Buzz Marketing - Explained, Exploited, Exposed A Presentation By Barry “Old Bull” Dunlop

Buzz Marketing - Explained, Exploited, Exposed

A Presentation By Barry “Old Bull” Dunlop

Barry Dunlop & Dean Hunt

Who Are We?

Opposites Attract

Batman & Robin

Laurel & Hardy

Chalk & Cheese

Old Bull & Young Bull

Barry Dunlop & Dean Hunt

You Decide

Buzz Marketing Agency

Buzz Marketing AgencyFull Service Consultancy For Businesses

And Individuals Who Want To Stand Out In a Crowded Marketplace

www.BuzzProfits.comPR on Steroids - Guerilla Marketing

From BOREDOM to STARDOM

Buzz Marketing and Creative Thinking - Explained, Exploited, Exposed

Stunts, Exploits and other FUN stuff to Put Your Website on TOP!

The One Day Workshop

CONDENSED !

From BOREDOM to STARDOM

Stunts, Exploits and other FUN stuff to Put Your Website on TOP!

Today's Talk

Cut Your Marketing Budget and Reach More People

Our Goal

To Give You Something Useful That You Can Take Away And

Start Using Today

To Do This

We Will Show You How To Use Buzz Marketing & Creative

Thinking

To Be

REMARKABLE and ENTERTAINING In An Information

Overload Society

Barry – You are Going To Fast

Barry – You are Going To Fast

BUT

I Do Not Have A Product…

I Do Not Know What To Write About…

Knowledge

Everyone In This Room Is More

Knowledgeable About Something Than I

Am!

OK

Even When You Do Something Wrong

You Have Become An Expert On How NOT

To Do Something

We Are All Experts

Everyone Here is An Expert At Something

Hobbies

Passions

Interests

Career

Knowledge = Value

What Do You Know More About Than I

Do?

What is Buzz Marketing?

“Buzz Marketing is the art of creating a large buzz and sense of

excitement. It often leads to the viral effect, and is the most effective

way of standing out from the crowd and positioning yourself in a

crowded market”

Common Problems

• Don’t Know What To Write About

• Writer’s Block!

• Spend Hours Writing Content

• No One Reads Their Content

• No System For Idea Creation

• Don’t Know How To Present It (Format It)

• Don’t Know How To Publicize Their Content

Common Obstacles To Online Success

Being Creative With Buzz

“Buzz marketing allows us to promote our idea to the world in the

most attention grabbing and effective way. If the idea and the action are

done well, even just once, it can lead to a multi-million dollar business”

The Benefits

The Benefits of Buzz Marketing & Creative Thinking

• You Get Noticed

• People Remark About You

• You Get Lots Of FREE Traffic To Your Website

• Build AUTHORITY for YOU and your BRAND

• SEO

Getting Noticed In 2008

Information Is No Longer Enough

85 Billion Reasons You Need Buzz Marketing

The Facts:According to Archive.org there are 85 billion web pages

Is your web content good enough to be at the top of that list?

It doesn’t matter what promotional tactics you use, the simple fact is that out of those 85 billion pages, only the most interesting, informative and entertaining pages will succeed.

To Succeed Today You Must

Entertain


Inspire


Be Remarkable


Inform


Entertain

Inspire

Be Remarkable

Inform

And Above All

Stand Out from the Crowd

Buzz Secret #1


Think of it in terms of positioning yourself in the market.

What makes you different from your competitors?

Is your product or service bigger, faster,

stronger?

Buzz Marketing Techniques That Work!


Your content should be remarkable. (Remark able – something worth making a remark about)

If people discuss (remark about) your content, you will get traffic, links, publicity and more ... for free. If you are struggling to think of ways to be creative with your content, then get a pen and paper and just start writing as many wacky ideas as possible. Be creative,

controversial, edgy, weird, and unique - try it all.

Buzz Secret #2

You Do Not Have To Be A Great

WRITER

NEVER Get Writer's Block AgainCreative content angles to inspire killer content for your web site

Write a step-by-step tutorial e.g. a step-by-step guide to cracking the iPhone

Do a post from a live event, e.g. Unlimited Power Online Seminar Review

Link ideas from different genres in your posts, e.g. celebrities and the gadgets they own.

Do an interview with a major player from your industry e.g. “Copywriting Secrets Interview with John Carlton”

Create a comprehensive list e.g. ‘10 Things You Did Not Know About Dubai’

Make a post aimed at beginners e.g. How To Get Started Webinars

Buzz Secret #2

But Barry, I Cannot Write

Expand A Technique

Create a comprehensive list Example‘10 Things You Did Not Know About Dubai’ ‘5 Fun Places In Dubai – Only The Locals Know About’‘5 Places To Avoid In Dubai’‘Don’t Plan A Trip To Dubai Until You Read This’

Make a post aimed at beginners Example ‘How To Get Started Webinars’‘Plan Your First Webinar Like A Pro’‘Beginner's Guide to Webinars’‘The 5 Point Plan For a Successful Webinar’

Buzz Secret #3

It Is All In The Headline

Buzz Secret #3

The Headline Opens The Door

The Best Copy In The World Is Lost Without a GREAT,

Attention Grabbing HEADLINE

HEADLINE EXAMPLES THAT YOU CAN SWIPE 1. ‘[Do something] like [impressive example]’

• Learn Spanish in a WEEK!

• Be a Mum like Britney Spears

• Party Like Dean Hunt!

