BW MK fnl - Hospitality Net · Top 50 North Ameri can Beverage Companies Liquid Stats: US Beer Channel Selling: Non-Traditional Report from The Beverage Forum 2006 Lead Ad-Vantage

www.BeverageWorld.com

2006M E D I A K I T2006

www.beverageworld.com

OVERVIEW & MISSION STATEMENT . . . .3

THE MARKET SECTION . . . . . . . . . . . .4–7

EDITORIAL . . . . . . . . . . . . . . . . . . . .8–11

EDITORIAL CALENDAR . . . . . . . . . .10–11

CIRCULATION . . . . . . . . . . . . . . . . .12–13

MARKETING RESOURCES . . . . . . . .14–17

EVENTS . . . . . . . . . . . . . . . . . . . . .18–19

RATES & PRODUCTION . . . . . . . . .20–21

CONTACTS . . . . . . . . . . . . . . . . . . . . . .22

2006M E D I A K I T

TABLE ooff CONTENTS


33 Beverage World 2006 MEDIA KIT

OVERVIEW

When it comes to connecting with potential buyers in the new

millennium, you can’t rely on a single medium to reach them all.

You need a cohesive industry brand that seamlessly combines print,

web, face-to-face events and custom proprietary research.

Beverage World provides targeted reach to beverage marketers,

producers and distributors throughout the world and across all

media—giving beverage suppliers total global market coverage

and reach to decision-makers, influencers and buyers.

Through a custom marketing plan you’ll consistently reach your

customers with cost-effective solutions while building brand

preference, product awareness—and ultimately, increasing your

return on investment and your marketing success.

To serve global beverage marketers, producers and

distributors with news, insight, innovation and analysis

through print, online and face-to-face venues.

Mission Statement

442006 MEDIA KIT

MARKET SECTION

Beverages…A World of PossibilitiesIn every corner of the globe beverages are big business…

and getting bigger. The global beverage segment is one of

the largest consumer goods categories in the world and it is

growing at a strong and steady pace.

COMMERCIAL BEVERAGE VOLUME: On the Rise1

In billions of gallons (billion of hl)

200

250

300

350

50

60

1997 1999 2001 2003 (e) 2007 (p)

1997 1999 2001 2003 (e) 2007 (p)

US Commercial Beverage Volume1

1997 51.6 billion gallons (1.9 billion hl)



2003(e) 53.8 billion gallons (2.0 billion hl)

2007(p) 56.2 billion gallons (2.1 billion hl)

Global Commercial Beverage Volume (non US)1997 207.0 billion gallons (7.8 billion hl)



2003(e) 244.8 billion gallons (9.3 billion hl)

2007(p) 281.5 billion gallons (10.7 billion hl)

Global Total2007(p) 337.7 billion gallons (12.8 billion hl)

(e) estimated (p) projectedGlobal Total

Tea

Carbonated Soft Drinks

Milk

Bottled Water

Beer

Coffee

Fruit Beverages

Wine

Distilled Spirits


THE GLOBAL MARKETPLACE, 2007: Turn Up the Volume1

12.79 billion hectoliters projected

Beer1

Total Production: 1.43 billion hectoliters

North America 21.8%

Europe 35.0%

Asia/Middle East 26.5%

South America 11.0%

Africa 4.2%

Oceania 1.5%

Carbonated Soft Drinks1

Total Production: 1.85 billion hectoliters

North America 42.1%

Europe 23.2%

Asia/Middle East 16.7%

South America 13.1%

Africa 3.4%

Oceania 1.5%North America

Europe

Asia/Middle East

South America

Africa

Oceania

0.0 0.5 1.0 1.5 2.0 2.5 3.0

TeaCarbonated Soft Drinks

MilkBottled Water

BeerCoffee

Fruit BeveragesWine

Distilled Spirits

2.66%

2.04%

1.99%

1.98%

1.59%

1.50%

0.52%

0.26%

0.25%

66

Gearing up for GrowthThe global commercial beverage market will top 337 billion gallons

(12.8 billion hl) by 2007. To keep pace with market demands, the world’s

beverage plants will need an additional 39.1 billion gallons (1.5 billion hl)

of capacity and increasingly sophisticated tools and technology.

A DECADE OF GROWTH1

In millions of hectoliters

Tea +21.0%

1997 2,198

2007(p) 2,660

Carbonated Soft Drinks +25.0%

1997 1,631

2007(p) 2,040

Beer +24.4%

1997 1,278

2007(p) 1,590

Wine/Spirits +14.1%

1997 446

2007(p) 509

Bottled Water +146.8%

1997 806

2007(p) 1,990

Coffee +19.6%

1997 1,250

2007(p) 1,495

(p) projected

2006 MEDIA KIT


BEVERAGE FACILITY PURCHASE PLANS2

Top 10 Planned Equipment Acquisitions for 200570 percent of beverage

plant executives say

business-to-business

publications are their

primary source for

researching equipment

purchases2

Labelers 40%

Filling Equipment 39%

Tabletop Conveyors 39%

Lift Trucks 36%

Palletizer/Depalletizers 35%

Online QC Monitors 32%

Multipackers 29%

Accumulators 25%

Air Conveyors 25%

Cappers 22%0 5 10 15 20 25 30 35 40

DDiissttrriibbuuttiioonn FFaaccttss:3

Distribution costs represent21 percent of revenue foran average beverage distrib-utor. The US beverage fleetaccounts for approximately180,000 vehicles, each averaging 245 miles per day—that’s 16 billion milestraveled each year!

