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WWW.BUSINESSREVIEWAUSTRALIA.COM | September 2014 + LINKEDIN SHARES SOCIAL MEDIA BEST PRACTICES FOR MARKETERS + CRM SOLUTIONS FOR YOUR BUSINESS + TOP 10 HIGHEST EARNERS

Business Review Australia - September 2014

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  • WWW.BUSINESSREVIEWAUSTRALIA.COM | September 2014

    THE BENEFITS OF ENVIRONMENTAL INITIATIVESLEIGHTON CONTRACTORS, VEOLIA & AMCOR GO GREEN

    + LINKEDIN SHARES SOCIAL MEDIA BEST PRACTICES FOR MARKETERS

    + CRM SOLUTIONS FOR YOUR BUSINESS

    + TOP 10 HIGHEST EARNERS

  • If social media marketing isnt a part of your business, it should be.

    The marketing game is ever-changing, but one thing is for sure social media is currently playing a huge part in it. With the help of LinkedIn, we share some best business practices for marketing professionals who are using social media as a tool to both source new clients and to help promote their business.

    In the September issue we also discuss other Best of for business, including customer relationship management solutions for your business and the benefits Australian companies are seeing from implementing sustainable initiatives.

    Check out our Top 10 as well we discuss the years highest earners (so far), with short profiles on each person. Lastly, we feature the countrys wealthiest celebrities, and see how they are driving the economy at home and abroad.

    Enjoy the issue!

    How to stay on top

    Laura CloseEditor

    [email protected]

    3

    CONTRIBUTORS E D I T O R S C O M M E N T

    Nick Smith is the managing director for Pitney Bowes Software, Australia and New Zealand. Pitney Bow-es is a global technology company with a portfolio of innovative solutions around Geographical Information Systems, Data Manage-ment & Data Quality and Customer Experience Management for large en-terprises. Nick has 15 years of experience in IT software and consulting in Australia and Asia-Pacific and is an enthusiastic champion for helping major organisations deliver exceptional cus-tomer experience through innovation around people, process and technology.

    NICK SMITH

  • EXPLORATION

    48 TAG Oil

    60 Watson Drilling

    66 Energyworks Limited

    CONSTRUCTION

    76 Transcity Construction

    88 M+W High Tech Projects

    102 Waikato Expressway Project

    114 NZTA Fletcher

    ENERGY

    128 AJ Lucas

    MANUFACTURING

    144 ActronAir

    152 Jebson & Jessen Chemicals

    SUPPLY CHAIN

    160 John Holland Rail

    MINING

    172 Millennium Minerals

    182 World Coal Association

    130NAMCOR

    CONTENTS

    42

    66

    Shore Gold

    4 A u g u s t 2 0 1 4

    COMPANY PROFILES

    FEATURES

    CONTENTS

    This month we focus on the customer experience with the latest technology

    6 LeadershipAustralias 7 Wealthiest Celebrities

    14

    FinanceBenefits of Environmental Initiatives

    22 TechnologyCRM Solutions for your Business

    30 MarketingSocial Media Best Practices for Marketers

    40

    Top 10Australias Highest Earners

    48TAG Oil

    FOOD

    188 Australian Nut Industry Council

    196 Australian Refigeration Association

    202 Chestnuts Australia

    HEALTH

    210 BridgeCrest Medical

    TECHNOLOGY

    216 Data#3

  • 160

    Shore Gold

    John Holland Rail

    5

    TAG Oil

    66Energyworks Limited

    76Transcity Construction

    128 AJ Lucas

    188Australian Nut Industry Council

    210BridgeCrest Medical

  • 6 S e p t e m b e r 2 0 1 4

    LEADERSHIP

  • AUSTRALIAS 7 WEALTHIEST CELEBRITIESHugh Jackman is at the top of our list, and theres no surprise there. See who rounds out the rest of our list of richest celebrities in Australia.

