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BUYER’S GUIDE: FOREVER COIN GAME TOKEN The power to control supply. The capability to supercharge demand. POWERED BY FOREVER COIN

BUYER’S GUIDE: FOREVER COIN GAME TOKEN · transmedia storytelling to become a billion dollar company. The team has produced global transmedia/gaming smash hits for Microsoft, Disney,

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Page 1: BUYER’S GUIDE: FOREVER COIN GAME TOKEN · transmedia storytelling to become a billion dollar company. The team has produced global transmedia/gaming smash hits for Microsoft, Disney,

BUYER’S GUIDE: FOREVER COIN GAME TOKENThe power to control supply. The capability to supercharge demand.

POWERED BY FOREVER COIN

Page 2: BUYER’S GUIDE: FOREVER COIN GAME TOKEN · transmedia storytelling to become a billion dollar company. The team has produced global transmedia/gaming smash hits for Microsoft, Disney,

It is important that you agree to these terms and conditions before making any consideration to purchase Forever Coin Game Tokens (FC).

Hereby the Buyer accepts explicitly and agrees that it is the responsibility of solely the Buyer to determine if Buyer can legally purchase the Game Tokens in his/her jurisdiction and whether Buyer can then resell the Game Tokens to another purchaser in any given jurisdiction. Ownership of the Game Tokens carries no

rights, expressed or implied, other than the right to use the Game Tokens for the game, Forever Has Fallen and associated game economy.

In particular, the Game Tokens do not provide Buyer with rights of any form with respect to any of Company Parties or its revenues or assets, including any voting, distribution, redemption, liquidation, proprietary (including all forms of Intellectual Property), or other financial or legal rights; do not represent a loan to

any of the Company Parties; and do not provide Buyer with any ownership or other interest in any of Company Parties.

Acquisition of the Game Tokens does not present an exchange of payment (Cryptocurrencies or Fiat Currencies) for any form of shares in any of Company Parties or the Intellectual Property.

Although the Game Tokens may be tradable, they are not an investment, currency, security, commodity, a swap on a currency, security or commodity or any other kind of financial instrument. The Game Tokens are not intended to be marketed, offered for sale, purchased, sold, or traded in any jurisdiction where they

are prohibited by applicable laws or require further registration with any applicable governmental authorities.

The Game Tokens may be exchangeable on cryptographic token exchanges. However, none of Company Parties give warranties or representations that the Game Tokens will be exchangeable on such exchanges. This Document does not constitute a prospectus of any sort, is not a solicitation for investment and does not pertain in any way to an initial public offering or a share/equity offering and does not pertain in any way to an offering of securities in any jurisdiction.

Before you purchase, it is your sole responsibility to research all the publicly available information on our website at https://www.foreverhasfallen.com/ and be familiar with our token sale agreement: https://www.foreverhasfallen.com/assets/fhf_token_sale_agreement.pdf

Terms and conditions for purchasing the Forever Coin game token

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Page 3: BUYER’S GUIDE: FOREVER COIN GAME TOKEN · transmedia storytelling to become a billion dollar company. The team has produced global transmedia/gaming smash hits for Microsoft, Disney,

Forever Has Fallen provides a simple value proposition for why buy the Forever Coin game token now.

1. Purchase Forever Coin game tokens now for an ultra-low retail price (especially when ETH is still so cheap).

2. Our proven team will create an audience of millions of gamers for you to play with – we have done this before. We also have a blockbuster story for an uncontested market space.

3. With Forever Coin, you’ll be part of a mass global market, driven to make the community popular and enjoy benefits with the game economy (we will have an online/offline market for new experiences and digital goods).

Our mission is to create a new type of global game, using blockchain capabilities and transmedia storytelling to become a billion dollar company. The team has produced global transmedia/gaming smash hits for Microsoft, Disney, Warner Bros and LEGO; this time, we want to do it for ourselves, using the blockbuster story Forever Has Fallen.

We have the desire, capabilities and model to make this a billion dollar company. This happens by controlling supply of our game tokens, while supercharging demand with our proven team.

I welcome anyone who has the same ambition to work with our team, to achieve something astounding by creating a new innovation for the world of games and entertainment. On screen only, is just so, 2D…

Cheers,

Kimon Lycos

Thank you for your interest in the Forever Has Fallen project, powered by Forever Coin.

I am confident that you will be impressed by the business robustness of our presentation – joining now is to join the journey of a company that wants to be highly successful and you can play a part. One way is to purchase our Forever Coin game tokens at a low introductory retail price; the funds will help to complete the game, launch and generate a market globally, with a model that is highly scalable. You will see from our concept, blockbuster story, team and partners, we have the demonstrated capabilities to create movements of fans, numbering into the millions.

