By: Abdulaziz Al-Kuwari and Omar Al-Mulla

Logo

1938-1950s

1969-1979

Late 1980-1992

Late 1980-19921993-present

Products

Samsung Galaxy S

• Mobile Phones.•Laptops and Desktops• Television•Computer Tablets•Refrigerators•Air conditioners•Toasters•DVD Players•Washing Machine•Ships•USBs•GPSs•Chemicals•Wireless Routers and modems•Printers•Projectors•Headphones and Earphones•Cameras and Camcorders•And so much more!!

LaptopsDVD player

Refrigerator

History

The building of Samsung Sanghoe in Daegu in the 1930s

Samsung electronicsheadquarters

Samsung is a large multinational corporation , found in 1938, which is comprised of various international businesses such as Samsung Electronics, Samsung Heavy Industries, Samsung Life Insurance and Samsung Engineering. It’s headquarter is in Seoul, South Korea. Samsung had changed its logo throughout history to make it easier recognizable.

Samsung group Headquarters

http://www.youtube.com/watch?v=igcLblC6jp8

Samsung basically relied on television commercials to advertise their products. They usually advertise on the newest ways possible like on Facebook , cinemas and some product placement meaning they show their brand within movies, shows and music videos. Throughout history, Samsung had advertisement in all media types like radio, TV, social networking sites and magazines.

Role of Technology during Global Expansion

Samsung started making semiconductors then they diversified into industry and electronics in the 1970s, then entered the global marketplace in the 1980s. Through the early 1990’s Samsung was competing in a tech changing world and remained dedicated to providing world-class products. In 2000s. they became one of the pioneers of the digital age, constantly inventing new ideas and methods for electronic appliances. That’s how they became successful, aside from the advertisements.

How Did It Become Successful?