    7

    W R ITTE N BY: LAU RA C LO S E

  • 8 S e p t e m b e r 2 0 1 4

    1. Hugh Jackman Hugh Jackman, most recognizable for

    his role as Marvel antihero Wolverine,

    tops our list with over $46 million

    in earnings from 2013. A native of

    Sydney, Jackmans been touring

    the globe recently with hits like Les

    Miserables for which he earned his

    first Academy Award nomination and

    won the Golden Globe.

    This summers blockbuster X-Men:

    Days of Future Past did very well in

    theatres and was ranked fairly high

    among viewers. Although summer

    blockbusters are his forte, they arent

    the only one. Jackman is a triple threat,

    with successes in film, musical theatre

    and television.

    Currently Jackman is filming the role

    of Blackbeard for the movie Pan in the

    UK. Upcoming commitments of the

    actor include X-Men: Apocalypse, The

    Greatest Showman on Earth and an

    as-of-yet untitled Wolverine sequel.

    LEADERSHIP

  • 92. The Wiggles As what might be a surprise to some,

    The Wiggles, the childrens music

    group formed in Sydney in the early

    90s, ranks very high on this list.

    Current members Emma Watkins,

    Simon Pryce and Lachlan Gillespie

    have replaced original members Phillip

    Wilcher, Murray Cook, Greg Page and

    Jeff Fatt, but the tone and presentation

    of the group is much of the same.

    Original member Anthony Field has

    also stayed on to join current members.

    The Australian band entertains

    young children all over the world

    with their childrens albums, videos,

    television series and concert

    appearances. The group even has

    sections in amusement parks in

    Australia and the United States.

    Theyve sold over 17 million DVDs and

    four million CDs; those mediums have

    earned them 17 gold, 12 platinum, three

    double platinum and ten multi-platinum

    awards in sales. The Wiggles come in

    with $18.2 million in earnings in 2013.

  • 1 0 S e p t e m b e r 2 0 1 4

    in theatre. She made her feature film

    debut opposite Glenn Close in 1997s

    Paradise Road.

    American audiences, though

    most would be able to identify her,

    probably recognize Blanchett from

    her turn as Galadriel in the Lord of the

    Rings and Hobbit franchises. Future

    films featuring the Australian actress

    include the final instalment of The

    Hobbit franchise The Battle of the

    Five Armies, Knight of Cups, Carol and

    3. Cate Blanchett Perhaps one of Australias most well-

    known and acclaimed actresses, Cate

    Blanchett has won several awards

    both on stage and on screen for

    her efforts. These include two two

    Academy Awards, three Screen Actors

    Guild Awards, three Golden Globe

    Awards and three BAFTA Awards.

    Blanchett graduated from Australias

    National Institute of Dramatic Art in

    1992, and immediately began working

    LEADERSHIP

  • 1 1

    A U S T R A L I A S 7 W E A LT H I E S T C E L E B R I T I E S

    Disneys live-action retelling of the fairy

    tale Cinderella. As the top-earning

    woman on the list, Blanchett made

    $17.2 million last year.

    organisations, many of them in the

    education field.

    With his recent blockbusters like

    Noah and Man of Steel, Crowe racked

    in Just over %15 million in 2013.

    4. Russell Crowe Russell Crowe is one of the most well-

    known actors to come out of Oz, with

    several roles in award-winning movies.

    He was born in New Zealand, and even

    though he is the most senior on our

    list, didnt really begin his acting career

    until the early 90s.

    Before his foray into acting, Crowe

    was a member of several bands, and

    continues to find music a passion. His

    big breaks into acting came with roles in

    Romper Stomper (1992) and The Sum of

    Us in 1994. Crowes first American-made

    movie was The Quick and the Dead.

    Hes perhaps best known for his

    role in Gladiator, for which he won an

    Academy Award, and for A Beautiful

    Mind, for which he was nominated.

    Recently he has starred in Noah,

    Man of Steel and Les Miserables.

    Upcoming films include The Water

    Diviner and Fathers and Daughters.

    His extensive body of work traverses

    all genres of film, which is perhaps why

    he has also become a produce. Crowe

    has donated to several charitable

    5. Simon Baker Simon Baker is a native to Launceston,

    Tasmania. He started his career in

    music videos as Simon Baker-Denny,

    and followed that with roles in E Street,

    Home and Away and Heartbreak High.

