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But Will People Do It?: But Will People Do It?: Behavior Modification Behavior Modification Strategies for Source Strategies for Source Reduction Activities Reduction Activities Shannon Judd Shannon Judd Environmental Education/Outreach Coordinator Environmental Education/Outreach Coordinator Fond du Lac Band of Lake Superior Chippewa Fond du Lac Band of Lake Superior Chippewa ITEP Source Reduction Training ITEP Source Reduction Training September 2011 September 2011

But Will People Do It?: Behavior Modification Strategies for Source Reduction Activities Shannon Judd Environmental Education/Outreach Coordinator Fond

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Page 1: But Will People Do It?: Behavior Modification Strategies for Source Reduction Activities Shannon Judd Environmental Education/Outreach Coordinator Fond

But Will People Do It?: Behavior But Will People Do It?: Behavior Modification Strategies for Modification Strategies for

Source Reduction Activities Source Reduction Activities

Shannon JuddShannon JuddEnvironmental Education/Outreach CoordinatorEnvironmental Education/Outreach CoordinatorFond du Lac Band of Lake Superior ChippewaFond du Lac Band of Lake Superior Chippewa

ITEP Source Reduction TrainingITEP Source Reduction TrainingSeptember 2011September 2011

Page 2: But Will People Do It?: Behavior Modification Strategies for Source Reduction Activities Shannon Judd Environmental Education/Outreach Coordinator Fond

But Will People Do It?But Will People Do It?

Reasons People Do Reasons People Do Something…Something…

Because they have Because they have to.to.

Because they want Because they want to.to.

Because it’s the Because it’s the right thing to do.right thing to do.

Because it helps Because it helps solve another issue.solve another issue.

Page 3: But Will People Do It?: Behavior Modification Strategies for Source Reduction Activities Shannon Judd Environmental Education/Outreach Coordinator Fond

But Will People Do It?But Will People Do It?

Reasons People Reasons People Don’t Do Don’t Do Something…Something…

Knowledge or Knowledge or AwarenessAwareness

TimeTime ConvenienceConvenience Beliefs and ValuesBeliefs and Values

Page 4: But Will People Do It?: Behavior Modification Strategies for Source Reduction Activities Shannon Judd Environmental Education/Outreach Coordinator Fond

But Will they Do It?But Will they Do It?

Strategies for Behavior ModificationStrategies for Behavior ModificationDevelop ordinances and policies to deal Develop ordinances and policies to deal

with solid waste management issueswith solid waste management issuesProvide equally-accessible alternativesProvide equally-accessible alternativesMeasure and demonstrate financial Measure and demonstrate financial

benefitsbenefitsTry trial-runs or small-scale pilot projectsTry trial-runs or small-scale pilot projectsGet the community involved in the building Get the community involved in the building

processprocessConduct Education and OutreachConduct Education and Outreach

Page 5: But Will People Do It?: Behavior Modification Strategies for Source Reduction Activities Shannon Judd Environmental Education/Outreach Coordinator Fond

Fond du Lac Band of Lake Fond du Lac Band of Lake Superior Chippewa Waste Superior Chippewa Waste

Management and Recycling Management and Recycling OrdinanceOrdinance

Adopted 1993, Adopted 1993, Amended 2003Amended 2003

Open Burning Open Burning and Recycling and Recycling language language includedincluded

Fines ImposedFines Imposed

Page 6: But Will People Do It?: Behavior Modification Strategies for Source Reduction Activities Shannon Judd Environmental Education/Outreach Coordinator Fond

Available and Accessible Available and Accessible FacilitiesFacilities

Fond du Lac Transfer StationFond du Lac Transfer Station

Page 7: But Will People Do It?: Behavior Modification Strategies for Source Reduction Activities Shannon Judd Environmental Education/Outreach Coordinator Fond

Fond du Lac Transfer StationFond du Lac Transfer Station

Page 8: But Will People Do It?: Behavior Modification Strategies for Source Reduction Activities Shannon Judd Environmental Education/Outreach Coordinator Fond

Environmentally Preferable Environmentally Preferable Purchasing PolicyPurchasing Policy

Start small – include one division or Start small – include one division or program and expand to other areasprogram and expand to other areas

