BuzzCity -- Founders Institute Apr 2010 Roadmap

8/9/2019 BuzzCity -- Founders Institute Apr 2010 Roadmap

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So you want to start a company?So you want to start a company?Feb/Mar 2010Feb/Mar 2010

KF LaiKF LaiCEO & CoCEO & Co--founder, BuzzCityfounder, BuzzCity



2

Company MissionCompany Mission

Profitability is a necessary condition for existence and a

means to more important ends, but it is not the end in itself for many of the visionary companies. Profit is like oxygen,food, water, and blood for the body; they are not the point of

life, but without them, there is no life.

Example : Sony

1. To establish a place of work where engineerscan fell the joy of technological innovation, beaware of their mission to society, and work totheir heart¶s content.

2. To pursue dynamic activities in technology

and production for the reconstruction of Japan and the elevation of the nation¶s culture

3. To apply advanced technology to the life of the general public.



Johnson & Johnson

We believe that our first responsibility is to the

doctors, nurses, hospitals, mothers and allothers who use our products «.

Our second responsibility is to those whowork with us «

Our third responsibility is to our management«

Our fourth responsibility is to the communitiesin which we live

Our fifth and last responsibility is to our stockholders «

Alibaba

Customers FirstEmployees SecondShareholders Third

Jack Ma, CEO & Founder



4

At the Beginning At the Beginning

1999 : web site tracking service Raised S$3M in 1999 and U$5M in 2000.



5

The China ExperienceThe China Experience

Associate Network ± rode theChina premium SMSbandwagon in 2002-2004.

Actions by local Chinese

partners, and tight regulationsby mobile carriers seriouslydampered the effort.

Acquired Chinese company in2004 and sold in 2006 for aprofit. Repartriate cash back to

Singapore.



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2007 onwards2007 onwards ± ± the maturing of mobile Internetthe maturing of mobile Internet

Tier 1 Mobility as extension to wire-line Internet.Knowledge workers with smart-phones, i.e.iPhone & Blackberry.

Tier 2 Mobile phone as primary (preferred or only)tool of accessing Internet. Blue-collars with mass

market phones.



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Mobile overtakes PC in Internet AccessMobile overtakes PC in Internet Access

1. In South Africa, Google receivesmore searches from mobile thenfrom PC Internet

2. In India, there are more than500M mobile phone users and

still growing. PC internetpenetration is less than 50M intotal.

3. Indonesia is the largest marketfor BuzzCity Ad Network, servingmore than 1 billion ads per month.



Users surfs the mobile web

Text of Graphical Banners

Pay for clicks (CPC) or

Impressions (CPM)

No SPAM (SMS broadcast)



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What is BuzzCity NetworkWhat is BuzzCity Network

1. Aggregate 1,000¶s of mobileInternet sites

(Some sites owned by us, some not)

2. Categorize them into channels: Community

Entertainment

Information / Search

«.

Adult

3. Provide easy ways to target Countries

Carriers

Phone Types & Capabilities



Online Interface ± Campaign Settings



BuzzCity is a mobile media companyBuzzCity is a mobile media companyoffering brand owners and agenciesoffering brand owners and agencies

access to a global advertising networkaccess to a global advertising networkon the mobile interneton the mobile internet

The network is made up of publishers from acrossThe network is made up of publishers from acrossthe world andthe world and BuzzCity¶sBuzzCity¶s own mobile mediaown mobile media

propertiesproperties



BuzzCity, a mobile media company

BuzzCity Ad Network

Advertisers

$1

$0.35

External SitesBuzzCity sites

Publishers

$0.65 (+ $0.35 = $1.00) $0.65 ($1.00 - $0.65 = $0.35)

adscpm | cpc



BuzzCity Ad Network

Advertisers

Publishers

Network Effect of Ad Network Business



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Competitive LandscapeCompetitive Landscape---- Mobile AdvertisingMobile Advertising

Types of Ad Network

Bl ind

Admob, BuzzC ity, Inmobi

Premi um Bl ind

Mi ll ennial , Quattro, J umptap Prestige/ C arrier

Screentonic, Enpocket,C omverse, Amobee



Largest Markets:South Africa, India, Indonesia, Malaysia, ThailandUK, US, AU/NZ, Middle East China Japan Korea

Documents

BuzzCity -- Founders Institute Apr 2010 Roadmap