Upload
dasha-karpovtseva
View
216
Download
3
Embed Size (px)
Citation preview
University of Central Florida
The Hidden Impact of the National Security Agency on the Business World
Dasha Karpovtsev
ENC 3315
Professor Weaver
21 April 2014
The purpose of this paper is to inform a targeted audience of corporate CEOs including
Virginia Rometty of IBM and Garcia Martore of Gannett, on the implications that their online
business branches are currently facing, specifically due to the NSA’s constant online surveil-
lance. I intend to illustrate the consequences of of profit loss and censorship, as well as provide
viable actions for the CEOs to engage in, ultimately aiding in the establishment of limitations
and guidelines for the NSA.
Dasha Karpovtsev
Corporate CEOs
Karpovtsev 2
ENC 3315
19 April 2014
The Hidden Impact of the National Security Agency on the Business World
It seems that after Edward Snowden’s release of classified information in regards to the
National Security Agency’s phone and internet spying, there have been heightened discussions
on the topic of online privacy. One might view their actions as a safety precaution, while others
may see it as both an unethical and unconstitutional approach. Recently the White House has
even pushed Congress to implement changes to the NSA Surveillance Program, because there
was growing potential for power abuse. The predicament seems to intertwine the aspects of per-
sonal rights, safety, and overall censorship when it comes to allowing the NSA to monitor us,
while at the same time alluding to the impact it has on the business world. Yes, even the business
world. Our society may not emphasize on the business consequences of this online surveillance
program, but it is quickly becoming evident on the negative impact it is portraying through quan-
titative and qualitative findings. Due to the NSA’s constant online surveillance, corporations are
now losing profit and struggling with governmental censorship, resulting in the crucial need for
guidelines and limitations. This brings up the question whether the NSA’s work is actually fo-
cused on only safety measures, or suggests an increase of unnecessary censorship and limitless
corporate spying? CEO’s of corporations such as IBM and Gannett need to fathom the implica-
tions that the NSA is creating for their businesses, as well as realize the necessary steps they can
take in order to help ameliorate the current predicament.
Evidently, we begin to ask ourselves on how exactly we let the NSA spying get this bad?
The overall nature of the situation is simply, secrecy. The NSA started off as a surveillance pro-
Karpovtsev 3
gram that the public was not aware of, and was implemented by disclosed congress and court rul-
ings (Toomey, Kaufman). Therefore we can clearly agree that we, as citizens, were not provided
with specific details and understanding to the extent of their work, nor did we ever give consent.
We can of course refer to their work as being the governmental protection stated in under the
constitution, but where are their limitations or even guidelines? I agree with the article, The
Guardian wrote, that stated “The more we learn, the clearer it is that our surveillance laws and
oversight rules are in dramatic need of reform, like the USA Freedom Act, that provide both
transparency and real protections for privacy” (Toomey, Kaufman). Now I’m not saying that we
should try fully eradicate NSA’s surveillance and censorship facets, but they certainly do need to
be regulated. Businesses are facing negative drawbacks from the decrease in European cus-
tomers, as well as the issue of censorship, therefore we need to implement some changes. I stated
in the beginning how the White House has been pushing Congress to alter NSA’s data collection
program regarding phones, and I think that this is a very important step in revolutionizing the
idea of privacy. The Obama administration has stated that the president’s goal was to end gov-
ernment mass collection of American’s phone records, specifically since it was not necessary un-
less there was a warrant or an emergency from the FIA (Nakashima, Ellen). If even the White
house quotes that there is “potential for abuse”, shouldn’t that foreshadow that the NSA maybe
taken advantage of their power? By taking into consideration the actions that Obama has been
trying, it is clear that modifications in our current online privacy for businesses and censorship
need to be reevaluated.
