Busness Plan 2

7/21/2019 Busness Plan 2

1/31


2/31

ethodology used in this investigation was an observational study of $usiness +lan. The

study employed the contrived observation techni*ue which is a uni*ue means of observing

work performance under real condition. e divided our group into two parts, one group

worked for data collection and another is for analysis.

2.1 Sources of $ata:

e have collected data from several sources. /ome of them are primary and some of them are

secondary. The sources of our collected data are followings0

%ri!ary Sources:

+rimary sources will be collected from interview, *uestionnaires and survey.

Secondary Sources:

/econdary sources for data collection are given below0

eb site.

+ublication department of 1haka stock e"change.

2eaflet.

3ewspaper.

4nnual report.

2.2 %opu#ation Si&e:

The company total employees are 5%#. This number of population includes all employees

employed at different positions at 6riends $everage 7ompany 2imited.

2.3 Sa!p#e Si&e:

Total sample size of the research is (8 students.

Interview %8 peoples. 9uestionnaire #( students.

:bservation #( students.

2.' $ata (na#ysis:

+age %


3/31

)diting:Each and every instrument of data collection has been edited. This editing has been

done officially. In case of field there was editing to cope with the situation.

Coding:4ll information that is in alphabet has been transformed into numerical information.

6or e"ample, techni*ues of training have been translated into numerical number.

$ata entry:1ata is entered into the computer as they were coded. $oth icrosoft ord and

icrosoft E"cel have been used for this purpose.

2.* +oo#s ,sed:

#. ;raph

%. 7hart

&. icrosoft ord

'. icrosoft e"cel

Chapter: 3

+age &


4/31

Organi&ationa# %rofi#e

3.1 Organi&ation Structure:

"d. (rifu# Is#a! -a&i Shahinur ah!an

anaging 1irector 1irector 6inance

6riends $everage 7ompany 2imited 6riends $everage 7ompany 2imited

hilkhet-#%%= 1haka-#%#% #%&?', /hyamoli, 1haka

7ell0 @558#A%( 8%8'A' 7ell0 @558#A#8 B##&(5

E-mail0 arifulseu%=Cgmail.com E-mail0 shahinurseu%=Cgmail.com

/ar&ana (kter 0u!a -a&i Sha!anta (fa&

1irector arketing 1irector

6riends $everage 7ompany 2imited 6riends $everage 7ompany 2imited

%&?7, irpur-#8, 1haka &'-b, ohammadpur, 1haka

7ell0 8#BA'=%A=(5 7ell0 8#B5#(AA8&5

E-mail0 farDana.akterCgmail.com E-mail0 shamanta.kaziCgmail.com

Shar!in

1irector 4dministators

6riends $everage 7ompany 2imited

&'?1, ohammadpur, 1haka

7ell0 8#BA8B88%%&

E-mail0 sharmin#==&Cgmail.com

+age '
mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]


5/31

"ission0 Establish sugarcane Duice as the local leading source of healthy energy in the form

of freshly Duices with an uncompromising commitment to making a difference through our

values.

ision0 To fill the desire of taste and satisfaction.

3.3 ature of Business:

e form our business as a 7ompany business. :ur company is a beverage company. e

will introduce two uni*ue types of Duice in the fruit Duice industry of our country.

3.' State!ent of /inancing eeded:

Initial financing re*uested of the company is ', 88, 88,888 taka loan to be paid off over five

years from +rime $ank 2td. This debt will cover office space, office e*uipment, and for

supplies two leased vans, advertising and selling cost. The partners provided ##, 88, 88,888

taka Dointly. /o, the total cost of the proDect estimated at #(, 88, 88,888 taka.

3.* Share of the %rofit and oss:

(") O/ O-I4 %(+) S5() O/ %O/I+ S5() O/ OSS

#. d. 4riful Islam &8 &8

%. >azi /hahinur Fahman %( %(

&. 6arDana 4kter Guma %( %(

'. >azi /hamanta 4faz #8 #8

(. /harmin #8 #8

o6 +his Indenture is itnessing as /o##o6s:

#. T


6/31

&. That the capital re*uired for the business of +artnership shall be contributed time to time

by the +4FTIE/ in such manner in all respect as may be agreed to between them and such

capital may be paid interest as may be mutually agreed from time to time at the rate of rates

not e"ceeding #% Twelve +ercentJ per annum.

'. That all the +4FTIE/ referred above shall be orking +artners and shall attend diligently

to the business of the +artnership and carry on the same for the greatest advantage of the

6irm.

