Embed Size (px)
Citation preview
Moderator Ken Polk Panelists Dan Daly Rick Jordan Mark Vreeke Phillip C. Badger
Business Value Proposition Development
Developing Business Value Propositions
Dan Daly
What We Now Know
Strategy
More startups fail from a lack of customers than from a failure of product development
NSF I-Corps The Lean LaunchPad
Value Proposition
Version 6/15/12
Value Proposition
What Are You Building and For Who?
© 2012 Steve Blank
Product/Market Fit
MVP Products
& Services
Gain Creators
Pain Killers
The Value Proposition
Pain = Customer Problem Gain = Customer Solution
Persona /Archetype
• Jobs • Problem or
Need
Gains
Pains
The Customer Segment
Market Type
MVP Products
& Services
Gain Creators
Pain Killers
Persona /Archetyp
e
• Jobs • Problem
or Need
Gains
Pains
Product/Market Fit
Customer Development
WHAT WE DO
Reduce investment-risk in scaling up technology through a focused, data-backed process
o Experimental data are obtained/analyzed for assessment of technical feasibility
o Market (strategic) fit is continuously reviewed
o Competitive advantage is continuously analyzed against the competition
o Company business plan is continuously reviewed in light of technical feasibility, market fit and competitive advantage
Increase company asset value based on experimental data, market fit and competitive analysis
o Company business plan is revised as needed to increase company asset value
o Trade secrets are identified and cataloged to enhance company’s short-term revenue potential
o Know how is identified and cataloged to enhance company’s valuation potential
o Patent strategy is implemented to enhance company’s long-term revenue potential
Market company technology to potential third party investors
o Risk-reward analysis for next-stage investment is prepared and presented to potential investors
o Investor presentation is based on initial data-gathering to support predominant risk-reward factors
Technical feasibility
Market (strategic) fit
Competitive/Investment advantage
15
S C H L O S B E R G ▀▄ J O R D A N
▀▄ De-Risk
Asset Build
16
S C H L O S B E R G ▀▄ J O R D A N
HOW WE DO IT
S C H L O S B E R G ▀▄ J O R D A N
STAGE-GATE PROCESS
INVESTMENT Staged, strategic investment toward commercialization
▀▄ De-Risk
Asset Build
▀▄ De-Risk
Asset Build
▀▄ De-Risk
Asset Build
Con
cept
Ass
essm
ent
Stag
e 1
Det
aile
d As
sess
men
t St
age
2
Scal
e-U
P D
evel
opm
ent
Stag
e 3
C
omm
erci
aliz
atio
n St
age
5
Valid
atio
n St
age
4
BUILDING ASSET VALUE Increasing asset value over each investment stage
Patent Portfolio Building Trade Secret Protection Defining Competitive Know-How Advantages
REDUCING INVESTMENT-RISK Evaluating risk over each investment stage
Reviewing Market (Strategic) Fit at Each Stage Reassessing Technical Feasibility at Each Stage Defining Business/Investment Advantage
MARKETING COMPANY TECHNOLOGY Presenting refined business plan Quantifying investment risk-reward
Chemical Angel Network
[email protected] [email protected]
www.ChemicalAngels.com
We stimulate the growth of the Chemical Economy by providing financial capital and experienced mentorship to seed and early
stage chemical companies
∗LLC Formed in 2001 ∗Development and commercialization of
innovative thermal treatment technology for processing organic materials into fuels, chemicals, biochar, and syngas
∗Raised roughly $5MM through 2013
Renewable Oil International
∗Formed Renewable Oil International MD LLC in 2013
∗Patent received 9/1/15 ∗Current focus: poultry litter on MD
Eastern Shore ∗Just received $1.2MM contract from
MD Dept. of Agriculture
Renewable Oil International