PPrroodduuccttiioonn FFaaccttss:2

More than three quarters of beverage plants plannedmajor acquisitions or expansions for 2005. While79 percent of beveragefacilities reported plans formajor equipment acquisitions,51 percent planned line renovations and 45 percentplanned major warehouseexpansions of improvements.

PPaacckkaaggiinngg FFaaccttss:4

More than 656 billion beverage packages weresold across the globe in2002. Metal cans maintainthe market lead with about35 percent of the market,but plastic is the fastest-growing packaging categorywith a market shareapproaching 30 percent ofall beverage packages.

MARKET FACTS

About our data: 1Beverage Marketing Corporation; 2Beverage World Global Purchase Plans Survey, August 2004; 3Beverage World Truck Trends Survey, March 2005; 4Beverage World estimates based on Beverage Marketing Corporation data.

SPECIAL REPORTSThroughout the year, Beverage Worlddelivers special in-depth features on areas of particular interest to beverage professionalsaround the world. Information is compiledfrom interviews and surveys and packagedto help our readers to define their market-place.

■ Word from Wall Street soft drink and beer reports

■ Truck Trends Survey of fleet requisitionsand management

■ Top 10 soft drink, beer and bottled water reports

■ Top 50 North American BeverageCompanies

■ Top 25 Bottlers and Wholesalers

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■ Global Product Introductions and Trends■ Top 10 Global brewers and bottlers

reports■ Beverage World Global 100■ Growth Trends by region and beverage

category

BBeevvSSoolluuttiioonnssNews, new products and best practices forevery area of beverage operations:

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■ Beverage R&D■ Fleet & Distribution■ Packaging■ Production■ Sales & Marketing

EEstablished in 1882, Beverage World

has led industry evolution for 124 years.

Today it’s the only publication that

provides industry executives and managers

with the market intelligence they need

to source ideas and innovations from

around the world.

Each month, over 34,000 qualified readers

turn to the pages of Beverage World to

learn what’s happening in the market so

that they may better serve their business.

With a dedicated on-site editorial staff with

over 20 years experience, it’s no wonder

that Beverage World is the first and best

read publication in the beverage market.

NEWS

INSIGHTS

INFORMATION

■ Exclusive profiles of market leaders

■ Emerging drink trends

■ New products and services

■ Plant profiles

■ Innovations in R&D

■ New technologies

■ Mergers and acquisitions

■ Retail trends

88Beverage World 2006 MEDIA KIT

EDITORIAL



2006 Focus IssuesEach of Beverage World’s Focus Issues runs as a “mini magazine” within the magazine. As a sponsor, you receive an ad unit plus matching advertorial* and merchandising extras. All of these issues have Global Distribution and are overrun for show distribution and for yourcompany marketing usage.

*State of Industry Report and World Class Beverage Operations not included

MMaarrcchh:: FFlleeeett SSppeecc’’iinngg GGuuiiddee ■ An in-depth look into the vehicles and programs that beverage distributors need to build an optimally performing distribution fleet.

AApprriill:: IInndduussttrryy RReeppoorrtt—Expanded Report■ Incorporating Top CSD, Top Beer, Top Water, Top New Age Reports.

MMaayy:: BBeevveerraaggee WWoorrlldd OOwwnneerr’’ss MMaannuuaall NNEEWW■ Directed at privately-held small- to mid-sized beverage producers and distributors, this Focus will provide a guide to business valuation/succession planning; enterprise management; customer relationshipmanagement; what to know about outsourcing businessfunctions; sourcing capital for growth (financing).

JJuunnee:: BBeevveerraaggee RR&&DD HHaannddbbooookkEEXXPPAANNDDEEDD RREEPPOORRTT■ A retooled version of Developer’s Handbook. Each of six sections will be comprised of a feature on trends/major developments in the category and a comprehensive Buyer’s Guide listing. Six sections:

1. Flavors2. Sweeteners3. Ingredients (vitamins, herbs, weight loss,

proteins, etc.)4. Other ingredients (masking agents, stabilizers,

emulsifiers, etc.)5. Package Design6. Package Decoration (closures, labels)

■ Bonus Distribution: IFT Show, Orlando

SSeepptt:: BBeevveerraaggee SSuuppppllyy CChhaaiinn RReeppoorrtt NNEEWW■ An expanded Distribution Technology Report that provides a holistic view of the beverage supply chain—from producer to consumer—and the tools, technologiesand strategies being used to improve efficiency and cutcosts from the system.■ Bonus Distribution: BevOps/Beverage Fleet Summit

OOcctt:: WWoorrlldd CCllaassss BBeevveerraaggee OOppeerraattiioonnssNNEEWW FFOORRMMAATT■ Combination of sponsor-provided application profiles (two pages each) and profiles of Award Winners (one page each):

• Plant of the Year• Fleet of the Year• Fleet Manager of the Year • BevOps Lifetime Achievement

Sponsorships for each of the above awards includesFocus and recognition at BevOps/Beverage Fleet SummitAwards ceremony.■ Bonus Distribution: BevOps/Beverage Fleet Summit

NNoovv:: AAttllaass ooff UU..SS.. BBeevveerraaggee MMaannuuffaaccttuurriinnggNNEEWW■ A review of U.S.-based beverage manufacturing facilities by region consisting of comprehensive listings of Contract Packers and other manufacturing facilitieswith detail such as capacity and capabilities. Listingsarranged in seven regions: New England, Mid-Atlantic,Southeast, Central, South, Northwest and West.