(. That all the :F>I3; +4FT3EF/ may be paid /alary w.e.f. 1st October8 291', for the

work of the 6IF as may be agreed mutually from time to time between the +4FTIE/ in

accordance with the provisions of the Income Ta" 2aws as well as business necessities and

other factors, subDect however, that the monthly /alary to each such +artner shall not e"ceed

as under0

(") O/ O-I4 %(+) "(I"," B(SIC S((; O+ +O )C))$

1. "d. (rifu# Is#a!< +- 3*999

2. -a&i Shahinur ah!an < +- 3*999

3. /arjana (kter 0u!a < +- 39999

'. -a&i Sha!anta (fa&< +- 2*999

*. Shar!in < +- 2*999

3.= hat Business are 6e in:

:ur company is a beverage company. 3ow we produce only sugarcane Duice and coconut

water. In future our plan is to e"pand in Duice verity. 4lready there are a lots of verities Duice

in market. /ugarcane Duice and coconut water are also available but not everywhere and not

in a commercial way. e produce these two types of Duice and also try to bring others fruit

Duice with a new taste and feature. ThatKs why our research and development department

working on this.

3.> a#ues and %rincip#es on hich the Business Stands:

a#ues:

:ur product is uni*ue.

+age B


7/31

e have the lowest prices.

e make things easier for you.

%rincip#es:

e are very much concern about 7onsumer care, /upplier care, Employee care, and Trade

care. $y satisfying our consumer those who purchase our product, our supplier from those we

collect raw material, our employee whose integrity, creativity and innovation make the final

product and trade partners those who helps us to reach our ultimate consumers by many

promotional activity.

3.? Organi&ation %rofi#e:

+articulars 1etails

Type +artnership

3ame of the 7ompany 6riends $everage 7ompany 2imited

6ounded :n the process

+roduct 3amely +ep-up Luice, 7oconut ater


8/31

all respects confidential in nature, other than information which is in the public domain

through other means and that any disclosure or use of same by reader may cause serious harm

or damage to membership.

)pon re*uest, this document is to be immediately returned to chairman.

OOOOOOOOOOOOOOOOOOOOOOO

d. 4riful Islam

3ame typed or printedJ

1ate0

Chapter: '

/indings and (na#ysis

'.1 Over ie6 of the Industry:

+age 5


9/31

:ur business is the part of fruit P vegetable industry of $angladesh. 4griculture is the largest

income and employment-generating sector of $angladesh. 4bout two third population of the

country resides in rural areas and directly or indirectly depends on agriculture for their

livelihood. The sector is an important source of demands for its products.

'.2 %otentia# Custo!ers:

:ur potential customers will be every kind of individuals like0

/tudents at every level.from school to universitiesJ

Employees who work the entire day in hot condition.


10/31


11/31

4 refrigerated tank for fermentation ? enzymatic control of water collection.

icro filtration facilities complete with appropriate membranes for multi-stage filtration.

7ontrol laboratory for batch testing and control.

'.A %rocess of "anufacture

/ugarcane processing focuses on the production of cane sugar sucroseJ from sugarcane.

4fter sugar cane has been harvested it must be processed within less than %' hours to avoid

sugar loss by inversion to glucose and fructose. The cane is received at the mill and prepared

for e"traction of the Duice. 4t the mill, the cane is mechanically unloaded, placed in a large

pile, and, prior to milling, the cane is cleaned. The milling process occurs in two steps0

breaking the hard structure of the cane and grinding the cane.

The cane is first washed to remove mud and debris. Then the cane is chopped and shredded in

huge roller mills for e"tracting the Duice. 4bout =& of the Duice is e"tracted. The spent cane,

called bagasse is either used as fuel, as raw material for paper or hardboard, or as insulating

material. e will use this QbagasseK as well as the husks of coconuts in the production of

tetra-packs for our packaging.

6resh, Duicy and fully mature sugarcane, which is free from insect and fungal attack or any

other blemish, is taken for e"tracting the Duice. The Duice so obtained is clarified and filtered

to get a clear solution. Fe*uired *uantities of permitted preservatives, additives and flavors

are added. The process should be carried out under hygienic conditions. The sugarcane Duice

beverage is stored in %88 m2 bottles and crown corked. The bottles and crown cork closures

should conform to I/: standards. +roduction technology is available from 76TFI, ysore.

'.A.1 +he "ain %roduction %rocess for Sugarcane 7uice can be Su!!ari&ed Into:

/ugarcane +rocessing

+roduction +rocess

7ane /ugar +rocess illingJ

+rocessing Traditionally

/ugarcane Luice +rocessing

)ltra filtration of sugarcane Duice0 studies on membrane fouling

+ackaging development

'.A.2 %reservation Syste! for Sugarcane:

4*ueous ammonia %5 3


12/31

temperature is sealed glass containers for A day period to measure changes in p< and $ri" of

the Duice.