    Baker really began to get acclaim

    in the United States with a small role

    in the award-winning movie L.A.

  • 1 2 S e p t e m b e r 2 0 1 4

    American actor Tom Cruise for 10

    years, throughout the 90s. She

    is currently married to Australian

    musician Keith Urban.

    Her first recognized role was in the

    Australian holiday favourite Bush

    Christmas in the 80s. Followed

    were roles in BMX Bandits and

    Vietnam, also Australian-made

    movies. Kidmans first major US

    movie was Dead Calm in 1989.

    Her first major award came from

    her starring role in To Die For in 1995,

    for which she won the Golden Globe.

    She was nominated for her first Oscar

    in 2001 for Moulin Rouge! And was

    Confidential. Now, he is best known

    for playing Patrick Jane, the lead role

    on CBSs The Mentalist, which has

    been on the air since 2008.

    In 2013, he was awarded a star on

    the Walk of Fame. Upcoming projects

    include the seventh and potentially last

    season of The Mentalist. He earned

    $10.1 million in 2013.

    6. Nicole Kidman Although Nicole Kidman was born in

    Hawaii, she and her parents quickly

    returned back to Sydney when she

    was just three years old. Kidman

    dropped out of high school at 16

    to pursue a career in acting. In her

    personal life, she was married to

    LEADERSHIP

  • 1 3

    the first Australian actress to win the

    Oscar, this time for Best Actress in The

    Hours in 2002.

    In 2014, Kidmans turn as Grace

    of Monaco was met with largely

    unenthusiastic reviews. Her upcoming

    efforts include Before I Go to Sleep,

    Queen of the Desert, and Paddington.

    Shes currently filming Family Fang.

    Although she didnt make any

    appearances in superhero movies

    like our next celebrity, she pulled in

    an impressive $8.6 million in 2013.

    7. Chris Hemsworth Chris Hemsworth is the youngest star

    on our list, hitting his stride this year

    because of Thor: The Dark World,

    which came out in 2013. Hemsworth

    was born in Melbourne, and has two

    brothers (Liam and Luke) who are also

    in the industry. He married actress

    Elsa Pataky in 2010, and they have

    three children together.

    Although he is now known

    worldwide as Thor from Marvels

    cinematic world, he got his start on

    the Australian soap opera Home

    and Away. After three years on the

    show (and a short stint on Australias

    Dancing with the Stars), he made his

    first Hollywood appearance in 2009s

    Star Trek. He is best known for his

    turn as Thor from the similarly named

    movie from 2011, The Avengers (2012),

    and the previously mentioned sequel

    to Thor. Other movies Hemsworth has

    starred in include the cult hit Cabin

    in the Woods, Snow White and the

    Huntsman, and the Ron Howard-

    directed Rush.

    Hemsworth has a full slate of

    upcoming projects including

    Avengers: Age of Ultron, which has

    just entered post production, Blackhat,

    and Heart of the Sea. He reeled in $7.5

    million in 2013, mainly for his role in

    The Dark World.

  • 1 4 M o n t h 2 0 1 4

    Business Review Australia investigates Australian companies with energy, efficiency and sustainability plans to see what benefits come from these initiatives.

    F INANCE

  • 1 5

    Business Review Australia investigates Australian companies with energy, efficiency and sustainability plans to see what benefits come from these initiatives.

    W R ITTE N BY: LAU RA C LO S E

  • 1 6 S e p t e m b e r 2 0 1 4

    AUSTRALIAS GOVERNMENT OFFERS a fairly comprehensive plan for reducing the negative

    impact the countrys people and

    businesses have on the environment.

    The Department of the Environment

    has specific goals to maintain clean

    air, land and water to preserve the

    countrys national heritage.

    Included in these plans currently

    is a push towards renewable energy,

    with a look towards offshore wind

    energy and a shift from coal to gas.

    These plans however are at risk,

    as several sectors (specifically

    mining) have challenged the

    Renewable Energy Target. The

    scheme is currently under review

    and if repealed, renewable energy

    projects and companies in Australia

    could go under.