Limit research needed to find green Limit research needed to find green products – easy guide on what is products – easy guide on what is best, better, and least desirablebest, better, and least desirable

Do not start from scratch…there are Do not start from scratch…there are many examples out theremany examples out there

Page 9: But Will People Do It?: Behavior Modification Strategies for Source Reduction Activities Shannon Judd Environmental Education/Outreach Coordinator Fond

Policies and OrdinancesPolicies and Ordinances

Allow for public input Allow for public input during the processduring the process

Make the policies, Make the policies, ordinances and ordinances and consequences knownconsequences known

Enforce them!Enforce them! Provide assistance Provide assistance

with compliance with compliance when new policies in when new policies in placeplace

Page 10: But Will People Do It?: Behavior Modification Strategies for Source Reduction Activities Shannon Judd Environmental Education/Outreach Coordinator Fond

Show the Financial BenefitsShow the Financial Benefits Keep track of tonnage, Keep track of tonnage,

numbers, costnumbers, cost Determine the cost of Determine the cost of

proposed investment proposed investment and cost of no action if and cost of no action if applicableapplicable

Calculate the payback Calculate the payback periodperiod Simple payback = Cost of Simple payback = Cost of

Investment/Annual SavingsInvestment/Annual Savings Baler Example: Baler Example:

$10,600/$14,000 = .76 $10,600/$14,000 = .76 yearyearConsider developing an incentive

program

Page 11: But Will People Do It?: Behavior Modification Strategies for Source Reduction Activities Shannon Judd Environmental Education/Outreach Coordinator Fond

Trial Runs and Pilot ProjectsTrial Runs and Pilot Projects Implement changes Implement changes

in stagesin stages Start a project in one Start a project in one

location or one part of location or one part of a locationa location

Be persistent, yet Be persistent, yet patientpatient

Remain actively Remain actively involved in the process involved in the process

Encourage and Encourage and recognize the efforts recognize the efforts of those involvedof those involved

Page 12: But Will People Do It?: Behavior Modification Strategies for Source Reduction Activities Shannon Judd Environmental Education/Outreach Coordinator Fond

Environmental Outreach Environmental Outreach Explain whyExplain why Get the kids involvedGet the kids involved Relate efforts to resources significant to the Relate efforts to resources significant to the

communitycommunity Get people outside and involved – what is Get people outside and involved – what is

appreciated will be protectedappreciated will be protected Use various media – radio station, Use various media – radio station,

newspaper, video, hands-on activities, newspaper, video, hands-on activities, signage signage

Share your own experiencesShare your own experiences Make connections with community members Make connections with community members

Page 13: But Will People Do It?: Behavior Modification Strategies for Source Reduction Activities Shannon Judd Environmental Education/Outreach Coordinator Fond

Community EducatorsCommunity Educators

Earth Day Bags: Earth Day Bags: www.earthdaybags.org

Children are our most valuable teachers!

Page 14: But Will People Do It?: Behavior Modification Strategies for Source Reduction Activities Shannon Judd Environmental Education/Outreach Coordinator Fond

Recycling at Tribal Center – 4Recycling at Tribal Center – 4thth GradeGrade

Page 15: But Will People Do It?: Behavior Modification Strategies for Source Reduction Activities Shannon Judd Environmental Education/Outreach Coordinator Fond

Recycling Volunteers!Recycling Volunteers!

Page 16: But Will People Do It?: Behavior Modification Strategies for Source Reduction Activities Shannon Judd Environmental Education/Outreach Coordinator Fond

Community Health FairCommunity Health Fair

Page 17: But Will People Do It?: Behavior Modification Strategies for Source Reduction Activities Shannon Judd Environmental Education/Outreach Coordinator Fond

Community Health FairCommunity Health Fair

Page 18: But Will People Do It?: Behavior Modification Strategies for Source Reduction Activities Shannon Judd Environmental Education/Outreach Coordinator Fond

Community Event RecyclingCommunity Event Recycling

Recycling bins set up at powwows Recycling bins set up at powwows with banner promoting stewardshipwith banner promoting stewardship