One of the main predicaments of NSA’s constant monitoring that many corporations are
not aware of, is revenue loss. It’s understandable that many businesses may not take into consid-
eration that governmental spying could pose potential threats for them, but they now need to un-
Karpovtsev 4
derstand that it is directly affecting their revenue. “Analysts including Forrester Research predict
billions in losses for U.S. Internet services such as Dropbox and Amazon because of suspicion
from technology consumers, particularly in Europe, in the wake of Snowden’s revelations” (Re-
galado, Antonio). This information was explicated in the MIT Technology Review, and it’s
pretty much foreshadowing the idea that if consumers do not trust the government, then they can-
not trust their services. Foreign consumers are becoming worried that their personal information
will be breached or that their business could potentially be hacked through the use of the NSA’s
online surveillance programs. So what exactly is happening? It seems as if the internet has actu-
ally become the government’s weapon, and it may become too risky for corporations and busi-
nesses to engage with. Some of the implications are already visible, such as consumers are favor-
ing more anonymous apps and even large Internet companies, like Google, are encrypting all
their communications ( Regalado, Antonio). Another example is that American firms such as
Cisco Systems are stating that their Chinese customers are turning away, due to Snowden’s doc-
uments suggesting that the NSA inserts back door in gear, software, and undersea cables in order
to spy (Regaldo, Antonio). Even though American customers are concerned about the NSA, it
seems that both European and Asians customers are much more serious about their decisions in
staying away from American services. It is important to acknowledge this information, because
for example, “When it comes to Europe, many of the American corporations make large rev-
enues over seas, having Apple make 22% of their net income for example, and over 261 million
Facebook users” (Ganesan, Arvind). This means that many corporate companies’s revenues are
based off of European and Asians markets, therefore if the NSA continues their online monitor-
ing, than American corporations will be surely begin to suffer. By analyzing these statistics, it
Karpovtsev 5
becomes clear that this is not just some sort of preconceived idea that “future problems” may
arise, it’s the idea that this is already happening now, and changes need to be implemented.
One of the other main implications concerning online privacy is of course censorship for
businesses. I can fathom the purpose of censorship in specific situations, but I’m not sure I can
concur with the NSA censoring non threatening and government defamatory information off the
internet. In recent years, even Google has explicated an alarming rise in censorship requests from
the government, which begs the question the nature of their actions. In one incident cited in the
report, a U.S. law enforcement agency asked Google to take down a blog that "allegedly de-
famed a law enforcement official in a personal capacity" (Sutter, John). We live in a democratic
society whose constitution allows us the freedom of speech, therefore why was this blog being
censored? It’s censorship like this that creates issues, because we should be able to have the right
to express our thoughts and opinions, thus referring to the issue of online governmental interfer-
ence. Also, in the last half of 2011, U.S. agencies asked Google to remove 6,192 individual
pieces of content from its search results, blog posts or archives of online videos, according to
their reports ( Sutter, John). It really does become worrying as well when you see the amount of
removals the NSA requests according to Google’s transparency report, and makes you think that
their elucidation of “spying for safety” may not actually be accurately portrayed. It is perfectly
understandable that we live in an era where attacks and threats are constantly present, but how is
censoring sources about government workers or the government in general an ethical approach?
You may be wondering now, how exactly does this censorship information correlate to
your business? Simply put, advertising. The reason for providing these statistics and explanations
about censorship, is to emphasize on the lack of freedom we are currently experiencing online
and how it may affect the advertising field. If the NSA is constantly requesting google to take
Karpovtsev 6
down blogs and information that is not “obscene”, then how can they promise not to take down
your advertising and marketing ventures? The online world needs to provide an environment
where your corporation’s ideas and services will flourish, without the constant harassment and
requests from the government. Also, corporations are not aware the the NSA actually uses their
advertisements as a way to track their so called “targets”. What do I exactly mean by this? Ac-
cording to the Business Insider, the NSA is using the tracking data intended for Google’s adver-
tisers to locate its target, and hack that specific computer to access its’ information (Feloni,
Richard). The NSA is using corporate advertisements as a new approach to hack into their cus-
tomer’s computers and take advantage of their spying nature. We once again would allude this
implication to the trust aspect, the idea that our customers are not trusting us anymore, therefore
our business revenues decreasing.