Open letter from the Founder and CEO

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Page 4: BUYER’S GUIDE: FOREVER COIN GAME TOKEN · transmedia storytelling to become a billion dollar company. The team has produced global transmedia/gaming smash hits for Microsoft, Disney,

First watch our trailer to see the blockbuster story and examples of game play

Now see examples of transmedia’s power to create an immersive world for a blockbuster story. Produced by key partner 42 Entertainment:

Why so serious? Produced for Warner Bros., Dark Knight: http://www.42entertainment.com/work/whysoserious

I love bees. Produced for Xbox, Halo2: http://www.42entertainment.com/work/ilovebees

Mouth taped shut. Produced for Sony, The girl with the dragon tattoo: http://www.42entertainment.com/work/mouthtapedshut

In a couple of minutes, you’ll see what a new billion dollar entertainment company will do to capture millions of fans.

First, press play to see the Forever Has Fallen Official Trailer

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Page 5: BUYER’S GUIDE: FOREVER COIN GAME TOKEN · transmedia storytelling to become a billion dollar company. The team has produced global transmedia/gaming smash hits for Microsoft, Disney,

Overview of advantages for purchasing the Forever Coin game tokensat the introductory low retail price.

Purchase Forever Coin game tokens now

1ETH = 10,000FC

Low introductory retail price.

Our way of saying - “Thank you for being one of the first!”

Soft cap of 2,800ETH

Your contribution gets to work

Your early bird purchase generates funding to complete the Forever Has Fallen game. We will also create market demand, so you

have other fans to play with.

Our business plan is informed. We know how much we need for success.

Hard cap of 35,000ETH

Can we create the game & market demand?

Yes, we can!1. Proven team to deliver

2. Blockbuster story3. Uncontested market space created

4. New and immersive gaming/entertainment experience

5. Massive market opportunitiesGlobal scale

You can validate all of this with our white paper and website!

Game launch 12 monthsMillions of new players for you to play and

trade with.

“We want to play Forever Has Fallen!”

2 ways they can buy FC game tokens

OPTION 1Distribution via Outlet X

Price: Whatever other players will pay each other.

A free market for players to buy and sell tokens for use in the game.

OPTION 2Retail via the game

Price: Whatever pricing we set as a retailer.

Fast forward 3 years into the future…

Here’s how we plan to live “happily ever-after.”

Supporting our community, online/offline economy and Forever Coin game token.

“Hey look how we have grown!”

10 million more new players.

Strategic use of our 45% reserve to provide stability and fuel for the game economy.

See details on next slide

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Page 6: BUYER’S GUIDE: FOREVER COIN GAME TOKEN · transmedia storytelling to become a billion dollar company. The team has produced global transmedia/gaming smash hits for Microsoft, Disney,

Stability and support with 45% reserve

We have a complete online/offline game economy to use the game token and give us global scale.

See details on next slide.

6 of 12Mihell & Lycos Pty Ltd Copyright © 2018

Page 7: BUYER’S GUIDE: FOREVER COIN GAME TOKEN · transmedia storytelling to become a billion dollar company. The team has produced global transmedia/gaming smash hits for Microsoft, Disney,

An online/offline game economy

People get paid to play and contribute.

This proven model (see example: https://www.roblox.com/) provides incredible global scale for content creation and marketing. Our advantage is that we don’t require high level skills. Players get rewards for simple things, such as liking on FB. Players can create events and experiences, or build entire new immersive worlds. We have a massive reserve of 45% of tokens, or 450,000,000 to support the game economy.

The community is already building: https://form.jotform.co/80849102712857

True game token utility and purpose.

Players get rewarded in different ways. When it comes to Forever Coin, they not only earn, but also use to buy things from the in-game market. We can also accept FIAT from anyone who wants the freemium model.

Multiple sources of revenues (including FIAT).

We will keep a tight control on the equilibrium of game tokens in circulation. Here we can collect Forever Coins from purchases, and gain margins for reselling partner products/services.

Recruit players Find clues& solve puzzles

Promote FHF on social media

Participate in the community

Rate communitygenerated content

Contribute to community generated content

Branded digital assets FHF merchandiseTickets to FHF live events and experiences

Purchases from partnered vendors

Player-to-player trading and purchases

Forever Has Fallen Store

Forever Coin utility tokens Achievement badgesUnity (in-game achievement points)

Unique digital collectables

FIATDiscounted store prices with Forever Coin use

Purchase Forever Coin packs from FHF

Key:

Player Actions

Player Assets

Player Options

Player Purchases

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Page 8: BUYER’S GUIDE: FOREVER COIN GAME TOKEN · transmedia storytelling to become a billion dollar company. The team has produced global transmedia/gaming smash hits for Microsoft, Disney,

A business model to make us a unicorn

Total Available Market: 293 million people.

Product to meet demand: Immersive global community-based game/entertainment, a blockbuster story, earn a currency for playing and supporting.