Recycling bins made available to Recycling bins made available to anyone hosting an event; waste site anyone hosting an event; waste site crew sets up and takes downcrew sets up and takes down

Page 19: But Will People Do It?: Behavior Modification Strategies for Source Reduction Activities Shannon Judd Environmental Education/Outreach Coordinator Fond

Going Green WorkshopsGoing Green Workshops

Offered at staff and community Offered at staff and community gatheringsgatherings

Simple, inexpensive things to reduce Simple, inexpensive things to reduce waste, save energy and save moneywaste, save energy and save money

Hands-on activity: Make a non-toxic Hands-on activity: Make a non-toxic homemade cleaner to take home and homemade cleaner to take home and useuseCleaning Scrubber: Baking soda, liquid Cleaning Scrubber: Baking soda, liquid

dishsoap, glycerin (if storing)dishsoap, glycerin (if storing)

Page 20: But Will People Do It?: Behavior Modification Strategies for Source Reduction Activities Shannon Judd Environmental Education/Outreach Coordinator Fond

Rain BarrelsRain Barrels

Make-your-own Rain Barrel PacketsMake-your-own Rain Barrel PacketsRain Barrel WorkshopRain Barrel Workshop

Page 21: But Will People Do It?: Behavior Modification Strategies for Source Reduction Activities Shannon Judd Environmental Education/Outreach Coordinator Fond

Rain Barrels and Compost Rain Barrels and Compost BinsBins

Earth Machine - $44.00Earth Machine - $44.00 Systern Rain Barrel - $55Systern Rain Barrel - $55

Page 22: But Will People Do It?: Behavior Modification Strategies for Source Reduction Activities Shannon Judd Environmental Education/Outreach Coordinator Fond

Outreach ActivitiesOutreach Activities

Fond du Lac Environmental Fond du Lac Environmental Stewardship ProjectStewardship Project

~~Environmental Stewardship VideoEnvironmental Stewardship Videohttp://www.fdlrez.com/newnr/environ/envstewardvid.htm

~~Environmental Stewardship BrochureEnvironmental Stewardship Brochurehttp://www.fdlrez.com/newnr/environ/stewardship.pdf

Page 23: But Will People Do It?: Behavior Modification Strategies for Source Reduction Activities Shannon Judd Environmental Education/Outreach Coordinator Fond

Outreach ActivitiesOutreach Activities

Page 24: But Will People Do It?: Behavior Modification Strategies for Source Reduction Activities Shannon Judd Environmental Education/Outreach Coordinator Fond

Renewable Renewable Energy ProgramEnergy Program

Solar Air Heating Systems

Page 25: But Will People Do It?: Behavior Modification Strategies for Source Reduction Activities Shannon Judd Environmental Education/Outreach Coordinator Fond

Renewable Energy Renewable Energy

Solar Power at FdL Solar Power at FdL Ojibwe School Ojibwe School Powwow groundsPowwow grounds

Page 26: But Will People Do It?: Behavior Modification Strategies for Source Reduction Activities Shannon Judd Environmental Education/Outreach Coordinator Fond

Ganawenjigewin Ganawenjigewin Maawanji’idiwin Maawanji’idiwin

Taking Care of Things Festival Taking Care of Things Festival Farmers Market for Local Artisans and Food ProducersHands-on Activities to highlight programsRecycle to win!Fire Safety and Tree Giveaway

Swap Your Stuff!! Free Rummage SalePresentations on significant current issues

Page 27: But Will People Do It?: Behavior Modification Strategies for Source Reduction Activities Shannon Judd Environmental Education/Outreach Coordinator Fond

Share your ExperiencesShare your Experiences

Page 28: But Will People Do It?: Behavior Modification Strategies for Source Reduction Activities Shannon Judd Environmental Education/Outreach Coordinator Fond

Waste Vegetable OilWaste Vegetable Oil

Page 29: But Will People Do It?: Behavior Modification Strategies for Source Reduction Activities Shannon Judd Environmental Education/Outreach Coordinator Fond

Shannon JuddEnvironmental Education Outreach Coordinator

Fond du Lac Band of Lake Superior ChippewaPhone: (218)878-7123

Email: [email protected]: www.fdlrez.com/newnr.htm