    That is no reason to forget your

    companys plans or commitment to go

    green though. Green initiatives are part

    of what some are considering a global

    economic revolution towards improving

    sustainability and the environmentally-

    friendly nature of business.

    Using clean energy and promoting

    energy efficiency in your own business

    is a competitive advantage too few

    companies are taking advantage

    of. Read on to find out how some

    Australian brands are implementing

    green initiatives and benefitting from

    the move to green.

    Leighton Contractors: Energy management improvements As a household name in construction

    including projects on roads, rail, ports,

    water storage and treatment facilities,

    airports and telecommunication

    infrastructure, Leighton Contractors

    is also in the running to become a

    household name in sustainability.

    In 2013 the company shifted

    The M80 Ring Road upgrade project is the first to utilise a large solar plant solely for a road project.

    F INANCE

  • 1 7

    their energy management setup

    from that of a compliance program

    to one that is constantly pursuing

    efficiency outcomes within not only

    the business but also its supply chain.

    They created the Group Energy and

    Efficiency Management Program,

    which addresses aspects of energy

    management within the business,

    including a major upgrade to their

    energy reporting system.

    Leighton Contractors has also

    implemented other tools, like a

    calculator for determining energy

    and emission footprints on sites, a

    comprehensive energy assessment

    tracking tool, and a MACC marginal

    abatement cost curve.

    At sites like the Laverton Plant

    Yard, Leighton has introduced

    efficiency improvements like solar

    and LED lighting upgrades. For the

    M80 Ring Road Upgrade Project, the

    company installed a 500-metre solar

    wall, which is expected to generate

    54,000 kWh of energy a year. Its

    the first time a large solar plant has

    been installed on a road project

    specifically to generate power.

    The M80 Ring Road upgrade project is the first to utilise a large solar plant solely for a road project.

  • 1 8 S e p t e m b e r 2 0 1 4

    to alternative food production. The

    company is currently undertaking

    a unique aquacultural trial at their

    Woodlawn facility.

    The trial aims to take advantage of

    every opportunity of turning waste into

    a resource, utilising heat produced by

    power generators from the Woodlawn

    Eco-Precinct. The heat produced

    by the Bioreactors engines easily

    creates the perfect temperature for

    Barramundis habitat, making the fish

    the preferred choice to be farmed

    at the site. Currently, the facility can

    produce approximately 2.5 tonnes of

    Barramundi a year.

    As far as sustainability goes, Veolia

    is not only providing an alternative

    Veolia Australia & New Zealand: Alternative food production Veolia is a leading environment

    solutions provider across the waste

    management, water and energy

    services industries. As a company,

    Veolia is committed to delivering

    innovative and sustainable

    solutions, which includes

    developing cleaner, more efficient

    energy systems and encouraging a

    behavioural and ideological change

    in Australias attitudes towards

    water, waste and energy.

    One of the reasons Veolia was a

    finalist in The Australian Business

    Awards Sustainability category this

    year is their groundbreaking solution

    Part of Amcors environmental initiatives includes continuously improving on their packaging to make it lighter and include more recycled materials.

    F INANCE

  • 1 9

    A U S T R A L I A N C O M P A N I E S G O I N G G R E E N

    solution to food manufactures, but the

    company is also influencing end-users

    to be more aware of how their food is

    sourced and produced.

    Amcor: Innovative packaging for sustainability Amcor is a multinational packaging

    leader that originally had its roots

    in Australia. Their three focuses

    for responsible environment

    management include greenhouse

    gas (GHG) emissions spotlighting

    a 10 percent reduction by 2015-

    2016, and a 60 percent reduction

    by 2030; waste to landfill including

    a 50 percent reduction in waste to

    landfill with a long term goal of zero

    waste sent to landfills; and water

    use hoping to reach a 25 percent

    reduction in water use by 2015-2016

    (for their Australasia business).