Fesult for p< P $ri" during A days after treatment are shown in Table #. It gives the trends in

this measurement for a*ueous ammonia level of 8, 8.(, #.8, #.( and %. Fesults for higher

concentrations were identical to those for % a*ueous ammonia. It is obvious that ammonia

works well as a preservation especially if fairly high level are used, at level above % w?v the

Duice becomes less palatable for cattle and such situations if should bereft to stand until the

e"cess ammonia dissipates. It has been suggested by 2eng and +reston #=ABJ that the

optimum level of available nitrogen in the rumen to ensure optimum synthesis of microbial

protein in & g 3?#88 g of fermentable organic matter.

'.A.3 %ackaging of Sugarcane 7uice:

The sugarcane Duice will be preserved and packed in tetra packs and bottle which has a good

storage life and is available during off-season also. 4septic package not only protects the

product but also will maintain the *uality of the product. 4septic packaging systems have

played a vital role in providing people all over the world with essential nourishment. 6resh

sugarcane Duice packed under hygienic conditions will be available on the shelf.

ethod of E"traction of Luice from /ugarcane

ethod for producing /ugarcane Duice and 7oconut ater

ethod for producing stable sugarcane Duice and 7oconut ater

Luice spread and a +rocess for preparing the same

+rocess for preparing ready-to-drink shelf stable sugarcane and coconut water Duice

beverage

1iffusion apparatus

+age #%


13/31

a!e#y %ep


14/31

2ow reputation.

)nreliable cash flow in the early stages.

3.

Opportunities: Increase the distribution network.

4c*uiring the new technology.

$ig P attractive market.

Take over the distributor.

e can e"port our product to foreign country.

Increased demand.

$usiness sector is e"panding.

'. +hreats:

+olitical instability.

;overnmental regulation.

7ompetitor can produce the same product.

1ownward pressure on pricing.

3ew innovation from other competitors could be a threat.

'.11 Co!petitive Strategy

Cost eadership:e buy raw materials in bulk because there is no chance to damage of

products. 4fter than we produce Duice and sell. Then we are able to achieve economies of

+age #'


15/31

scale. Thats why our production cost will be lower. e also use our wastageN we sell it and

also minimize our cost.

$ifferentiation:/ugarcane Duice and 7oconut water are not in the market in a commercial

way. It is locally available but not in a different flavour. e bring sugarcane Duice in a four

new flavour which is pudina, ginger, tulsi, lemon. 4nd coconut water in a tetra packs.

/ocus04part from cost leadership and differentiation our focus will be how to more and

more distinctive appreciable way we provide service to our customer.


16/31

Ideal for a healthy lifestyle.

+asteurized to guarantee *uality.

4vailable in four variety of great tasting flavors

'.12.3 Custo!er Benefits:

a. Custo!er Benefits of Sugarcane 7uice:

utrition Benefits:

5ea#th Benefit:

This is one sweet drink which

diabeticKs patient can enDoy

without fear because it hasno simple sugars.

/ugarcane Duice is great for

recharging energy because it

contains rich carbohydrate

and iron.

It strengthens the

stomach, kidneys, heart,

eyes, and brain and se"

organs.

The Duice is beneficial in fevers. hen there is a great protein loss, sugarcane Duice

supplies the body with necessary protein and other food elements.

It keeps the urinary flow clear and helps the kidneys to perform their functions

smoothly.

/ugarcane is very useful in scanty urination. It keeps the urinary flow clear and helps

the kidneys to perform their functions properly.

+age #B

%rincip#e utrient a#ue

+rotein 8.%8 g

7arbohydrates %A.'8 g

ater 8.#= g

4sh 8.BB g

7holesterol 8 mg

1ietary 6iber #.# g

Ca#ories

Total calories ###.'& g

7alories from fat 8.8& g

7alories from saturated

fat

8.88 g

/ats

Total fat 8.8= g

ita!in

3iacin S $& 8.%8 mg

"inera#s

7alcium &%.(A mg

7opper 8.8= mg

agnesium %.'= mg

"anganese 8.8= mg

+otassium #B%.5B mg

Iron 8.(A mg


17/31

It is also valuable in burning maturation due to high acidity, gonorrhea, enlarged

prostate, cystitis and nephritis. 6or better results, it should be mi"ed with lime Duice,

ginger Duice and coconut water.

It hydrates the body *uickly when e"posed to prolong heat and physical activity.

