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BUSINES
S TRAVELLER AW
ARDS
• 2012 •
Editor’s lunch
2012
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2014MEDIA KIT
BUSINESS TRAVELLER— A MAGAZINE FOR FREQUENT BUSINESS AND LEISURE TRAVELLERS
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International editions of Business Traveller
USA
GERMANY
CHINA
HUNGARY
DENMARK
POLAND
MIDDLE EAST
ASIA-PACIFIC
AFRICA
OTHER EDITIONS
Great BritainFirst published in: 1976Frequency: 10 times per yearTotal circulation: 57 400
First published in: 1988Frequency: 10 times per yearTotal circulation: 175 000
First published in: 1992Frequency: 6 times per yearTotal circulation: 73 804
First published in: 2002Frequency: 6 times per yearTotal circulation: 44 300
First published in: 2003Frequency: 10 times per yearTotal circulation: 10 000
First published in: 2006Frequency: 8 times per yearTotal circulation: 11 500
First published in: 2009Frequency: 12 times per yearTotal circulation: 20 000
First published in: 2000Frequency: 6 times per yearTotal circulation: 30 000
First published in: 1982Frequency: 10 times per yearTotal circulation: 33 600
First published in: 2007Frequency: 12 times per yearTotal circulation: 12 000
Business Traveller was first launched in Great Britain in 1976. At that time there were no publications catering for business travellers and the magazine has quickly become the irreplaceable source of information for frequent business travellers. Not only has Business Traveller become a platform for expressing views and opinions of travelers, it has also become an indicator of the industry’s growth, with hundreds of billions of dollars in circulation. Business Traveller is published by Panacea Publishing, the owner of businesstraveller.com and seatplans.com in ten countries around the globe. The Russian version of Business Traveller will be released in December 2013.
We are proud to introduce you to the Russian version of Business Traveller, the world renowned magazine and the leading edition in the world of travel industry.
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Russian edition of Business Traveller
BUSINES
S TRAVELLER AW
ARDS
• 2012 •
Editor’s lunch
2012
This edition shares its expert opinion with its readers who are mainly frequent travelers, on how to make their trip comfortable, affordable and exciting. With articles dedicated to cities and countries, it educates its readers on the most interesting destinations and recommends the best ways to spend time-off after an intensive work week.
Each edition is packed with information on product comparisons of major international airlines, airports, hotels, car rentals, personal electronics, etc. The Russian edition follows the best traditions that have developed in Great Britain since the magazine was first launched.
The latest news, technologies – you will find all this in the Russian edition of Business Traveller. Our writers, located around the world, will recommend where to stay, which restaurant to dine at, what to see and how to behave. In addition, many loyalty programs are examined, as well as events and specials. Our publications cover a wide range of topics – healthcare, safety, sports, cars, financial sector and real estate market.
Lastly, we don’t forget that frequent corporate travellers are often the most frequent leisure travellers, so we examine where to escape on your next break and what to do if you are lucky enough to get time off when travelling on business. With editorial staff based in our offices around the globe we are uniquely placed to ensure that our different editions reflect the needs of our readers locally.
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Special coverages and events
BUSINES
S TRAVELLER AW
ARDS
• 2012 •
Editor’s lunch
2012
Within this project we regularly publish a variety of editorials on different topics of interest for our business and leisure travellers, which contain comprehensive information on issues such as aviation, business and conference hotels, international business ethics, gadgets, fashion, life-style and others.
EVENTSBUSINESS TRAVELLER AWARDSEvery year Business Traveller magazine asks its readers to vote for the best airline, hotel, travel agency, etc. Thanks to the opinions of thousands of travellers from all over the world, we have formed a rating system, which is considered to be one of the most objective ones.
THEMATIC SEMINARSBusiness Traveller magazine organizes thematic meetings with travel-industry professionals from all over the world. Similar seminars are organized in Russia as well.
LUNCH WITH CHIEF EDITORThe most loyal Business Traveller readers are invited to have lunch with our chief editor. Those lunches take place in the best gastronomical institutions of Russia and CIS and are devoted to specific subject.
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Editorial focus
EVERY PUBLICATION INCLUDES:
BUSINESS TRAVELLER MAGAZINE
CHECK-IN/REVIEWSIt will only take a few pages for the readers to learn about what is happening around the world. A monthly summary of the most important and interesting materials from our website.
OPINIONSColumns of the leading Russian travel journalists, dedicated to answering current questions from our travellers.
DESTINATION OF THE MONTHThe best Russian journalists share information on the most interesting cities and countries to visit for leisure or business events.
DUTY FREENew arrivals at Duty Free stores, in foreign and Russian airports.
LIFE STYLECars, wine, gastronomy, luggage, cosmetics, medicine, fashion, real estate, education, electronics, SPA and fitness, watches, jewelry and many more.
TEST DRIVEOur editorial staff review flights, hotels, VIP lounges, new additions to the car rental park in Rent-a-Car companies and much more.
LETTERS FROM OUR READERSOur most interesting mail.
Q AND A SECTIONOur editors answer any questions you may have
LOYALTY PROGRAMSPremium miles and bonuses. How to collect and how to use miles?Everything you want to know about airline and hotel loyalty program.
THE RUSSIAN VERSION WILL BE PUBLISHED 6 TIMES A YEAR.
