Current Buzz

•The "Current Buzz" page gives an overview ofwhat is being said about your brand online rightnow

•Instantly see the number of postings combinedwith the sentiment

•View the major themes and the media spread, orreach, of the postings

•By linking directly to the source, you can engagewith bloggers and interact and educate themarket place

Total control and fully interactive

•Understand the social media landscape throughanalyzing company-related keywords, individualproducts, competitors or general industry issues

•Have total control over the sources and timeperiods being analyzed

•The service is fully interactive, and by clicking ona single blue bar of daily coverage, you are takendirectly to the social media picked up for that day

Themed Graphs

• Theme Graphs show what the most commonlyused terms are in conjunction with the corporatebrand, products, competitors or industry issuesbeing monitored

Meta data statistics

•The Meta-data allows you to drill down tostatistics behind your coverage and discoverwhether your marketing strategy has reached orinfluenced the proper demographic for your targetmarket

•Identify the gender and age groups of yourbrand advocates, or those of your competitors

•Actionable data is one click away by clicking onthe relevant sections of the interactive graphs

Key Influencers

•The Identify influencers that mention your brandname, company or industry most often so youcan integrate yourself into relevant conversations

•Interact directly with your biggest brandadvocates, competition or those who sharecommon industry interests

Sentiment analysis

•The Sentiment analysis indicates how manypositive vs. negative mentions of your brand, or acompetitor brand, exist for a given time period

•Graphs are interactive, allowing you to drill downto relevant content

Competitor analysis

•Understand Compare products, brands,competitors and generic industry terms in orderto find the relevant share of voice

•Compare across the number of postings, mediaspread, demographics, geographical distributionand even sentiments