The start of the musicvideo introduces thegenre of music to theaudience. The genre isemo rock and from thisscene the props usedshows that clearly.

The name of the band isshown in this scene and itis like their signature.

The introduction to this music video is typical to the genre of the musicand it is one of the code and conventions of an Emo rock music video. Italso has a gothic feel to it and that is expressed through out the musicvideo. That gothic theme is also explained through the lyric because thelyric is about not letting anyone steal your coffin and that can only beexpressed with a gothic theme. The first shot of the music video is relatedto the lyric and the song title , “coffin”

Like most rock videos there are close ups ofthe lead singer of the band and this is donethrough out the music video. There are alsoperformance scenes of the other band matesand that is one of the code and convention ofa rock video.

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http://youtu.be/zauDcIbryXY