A perfect example of this customer trust implication, was when the Rovio Entertainment
company (software company behind the Angry Birds app) was furious finding out that the NSA
was breaching into their data through the use of advertisements, as well as hacking into their cus-
tomer’s information. Their CEO released a statement saying “Our fans’ trust is the most impor-
tant thing for us and we take privacy extremely seriously, “We do not collaborate, collude, or
share data with spy agencies anywhere in the world” (Ball, James). This company was focused
on illustrating the concept that there was no compliance to the NSA spying on them and their
customers, and they do not wish to have a relationship with the disparate ad platforms. Once
again, there was no warrant for this purpose, the NSA just decided to obtain their information,
thus alluding to the concept of constant governmental interference. This is the type of thinking
that businesses such as IBM and Gannett need to adopt, to understand that their customers come
first, or their “revenue”, and that the NSA should not have the authority to breach such regula-
Karpovtsev 7
tions. Their possible solutions were to re-evaluate working with third party advertising networks,
as well as try to restrict the NSA from breaching into their systems. As you can see, they were
not willing to use third party advertisements currently, which potentially could of been one of
your corporate advertisements on their page. You will begin to realize that everything turns into
a vicious cycle with the NSA’s impact on your business, and the loss of your customer’s trust
will be one of the biggest implications you will have to face in regards to advertising and selling
your products.
So after elucidating on the possible outcomes and implications regarding NSA’s online
surveillance, what is there left for you to do? Join the Reform Government Surveillance! Big-
name Internet such as Apple and Microsoft have launched the Reform Government Surveillance
(RGS) coalition, arguing for heavy restrictions on the NSA’s ability to do all the economy-size
surveillance that’s been revealed over the last seven months” (Auerbach, David). Their official
website goes into details about the government’s authority to collect user’s information, trans-
parency reports, accountability, as well as respecting the free flow of information. Each of these
points are further elaborated on with specific examples on what kind of guidelines and limita-
tions need to be implemented, as well as the necessary steps needed for these changes to occur.
This coalition is establishes the rights that companies deserve to have, as well as providing a an
open letter to the President and members of Congress in Washington, in regards to their request
of limiting the NSA’s powers. I think that this was one of the important actions that they took in
terms of trying to get their message across, because by providing an open letter to these powerful
individuals, there’s a higher chance that amends would be made. The Obama Administration is
already pushing forth radical changes in the NSA’s surveillance program for phone spying,
therefore they surely may take online privacy into considerations as well.
Karpovtsev 8
Ultimately, these are the types of steps that businesses need to be taking in order to im-
plement guidelines and limitations for the NSA, as well as fathom the current implications of
revenues and censorship associated with their online ventures. We need to understand that some-
times the negatives out weight the positives, and that’s what seems to be happening with the
NSA in relation to our American businesses. Just as the White House is trying to push Congress
to set forth limitations on the NSA, companies are already striving to establish changes with the
Reform Government Surveillance coalition, and hopefully, your businesses will too.
Works Cited
Auerbach, David. "Google, Apple, and Other Insanely Powerful Companies Try to Limit Insane
Powers of Government." Slate Magazine. N.p., 8 Jan. 2014. Web. 28 Mar. 2014.
Borger, Julian, James Ball, and Glenn Greenwald. "Revealed: How US and UK Spy Agencies
Defeat Internet Privacy and Security." Guardian Weekly. Guardian News and Media,
06 Sept. 2013. Web. 14 Mar. 2014.
Feloni, Richard. "The NSA Is Using Google's Advertising Cookies To Track Its Targets."
Business Insider. Business Insider, Inc, 11 Dec. 2013. Web. 20 Apr. 2014.
Karpovtsev 9
Ganesan, Arvind. "How the NSA Scandal Hurts the Economy." Global Public Square RSS.
CNN, 15 July 2013. Web. 14 Apr. 2014.
Nakashima, Ellen. "White House Pushes Congress to Quickly Pass Changes to NSA Surveil-
lance
Program." Washington Post. The Washington Post, 27 Mar. 2014. Web. 27 Mar.
2014.
Regalado, Antonio. "Spying Is Bad for Business." MIT Technology Review. N.p., 18 Mar.
2014.
Web. 28 Mar. 2014.
Sutter, John D. "Google Reports 'alarming' Rise in Government Censorship Requests." CNN.