    Their sustainability policy is

    all encompassing, covering the

    environment, community, workplace,

    marketplace and economy. The

    company vows to keep communication

    open with the community and

    workforce so that issues and concerns

    can be quickly addressed.

    And because they are a packaging

    company, Amcor strives to

    continuously innovate their packaging

    to be lighter and include more recycled

    materials so that it has a smaller

    negative impact on the environment.

    They are always looking to optimise

    packaging size, promote resealable

    packaging to reduce food waste

    and promote more energy efficient

    methods of food preparation by

    engineering microwaveable packs.

    Benefits of running a green business The benefits from setting some

    environmentally-friendly plans in place

    are far-reaching. Perhaps the most

    attractive upside is saving on energy

    costs. Chemical manufacturer DuPont

    saved over $US3 billion over two

    Amcor strives to continuously innovate their packaging to be lighter and include more recycled materials so that it has a smaller negative impact on the environment.

  • 2 0 S e p t e m b e r 2 0 1 4

    companies do business, and the

    trend has many supporters. Make

    your environmental initiatives part

    of your marketing campaigns

    advertise the changes you are

    making on your website. Youll no

    doubt garner support from the

    green community.

    Employing these environmentally-

    friendly plans doesnt have to be

    a selfless move on top of the

    decades just by reducing their carbon

    emissions. Switch to renewable

    energy sources or use compact

    fluorescent light (CFL) bulbs, and

    revel in the savings.

    Being known as a green firm

    could potentially attract like-

    minded employees and consumers.

    Sustainability and environmentally-

    friendly concepts contribute in part

    to a revolution in the way global

    Being known as a green firm could potentially attract like-minded employees and consumers.

    F INANCE

  • 2 1

    monetary and personnel benefits,

    there are also several awards and

    recognitions for companies that

    choose to do green business. The

    Australian Business Awards offer

    a specific award for sustainability,

    and Queenslands Department of

    Environment and Heritage Protection

    offers several community, eco-

    efficiency and innovation awards.

    Promoting the green concepts with your

    employees can have unexpected returns

    as well. Encouraging healthier diets and

    more exercise could lead to your workers

    taking less sick days. Dont fill your vending

    machines with sugary snacks and drinks

    see if there are more natural options.

    Of course, leaving the planet better

    than we found it so future generations can

    enjoy it has a pretty big appeal as well.

    Being known as a green firm could potentially attract like-minded employees and consumers.

  • TECHNOLOGY

  • CUSTOMER RELATIONSHIP MANAGEMENT: OPTIMISING DATA TO DRIVE CUSTOMER ENGAGEMENT

    W R ITTE N BY: N I C K S M ITH , M A N A G I N G D I R ECTO R A NZ, P ITN EY B O W E S S O F T W A R E

    Customer relationship management is a necessity for a modern company. Nick Smith, Managing Director of Pitney Bowes Software, explains why data analysis is one of the most important things you can be doing for your business.

  • 2 4 S e p t e m b e r 2 0 1 4

    BUSINESSES AND INDIVIDUALS have come to expect a highly

    personalised experience when

    interacting with companies.

    Customers demand to choose

    when, where and how they interact

    with brands and purchase goods

    and services.

    It is no longer enough to simply offer

    customers multiple channels. To retain

    their competitive edge businesses

    must listen, understand and respond

    to customer needs in a timely manner

    and deliver the best experience

    possible, tailored to the individual.

    Data optimisation is a key approach to

    achieving this.

    Organisations can gather customer

    data from a range of sources including

    websites, apps, social media and

    email communications. The best

    brands consistently leverage their

    data and use it to reveal actionable

    insights that help them make improved

    business decisions and deliver

    unrivalled customer experiences.

    Data is an invaluable source for any

    business thinking about when to run

    sales campaigns, what locations offer

    the best opportunities for growth or

    where to find employees.

    Many marketers however are still

    failing to make the most of the insights

    this information can provide them.

    They continue to collect more data

    without analysing what they already

    have. Optimising and analysing your

    data is the most important step, as it

    drives true customer engagement.

    Optimise data for better customer insights Transactional data, for example, lets

    a business offer recommendations

    Optimising and analysing your data is one of the most important steps to driving true customer engagement.