1100

Editorial CalendarJanuary February

GLOBAL EDITION

MarchGLOBAL EDITION

April MayGLOBAL EDITION

JuneGLOBAL EDITION

July August

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Liquid Stats:New Age

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Market Metrics

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Global ProductInnovations

TTrruucckk TTrreennddssOur 22nd AnnualSurvey ofBeverage FleetPractices andPurchase Plans

Liquid Stats:Bottled Water

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SSttaattee ooff tthheeIInndduussttrryy RReeppoorrttincluding Top 10Soft Drink and Bottled WaterReports

IInn tthhee SShhooppA Survey ofBeverage FleetMaintenancePractices

Market Metrics

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The BeverageForum Companiesof the Year

Market Metrics

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Top 50 North AmericanBeverageCompanies

Liquid Stats:US Beer

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Beer Wholesalerof the Year

Top 25 U.S.Beer Wholesalers

Market Metrics

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2006

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Packaging Trends

BBeevveerraaggeeMMaarrkkeett IInnddeexxConsumption,Volume and Sales Trends

Liquid Stats:Soft Drinks

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Close Date

Materials Due

Special Reports

Exclusive Data:

Global MarketReports &Beverage Channel Reports

BevSolutions:

� Beverage R&D

� Distribution

� Packaging

� Production

� Sales & Marketing

Show Coverage

BonusDistribution

Marketing

A World of Opportunity

Beverage World 2006 MEDIA KIT

1111

SeptemberGLOBAL EDITION

OctoberGLOBAL EDITION

November December

AAuugguusstt 1100

AAuugguusstt 1177

Bottler of the Year

Top 25 U.S.Bottlers andGlobal TopBottlers

CCoonnttrraaccttPPaacckkaaggiinngg A DefinitiveListing of NorthAmerican ContractPackers and TheirCapabilities

Liquid Stats:Dairy & Soy

MMaarrkkeett RReeppoorrtt::Eastern Europe

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BBeevveerraaggee WWoorrlldd 110000::The Definitive Ranking of Global BeverageCompanies

Market Metrics

MMaarrkkeett RReeppoorrtt::Middle East & Africa

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EEmmbbaallllaaggee(Paris, FranceNovember 20–24)

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The Best inBeveragePackaging

Liquid Stats:Wine & Spirits

CChhaannnneell SSeelllliinngg::Supermarkets

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Special Issue

BEVERAGE WORLD’’ssHit List!

FFeeaattuurriinngg tthhee bbeesstt iinn……• New Products• Ingredients• Advertising• Production• Packaging• Distribution• R&D• Training• Merchandising• Logistics• Enterprise • Management• Promotions• Branding• Processing• Retailing

BEVERAGE WORLD’s

Editorial Staff and

Contributorsconsider it all

and Round Up

the Best NewIdeas from

2006.

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To continually target and reach the strongest worldwide audience of top executives

and decision-makers in the largest volume brewery, beverage producer, distributor

and wholesaler locations—using database marketing programs and a rigorous

annual qualification process verified by a BPA audit.

Circulation Mission

■ Soft Drink Production . . . . . . . . . . . . . . . . . . . . . . .5,674

■ Beer Production . . . . . . . . . . . . . . . . . . . . . . . . . . .1,597

■ Bottled Water Production . . . . . . . . . . . . . . . . . . . .1,350

■ Wineries/Distilleries Production . . . . . . . . . . . . . . . .1,908

■ Juice & Juice-type Drinks Production . . . . . . . . . . .1,042

■ Dairy Production . . . . . . . . . . . . . . . . . . . . . . . . . . . .767

■ Ready to Drink Coffee/Tea Production . . . . . . . . . . . .405

■ Other Production . . . . . . . . . . . . . . . . . . . . . . . . . . .814

■ Distribution/Beer, Soft Drinks, Wines,

Liquors & Other Beverages . . . . . . . . . . . . . . . . . .12,367

■ Franchise Companies . . . . . . . . . . . . . . . . . . . . . . .3,538

■ Full-line Supermarket/c-store Distribution . . . . . . . . .531

■ Foodservice Distributor/Broker . . . . . . . . . . . . . . . .1,295

■ Others Allied to the Field + Paid Subscriptions . . . .2,712

TOTAL NORTH AMERICA CIRCULATION 34,0001

Source:1. Beverage World’s BPA Worldwide June 2005 Circulation Statement2. Publisher’s Own Data

CIRCULATION


North America Edition Circulation by Title1

Corporate Management 15,636

Sales/Marketing 7,109

Division/Branch Management 4,315

Production/Quality Control 3,564

Warehouse/Fleet/Distribution 2,251

Other Titles 1,125

Global Edition Reach: 48,0002

North America 70.7%

Europe 21.3%

Asia Pacific 3.5%

Latin America/Caribbean 3.4%

Middle East & Africa 1.1%

North America Circulation: 34,0001

International Circulation: 14,0002

Beverage World + Beverage Marketing Corporation = Quality Circulation2

Beverage World has an exclusive relationship with Beverage Marketing Corporation, the leading provider of global beverage market information and analysis. This allows us to match our market coverage with their top of the line data so that you reach the most current and active global audience.

