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Business Review - Vol. XXVIII No. 3 - April-May 2012 Issue (Preview)

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The first key point to remember in assessing the impact of "Cloud Computing" on business operations is this: The Post PC-Era is upon us. What has replaced the PC is not a single device class but a range of mobile devices that allow employee access to the Internet anytime and anywhere. Mobility via the tablet computer, the smartphone and the laptop is the engine driving the inevitable advance of cloud computing.

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Page 1: Business Review - Vol. XXVIII No. 3 - April-May 2012 Issue (Preview)
Page 2: Business Review - Vol. XXVIII No. 3 - April-May 2012 Issue (Preview)

4 editorial The decent corporation

5 CHaMBerS@WorK Legislative Tracker

Dialogue with the Department of Labor and Employment (DOLE) and the Technical Education & Skills Development (TESDA)

ICT / BPO / KPO Advocacy Committee Meetings

Energy Efficiency Committee Meeting

2nd Philippine Retirement & Healthcare Summit 2012

Dinner with European Ambassadors

Dialogue with Department of Finance (DOF) Undersecretary Carlo Carag

European Chambers’ Luncheon with EU Ambassador Guy Ledoux

Dialogue with DOJ Asst. Secretary Sy on CIQ

Senate Hearing on Fiscal Investment Incentives

JFC - TESDA Working Group Meeting on Dual Education

12 iNteGritY iNitiatiVe Do Headhunters have a Code of Ethics?

(2nd Part)

Integrity Assessment Tool - In the works

15 FeatUre The CLOUD is inevitable

21 eVeNtS 3rd Philippine Energy Efficiency Forum

set to run in Manila and Cebu

Champs of 6th ECCP Football Cup Cebu to fight with Manila Winners

ECCP@Home with Manila Hotel

The 13th ECCP ANNUAL GOLF CHALLENGE 2012 - concludes with its first-ever Hole-in-One Winner

The 13th ECCP ANNUAL GOLF CHALLENGE 2012 - Winners

I run for integrity continues...

30 MeMBerS’ CorNer New Members

Crown Worldwide Group opens new office and warehouse facility in Cebu

Cebu Mariculture Demonstration Center Inc. (CMDC)

Austriamicrosystems breaks ground on construction of new IC test facility in Calamba City, Philippines

35 FairS & eXHiBitioN Full Exhibition Halls: Over 95,000

Visitors at the Kick-Off to drupa

Raffia Reinvented: A Showcase of New Material Innovations

36 iMPreSSUM

24BUSINESS REVIEW2 May 2012

Contents

Business ReviewApril-May 2012 Volume XXVIII No. 3

www.eccp.com

tHe CloUd iS iNeVitaBle

Page 3: Business Review - Vol. XXVIII No. 3 - April-May 2012 Issue (Preview)

BUSINESS REVIEW 15May 2012

Feature

The first key point to remember in assessing the impact of “Cloud Computing” on business operations is this: The Post PC-Era is upon us.

What has replaced the PC is not a single device class but a range of mobile devices that allow employee access to the Internet anytime and anywhere. Mobility via the tablet computer, the smartphone and the laptop is the engine driving the inevitable advance of cloud computing.

Only the “cloud” can make exabytes of data available to mobile devices on demand, anytime-anywhere via the Internet.

By 2013, there could be some 667 exabytes of data (10 followed by 18 zeros) in annual global Internet traffic. Of this “exaflood,” of information, global mobile data traffic will rise at a compound annual growth rate of 131% between 2008 and 2013. It will reach over 2 exabytes per month by 2013.

What we have now is a post-PC era where mobility is the new king and where people—not software—finally get the paramount importance they deserve. Cloud computing is transforming software into a simple service just like texting.

Mobile computing will enable employees to work and collaborate anytime-anywhere. The challenge facing business is how to harness this new and

more productive class of mobile employee who might increasingly resist the traditional 8-5 routine and opt for a new arrangement.

The ECCP Cloud Computing Forum held last May 9 sought to reveal a clearer picture of cloud computing and its importance to this country. The forum was co-organized by the European Chamber of Commerce of the Philippines (ECCP) in cooperation with DataOne Asia, which is at the forefront of moves to advance cloud computing a key business advantage for Philippine firms.

What is the Cloud?Cloud computing is basically the outsourcing of computer resources. Companies who use the cloud rent applications from service providers instead of purchasing expensive software and hardware.

They access these applications over the Internet through a secure Web-browser.

The services accessed via the cloud are hosted online on secure servers. A network of servers and computers acting together is collectively referred to as the “cloud”.

Companies save money by avoiding the initial heavy capital expenditure demanded by complex IT systems. The absence of hardware also means that companies also save money by requiring fewer IT staff.