Cable News Network, 01 Jan. 1970. Web. 13 Mar. 2014.
Toomey, Patrick, and Brett Max Kaufman. "How Did We Let the NSA Spying Get This Bad?"
Theguardian.com. Guardian News and Media, 20 Nov. 2013. Web. 28 Mar. 2014.
Dasha Karpovtsev
ENC 3315
Rough Draft #17 April 2014
The NSA: Keeping Our Country Safe, Or Just a Spying Epidemic?
Karpovtsev 10
It seems that after Edward Snowden’s release of classified information in regards to the
National Security Agency’s phone and internet spying, there has been a dissociation of opinions
on the topic of internet privacy. One might view their actions as a safety precaution, while others
may see it as both an unethical and unconstitutional approach. The predicament seems to inter-
twine the aspects of personal rights, safety, and overall censorship when it comes to allowing the
NSA to monitor us, while at the same time alluding to even the impact it has on the business
world. Recently the White House has pushed Congress to implement changes to the NSA Sur-
veillance Program, because there was growing potential for power abuse. This brings up the
question whether the NSA’s work is actually focused on counterterrorism, or suggests an in-
crease of censorship and lack of personal freedom. I find that the idea that we should constantly
be under surveillance and even censored goes against our constitutional rights, therefore we
should seek both changes and limitations in terms of NSA’s Surveillance Program.
One of the key predicaments concerning internet privacy is of course censorship. I can
fathom the purpose of censorship in specific situations, but I’m not sure I can concur with the
NSA censoring non threatening and government defamatory information off the internet. In re-
cent years, even Google has explicated an alarming rise in censorship requests from the govern-
ment, which begs the question the nature of their actions. In one incident cited in the report, a
U.S. law enforcement agency asked Google to take down a blog that "allegedly defamed a law
enforcement official in a personal capacity" (Sutter, John). I believe that we live in a democratic
society whose constitution allows us the freedom of speech, therefore why was this blog being
censored? It’s censorship like this that creates issues, because we should be able to have the right
to express our thoughts and opinions, thus referring to the issue of online governmental interfer-
ence. Also, in the last half of 2011, U.S. agencies asked Google to remove 6,192 individual
Karpovtsev 11
pieces of content from its search results, blog posts or archives of online videos, according to
their reports ( Sutter, John). It really does become worrying as well when you see the amount of
removals the NSA requests according to Google’s transparency report, and makes you think that
their elucidation of “spying for safety” may not actually be accurately portrayed. It is perfectly
understandable that we live in an era where attacks and threats are constantly present, but how is
censoring sources about government workers or the government in general an ethical approach?
There should be limitations in regards to the censorship aspect, because if the government con-
tinues to censor articles or blogs that criticize their reputation, then surely our First Amendment
right would be violated.
Another facet of the situation that may not be recognized as downside of the NSA’s con-
stant monitoring, are businesses. It’s understandable that many individuals may not take this into
consideration when they allude to governmental spying having no effects on our society, but they
easily miss this important aspect. “Analysts including Forrester Research predict billions in
losses for U.S. Internet services such as Dropbox and Amazon because of suspicion from tech-
nology consumers, particularly in Europe, in the wake of Snowden’s revelations” (Regalado, An-
tonio). This information was explicated in the MIT Technology Review, and it’s pretty much
foreshadowing the idea that if consumers do not trust the government, then they cannot trust their
services. When it comes to Europe, many of the American corporations make large revenues
over seas, having Apple make 22% of their net income for example, and over 261 million Face-
book users (Ganesan, Arvind). So what exactly is happening? It seems as if the internet has actu-
ally become the government’s weapon, and it may become too risky for corporations and busi-
nesses to engage with. Some of the consequences are already visible, such as consumers are fa-
voring more anonymous apps and even large Internet companies, like Google, are encrypting all
Karpovtsev 12
their communications ( Regalado, Antonio). We can clearly see these changes taking place in our
current day society, they’re new tactics in which consumers are trying to create some sort of pri-
vacy without governmental interference. Businesses have even taken radical actions, having the
big-name Internet companies launching the Reform Government Surveillance (RGS) coalition,
arguing for heavy restrictions on the NSA’s ability to do all the economy-size surveillance that’s
been revealed over the last seven months” (Auerbach, David). These are the types of steps our
society needs to be taking in order to set rules for the NSA, and inform people on the current
problem of internet privacy we are facing today. We need to understand that sometimes the nega-
tives out weight the positives, and that’s what seems to be happening here. Just as the White
House is trying to push Congress to set forth limitations on the NSA, companies are also at-
tempting to establish changes with the Reform Government Surveillance coalition.