U.S. Subscriber Vehicle Fleet Size2

Over 20 42.2%

10–19 19.6%

5–9 16.5%

1–4 21.7%

By Sales Volume2

$5M 37.9%

$5M–$10M 11.1%

$10M–$25M 15.2%

$25M–$50M 8.4%

$50M+ 24.4%

Unknown 3.0%

CIRCULATION ANALYSIS: By Business/Industry

20.9%

10.5%

6.6%

3.5%

Over20

5–9

3.4%1.1%

3.3%

12.7%

46%

70.7% 21.37%

1–4

10–19

$5M

$50M+$25–50M

Unknown

$10–25M

$5–10M

Source:1. Beverage World’s BPA Worldwide June 2005 Circulation Statement2. Publisher’s Own Data

1144

MARKETING RESOURCES

Integrating for you: Print, Online and Face-to-FaceBy utilizing an integrated marketing plan, you will consistently reach

your customers across multiple media platforms. These cost-effective

solutions build brand preference and product awareness so that you

can target and tailor your marketing investment to your satisfaction.

The Qualified Advantage Lead Generation Program

Beverage World’s lead generation program goes beyond the typical and outdated business reply card. The program allows you to reach thosereaders who have actually said they plan to buy the products and servicesyour company provides.

How? Beverage World surveys our readers on a quarterlybasis to inquire about what products and services they plan to purchase in the near future. We are then able to pass onthese quality leads to help you build your data-base of prospects and assist your sales team inselling to qualified buyers.

Custom Publishing

Go Beyond the regular ad page and make an impact with our readers andyour customers. Our team will work with you throughout every stage ofthe process, from writing to the distribution and everything in-between.

Beverage World provides the resources to deliver turnkey communicationsresulting in exceptional platforms to educate beverage decision-makers.

Options include: Newsletters, Inserts, Postcards, Guidebooks, Direct Mailers and Educational Materials.Leveraging

your brand as the “only choice”in the industry

2006 MEDIA KIT

Beverage World 2006 MEDIA KIT

Market Intelligence/Custom Proprietary Research

Custom proprietary research allows you to stay on top of industry

trends and gain knowledge of how your customers perceive your

products and brands. Utilizing our extensive editorial and database

resources, we can create, execute and analyze responses giving you

proprietary marketing information to help you better develop your

sales strategies.

Custom Proprietary Research Studies include:

■ Advertising tracking and effectiveness

■ Brand/product awareness, usage and perception

■ Customer satisfaction

■ Purchasing behavior/decision factors

Custom Proprietary Research can be conducted

in a variety of ways:

■ Telephone Surveys

■ Email/Internet Surveys

■ Fax Surveys

■ Focus Groups

■ Roundtables

1155

1166Beverage World 2006 MEDIA KIT 1166Beverage World 2006 MEDIA KIT

BeverageWorld.com is the leading online source of business information forbeverage producers, distributors and marketers. We offer numerous programs tomeet your objectives—whether your goal is to increase awareness of your brand,generate leads, acquire new clients or retain loyal customers, BeverageWorld.comcan provide the solution.

■ Average daily page views1 12,581

■ Average daily unique visitors1 2,084

■ Most visited site section1 Homepage

■ Email newsletter1 BW eNewsletter—8,750

www.BeverageWorld.com

1. Source: Internal website traffic analysis software—powered by WebLog Expert,7/10/2005–11/26/2005

Site Sponsorship Banners

Banner campaigns provide a simple and cost-effective

way to increase brand awareness and visibility while

driving traffic to your website. Each run-of-site banner

position can rotate up to five advertisers. Ad rotation is

random but equal, so each sponsor receives the same

percentage of views. Rich media ads are also available.

Beverage World Daily eNews—Email Newsletter Sponsorship (html)

Deliver your message to over 8,750 email subscribers

each business day. Beverage executives rely on our

newsletter for an instant connection to industry news,

data and suppliers. Use email advertising for a “Call to

Action” campaign to announce a new product or

service, promote a special event, or generate leads by

offering a sweepstakes, whitepaper or other incentive.

ONLINE


Industry Report Sponsorships

Beverage World magazine publishes several must-read

industry reports each year. These essential reports are

then posted online for download by our readers yearlong.

Sponsorship includes your company logo on the

download page. This provides a strong content

affinity that creates a premium branding opportunity.

Online Classifieds

Whether you want to recruit top-notch job candidates or advertise your products

and services, an online classified ad is an effective, cost-efficient way to target

beverage industry professionals. Discounted print + online combo rates are also

available.

