BuyOnSocial - BOS - Presentation

May 2nd, 2012

terça-feira, 22 de maio de 12

May 2nd, 2012


May 2nd, 2012

Ecommerce and social networks

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The power of social connections is the most exciting innovation in ecommerce since its creation. Nothing simplifies the process of a sale more than having the knowledge about habits and preferences of the consumer. In efforts to tap in to this information, many stores have expanded or fully migrated their operations to Facebook.

Could this be the best opportunity that social commerce has to offer?


May 2nd, 2012

The potential of social commerce

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To understand the real potential of social commerce, it is necessary to absorb a few points:

It does not occur without peoples’ involvement therefore, remodeling the ecommerce operation with people as the main focus, is imperative.

It is important to encourage and reward the users themselves for promoting brands and products to their friends and award them for doing so;

It must occur wherever the user may be, in and outside of social networks, computers, smartphones and tablets;

how to accomplish this?


May 2nd, 2012

A new way to sell through the Internet

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BuyOnSocial is a social commerce platform that goes way beyond Facebook. With it, store owners sell their products through their site; fan page, phone and tablet, which are all integrated into social networks providing collective benefits for the users and store owners.

In this platform, we encourage people to share their habits and wish lists in exchange for tangible benefits, generating something more valuable than just a “Like”.


May 2nd, 2012

Multiplatform

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A unique platform for sales within and outside of social networks with support for tablets and smartphones,with the potential of targeting various channels utilizing one specialized system, increasing your organic media power and generating potential sales.


May 2nd, 2012

Customization

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With a customization power of up to 80%, the platform has the potential of showcasing the visual identity of the store across all platforms, adding value to the products, brand value and encouraging sales.

same template two layouts


May 2nd, 2012

Social resources

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Through social engagement, the store owner encourages sales and broadens his target audience creating a diverse public through references by the consumers themselves.

Through a like, share and tweet, the store owner can offer discounts to their users which encourages the purchase and generates an audience.

Through the comparing resource, users can post a poll on Facebook asking which product they should buy.

Users know which products their friends liked and shared. An important stimulus for making a purchase.


May 2nd, 2012

Social Resources

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With shopping together, store owners can enable a collective buying resource on their site for a single product, encouraging sales and leveraging the audience.

Products, number of people, discount and time of group are set in the admin. area.

Sales will be completed only after 100% confirmation of the purchases made by the group members.


May 2nd, 2012

Administrative Area

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Consumer–friendly management of all store necessities as well as following performance, allowing for complete control and daily optimizations of the store’s necesseties. Your store, within reach no matter where you are.

PromotionsAll and or any promotion, including social resources, are manageable by product in each stores’ control panel. Promotions have security features such as; date and time of start and end.

SalesTransactions are approved automatically, facilitating the day-to-day operations of the store owner.

ClientsNotifications of new clients are seen through the site or social network.


May 2nd, 2012

User-friendly payment method

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To provide security and ease to the store owners without sacrificing a user-friendly purchasing process for users, B.O.S. utilizes MOIP as a standard payment method.

With it, the purchasing process takes place entirely within the store, analyzing the buyer data, avoiding fraud and finally, automatically completing payment.

Our exclusive partnership provides one of the lowest tax rates in the market with potential to decrease as the stores’ profits increase.

B.O.S. can also work with other payment methods through the development of specific plugins.


May 2nd, 2012

Metrics

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The platform is created completely integrated with Google Analytics and its electronic commerce department. Allowing for thorough analyses of user traffic, sales and media.

product performance

view and sales traffic

use of discounts and promotions

time until purchase, best conversion paths and shopping cart analyses


May 2nd, 2012

Integration with other systems

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The idea behind B.O.S. is to take social commerce to all platforms, integrating with diverse systems through their respective APIs.

Through the use of these APIs, it is possible to integrate BuyOnSocial

storefronts – Mobile, Tablet and Social app – in existing platforms without having to re list products or stock.


May 2nd, 2012

Custom StoreStore owners count on the support of our professionals in the customization of an exclusive store front and can begin selling in as little as 10 days.

Relationship with the store owner

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B.O.S. foresees a simplified relationship with store owners, providing a modern, friendly and social platform as quickly as possible with a return percentage of sales.


May 2nd, 2012

Standard StoreStore owners sign up, customize predetermined sections of the site, and start selling in as little as 7 days.

Relationship with the store owner

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Feature foreseen for January 2013.


May 2nd, 2012

Monetization

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To ensure sustainable growth of the operation, B.O.S. relies on various sources of revenue throughout different stages of the life of the store:

Activation: For store owners interested in custom layouts or integration with other systems, a setup free will be calculated based on demand.

Partnership commission :.Of the fee retained by means of payment, a percentage returns to B.O.S. in the form of commission.

Growth: Through a partnership with the digital agency, DBR.ag, we offer custom–tailored online marketing packages with the intention of increasing audience reach and prospective customers.

Maintenance: In both B.O.S. store types, the only fixed fee is a 3 to 7% percentage of completed transactions.


May 2nd, 2012

The team and evolution of the product

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BuyOnSocial is a different kind of startup. é uma startup diferente. Inaugurated 8 months ago, B.O.S. spawned from DBR.ag, an online agency with more than 10 years of existence specializing in ecommerce operations and social networks.

Led by executives from the agency itself but with a dedicated operational structure committed to the development of B.O.S.

Its roadmap foresees monthly releases through 2012 in conjunction with the launch of the first 20 stores, also to take place this year.


Thank you


Documents

BuyOnSocial - BOS - Presentation