Evidently, we begin to ask ourselves on how exactly we let the NSA spying get this bad?
The overall nature of the situation is simply, secrecy. The NSA started off as a surveillance pro-
gram that the public was not aware of, and was implemented by disclosed congress and court rul-
ings. Therefore we can clearly agree that we, as citizens, were not provided with specific details
and understanding to the extent of their work, nor did we ever give consent. We can of course re-
fer to their work as being the governmental protection stated in under the constitution, but where
are their limitations or even guidelines? I agree with the article, The Guardian wrote, that stated
“The more we learn, the clearer it is that our surveillance laws and oversight rules are in dramatic
need of reform, like the USA Freedom Act, that provide both transparency and real protections
for privacy” (Toomey, Kaufman). Now I’m not saying that we should try fully eradicate NSA’s
surveillance and censorship facets, but they certainly do need to be regulated. As discussed
throughout this paper, businesses are facing negative drawbacks from the decrease in European
Karpovtsev 13
customers, as well as the issue of censorship, therefore we need to implement some changes. I
stated in the beginning how the White House has been pushing Congress to alter NSA’s data col-
lection program regarding phones, and I think that this is a very important step in revolutionizing
the idea of privacy. The Obama administration has stated that the president’s goal was to end
government mass collection of American’s phone records, specifically since it was not necessary
unless there was a warrant or an emergency from the FIA (Nakashima, Ellen). If even the White
house quotes that there is “potential for abuse”, shouldn’t that foreshadow that the NSA maybe
taken advantage of their power? By taking into consideration the actions that Obama has been
trying, it is clear that modifications in our current internet privacy situation need to be reevalu-
ated.
Dasha Karpovtsev
ENC 3315
Rough Draft #214 April 2014
The Hidden Impact of the National Security Agency on the Business World
It seems that after Edward Snowden’s release of classified information in regards to the Na-
tional Security Agency’s phone and internet spying, there have been heightened discussions on
the topic of online privacy. One might view their actions as a safety precaution, while others may
see it as both an unethical and unconstitutional approach. Recently the White House has even
Karpovtsev 14
pushed Congress to implement changes to the NSA Surveillance Program, because there was
growing potential for power abuse. The predicament seems to intertwine the aspects of personal
rights, safety, and overall censorship when it comes to allowing the NSA to monitor us, while at
the same time alluding to the impact it has on the business world. Yes, even the business world.
Our society may not emphasize on the business consequences of this online surveillance pro-
gram, but it is quickly becoming evident on the negative impact it is portraying through quantita-
tive and qualitative findings. Due to the NSA’s constant online surveillance, corporations are
now losing profit and struggling with governmental censorship, resulting in the crucial need for
guidelines and limitations. This brings up the question whether the NSA’s work is actually fo-
cused on only safety measures, or suggests an increase of unnecessary censorship and limitless
corporate spying? CEO’s of corporations such as IBM and Gannett need to fathom the implica-
tions that the NSA is creating for their businesses, as well as realize the necessary steps they can
take in order to help ameliorate the current predicament.
Evidently, we begin to ask ourselves on how exactly we let the NSA spying get this bad?
