upon being alerted that her people were starving due to having little bread to eat, she is said to

have replied, "Then let them eat cake."

Our InspirationMarie Antoinette’s style was

lavish, bold and utterly feminine.

Our goal is to care and provide chic European clothes for our customers. Instead of having

to sift through so many websites to order your favorite European specialty, we’ll have it ready for you. We carry over 30 different

European labels and brands. We want to bring the U.K. to the U.S. by finding the

hottest trends in Europe and bringing them to our store straight off the streets.

Customer Profile• Age: 18 – 30

• Gender: Female

• Income: Middle – High Class

• Occupation: College Students – Young Professionals

• Geographical Location: United States Urban Areas

• Ethnicity: Any American Woman Interested In European Fashion

Our Customer• Name: Elina A.• Age: 18 Years Old• Location: Brooklyn, New York• Occupation: FIT Fashion

Student by day & Vintage Clothing Store sales associate by night

• Why she shops L.T.E.C: She is from Sweden and has a European Style. She looks for new and innovative ways to wear her clothes and is glad to have somewhere in the U.S. to acquire the brands she enjoys wearing.

• Fashion Icons: Audrey Hepburn & Sienna Miller

• Name: Sophia K.• Age: 22 Years Old• Location: Charleston, South

Carolina• Occupation: Model &

Photographer• Why she shops L.T.E.C: I can

always find new garments that I can wear with so many other things and in different ways. It’s not too expensive and I like the atmosphere of the store!

• Fashion Icons: Lykke Li & Cory Kennedy

Our Customer

Marketing Plan• Ads to be featured

in trendy fashion magazines like: Nylon, Radar, Blu, Paper, Flaunt, ect.

• Posters will be posted in downtown areas of major U.S. cities

• First store to open in Atlanta, Georgia Fall 2009

Marketing Plan

• On our grand opening, we will have cupcakes available to every customer,

paying or not.

• Every month we get a new shipment, we will have fresh cupcakes delivered

to every store location that will be available to every paying customer to help promote our boutique and draw

customers in.

Marketing Plan

• We will also have mannequins around our store dressed from head to toe in our clothing with Marie Antoinette wigs on & time period make up.

• Our ads will have models like this as well.

Promotion

Our trademark will be a pink cake and will appear on ads, store

bags, etc.

Store Interior

Retailing Plan

• Size Range:– Shirts / Jackets / Dresses: XXS – L

– Jeans / Pants: 24 – 32

• Price Range: – $15 - $300 + (Including Accessories)

Casual Wear Fall 2009

Night Wear Fall 2009

Accessories Fall 2009

Shoes / Bags Fall 2009

Let Them Eat