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Distribution channels and readership of the Russian edition of Business Traveller
DISTRIBUTION
The magazine will be distributed on board the leading Russian and foreign airlines, top class hotels in Moscow and Saint Petersburg,in business terminals and VIP zones of Moscow and Saint Petersburg airports, in a number of other Russian and foreign airports,at the lounges of Russian and foreign airlines,on board of private jets. The magazine is alwaysavailable in VIP and SIP lounges inairports of Armenia, Azerbaijan, Belorussia, Georgia, Kazakhstan, Kirgizia, Latvia, Lithuania, Moldavia, Turkmenistan, Uzbekistan and the Ukraine.The magazine is also distributed by exclusive mailing in Moscow and Saint Petersburg. Our subscribers include people from business elite, top managers, board members, members of The State Duma and the Government, the Federation Council of Russia, The Presidential Administration, industrial entities, banks, corporations and others.
READERS’ AGE 25-35 33 %35-60 57 %60+ 10 %
FINANCIAL STATUSUpper class 46 %Middle class 41 %Lower middle class 13 %
SEX AND MARITAL STATUSMale 78 %Female 22 %Married 60 %
SOCIAL STATUS AND FIELD OF BUSINESS73% – business owners, executive directors, top managers of major
Russian and international companies;17% – statesmen, members of parliament in Russia and CIS;10% – representatives of show business, scientific community, fashion
and arts industry
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Advertise-ment Rates
RUSSIAN EDITION OF BUSINESS TRAVELLER
Circulation75 000 prints
Time of distribution—
first week of the month
Layout approval
time: 4 weeks before
publication
advertisement cancellation
period: 8 weeks before the
release
Inserts: pricing provided on
request
TERMS AND CONDITIONS All advertisement orders will only be accepted in written form and must meet the following conditions:
1. Publication of a single module does not entitle you to the same terms for the next publication.
2. The Publisher has the right to increase advertisement rates at any time, or to change the contract conditions regarding the space and the frequency of publication. In this case the Advertiser has the right to terminate the agreement without paying termination fees.
3. The Publisher has the right to refuse order cancellation or transfer, if they were received within 2 months prior to publication.
4. If the Advertiser terminates the contract, except for conditions of Section 2, all added discounts will be cancelled as well. In this case the Publisher has the right to fine the Advertiser for premature termination of the agreement.
5. If needed, the Publisher can include additional special fees and conditions for separated modules and other specialized requirements.
6. Reserved advertising space can only be used to advertise products and services owned by the Advertiser.
7. The Publisher has the right to refuse, change, withdraw or perform any other necessary actions with modules at his own discretion, without providing any explanation.
8. The Publisher is not liable to the Advertiser, if the publication, where advertisement is to be printed, was not issued or was delayed due to a fire, strike, lockout, labor dispute, subcontractor’s or supplier’s error or any other circumstances beyond the Publisher’s control.
PAYMENT SHOULD BE MADE EXACTLY WITHIN 30 DAYS OF THE INVOICE DATE.COMPENSATION
The Advertiser and its Agency, placing the advertisement, is to notify The Publisher about possible expenses or losses that may arise due to legal claims of third parties. In any case, if The Publisher is sued for damages by a third party, the agency or the Advertiser will be held responsible. In that case, the Publisher is to be notified in written form, and the meeting of the two parties is to be held before claims are settled.
COSTS OF LAYOUT PREPARATION
The Advertiser is ready to bear additional expenses, if the original layout needs to be resized, redone, improved with added special effects or provided in several copies.
General ConditionsDespite all Publisher’s efforts to provide timely publication of the advertisement, The Publisher is not responsible for any errors in materials positioning or publication . Also, The Publisher will not be held responsible for publishing errors within modules (disappeared image layers, text, etc.) or other advertising materials. Original layout must be provided in PDF format. Any additional changes to advertised content will be billed separately. The Publisher is in no circumstances liable for any errors occurred during the production or printing of that content. The Publisher is also not responsible for print quality or technical errors made by its subcontractors. If the Advertiser does not provide required content within agreed period of time, the Publisher has the right to cancel services and will not refund payment made for advertising space. Order placement means agreement to all abovementioned conditions. Any other conditions set by advertising agencies are considered non valid, as they disagree with the statement above.
Valid as of 1 of August 2013
SIZE AMOUNTPage 11 000 $ / 350 000 rub
1/2 page 7 860 $ / 250 000 rub
1/2 page spread 31 450 $ / 1 000 000 rub
DPS (double page spread) 22 650 $ / 720 000 rub
IFC 14 150 $ / 450 000 rub
IBC 15 720 $ / 500 000 rub
OBC 20 430 $ / 650 000 rub
SPECIAL POSITIONING OF AD COLUMN:Words from the editor 12 580 $ / 400 000 rub
Content 12 580 $ / 400 000 rub
Editorial team 11 950 $ / 380 000 rub
All advertising prices do not include VAT (+18%)
DISCOUNTS3 selections 3%6 selections 5%10 selections 10%
Rates for classified ads will be sent upon request.Rates for special projects are calculated upon individual requests.
AGENCY DISCOUNT: 10%
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Contacts
EDITORIAL OFFICE:Mariny Raskovoy str., 34, bld. 14, Moscow, RussiaPhone: +7 (495) 662 44 39 www.businesstraveller.comE-mail: [email protected]
DEPARTMENT OF ADVERTISEMENT:
Alberto Alves Da Silva Junior+7 9852887105 (Russia)+372 5768 8748 (International)
Margarita GorelikovaMobile phone: + 7 (965) 327 67 15E-mail: [email protected]