The Duice keeps the teeth clean and increases their life.

/ugarcane Duice is a fattening food. It is thus an effective remedy for thinness. Fapid

gain in weight can be achieved by its regular use.

The dew which collects on the long leaves of sugarcane is useful in several eye

disorders. hen instilled in the eyes, it is an effective medicine in defective vision,

cataract, and conDunctivitis, burning of the eyes and eye-strain after e"cessive reading.

ikipidia, %8#%J

/or 6ho! Sugar Cane 7uice Suits Best

/ugar cane Duice is ideal for those who are

ho often suffer from burning sensation all over the body

ho suffer from burning sensation when urinating

ho are tired due to e"cess sun e"posure,

'.12.' Custo!er Benefit of Coconut ater:

utrition Benefit:

%rincip#e utrient a#ue %ercentage of

$(

Energy #= >cal #

7arbohydrates &.A# g &

+rotein 8.A% g #.(

Total 6at 8.%8 g #

7holesterol 8 mg 8

1ietary 6iber #.# g &

ita!ins6olates & g 8.A(

3iacin 8.858 mg 8.(

+antothenic acid 8.8'& mg U#

+yrido"ine 8.8&% mg %.(

Fiboflavin 8.8(A mg '

Thiamin 8.8&8 mg %.(

Mitamin 7 %.' mg '

Mitamin 4 8 I) 8

Mitamin E 8 mg 8

Mitamin > 8 mcg 8

)#ectro#ytes

+age #A


18/31


19/31

:ur product is uni*ue in case of packaging and its different taste. :ther companyKs also said

that their product have a different taste but in reality they actually sell only that fruit Duice but

we blend some e"tra ingredient with our core product and make a uni*ue taste full Duice.

'.12.= %atent or +rade!ark %rotection:

e have not yet made a plan of trademark protection of our product. 4fter making a strong

impression in customers mind about our product we will think about trademark or patent.

'.12.> $escription of %roduction %rocess:

a6 !ateria#s0 e are going to produce sugarcane Duice and tetra packs coconut water, that

why obviously our main raw material will be fresh sugarcane and coconut. To give some

different taste in this Duice we will use pudina pata, ginger, tulsi pata and lemon. To make a

perfect shape of this Duice some water and some nutritional ingredient will also use in

production process.

'.12.? Costs %rice Structure:

+F:1)7T

34E

F4

4TEFI427:/T

4F>ETI3;

7:/T

1IFE7T?I31IF

E7T 7:/T :6+F:1)7TI:3

+F:1)7TI:3

74+47ITV+EF 433)

/E22I3;

+FI7E?)3IT

FET4I2

+FI7E

Sugarcane

7uice

D*99 !#E

A.*9 2.*9 =.99 199999 %cs 2?.99 39.99

Sugarcane

7uice

D299 !#E

>.99 1.2* 3.>* 299999 %cs 29.99 22.99

Coconut

7uice

D*99 !#E

19.*9 2.*9 >.2* 199999 %cs 33.99 3*.99

Coconut

7uice

D299 !#E

>.*9 1.99 '.99 299999 %cs 29.99 22

Fubayyat, %8#%J

-ey Supp#iers:e collect sugarcane and coconut from two districts. FaDbari and 6aridpur.

In this two district sugarcane and coconut are produce in a large amount and it will fulfill our

demand. hen demand will high then we collect this from >ushtia and Lessore.

+age #=


20/31

/uture %roduct or Service Offering:4fter operating three years in this business we will

e"pand our Duice category. 3e"t we will introduce to customer $erry DamJ Duice, 7arambola

kamrangaJ Duice, and 2atka lotkonJ Duice. 4fter this we will produce Delly and achar of

different fruit.

'.13 "arketing Strategy

The marketing strategy is based on positioning of product in the mind of consumers.

%ositioning State!ent:6or every individual, who wants a #88 natural product that offers

reDuvenation and freshness, our Duice is a packaged drink that provides energy and

refreshment at affordable price, best *uality and value for your money.

'.13.1 +arget "arket:

:ur main target market people are the young ageKs people who like to drink Duice very much.

ostly the school going students and the children. $eside that we also focus the young

generation people. 4lthough our main target market is young people but we also prefer the

people of adult and old ages people.


21/31

4eographic Seg!entation:

or#d

region

(sia

Country Bang#adeshi

Cities $haka

$ensity ,rban

C#i!ate 5ot $ry

%sychographic Seg!entation:

Socia# c#ass "idd#e c#ass ,pper c#ass

ifesty#e


22/31

To determine the market size and trends we have to identify how large is the market and is it

growing or shrinking and how fast. $efore making this business plan we make a survey. 4nd

our survey report shows that in market there is a huge demand of sugarcane Duice and coconut

water. any people now prefer sugarcane Duice and coconut water. Especially in summer

season. 1uring this Famadan month many people drink these Duices in iftar. /o market size is

large and very fast it is growing.