Custom Online Opportunities

Profit Guides—allows sponsors to dominate a specific product category

or business topic with a custom-built micosite.

Custom Email Newsletters—influence decision-makers with a custom email

newsletter sent to our opt-in subscribers. Our industry experts will develop editorial

content wrapped around your exclusive sponsorship message.

Webinars—sponsor a roundtable discussion with leading industry experts

moderated by our editors or create your own content to be webcast to our

targeted audience. (See rate card for pricing information)


Sponsorship opportunities are available for all Beverage World events.

Contact your sales director for more information.

The Beverage Forum 2006New York, NY

May 24–25, 2006

Co-presented by Beverage World and Beverage Marketing Corporation, the 13th Annual Beverage Forum is the only global all-beverage executiveconference. Hundreds of beverage professionals convene each year inNew York City to network with peers and learn about best practices in categories like water, functional beverages, beer and soft drinks.

Why your company should be a part of The Beverage Forum:

■ Reach buying power—350 beverage executives attended Beverage Forum 2005

■ 8+ networking events to strengthen existing relationships and create new ones

■ Ability to showcase your company and product(s) at individual tabletop display

■ 1 on 1 interaction with senior beverage executives from notable beverage companies

■ Beverage Forum opening night cocktail reception—a relaxed atmosphere to mix and mingle with attendees

EVENTS

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BevOps 2006Beverage Fleet Summit 2006November 2006

Held concurrently for the first time in 2005, BevOps and the Beverage Fleet Summit bring together beverage operations and fleet personnel for 21/2 days of educational sessions, the market’s latest innovations, networking and the Beverage WorldAwards Ceremony, honoring the best in the beverage business.

BevOps is the only international conference focused on best practices in beverage operations and packaging management and brings together beverage plant, warehouse and production management, suppliers andindustry experts. In addition to plant efficiency improvement ideas and RFID strategies, BevOps also has an insider’s tour of a major beverageoperation.

Beverage Fleet Summit is a unique event to the fleet industry, covering all aspects of the vehicles that affect a company’s bottom line, from specifying and recruitment/training to fleet safety and maintenance. The highlight of this event is the one-of-a-kind Ride & Drive where attendees actually get to experience driving sponsored trucks on set up courses.

Why your company should be a part of BevOps or Beverage Fleet Summit 2006:

■ An intimate environment to connect with beverage decision makers—Over 165 beverage operations and distribution management attended the 2005 dual event

■ Display your product or service on individual tabletopthroughout entire conference, include an incentive in attendee bag,inclusion of your company profile in conference program

■ Interact 1 on 1 with beverage production & operations managers

■ 8+ networking events to strengthen existing relationships and create new ones

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RATES

Domestic EditionColor Rates 1x 3x 6x 12x 18x 24xPage $9,414 $8,765 $8,281 $7,972 $7,632 $7,303

Page Spread 14,750 13,637 12,793 12,257 11,670 11,083

2/3 Page 7,519 7,148 6,767 6,365 6,036 5,747

1/2 Page Island 7,086 6,767 6,407 5,923 5,634 5,366

1/2 Page 6,664 6,335 6,036 5,655 5,387 5,171

1/2 Page Spread 9,960 9,394 8,848 8,199 7,807 7,344

1/3 Page 5,047 4,851 4,625 4,285 4,079 3,904

1/4 Page 4,192 4,027 3,842 3,605 3,430 3,306

All rates are gross.

Global EditionColor Rates 1x 3x 6x 12x 18xPage $11,033 $10,208 $9,581 $9,185 $8,327

Page Spread 16,830 15,502 14,472 13,802 12,412

2/3 Page 8,075 7,622 7,169 6,695 5,953

1/2 Page Island 7,550 7,159 6,736 6,149 5,500

1/2 Page 7,035 6,644 6,293 6,036 5,243

1/2 Page Spread 11,073 10,372 9,641 8,951 7,921

1/3 Page 5,747 5,531 5,243 4,841 4,378

1/3 Page 4,728 4,542 4,305 4,007 3,657

All rates are gross. For international circulation split rates, contact your sales representative or publisher.

Online RatesBBAANNNNEERR AADDVVEERRTTIISSIINNGGAAdd UUnniitt RRaattee DDiimmeennssiioonnss GGIIFF//JJPPEEGG FFllaasshh AAnniimmaattiioonn

Leaderboard $1,495 728 x 90 pixels 20K 30K 15 seconds

Skyscraper $1,295 120 x 600 pixels 20K 30K 15 seconds

Vertical Banner $1,175 120 x 240 pixels 20K 30K 15 seconds

Anchor Banner $750 468 x 60 pixels 20K 30K 15 seconds

Gross monthly rates. An additional premium is charged for Rich Media ads.Frequency discounts 3 months: 5% 6 months: 10%

9 months: 15% 12 months: 20%

EE--NNEEWWSSLLEETTTTEERR SSPPOONNSSOORRSSHHIIPPSSAAdd UUnniitt RRaattee DDiimmeennssiioonnss GGIIFF//JJPPEEGG FFllaasshh AAnniimmaattiioonn