The overall nature of the situation is simply, secrecy. The NSA started off as a surveillance pro-
gram that the public was not aware of, and was implemented by disclosed congress and court rul-
ings. Therefore we can clearly agree that we, as citizens, were not provided with specific details
and understanding to the extent of their work, nor did we ever give consent. We can of course re-
fer to their work as being the governmental protection stated in under the constitution, but where
are their limitations or even guidelines? I agree with the article, The Guardian wrote, that stated
“The more we learn, the clearer it is that our surveillance laws and oversight rules are in dramatic
need of reform, like the USA Freedom Act, that provide both transparency and real protections
for privacy” (Toomey, Kaufman). Now I’m not saying that we should try fully eradicate NSA’s
Karpovtsev 15
surveillance and censorship facets, but they certainly do need to be regulated. Businesses are fac-
ing negative drawbacks from the decrease in European customers, as well as the issue of censor-
ship, therefore we need to implement some changes. I stated in the beginning how the White
House has been pushing Congress to alter NSA’s data collection program regarding phones, and
I think that this is a very important step in revolutionizing the idea of privacy. The Obama ad-
ministration has stated that the president’s goal was to end government mass collection of Amer-
ican’s phone records, specifically since it was not necessary unless there was a warrant or an
emergency from the FIA (Nakashima, Ellen). If even the White house quotes that there is “po-
tential for abuse”, shouldn’t that foreshadow that the NSA maybe taken advantage of their
power? By taking into consideration the actions that Obama has been trying, it is clear that modi-
fications in our current online privacy for businesses and censorship need to be reevaluated.
One of the main predicaments of NSA’s constant monitoring that many corporations are not
aware of, is revenue loss. It’s understandable that many businesses may not take into considera-
tion that governmental spying could pose potential threats for them, but they now need to under-
stand that it is directly affecting their revenue. “Analysts including Forrester Research predict
billions in losses for U.S. Internet services such as Dropbox and Amazon because of suspicion
from technology consumers, particularly in Europe, in the wake of Snowden’s revelations” (Re-
galado, Antonio). This information was explicated in the MIT Technology Review, and it’s
pretty much foreshadowing the idea that if consumers do not trust the government, then they can-
not trust their services. So what exactly is happening? It seems as if the internet has actually be-
come the government’s weapon, and it may become too risky for corporations and businesses to
engage with. Foreign consumers are becoming worried that their personal information will be
breached or that their business could potentially be hacked through the use of the NSA’s online
Karpovtsev 16
surveillance programs. Some of the implications are already visible, such as consumers are fa-
voring more anonymous apps and even large Internet companies, like Google, are encrypting all
their communications ( Regalado, Antonio). Another example is that American firms such as
Cisco Systems are stating that their Chinese customers are turning away, due to Snowden’s doc-
uments suggesting that the NSA inserts back door in gear, software, and undersea cables in order
to spy (Regaldo, Antonio). Even though American customers are concerned about the NSA, it
seems that both European and Asians customers are much more serious about their decisions in
staying away from American services. It is important to acknowledge this information, because
for example, “When it comes to Europe, many of the American corporations make large rev-
enues over seas, having Apple make 22% of their net income for example, and over 261 million
Facebook users” (Ganesan, Arvind). This means that many corporate companies’s revenues are
based off of European and Asians markets, therefore if the NSA continues their online monitor-
ing, these corporations will be begin to lose profit. By analyzing these statistics, it becomes clear
that this is not just some sort of preconceived idea that “future problems” may arise, it’s the idea
that this is already happening now, and changes need to be implemented.
One of the other main implications concerning online privacy is of course censorship for
businesses. I can fathom the purpose of censorship in specific situations, but I’m not sure I can
concur with the NSA censoring non threatening and government defamatory information off the
internet. In recent years, even Google has explicated an alarming rise in censorship requests from
the government, which begs the question the nature of their actions. In one incident cited in the
report, a U.S. law enforcement agency asked Google to take down a blog that "allegedly de-
famed a law enforcement official in a personal capacity" (Sutter, John). We live in a democratic
society whose constitution allows us the freedom of speech, therefore why was this blog being
Karpovtsev 17
censored? It’s censorship like this that creates issues, because we should be able to have the right
to express our thoughts and opinions, thus referring to the issue of online governmental interfer-
ence. Also, in the last half of 2011, U.S. agencies asked Google to remove 6,192 individual
pieces of content from its search results, blog posts or archives of online videos, according to
their reports ( Sutter, John). It really does become worrying as well when you see the amount of
removals the NSA requests according to Google’s transparency report, and makes you think that
their elucidation of “spying for safety” may not actually be accurately portrayed. It is perfectly
understandable that we live in an era where attacks and threats are constantly present, but how is
censoring sources about government workers or the government in general an ethical approach?