Page 4: Business Review - Vol. XXVIII No. 3 - April-May 2012 Issue (Preview)

BUSINESS REVIEW 21May 2012

Events

ContaCt us: with the support of

Call for exhibitors, sponsors & Delegates

10 July 2012, SMX Convention Center

3rd

F o r u m 2 0 1 2

for sponsorship Details

Jasmin runeztel 845-1324 local 249

[email protected]

event brief: The 3rd Philippine Energy Efficiency Forum (PEEF) aims to address the challenges of energy security and climate change through energy savings across the power sector value chain.

The forum will discuss topics on energy efficiency technologies, energy policies and consumer education that need to be integrated across the electric power sector value chain to improve energy security, enhance global competitiveness and accelerate economic growth.

The forum gathers business leaders, energy experts, and policy makers to share in their insights on the potential as well as identify the key drivers for energy efficiency within the electric power sector value chain generation, grids, commercial, residential and industrial use of electricity.

Driving EFFiCiEnCy anD CoMPETiTivEnESS aCroSS ThE PowEr SECTor valuE Chain

The format for the PEEF is designed to be compact and comprehensive to cover various topics in energy efficiency.

the 3rd philippine energy efficiency forum sessions• Energy Efficiency in the Power Generation Sector• Energy Efficiency in the Power Transmission/Distribution

System• Energy Efficiency in the Industrial/Commercial/Public Sectors• Creating an Enabling Environment for Energy Efficiency in the

Power value Chain

exhibition, Technical Briefing and Business Matching

organizED By:

founDing sponsors

in ParTnErShiP wiTh:

for exhibition Details

suzette gamiDotel: 845-1324 local 223

[email protected]

for Delegate Details

Jenny esmao tel: 845-1324 local 229

[email protected]

PlaTinuM SPonSor BronzE SPonSorS MEDia ParTnErgolD SPonSor SilvEr SPonSorS

Page 5: Business Review - Vol. XXVIII No. 3 - April-May 2012 Issue (Preview)

BUSINESS REVIEW24 May 2012

Events

Page 6: Business Review - Vol. XXVIII No. 3 - April-May 2012 Issue (Preview)

BUSINESS REVIEW34 May 2012

Member’s Corner

austriamicrosystems is a leading designer and manufacturer of high performance analog ICs, combining 30 years of analog design know-how with state-of-the-art manufacturing and test facilities and production partnerships. austriamicrosystems le-verages its expertise in low power and high accuracy to provide industry-leading standard and customized analog products. Operating worldwide with more than 1,200 employees, aus-triamicrosystems focuses on the areas of power management, sensors & sensor interfaces and mobile infotainment in its markets Consumer & Communications, Industry & Medical and Automotive. Through the acquisition of TAOS, a world leader in advanced light sensors, austriamicrosystems has expanded its innovative sensor offering for growth markets such as mobile devices. austriamicrosystems is listed on the SIX Swiss Exchange inZurich(ticker:AMS).Formoreinformation,pleasevisitwww.austriamicrosystems.com

for further informationpress Contactaustriamicrosystems AGUlrike AnderwaldMarketing Communications ManagerTel: +43 (0) 3136 500 5856 Fax: +43 (0) 3136 500 [email protected] www.austriamicrosystems.com

local Contactaustriamicrosystems AG Jose MarianoGeneral Manager Tel: +63 49 508 0162Fax: +63 49 508 1622 www.austriamicrosystems.com

About austriamicrosystems

Testing capacity set to double to meet growing demand for austriami-crosystems’ high-performance analog semiconductors

Calamba Laguna, Philippines (1 February, 2012) – austriamicrosystems (SIX: AMS), a leading global designer and manufacturer of high performance an-alog ICs, held a ceremony to break ground on a new, larger semiconductor testing facility in Calamba City, Philippines.

The new 6,960m2 facility in Carmelray Industrial Park II will replace the exist-ing 3,452m2 facility on a neighbouring site, which no longer has enough ca-pacity to meet the rising demand for austriamicrosystems’ high-performance analog semiconductors. The existing site shipped 258 million units in 2011.

The new building, which is expected to be completed in October, will be able to double the capacity over the existing site. It is expected to provide sufficient testing throughput to meet austriamicrosystems’ requirements through to 2015. The 28,185m2 plot on which the new factory is to be built

is owned by austriamicrosystems, and allows scope to expand further by adding extra factory buildings.

The facility will provide an excellent working environment, with a staff can-teen providing fresh food for shift workers, ample parking spaces, and a beautifully landscaped exterior featuring trees and lawns.

The groundbreaking ceremony took place at 10:00am at #2 Makiling Drive, Carmelray Industrial Park II, Barangay Tulo, Calamba City, Laguna, Philip-pines 4027. As part of the ceremony, the Managing Director of austriami-crosystems (Philippines) Inc, Marvin Cruz, laid a time capsule in the ground.