Top Banner $2,500 468 x 60 pixels 20K N/A 15 seconds

Vertical Banner $2,000 120 x 240 pixels 20K N/A 15 seconds

Anchor Banner $1,500 468 x 60 pixels 20K N/A 15 seconds

Gross monthly rates. An additional premium is charged for Rich Media ads.Frequency discounts 3 months: 5% 6 months: 10%

9 months: 15% 12 months: 20%

2200

Size RequirementsIIssssuuee TTrriimm SSiizzee:: 88 � wwiiddee xx 1100 33//44� ddeeeepp

Ad Size Width DepthSSttaannddaarrdd SSiizzeess2/3 Page Vertical 4 1/2� 10�

1/2 Page Island 4 1/2� 7 1/2�

1/2 Page Horiz. 7� 4 7/8�

1/2 Page Horiz. Live 7� 4 7/8�

1/2 Page Horiz. Bleed 8 1/4� 5 3/8�

1/2 Page Vertical 3 3/8� 10�

1/2 Page Vertical Bleed 4� 11�

1/2 Page Spread (h) Bleed 16 1/2� 5 3/8�

1/2 Page Spread (h) Live 15� 5�

1/3 Page Square 4 1/2� 4 7/8�

1/3 Page Vertical Live 2 3/16� 10�

1/3 Page Vertical Bleed 3 1/16� 11�

1/4 Page Square 3 3/8� 4 7/8�

Full Page Trim 8� 10 3/4�

Full Page Live Area 7� 10�

Bleed Page* 8 1/4� 11�

Spread Trim 16� 10 3/4�

Spread Live Area 15� 10�

Spread (Bleed)* 16 1/2� 11�

**KKeeeepp lliivvee mmaatttteerr 33//88 � ff rroomm ttrriimm..

COLOR RATESAA.. Standard colors (AAAA): Red, green, blue, yellow, orange—1/2 page or larger, space rate

plus $950; less than 1/2 page $775BB.. Matched color: 1/2 page or larger, space rate plus $1,815; less than 1/2 page $1,595CC.. Color/Metallic ink: $1,995 plus four-color, if applicable

BLEEDS, PREFERRED POSITIONS, SHORT RATES, REBATESAA.. Bleed or oversized ads: subject to 10% surcharge on space rate. Exceptions: (1) covers, (2) spread

which may bleed into gutter without surcharge.BB.. Preferred positions: Page 5, 7, 9, 11 and Centerspread +10%; Covers 2, 3, 4 +20%CC.. Short rates will be billed upon cancellation of contract or failure to fulfill minimum requirements.DD.. Rebates earned by using, within a 12-month period, additional space to justify lower rates will be

paid in cash or credit at the option of advertiser.

AD AGENCY COMMISSIONAA.. 15% on gross billing after discount to recognized agencies on space, color, bleed, and

position only.BB Account must be paid within 30 days of invoice date to earn commission.CC.. No cash discounts allowed.

Rates & Production2006

Full Page 2/3 Page Spread

1/3 Page Vertical1/3 Page Square

1/2 Page Vertical1/2 Page Square

1/4 Page Square 1/2 Page Island

SSttaannddaarrdd SSiizzeess IIssssuuee TTrriimm SSiizzee:: 88 � wwiiddee xx 1100 33//44� ddeeeepp

Expand your industry reach

and maximize yourprint advertising

ROI!

2211

2006 Classified Rate CardThese are our standard Classified ad sizes; however, additional sizes are available.

Size Inches 1X 6X 12X

1 Column x 2” 2 1/4”w x 2” $300 $290 $240

1 Column x 3.5” 2 1/4”w x 3 1/2” $525 $500 $450

“Business Card” 4 1/2”w x 2”L $600 $540 $500

2 Columns x 5” 4 1/2”w x 5” $1,000 $875 $800

Horizontal Strip 7”w x 2 1/4” $1,200 $1,000 $875

Vertical Strip 2 1/4”w x 9 1/4” $1,300 $1,100 $950

CCoolloorr iinncclluuddeedd.. RRaatteess aarree nneett..

FFoorr iinntteeggrraatteedd ssoolluuttiioonnss ttoo yyoouurr bbuussiinneessss ccoommmmuunniiccaattiioonnss nneeeeddss…… SSaannddrraa SSeeggrreesstt •• 331122--445566--22882222,, eexxtt 334444 •• sssseeggrreesstt@@iiddeeaallmmeeddiiaallllcc..ccoomm

CLASSIFIED ADVERTISINGFor more information, contact Sandra Segrest, 312-456-2822, x 344.

INSERTSAA.. Mechanical bind-in charge, $730 per issue. Tip-in charge, $1,450 per issue (tipped inserts may

require a full-page reply postcard for stability.BB.. Outserts, polybags and magnastrips—quoted by requestCC.. Multi-page Inserts (supplied) Global Edition (Domestic and International)

2-page — $8,675 4-page — $14,2756-page — $19,825 8-page — $22,525

Domestic Circulation Only2-page — $5,150 4-page — $9,1406-page — $11,300 8-page — $15,400

IInntteerrnnaattiioonnaall CCiirrccuullaattiioonn OOnnllyy(Call Your Account Representative for Rates)

DATES & SHIPPINGMonthly publication: Mails third week of each month. Cancellation: Must be in writing and submitted before closing date. Deadlines: See Calendar Section for specific deadlines.Digital files, film, insertion orders and contracts ship to: Production Manager, Beverage World,90 Broad St., New York, NY 10004. Phone 646-708-7316, Fax 646-708-7399.

