Buy Locally,Eat Globally

MARÍA JOSÉ SEVILLADirector, Foods & Wines from Spain

Economic & Commercial Office London

Spain & the UK; a long standing trading relationship Total market value UK

Ranking export sectors

Imports

Evolution 1972 - 1992

1992 - 2010

2010…

Conclusions Final Thought

Index

2004 2005 2006 2007 2008Home production marketed (HPM) 2,559 2,709 2,596 2,480 2,589

Imports 1,722 1,960 1,913 1,966 1,963

Exports 92 88 83 89 80

Total supply 4,188 4,581 4,427 4,357 4,472

HPM/Total supply 61.1 59.1 58.7 56.9 57.9

• Vegetables

Imports UK:

42.1 %

1. How much does the UK actually import?

• Fruits2004 2005 2006 2007 2008

Home production marketed (HPM) 293 362 392 402 402

Imports 3,176 3,286 3,463 3,504 3,304

Exports 103 103 151 127 113

Total supply 3,366 3,545 3,704 3,780 3,593

HPM/Total supply 8.7 10.2 10.6 10.7 11.2Source: Defra

Imports UK:

88.8 %

Ranking Sector Amount

1 Industrial technology 3.542.161

2 Horticultural produce 1.236.822

3 Chemical industry (chemical products) 1.139.330

4 Fashion 732.524

5 Raw materials, semi-processed and intermediate products 721.378

6 Habitat 578.624

7 Ancillary mechanical and construction industry 562.872

8 Bakery and other products 263.874

9 Wines 257.277

10 Information and telecommunications technology 189.613

Source: ICEX updated 01/2010

2. Ranking export sectors from Spain to the UK

• SPAIN accounts for 26% of total UK Imports of VEGETABLES

Source: World Trade Atlas 2009

IMPORTS (GBP millions)

World 2.301,544208

Spain 591,246372

Netherlands 578,615644

France 146,90734

Belgium 136,734463

Ireland 87,366113Italy 80,372935

3. Imports, Vegetables 2009 (value, £)

• SPAIN accounts for 15% of total UK IMPORTS of FRUIT

IMPORTS (GBP millions)

World 2989,72022Spain

440,558075South Africa

297,735904Netherlands

196,682473Costa Rica

160,060961Chile 159,69453France

150,708459

Source: World Trade Atlas

4. Imports, Fruit 2009 (value, £)

But purchases of fruit and vegetables

increased during the seventies and eighties.

Eat, don’t talk. Little excitement about food.

Fruit and vegetables sales remained fairly static with some increases around 2005.

Awareness of the 5-a day message, which was launched in 2003, was at this point gaining momentum.

The percentage of people who eat five portions of fruit and vegetables a day has steadily increased from 32% in 2006 to 41% in 2009. The number of shoppers looking to eat low fat versions of food has not changed since 2007 while those eating foods with less sugar has increased from 28% to 37%.

The lightbulb goes on: food is interesting! Floyd on Food; Spain on a Plate

Recession is affecting the British shopping basket: organics and other, but the interest in food is here to stay.

Is it possible to return to 1972?

Is this what people really want to do?

Could we create a perfect compromise – combining new trends and consumer concerns?

Farmers markets

Allotments

Supermarkets et al

Conclusions

The 2007 Foresight Report forecast dramatic increases in obesity levels over coming years, predicting that half of all adults and around a quarter of all children will be classified obese by 2050.

Final thought

Isn’t this what we should be addressing?

Shouldn’t the increase of fresh and vegetable consumption by all - especially children - be our priority?

The 2007 Foresight Report forecast dramatic increases in obesity levels over coming years, predicting that half of all adults and around a quarter of all children will be classified obese by 2050.

Buy Locally,Eat Globally

13th May 2010