2. ‘Here is a method that is helping [A] to [B]’

• Here is a sneaky method that is helping lawyers screw you out of even more money

• Here is a trick that is helping children learn a new language in under six months

• Here is a secret that is helping fatties lose 20lbs per month

Buzz Secret #3

3. What everybody ought to know about [blank]’

• What everybody ought to know about killer headlines

• What everybody ought to know about buying property in Dubai

• What Windows Users Should Know Before Upgrading To Windows Vista

4. Here’s a quick way to [solve a problem]’

• Here’s a quick way to get a six-pack

• Here’s a quick way to save 1000 AED per month

• Here’s a quick way to save on your Taxes

Headlines That Get Noticed!

Headlines You Can Swipe

Attention Grabbing Headlines!

“Self Improvement Advice from the Devil”


DIGG Loves Interesting Headlines


Quickly Went Global


Germany Liked It!


Our buzz content to date has been discussed in over 20 different languages, from Arabic to French


Are Also Great For SEO


Buzz Secret #4

We LOVE Lists!


The Power of Lists


People Love Lists

People love lists! There have been many discussions about why list-based content is so powerful but we can save that for another time. All you need to know is that Internet readers LOVE lists.

You really should be ensuring that you include list-based content on your website. After all, it is easily digested, and it appeals to people who have low patience on the Internet (which is pretty much everyone).

Lists – The Easiest Buzz Technique

Lists of Lists

The Easiest Buzz

Technique


Our Most Successful List Example


It Started with a DIGG!


The List Went GLOBAL


The List Went GLOBAL


Worldwide Interview Requests






Numerous Top Search Engine Positions

No 4 For Young Entrepreneur


Numerous Top Search Engine Positions

No 2 For Young Entrepreneurs

Lists Keep On Working!

Top 20 Young Internet Entrepreneurs Under 21

Lists Work and Work!

Google Loves NATURAL

Great SEO / Link Building Looks Normal

This Means

• Lots of one-way link backs

• Links with lots of different Anchor Text

• Lots of completely un-related sites on different IP Addresses Linking To You

• Lots of International (Non-English Speaking Sites) Linking To You

• Builds Authority For You and Your Brand

Well Executed Buzz Marketing Delivers all of this and MORE!

Lists Work and Work!

Action Point

Write a Top 10 Blog Post For Your Niche

More Ideas

10 things you should never buy used

10 things you shouldn't buy new

Buzz Secret #4.5

A Powerful Exploit - The [Your Industry] Rich List


The [Your Industry] Rich List

Rich List = Awesome LINKBAIT

The Dubai Rich List

The RV Owners Rich List

The Internet Marketing Gurus Rich List!

The Dyslexic Entrepreneurs Rich List

The Soccer Players Rich List

The Ex-Cons Rich List

The Richest Underground Marketer's you Have Never Heard of

Buzz Secret #5

Combine Two Products Or Two Cultures and Create

MAGIC

Buzz Secret #5

Opposites Attract

+

Sales + Poker = Sales Poker (Sales Training Business)

Buzz Secret #5

Opposites Attract

TheYogaRebel.com

Yoga + Rebel

Novelty / Gimmick

Novelty content is something different, strange, weird and unexpected.

When writing novelty content ask yourself:

• What would be really unexpected?

• Think big!

• Don’t be afraid of experimenting,

• Push the boundaries!

• ExactCenterOfTheInternet.com

• Not Every Post / Article Has To Be Serious

Buzz Secret #6

Novelty / Gimmick

How can your product be given a Novelty or Gimmick Spin?

A brilliant example by a Credit Card Compare site – and pretty good for SEO to!

Creative + Buzz = SUCCESS

The Benefits of a Buzz Mindset

• Generate ideas at will

• Find new ways to make money

• Create new business opportunities

• Create new products, services and processes

• Improve old products, service and processes

• Develop solutions to complex business problems

• Revitalize markets

• See problems as opportunities

• Become more productive

What Buzz Marketing Has Done For Us

Priceless Publicity & PR

+

Great SEO

=

Authority Websites

+ Huge levels of free traffic

To Survive in the Community Based, Word of Mouth, Web 2.0 based Internet of 2009, you MUST

be

Remarkable!

In Summary

Nobody goes home eagerly anticipating junk mail in their mailbox

Peoples Attention Span is SHORTER

Almost no one looks forward to a three-minute commercial interruption on TV

In Summary

Buzz Marketing Makes You, Your Business, Your Community

Remarkable!

In Summary

FREE Buzz Blueprints

More Buzz Marketing and Creative Thinking

More Buzz Content Blueprints to Put Your Website on TOP!

Your Questions:

[email protected]

[email protected]

FREE Buzz Blueprints

Some Questions To Ask Yourself

Q: What effect would a successful, global campaign have on your website?

Q: What impact would it have, if you and your business was featured in industry sites and magazines?

Q: Can you imagine how much easier your link building would be after such an experience?


Q: Can you see how almost any other site or blog in your industry would want to hear your story and interview you, speak with you, joint venture with you if you could create this level of buzz?

Q: How much easier would it be to sell your services and products if you were perceived by your customers as THE AUTHORITY in your industry?


What value would it be to you if you could emulate our buzz success over

and over again in your industry?

Documents

Buzz Marketing - Explained, Exploited, Exposed A Presentation By Barry “Old Bull” Dunlop