    TECHNOLOGY

  • 2 5

    to customers based on their past

    purchases. This can often be an

    incredibly valuable way to connect

    with consumers on a personal level

    and upsell products or services.

    For the retail industry loyalty

    programs are typically the most

    valuable source of transactional data,

    allowing them to provide incentivised

    offers based on personal preferences.

    If shoppers consistently buy online,

    discounts should be offered via email.

    Optimising and analysing your data is one of the most important steps to driving true customer engagement.

    The best brands consistently leverage their data and use it to reveal actionable insights that help them make improved business decisions and deliver unrivalled customer experiences.

  • 2 6 S e p t e m b e r 2 0 1 4

    reveal patterns and trends about what,

    how and when customers are buying.

    Businesses are now using location

    intelligence to aggregate all of their

    data sources and build more detailed

    customer profiles.

    Retailers loyalty programs, for

    example, often also incorporate

    geolocation technology to help

    drive engagement and revenue.

    If they consistently shop in-store,

    businesses should present them

    with similar items based on previous

    purchases via vouchers sent through

    the post.

    Transactional data can also be

    combined with location data to

    deliver even more specific insights.

    Location intelligence technology maps

    customer data to help businesses

    Effective customer relationship managment requires an ongoing commitment, but will reap many rewards.

    TECHNOLOGY

  • 2 7

    Via a program which consumers opt in

    to, stores are able to recognise when

    a consumer is in the vicinity of a store

    in real-time. This means they can send

    them instant text messages offering

    discounts on items similar to those

    previously purchased.

    Use data to win back opt-outs When a customer opts-out of

    communications it is difficult to

    reinitiate a relationship. Front line

    employees and customer service

    representatives are still likely to

    have interaction with these opt-

    outs. Empowering them with data

    to identify opt-outs means they

    can gather valuable information on

    why the customer opted out, and

    Effective customer relationship managment requires an ongoing commitment, but will reap many rewards.

    Consumers notice and appreciate the companies and brands that acknowledge, listen and respond to their needs in a timely manner.

    Customers expect a highly personalised experience when interacting with your company.

  • 2 8 S e p t e m b e r 2 0 1 4

    create new opportunities to reinitiate

    communication.

    Respond to consumer needs in real-time Consumers notice and appreciate

    the companies and brands that

    acknowledge, listen and respond to

    their needs in a timely manner. Being

    able to deliver the right message,

    at the right time, in the right way is

    helping businesses stand out from

    competitors, creating customer loyalty

    and increasing revenue.

    Todays consumers expect a

    rapid and personalised response to

    queries or requests. With so many

    customers and so much data available

    however, it can be a challenge for

    businesses to keep on top of their

    personalised communications.

    Marketing automation technology

    can offer a solution by helping

    organisations centrally control

    customer communications, including

    transactional, on-demand and

    interactive documents. Messages can

    With social media, text messaging and online chat options, you can help customers in real time in a variety of ways.

  • 2 9

    be automatically delivered through

    virtually any channel, including print,

    web, email or SMS reducing the need

    for manual responses.

    Effective customer relationship

    management requires an ongoing

    commitment, but will reap many

    rewards. An engaged customer will

    continue to interact with and buy more

    from a company over time. Businesses

    should therefore see every interaction

    as an opportunity to strengthen current

    relationships or establish new ones.

    Marketing automation technology can offer a solution by helping organisations centrally control customer communications, including transactional, on-demand and interactive documents.

    With social media, text messaging and online chat options, you can help customers in real time in a variety of ways.

  • 3 0 S e p t e m b e r 2 0 1 4

    W R ITTE N BY: L AUR A CLOSE

    MARKETING

  • 3 1

  • 3 2 S e p t e m b e r 2 0 1 4

    AS A MARKETING professional in Australia, you are no doubt

    using social media to connect with

    new business prospects and stay

    connected with current clients. From

    small-to-medium enterprises (SMEs)

    to large corporate brands, increasing

    numbers of companies are adapting

    their marketing to include social

    media. Social platforms present vital

    tools for SMEs, and are becoming

    more of a necessity in an ever-

    changing technological market.

