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2aframe.com UK & EU: +44 (0)800 197 6870 US: +1 978-799-9440
Distribution PlaybookSuccess Stories from Aframe Customers
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So what exactly is a playbook? In sporting terms, a playbook is the set of plans the coach uses to ensure the team succeeds. For Aframe, these ‘plays’ are really just a metaphorical device to bring together a series of different workflows that might be employed by a particular television project, in this case, global distribution of media rights.
In the commercial ‘engine rooms’ of the large production and broadcast outlets, programme distribution teams demand powerful frameworks that enable them to control their content securely, easily and efficiently. This enables them to lower their sales cycles, which utlimately means more profitability for the corporation.
In this playbook we’ve featured clients who have applied Aframe to manage their content portfolios across multiple platforms and business units with partners all over the world. By utilizing Aframe as a central resource for all screeners, the rapid review process allowed Keshet International to maximize cash flows from their licensing programs. Read why RDA chose Aframe specifically because of its unique clip-sharing feature. In the US, Veria Living relies on Aframe to instantly refine and share content with clients, replacing a cumbersome DVD production and distribution process.
We hope this playbook gives you insight into why media outlets across the world are embracing cloud computing as a smarter way to review, approve and distribute high value video content.
Find out more at http://aframe.com/distribution
Introduction To This Playbook
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3aframe.com UK & EU: +44 (0)800 197 6870 US: +1 978-799-9440
Distribution PlaybookSuccess Stories from Aframe Customers
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Keshet International is a leading Israeli media company. Established in 1993, it creates innovative content for a variety of media platforms. The company’s core business is free TV with Keshet Broadcasting - a franchisee of Channel 2, Israel’s major commercial channel. In-house and independent producers, spanning all genres including entertainment, drama, factual, news and current affairs, provide Keshet programming.
Keshet International is the group’s global distribution and production arm. Its back catalogue contains Israel’s most popular shows, including hit drama series Hatufim (Prisoners of War), which was sold to 20th Century Fox and adapted into Emmy Award winning show Homeland; hit interactive talent show Rising Star; International Emmy nominated docu-reality format Dear Neighbors; talent show Master Class; and ‘buddy comedy’ Traffic Light, winner of the International Emmy Award.
Following the success of Homeland, new MD Alon Shtruzman and Head of Distribution & Acquisitions Keren Shahar, recruited a dedicated Sales team to help take other Keshet formats to overseas markets.
ChallengeZiv Rabinovich was brought in to support the company’s rapid growth and overhaul the facilitation of the Sales process as Head of Operations, just as opportunities were exploding through the popularity of the Homeland franchise. He wanted to help make the sales process far slicker so that the team could focus on selling, rather than battling with technological obstacles.
“One of the main challenges of TV distribution is sharing screeners. Sales people need the ability to share viewing copies of shows to their customers quickly and securely, but in a way that is convenient to the client,” said Head of Operations Ziv Rabinovich. For moving screeners around, the sales teams were using various file transfer technologies without efficiency. Problems arose because clients had to download the footage before it could be viewed, which presented further security concerns. It also put the onus on the client to work harder than necessary – not ideal during any sales process.
The team even considered adapting their own website to host and show full episode screeners, but the infrastructure required to provide the necessary control of approved content, security and speed were huge challenges.
Enabling Rapid Growth in Global Distribution
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4aframe.com UK & EU: +44 (0)800 197 6870 US: +1 978-799-9440
Distribution PlaybookSuccess Stories from Aframe Customers
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SolutionBy using Aframe as a central resource for all screeners, Keshet International is able to ensure that only approved content is available for the team to share. This helps manage version control, providing the correct language editions and distributing only approved episodes.
The sharing features within Aframe offer the ability to quickly and easily share Keshet’s valuable content, whilst minimizing the risk of a security breach. A central operations team controls access to footage by carefully managing links to streamed content. Links can be set to expire and named individuals may only access very sensitive media.
On most occasions the sales team offer online streamed versions of the programmes they’re selling, but sometimes they need the flexibility to offer clients an episode to download. With Aframe they can choose to let recipients download a proxy or the original format version, all with the peace of mind that all activity is logged in the system.