BEVERAGE WORLD SPECIFICATIONSAA.. TTrriimm ppaaggee:: 8� wide, 10 3/4� deepBB.. LLiivvee mmaatttteerr:: 7� wide, 10� deepCC.. Bleed size: single page: 8 1/4� wide, 11� deep; spread: 16 1/4� wide, 11� deep.

Allow 1/4� for gutter pull for perfect bound. (1/8� on either side.)DD.. CCoolluummnn wwiiddtthh:: 2 1/8� (three columns to a page).EE.. PPrriinnttiinngg:: Body of magazine printed by web offset. Covers printed by web offset.FF.. BBiinnddiinngg:: Main Issue: perfect bound. Supplements: saddle-stitched.GG.. SSiinnggllee lleeaaff iinnsseerrtt ssiizzee:: Page: 8 1/4 � wide, 11� deep. (Trim is 1/8� from all four sides);

four-page insert: 16 1/2� wide by 11� deep with 1/8� trim, which includes 1/4� grind-off from center (in gutter). Sizes apply to bound inserts only. Inserts shorter than full size will jog to head and trim 1/8�. For tipped or removable inserts, consult the publication.

HH.. LLiivvee mmaatttteerr:: Type should be minimum 3/8� from gutter edge and 1/4� from top, bottom, andsides before trim.

II.. SSuupppplliieedd iinnsseerrttss:: Maximum weight of stock (25 x 38 basis), four-page insert or less: 100-lb.coated or uncoated. For inserts of more than four pages (or fractional inserts of more than twothicknesses), 80-lb. coated or 60-lb. uncoated. Inserts which exceed the maximum will be subjectto incremental postal charges. Insert stock thickness should not exceed .006� except postcards,which should not be under .007�. All inserts jog to the head. Inserts with special folds should befirst presented in dummy form to publication to determine if they meet postal regulations andbinding limitations. Quantities: National run—34,000, Regional run—consult publication.

JJ.. BBuussiinneessss rreeppllyy ccaarrddss:: To insure proper bind, business reply cards should measure at least 4 3/8�deep before trimming. Card jogs to the head and will trim 1/8� from head. Consult publisher toinsure compliance with periodical postal regulations. Space rate same as full page on earned frequency.

DIGITAL ADVERTISING REQUIREMENTS Digital data is required for all ad submissions. Preferred file format is PDF/X-1a, a SWOP-compliant format for hi-resolution digital data exchange in CMYK format. Submit a single file per advertisement. A SWOP proof is required for each ad submitted. We recommend ad submissions include a copy of the insertion order and a printout of the media contents. Suppliedmedia should be labeled with advertiser name,magazine title, issue date and contact name andphone number. Beverage World cannot guarantee reproduction quality of ads supplied withouta SWOP proof or those in non-preferred file formats, such as native application files. Non-adherence to the preferred format may also necessitate production fees. Materials not called for will be destroyed after one year.

PDF/X-1A FILE PREPARATION A PDF/X-1a workflow eliminates common errors in file preparation, such as missing images or incor-rect color space. To create a PDF/X-1a file, the native application file is converted to a Postscript file,which is then distilled using a PDF/X-1a compliant plug-in or application such as Apago’s X-Checkupor Adobe Acrobat 6. (Visit www.ddap.org for a complete list of PDF/X-1a compliant tools. A list of fileconversion service providers is also offered.) Adherence to the following guidelines in file preparationwill aid in successful file conversion:• Include all high-resolution images and fonts in the native application file before conversion

to Postscript.• Use only PostScript Type 1 fonts. (No TrueType fonts.) Avoid the use of type styling for font

attributes such as italic, bold,etc.• Use only SWOP-standard images in CMYK at 300 dpi with a total area density of 300%.

(No RGB, PDF or JPEG images.) • Include required trapping in the native file.• Set native application files in portrait mode at 100% of size with no rotations.• Trim, bleed and center marks should be included in the file but kept outside the “live” area.

Bleed must extend 1/8� beyond trim. Keep live matter 5/16� from trim edge.• Separations for any spot color usage must be precisely specified in the native file. Do not

substitute process colors within a file when spot color is intended for press. (The publisher reserves the right to match non-paid spot colors as process colors.)

PROOFING REQUIREMENTS A SWOP certified proof—such as Kodak Polychrome Graphics’ Digital Approval Proof—is required for allcolor ads. Visit www.swop.org for a complete and current list of certified proofing formats. Proofs must berepresentative of the supplied file at actual size and display a printer’s color control bar. Alternativeproofing formats will be used as content proofs only. When calling for spot color usage on press, clearlyindicate such on the supplied proof.