    In a study conducted by LinkedIn,

    it was found that 89 percent of

    companies surveyed use social

    media to build awareness of their

    brand, and 72 percent see social

    media as essential for the future of

    their business.

    Matt Tindale, director, Marketing

    Solutions AU & NZ at LinkedIn

    suggests that, With SME prospects,

    leads and customers active on social

    media too, not being a part of the

    conversation is detrimental to brand

    awareness and customer retention.

    LinkedIn provides the tools a SME

    needs to be a part of that conversation

    in informative, inspirational and

    insightful ways.

    I believe that both small and large

    businesses alike are finally realising

    that simply having the most junior

    marketing employee updating their

    company pages is not enough,

    said Stephan Grace of Ashdown

    Consulting. We are seeing huge

    growth in highly paid internal roles

    focused on social media, and also the

    rise of boutique specialist agencies

    growing quickly in this space.

    So what does this mean for you?

    It means that engaging with your

    MARKETING

  • 3 3

    future client has become even easier.

    Holding their attention, however, is

    the new name of the game. SMEs are

    looking for two big things out of social

    media: 1) growing their customer

    base and 2) collecting information to

    make informed financial decisions.

    By effectively using social media,

    you can provide your client with

    relevant information and improve

    overall and specific points of your

    customers experience. LinkedIn

    has shared several ways to

    accomplish these goals.

    Enable learning throughout each phase of the customer purchase path Informing your potential clients about

    the uses of social media is a powerful

    way to start the dialogue. Companies

    already know its a solid way to

    communicate with their customer

    base, so show them the platforms

    capabilities beyond this.

  • 3 4 S e p t e m b e r 2 0 1 4

    The biggest issues for SMEs

    related to the use of social media

    come down to two things, said Grace,

    first getting it right. Social media

    can also be extremely damaging to

    a brand and make a company look

    amateurish if not executed well.

    Second is consistency; engaging

    with customers is great with relevant

    content, but ensuring its not an initial

    burst that then fades away is also a

    common mistake.

    By using your companys social

    media platforms in these ways, you

    open more chances for dialogue

    about your companys products and

    services. Create a marketing strategy

    that puts your company in front of

    its clients on a more regular basis

    so that you can communicate

    with them through a more casual

    setting. In addition, this casual and

    personable atmosphere creates a

    more receptive audience.

    Fulfil sales-boosting content needs The number one challenge companies,

    particularly SMEs, have in todays

    market is attracting new, business-

    sustaining customers. Many markets

    are saturated with similar options

    for products or services. A creative

    The SMEs surveyed by LinkedIn

    shared their top five uses for social

    media: 1) delivering content and new

    information about their company;

    2) advertising to help increase

    awareness; 3) generating word-

    of-mouth about the company; 4)

    maintaining a company presence

    and identity online; and 5) for

    promotional purposes and to provide

    deals to consumers.

    MARKETING

  • 3 5

    S O C I A L M E D I A B E S T P R A C T I C E S F O R M A R K E T E R S

    marketing strategy empowered by

    social media can help attract new

    clientele. In LinkedIns survey, 65

    percent of responders shared that

    they believe social media is a vital

    resource for getting new customers.

    SMEs also agreed that its a great

    channel for marketing strategies such

    as advertising, branding, content

    delivery and customer service.

    Whether you work on a marketing

    team at a company or for a marketing

    firm, you are in a unique situation

    to fill the marketing and advertising

    gaps of your company with social

    media options.

    Close your marketing gap by

    providing content relevant to your

    clients and the businesss goals and

    cultures. Content marketing continues

    to be among the most effective value-

    building business tools, adding

    exponential clout to your marketing

    efforts. Banner and popup ads are

    easily ignored by todays consumers;

    instead of visual advertisements, you

    can enrich your customers lives with

    an interesting article pertaining in

    some way to the goods or services the

    company provides.