Using the cloud enables Keshet to deliver content to people with blazing speed, not to mention convenience. Recipients can choose to view content in browser on computers, tablets and smart phones. This rapid review process gives the sales team the opportunity to vastly reduce sales cycles, eliminate wasted time battling technology and concentrate their efforts on building relationships and closing deals.
Results“Aframe is, at least in part, responsible for the significant improvement in sales at Keshet International. The control of media, secure and immediate sharing and the cost effectiveness of the service have definitely contributed to the success of Keshet formats worldwide,” said Ziv.
5aframe.com UK & EU: +44 (0)800 197 6870 US: +1 978-799-9440
Distribution PlaybookSuccess Stories from Aframe Customers
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RDA TV is a media rights distribution company specializing in sports content and highly successful action-entertainment programming aimed at young male audiences.
RDA also brokers programming deals with channels and networks across the globe to maximize the exposure, revenue and brand growth of its clients. It works on behalf of some of the world’s leading sports brands including UFC, TNA Wrestling, Real Madrid TV and Liverpool FC.
ChallengeWhen you are selling some of the world’s most exciting sports programming to some of the biggest and most respected broadcasters around the world, being able to share content quickly is an essential part of the sales process.
Traditional approaches to distributing screeners by DVD pose significant time delays, costs and security risks. RDA demanded a vendor that could expedite distribution for their entire programme catalogue.
“We were looking at ways to drive efficiencies into our sales cycle and we knew the daily process of burning DVDs and sending them by courier was expensive, incredibly time consuming and not actually that useful to our customers or our team,” said RDA Sales Manager Paul Benson.
SolutionRDA TV chose Aframe specifically because of the unique clip sharing feature, which would allow consumers to playout any desired clip in a matter of minutes.
Aframe automatically creates h.264 web proxies out of any high resolution media asset uploaded, so footage can be sent instantly for review on a standard web browser or mobile device – no dedicated hardware or software is required.
RDA users simply select their desired clips, enter the recipient’s email address and send a message with the link to see the clip in a universally accessible video player. They can also enable the recipient to download the original format of the clip and if the recipient is an Aframe user they can comment on the clip too. This saves ripping hundreds of DVDs and excessive courier costs and makes the review process lighting fast.
Making TV Distribution Slicker
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Distribution PlaybookSuccess Stories from Aframe Customers
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With Aframe’s simple to use interface, RDA control who has access to the media. Aframe’s permission controls ensured the IP was protected and clients could be monitored at all times - project owners had the ability to invite users and specify their level of access and functionality within each collection.
RDA’s high value content is completely secure in the cloud - all Aframe servers are linked so that 3 copies of media are always saved - 2 in the origin location, 1 replicated on the opposite side of the country - with triple security from FACT accreditation, 256-bit encryption and its triple-backup datacenter network.
ResultsMoving HD content around the world in an accelerated and secure fashion made working within tight deadlines possible for RDA.
“Since using Aframe we have been able to provide a much quicker, more professional and slicker service, which ultimately improves our bottom line” said Paul Benson.
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Distribution PlaybookSuccess Stories from Aframe Customers
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Veria Living TV is a forward thinking 24/7 television network offering the world’s largest line-up of first-run, original wellness programming – connecting viewers in a contemporary and accessible manner to the benefits and joys of living a healthy lifestyle.
Veria Living has produced an enviable catalogue of productions such as Good Food America, Rock Your Yoga and Yoga Sutra, which have embraced viewers throughout the world with a mixture of food, fitness and health segments.
ChallengeVeria’s program library of over 1,200 hours of HD programming (equivalent to 60TB) was spread out over dozens of external hard drives. Traditionally, the sales team would find out what shows were of interest to a perspective client and then put in a request with the media manager internally to create some DVD screeners. Often, they would experience drive failures, corruption, shipping and customs delays, as well as rising courier costs.
Veria demanded a vendor that could help centralize their media library on a redundant and secure platform, allowing them to run a more efficient global distribution operation.