ACCEPTABLE MEDIA Submit files in Macintosh format on CD-ROM or DVD media. Provide a single ad per media and send onlythe files necessary for production of that ad. We will also accept electronic file transmission via FTP,provided a SWOP proof is shipped simultaneously. (Call production manager for site access.) E-mailed adsubmissions are not acceptable.

MORE INFO For more information regarding the above specifications, contact Production Manager at 646-708-7316.

ADVERTISING CONDITIONS AA.. All advertising is subject to publisher’s approval. Rates, conditions and space units are subject to change

without notice. Publisher may reject advertisements without liability,for any reason or no reason,including ads that Publisher deems inappropriate or incompatible with its standards and ads that havebeen previously acknowledged or accepted. Publisher may place the word “advertisement”or otherwiseadd or delete text to or from ads, which, in Publisher’s opinion, resemble editorial matter.

BB.. Advertiser and any applicable agency are jointly and severally liable for payment to Publisher. Publisheris not bound by any terms or conditions that are unwritten or that appear on order forms or copyinstructions when those terms or conditions conflict with any provision contained in publisher’s rate cardor its policies.

CC.. Advertiser and any applicable agency jointly and severally represent that it is fully authorized and licensed to use (i) the names,portraits and pictures of living and dead persons,(ii) all intellectual,private and proprietary property,and (iii) all testimonials contained in any advertisementsubmitted by or behalf of Advertiser, and that the advertisement is not libelous, an invasion of privacyor otherwise unlawful.

DD.. As part of the consideration to induce Publisher to publish advertisements, Advertiser, any applicableagency and their affiliates agree to and shall indemnify, defend and hold harmless Publisher and itsaffiliates from and against any and all losses, damages (including consequential, incidental, specialand punitive damages), liabilities, costs and expenses arising out of or related to (i) the content andpublication of the advertisements and (ii) the failure of any contest related to the advertisements tocomply and conform to all applicable laws, ordinances, statutes and rules.

EE.. Publisher’s aggregate liability to Advertiser and any third parties for any and all reasons shall notexceed the amount paid by Advertiser to Publisher for the applicable advertisement. Publisher shallhave no liability in all cases resulting from events that are beyond its reasonable control. In no eventshall Publisher be liable to Advertiser or any other party for consequential, incidental, special orpunitive damages.

FF.. Publisher may apply payments from Advertiser or its affiliates to any older debt owed to Publisher or its affiliates. In that event, Advertiser and its affiliates shall remain liable for all outstanding sumsowed to Publisher and its affiliates.

GG.. All materials not called for after one year will be destroyed.HH.. Production charges: Composition (other than key number changes) charged at cost. Author’s

alterations, reduction of oversized advertisements, camera work from art, and engraver’s proofscharged at commercial rates.

2006 MEDIA KIT

Sales & Editorial Offices

EXECUTIVE OFFICE303 East Wacker DriveSuite 2101Chicago, IL 60601P. 312-456-2822F. 312-240-0808

PPrreessiiddeennttJulian Taylor312-456-2822 [email protected]

MMaarrkkeettiinngg DDiirreeccttoorrErin Fiden312-456-2822 [email protected]

IInntteerrnneett MMaannaaggeerrChris Beck312-456-2822 [email protected]

EDITORIAL OFFICE90 Broad StreetSuite 402New York, NY 10004P. 646-708-7300F. 646-708-7399

PPuubblliisshheerrKevin [email protected]

EEddiittoorr--iinn--CChhiieeffAndrea [email protected]

MMaannaaggiinngg EEddiittoorrAndrew [email protected]

SSeenniioorr EEddiittoorrJeff [email protected]

AAssssoocciiaattee EEddiittoorrHeather [email protected]

RReesseeaarrcchh DDiirreeccttoorrBarbara [email protected]

REGIONAL SALES OFFICES

AAccccoouunntt SSppeecciiffiicc SSaalleessLeo Guenther704 Divot CourtSt. Augustine, FL 32080P. 904-461-3421F. [email protected]

MMiiddwweesstteerrnn//WWeesstteerrnnLisa Adams2123 W. BelleplaineChicago, IL 60618P. 773-871-0757F. [email protected]

NNoorrtthheeaasstteerrnn//MMiidd--AAttllaannttiicc Mitch Dane90 Broad StreetSuite 402New York, NY 10004P. 646-708-7329F. [email protected]

CCllaassssiiffiieedd AAddvveerrttiissiinngg AAccccoouunntt EExxeeccuuttiivveeSandra Segrest303 East Wacker DriveSuite 2101Chicago, IL 60601P. 312-456-2822 x 344F. [email protected]

INTERNATIONAL SALES OFFICES

EEuurrooppeeGabriele FahlbuschInterMediaPartners GmbHIn der Fleute 46, D-42389Wuppertal, GermanyP. +49 (0) 202-271690F. +49 (0) [email protected]

JJaappaannYukihiko HaniBeverage Japan Inc.2-29-12, Minami Ikebukuro, 8th FloorToshima-Ku, Tokyo 171JapanP. 81-33-989-8707F. [email protected]

Documents

BW MK fnl - Hospitality Net · Top 50 North Ameri can Beverage Companies Liquid Stats: US Beer Channel Selling: Non-Traditional Report from The Beverage Forum 2006 Lead Ad-Vantage