'.13.' (dvertising and %ro!otion:

:ur main obDective to make awareness and provide knowledge to customer about our

product.

1. "edia ,sed:


23/31

7onsumer

2. Sa#es +echni@ues and Incentives: 4t first we make our product available in all schools,

colleges, and university canteens. 4lso we sell this product through many restaurants and

hotels. 4nd specific retail shop on demand. 4fter then we make it available in every retail

store.

'.1' Co!petitor (na#ysis

)Gisting Co!petitor : :ur e"isting competitors are the roadside shopkeepers who make the

sugarcane Duice instantly or sell the coconut water. In case of sugarcane Duice and coconut

water they are our competitor.

+heir strengthsare:

They can produce Duice instantly.

4lready popular or known to all customer.

4lmost available everywhere.

/ell # glass sugarcane Duice at a price of #8 taka P coconut water at %(-&8 taka.

They can shift their stall from place to place.

Mery low operating cost.

They donKt need e"tra labor.

They donKt have to pay factory cost and overhead cost.

+heir 6eaknessesare:

ake Duice in a very unhygienic place.

1onKt maintain *uality and *uantity.


24/31

4lready they have a large market share and good image on customer mind. /o if they enter

into the market with the same product our product might be face serious problem. e might

lose market share at a large portion. :r customer can be demodulated from our product. $ut

we are not competing our product with them because they are the competitors of the Luice

market and they are only providing the different flavor Duices but not the sugarcane Duice.

Indirect Co!petitor:

4s the /ugarcane Duice is the symbol of the refreshment and nutrition and it is also a

substitute for the other soft drinks. /o we have compared it with other soft drinks.

/o in the soft drink market we have the competitors like

7oca cola.

+E+/I.

4nd other Instant drinks

+age %'


25/31

'.1* ocation

4s it is a manufacturing company the manufacturing industry will be established in 4shulia

industrial area. The sales center will be located in a posh business area in 1haka city. It is

located in the $ashudhara 7ity, level #. $ashundhara 7ity is a place where each type of

products is available. It is the home to various office comple"es, retail shops, restaurants and

a large up scaling shopping mall. This business centre serves the 5%# people who live and

work in this area.

This location offers our business the benefits of high consumer traffic. 7urrently there are

%888 or more s*uare feet available for lease. The lease rate is $1T #8888 per s*uare foot. I

will seek two year lease with an additional four tear option.

Gimmerer, %88=J

/igure: ocation of -inetic Co!pany td at Bashundhara City D4oog#e


26/31

)#ectrica# Supp#y

The building should be wired appropriately to provide power for the e*uipment, most of

which are designed to operate on %%8v 47. 7ertified electrical contractors will employed to

install appropriate supply wiring based on the needs of the operation. 6ortunately many

*ualified, skilled but unemployed personnel are available in our country.

)@uip!ent

4ll the coconut water operations can be mechanized but will still re*uire appro"imately si"

operators. 4lternatively, manual labor may be employed instead, which will reduce initial

investments but also probably compromise *uality standards.

The minimum e*uipment re*uired will be0

#.


27/31

'.1= %#an of Operation

-ey "anage!ent %ersonne#

' important departments will be there0

%urchasing and #ogistics

"d. (rifu# Is#a! with one assistant employeeJ will be responsible for all operating

materials purchases at best possible rates and delivering at the appropriate time, use of Dust in

time inventory.

%roduction and /inancia# Operations

-a&i Shahinur ah!anwill be responsible for *ualify production process.


28/31


29/31

Conc#usions and eco!!endations

*.1 Conc#usion:

Luices consumption is high because of increased awareness of health consciousness among

people. The competitive analysis identified that competition within the industry is high as the

industry has some humongous names in it i.e. nestle, shezan, fresher etc. The awareness about

health consciousness has increased a lot and people are accepting +ep-up Duices as a regular

and healthy drink. /:T analysis reflected that the industry is full of opportunities. In the

end, the strategies for launching +ep-up Duices are *uite similar which were used while

launching fresher.

+age %=


30/31


31/31

1irector of Transform Vour $usiness, lays it down in five basic precepts that, if taken care

of properly, ensure the success of 6riends $everage 7ompany 2imited business.

*.3 eference:

1avid

Documents

Busness Plan 2