SolutionWith partners in New York, LA, Singapore and Mumbai, Aframe’s leading ability to distribute extensive amounts of video quickly and securely around the world made them a clear partner of choice.
Aframe’s bespoke ingest solution overcomes the traditional problem of uploading large video files quickly – no frustrating restarts or broken files as is common with other file transfer solutions.
Veria promptly uploaded their entire library of episode masters and textless masters into Aframe’s secure cloud storage facility. Other assets such as audio stems and stills were also uploaded to offer peace of mind regarding their redundancy and security. By using Aframe for their longer-term storage needs, Veria were able to free up space on their local NAS.
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Global Review, Approval & Distribution
8aframe.com UK & EU: +44 (0)800 197 6870 US: +1 978-799-9440
Distribution PlaybookSuccess Stories from Aframe Customers
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Since Veria opted to have all of their new studio content transcribed using Aframe’s tagging service, the team can search for a variety of keywords that relate to the client they are meeting - segmenting product placement and provoking stronger sales figures.
Aframe’s intuitive functionality assisted Veria to easily control who had access to their media, create accounts and give download rights for individual files or collections of files. Instead of the days it would take before the DVD was processed, shipped, and received, potential clients can now have screening links within minutes. Additionally, by requiring a login on those links, they are able to provide an additional layer of security and verify if and when the client views the materials.
The Veria sales team continue to use Aframe as the core of their digital delivery workflow by using a project with FTP uploading enabled. Upon securing any new advertising clients, they distribute a PDF that contains the FTP credentials and the preferred format. The client or agency, many of whom use automated FTP watch folders for a multitude of channels, can then add Veria’s FTP credentials to their system.
When a spot is ready for delivery, their systems upload directly to Aframe where Veria can then review, approve, and book the spot. Once the spot is booked, they use the share link to pass the spot along to the Broadcast Operations team and get it on air. This accessibility allows Veria to efficiently deal with each client’s unique standards and requirements, with always-accessible content stored securely in the cloud.
ResultsBy utilizing Aframe as their centralized distribution hub, when Veria licenses content abroad or launches their linear channel in new territories, their time to air is tremendously faster as the content is readily available for the client or partner in the cloud.
“Aframe costs us one-tenth of the purchase of a typical media asset management system...it’s one of the smartest technology decisions we’ve made.” Unmesh Khadikar Head of Information Technology at Veria Living.
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Distribution PlaybookSuccess Stories from Aframe Customers
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The Cloud Video Collaboration Platform
Aframe UK9-11 Richmond BuildingsLondonW1D 3HF
+44 (0)800 197 6870
Aframe USSuite 104, Regency Park238 Littleton RoadWestford, MA 01886
+1 978-799-9440
Aframe is the cloud video collaboration platform and one central location where teams can instantly view, access and work with high resolution media. Aframe drives business efficiencies and dramatically increases the usage and value of media assets. Headquartered in London with operations in Boston, New York and Los Angeles, Aframe is trusted by broadcast, media and corporate organizations worldwide.
[email protected] | www.aframe.com
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Asset MonetizationCommercial teams can create online catalogues, sales kits and screeners to improve professionalism and customer service. The central cloud platform overcomes the commercial and technical challenges of securely managing and distributing assets to improve partner communications, streamline the sales process, broaden sales reach and ultimately increase revenue.
ProductionAframe reduces the complexity of managing media across all types of production. Cloud-powered workflows means everyone, wherever they are based, has instant access to the content they need from one central place. By reducing the barriers of production, teams can focus on creating the highest quality content and complete productions in record time.
Central Video Platform Aframe is a cloud collaboration platform that provides one central location for global teams and international partners to access and manage high resolution video. Trusted by the world’s largest organizations, Aframe is the only solution to combine fast UDP upload, transcoding, metadata support, video player, dynamic search, online review and approval, and analytics.
Media Management & Collaboration Aframe’s central platform helps marketing, promos and reversioning groups take control of their assets and manage them more effectively. With less time spent wrestling with technical issues, teams can be more productive and make more use of assets.