Mr Cruz said: “austriamicrosystems’ decision to invest in a doubling of test capacity in the Philippines is a tribute to the hard work and dedication of our Philippines workforce. We are looking forward to moving into the new, state-of-the-art factory and supporting the continued growth of austriami-crosystems’ advanced analog semiconductor business.”

Austriamicrosystems breaks ground on construction of new IC test facility in Calamba City, Philippines

Page 7: Business Review - Vol. XXVIII No. 3 - April-May 2012 Issue (Preview)

Published by European Chamber of Commerce of the Philippines (ECCP)

Main office:19/F Philippine AXA Life CentreCorner Sen. Gil Puyat Ave. and Tindalo St., Makati City, PhilippinesTel: (02) 845 1324, 759 6680Fax: (02) 845 1395, 759 6690

Cebu branch:3/F C. L. Center 14 Juana Osmeña St., Cebu City, PhilippinesTel: (032) 253 3389 254 3765 254 3767Fax: (032) 253 3387

E-mail: [email protected]

ECCP is on the World Wide Web at: http://www.eccp.com

eCCP Board of directorsHubert d’Aboville - PresidentErik Moeller Nielsen - Vice PresidentMichael Raeuber - Vice PresidentCyril Rocke - TreasurerEdgar Chua - Director Anthony Cripps - Director Richard Eldridge - Director Consuelo Garcia - Director Rico Gonzales - Director Guenter Matschuck - DirectorJohn Miller - DirectorBernard Poplimont - DirectorJose Luis Romero-Salas - DirectorErnst Wanten - Director

SubmissionsArticles and other materials of interest to the general membership are actively solicited and may be sent to the Chamber All materials submitted for publication become the Chamber’s property and are subject to editorial review and revisions.

Honorary auditorsKPMG Manabat Sanagustin & Co.

reproductionNo part of the Business Review may be reproduced or transmitted in any form or by any means, electronic or mechanical without prior written permission.

Circulation1,000 copies of the Business Review are distributed free of charge on a bi-monthly basis to ECCP members, friends of ECCP, as well as to industry associations and government officials with whom the Chamber has dealings.

Subscription serviceSubscriptions from non-members are also accepted: in the Philippines: Pesos 1,500 (6 issues); Individual copies may be purchased locally at Pesos 220 (members) and Pesos 250 (non-members); and for companies outside the Philippines at US$25.00.

Business Review www.eccp.com

1. Business support – Receive comprehensive and effective business support from industry and support committees and a team of dedicated government relations staff.

2. Business advocacy – Take advantage of the chamber’s more than 30-year track record in successfully addressing business issues with the Philippine government – both national and local.

3. Networking & business opportunities – Meet and exchange views with some 700 local and foreign senior business executives that are active in various business and social activities each year, in Manila and Cebu.

4. Government relations – Interact with senior government officials of relevant departments at meetings, round tables, and social events.

5. Relevant, up-to-date market information – Receive frequent updates and analysis on the business and regulatory environment through e-mail, eccp@work, and the Business Review.

6. Alternative conflict resolutions – Make use of our network of partners in resolving disputes without going to court.

7. Training – Attend tailor-fit seminars and training courses with world-renowned experts covering areas such as leadership, management, project management, negotiation and presentation skills, cross-culture

communication, business continuity, soft skills, HR management, and quality management. We also provide local and international coaches.

8. Business promotion – Promote your business to a targeted audience of senior business executives through the introduction of potential business partners, sponsorship of high-profile events, and promotion through the chamber’s publications and websites.

9. Trade fair participation – through its affiliate fairs&more, the chamber offers a wide range of trade fair services, from booth / pavilion design to stand construction, from marketing collaterals to pavilion management, from product selection to design support – in Asia, Europe, the Middle East and the United States.

10. Social & community activities – Enjoy high-quality social and sports events, organized and managed by the chamber, for members and third parties, including golf events, soccer tournaments, fashion shows or wine tasting.

11. Corporate Social Responsibility – Be part of the chamber’s CSR activities, from ‘English is Cool’ to ‘Retirement & Healthcare’, from ‘OneFilipino.Net’ to the promotion of creative industries.

12. European Chamber network – Tap into the expertise and experience of European Chambers and European Business Organizations in surrounding markets and around the world.

13. Special member services – Make use of our special services in visa and work permit support through our close working relationship with the Bureau of Immigration.

14. Consulting services – Consult with experts for advice concerning the selection of partners and on handling specific business issues vis-à-vis the government.

reasons why you should join the ECCP14

BUSINESS REVIEW36 May 2012

Impressum

Page 8: Business Review - Vol. XXVIII No. 3 - April-May 2012 Issue (Preview)