Strategy: Uncontested market space, leveraging three global markets - new type of global game/entertainment experience (using proven formulas – see further slides).

Multiple revenue sources (inc. FIAT): Advertising/marketing partners, reselling, in game purchases, offline purchases (events/experiences). Multiple ways to build the franchise. Multiple ways to monetise the audience.

Scalable: Proven team, network, technologies, distribution and players-as-a-workforce model.

Realistic target: 10 million players in 3 years (based on historical evidence).

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Page 9: BUYER’S GUIDE: FOREVER COIN GAME TOKEN · transmedia storytelling to become a billion dollar company. The team has produced global transmedia/gaming smash hits for Microsoft, Disney,

Game token sale and business plan

Hard cap: 35,000ETH

Soft cap: 2,800ETH (MVP)

1 ETH = 10,000FC

Business requirement: 1 ETH = AUD$275 for funding of $9,600,000

Impact of ETH value to AUD:

• $275 (Budgeted): All systems go! Game released in 12 months.

• < $275: Less percentage to marketing, more to game/production/platform development, and/or HODL until the market recovers.

• > $275: More equals faster TTM, more production options, more aggressive marketing, new and different strategies for technologies, partnerships and the business.

• Soft cap of 2,800ETH will provide for a MVP. Our reserve of tokens can be used to sell directly to gamers, which can slow the project’s TTM, but not cause the project to fail.

TAM

Target market

Costs

Profitability

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Page 10: BUYER’S GUIDE: FOREVER COIN GAME TOKEN · transmedia storytelling to become a billion dollar company. The team has produced global transmedia/gaming smash hits for Microsoft, Disney,

Our game token is used to play and participate in our game.Earn tokens for participation, promotion and creation.

Total Available Market: 293 million people

Modest 3 year target: 10 million players

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Page 11: BUYER’S GUIDE: FOREVER COIN GAME TOKEN · transmedia storytelling to become a billion dollar company. The team has produced global transmedia/gaming smash hits for Microsoft, Disney,

Market 1: Minimum total potential market for gaming model as of

2017 is 2.2 billion gamers1. Studies indicate they purchase US$94.4 billion of digital goods annually. Blockchain is taking the digital

goods market to a whole new level.

Blockchain provides immutable verification over ownership of digital

goods and status, for trust to exist in a trustless environment.

Market 2: Minimum total potential market for transmedia model

as of 2019 is 3 billion users. We have a range of established media choices including, but not limited to, websites, Twitter, Facebook, email and SMS. Our customers

have a low barrier to entry and gain high value experiences.

Transmedia takes fan interaction with characters to a new level. Fans have an entire world to explore and gain a

deeper understanding of their favourite characters.

Market 3: Minimum total potential market for SVOD (Streaming

Video On Demand) model by 2022 forecast: 280 million subscribers

across all platforms2. We are leveraging the entertainment value derived from following

a compelling story. Our target market watches Game of Thrones,

Billions and House of Cards.

High-concept stories with complex characters and multiple story lines have

proven to be a winning combination.

Market opportunities to create our own uncontested space

1. https://newzoo.com/insights/articles/the-global-games-market-will-reach-108-9-billion-in-2017-with-mobile-taking-42/2. https://www.prnewswire.com/news-releases/global-svod-forecasts-to-2020---revenues-will-reach-26794-million-in-2020-10-times-the-2644-million-recorded-in-2010-300182589.html

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Page 12: BUYER’S GUIDE: FOREVER COIN GAME TOKEN · transmedia storytelling to become a billion dollar company. The team has produced global transmedia/gaming smash hits for Microsoft, Disney,

The proven capabilities: transmedia, games, blockchain, marketing, corporate strategy, commercialisation

Transmedia storytelling/campaigns, games development/economics, global marketing and advertising

Globalisation of technology, corporate strategy and economics

Blockchain enterprise solutions, technology development and global communication systems

Partners

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Page 13: BUYER’S GUIDE: FOREVER COIN GAME TOKEN · transmedia storytelling to become a billion dollar company. The team has produced global transmedia/gaming smash hits for Microsoft, Disney,

FOREVERHASFALLEN.COM/WHITELIST

TOKEN SALE STARTS: MAY 8 2018, 11:00 GMT

WHITELIST NOW

Page 14: BUYER’S GUIDE: FOREVER COIN GAME TOKEN · transmedia storytelling to become a billion dollar company. The team has produced global transmedia/gaming smash hits for Microsoft, Disney,

© Mihell & Lycos 2018All rights are reserved by Mihell & Lycos for all materials produced for Forever Has Fallen and The Forever Social.

twitter.com/FHFcommunity

medium.com/@kimonlycos

facebook.com/foreverhasfallen

[email protected]

t.me/foreverhasfallen

FOREVERHASFALLEN.COM