You may be wondering now, how exactly does this censorship information correlate to your
business? Simply put, advertising. The reason for providing these statistics and explanations
about censorship, is to emphasize on the lack of freedom we are currently experiencing online
and how it may affect the advertising field. If the NSA is constantly requesting google to take
down blogs and information that is not “obscene”, then how can they promise not to take down
your advertising and marketing ventures? The online world needs to provide an environment
where your corporation’s ideas and services will flourish, without the constant harassment and
requests from the government. Also, corporations are not aware the the NSA actually uses their
advertisements as a way to track their so called “targets”. What do I exactly mean by this? Ac-
cording to the Business Insider, the NSA is using the tracking data intended for Google’s adver-
tisers to locate its target, and hack that specific computer to access its’ information (Feloni,
Richard). The NSA is using corporate advertisements as a new approach to hack into their cus-
tomer’s computers and take advantage of their spying nature. We once again would allude this
Karpovtsev 18
implication to the trust aspect, the idea that our customers are not trusting us anymore, therefore
our business revenues decreasing.
What’s interesting, is that recently the Rovio Entertainment company (software company
behind the Angry Birds app) was furious finding out that the NSA was breaching into their data
through the use of advertisements, as well as hacking into their customer’s information. Their
CEO released a statement saying “Our fans’ trust is the most important thing for us and we take
privacy extremely seriously, “We do not collaborate, collude, or share data with spy agencies
anywhere in the world” (Ball, James). This company was focused on illustrating the concept that
there was no compliance to the NSA spying on them and their customers, and they do not wish
to have a relationship with the disparate ad platforms. This is the type of thinking that businesses
need to adopt, to understand that their customers come first, or their “revenue”, and that the NSA
should not have the authority to breach such regulations. Once again, there was no warrant for
this purpose, the NSA just decided to obtain their information, thus alluding to the concept of
constant governmental interference. Their possible solutions were to re-evaluate working with
third party advertising networks, as well as try to restrict the NSA from breaching into their sys-
tems. As you can see, they are not willing to use third party advertisements currently, which po-
tentially could of been one of your corporate advertisements on their page. You will begin to re-
alize that everything turns into a vicious cycle with the NSA’s impact on your business, and the
loss of your customer’s trust will be one of the biggest implications you will have to face in re-
gards to advertising your products or services.
So after elucidating on the possible outcomes and implications regarding NSA’s online sur-
veillance, what is there left for you to do? Big-name Internet such as Apple and Microsoft have
launched the Reform Government Surveillance (RGS) coalition, arguing for heavy restrictions
Karpovtsev 19
on the NSA’s ability to do all the economy-size surveillance that’s been revealed over the last
seven months” (Auerbach, David). Their official website goes into details about the govern-
ment’s authority to collect user’s information, transparency reports, accountability, as well as re-
specting the free flow of information. Each of these points are further elaborated on with specific
examples on what kind of guidelines and limitations need to be implemented, as well as the nec-
essary steps needed for these changes to occur. This coalition is establishes the rights that com-
panies deserve to have, as well as providing a an open letter to the President and members of
Congress in Washington, in regards to their request of limiting the NSA’s powers. I think that
this was one of the important actions that they took in terms of trying to get their message across,
because by providing an open letter to these powerful individuals, there’s a higher chance that
amends would be made. The Obama Administration is already pushing forth radical changes in
the NSA’s surveillance program for phone spying, therefore they surely may take online privacy
into considerations as well. These are the types of steps our society needs to be taking in order to
execute new rules for the NSA, and inform people on the current predicament of internet privacy
on businesses world today. We need to understand that sometimes the negatives out weight the
positives, and that’s what seems to be happening with the NSA in relation to our American busi-
nesses. Just as the White House is trying to push Congress to set forth limitations on the NSA,
companies are also attempting to establish changes with the Reform Government Surveillance
coalition, and hopefully, you will too.