Buying Behaviour Survey

For Tea/Coffee

* Required

Name *

Gender *

 Male

 Female

Age Group *

 Below 18

 19-25

 26-35

 36-45

 46-60

 60+

Occupation *

 Student

 Employee

 Self employed

 Businessman

 At home

Kindly choose your zone *

 East

 West

 South

 North

 Central

Beverage Preferences *

 Tea

 Coffee

 Both

Kindly mark your prefered brand for tea *Multiple choice

 Tata

 Lipton

 Tetley

 Brooke Bond

 Society

 Twinning's

 Nestea premix

 Loose tea

 Wagh Bakri

 Other: 

Kindly mark your prefered brand for coffee *Note: Kindly mark coffee day & Lavazza if you

purchase coffee mix / powder.

 Nestle

 Bru

 Coorg (TATA)

 Alive

 A V Thomas

 Narasu

 Coffee Day

 Lavazza

 Loose coffee

 Other: 

How would you rate the following parameters of purchase consideration? *Note: Same

rating can be marked for more than one parameter

1 (Highest) 2 3 4 5 (Least)

Brand

Grade ( eg : Instant , filter

coffee . OR . Darjeeling

leaf, CTC tea)

Quality

Price

Point of purchase

(Supermarket, general

stores, local traders)

How would you prefer your packaging? *

 Sachets

 Packets

 Jars

 Loose (to be packed & sealed on inspection)

 Doesnt matter

Would you purchase garden fresh loose tea / coffee from hygienic & well branded

counters? *

 Definitely

 May be

 Dont know

 May be not

 Definitely not

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