Business & TechnologyColumnistWRITTEN FOR:

THE ECONOMISTBUSINESS WEEKLYTHE NY TIMES

BOTH STARTUPS WERE MONEY PITS... BUT..MUSK WAS COMMITTED TO GO BROKE.

EARLY ON..

MUSK ACCOMPLISHED THE UNFATHOMABLE

E.MUSK BROUGHT TWO MUCH NEEDED THINGS:

MUSK WAS SEEN:

PART PLAYBOY

PART SPACE COWBOY

GAME

ELON MUSK

BY HIM

AND