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7/27/2019 Business Strategy samsung
http://slidepdf.com/reader/full/business-strategy-samsung 2/11
• Also known as market reader
•Learn from its competitors
• Most people look it as an imitation of product
but to some it’s a work of renovation
•In 2011, I-phone sued Samsung for theimitation on one of the product
FAST FOLLOWER
7/27/2019 Business Strategy samsung
http://slidepdf.com/reader/full/business-strategy-samsung 3/11
• PlanetFirstTM
• Reducing greenhouse gas emission
• More eco-friendly products
• Building eco-management partnership around
the world
• Investing in eco-friendly R&D and
manufacturing
ECO FRIENDLY COMPANY
7/27/2019 Business Strategy samsung
http://slidepdf.com/reader/full/business-strategy-samsung 6/11
SAMSUNG’S SOCIAL CONTRIBUTION
AROUND THE WORLD