    Social media platforms are

    especially influential for businesses

    that are looking for financial service

    providers. Over three quarters of

    SMEs surveyed by LinkedIn shared

    they have used social media for

    finance-related purposes, including

    keeping up-to-date with financial

    trends, gathering preliminary

    financial information, seeking

    advice on a financial decision,

    recommending a financial project

    to others and revaluating a previous

    financial decision.

    Target hyper-growth companies There are over 200 companies in

    Australia that can be classified as

    SMEs, with around 13 percent of those

    companies experiencing hyper-growth

    in the last year. In conducting this

    study, LinkedIn found that the revenue

    With SME prospects, leads, and customers active on social media too, not being a part of the conversation is detrimental to brand awareness and customer retention.

  • 3 6 S e p t e m b e r 2 0 1 4

    that are experiencing hyper-growth

    are more likely to use social media

    specifically to continue driving sales

    and growth. Most impressively, 68

    percent of hyper-growth companies

    use LinkedIn.

    When sourcing your next project,

    look towards making connections

    growth these companies experienced

    was related to an increased marketing

    spend on social media.

    In fact, 58 percent of the businesses

    surveyed attributed their hyper-

    growth to the increased spend on

    social media advertising. And to

    keep the cycle going, businesses

    LinkedIn is a great source for people looking for financial service provider information.

    MARKETING

  • 3 7

    with these companies experiencing

    hyper-growth. They are sure to be

    pushing a big social media platform

    campaign. As stated earlier, your

    company could be just what they

    need to fill their content and

    marketing strategy gaps.

    With larger corporations its easier

    to hit a number of people across

    and organisation and gain traction,

    but in SMEs approaching the top

    leadership is the key in gaining

    success and credibility.

    LinkedIn is a great source for people looking for financial service provider information.

  • 3 8 S e p t e m b e r 2 0 1 4

    MARKETING

  • 3 9

    S O C I A L M E D I A B E S T P R A C T I C E S F O R M A R K E T E R S

    Provide resources for the entire smb value chain When creating a marketing strategy

    based on one or several social

    media platforms, make sure

    your efforts do not just focus on

    marketing. Consider all parts of the

    SMEs value chain, such as sales,

    open innovation, sourcing and

    customer service.

    I believe when using LinkedIn

    to approach SME companies,

    choosing who you interact with is

    essential, shared Grace. With

    larger corporations its easier to

    hit a number of people across and

    organisation and gain traction,

    but in SMEs approaching the top

    leadership is the key in gaining

    success and credibility.

    Create a marketing strategy that puts your company in front of its clients on a more regular basis so that you can communicate with them through a more casual setting. In fact, 58 percent of the businesses surveyed attributed their hyper-growth to the increased spend on social media advertising.

    By providing a company with

    support, ideas, and resources for

    several facets of their business, you will

    enrich the entire customer experience.

    Facilitate open dialogue to increase credibility Not so surprisingly, the best way to reach

    out to these SMEs is through social media.

    Using LinkedIn will allow companies to

    see your credentials and what projects

    youve worked on before you strike up an

    official conversation about their marketing

    needs. Establish immediate credibility and

    position yourself as the go-to expert.

    Your understanding of social media

    and ability to apply your knowledge to

    a specific companys needs can result

    in successful marketing campaigns for

    SMEs; the lifeblood of Australian business.

  • 4 0 A u g u s t 2 0 1 4

    AUSTRALIASHIGHEST EARNERS

    TOP 10:

    TOP 10

  • Although the mining industry has had a rough year, two of the 10 people on our list of highest earners are from the sector. Read on to see who else made our Top 10.

    4 1

    W R I T T EN BY: M E LI S SA M A RT I N E Z

  • 4 2 S e p t e m b e r 2 0 1 4

    10. KERR NEILSON$3.35 billion, Platinum Asset Management

    BORN IN JOHANNESBURG, South Africa, Kerr Neilson moved

    to Australia in 1983 and quickly

    became the head of retail funds

    management for the Bankers Trust

    Australia, before co-founding

    Platinum Asset Management.

    Part of Neilsons success in investing is due to his refusal to invent

    in fashionable stocks, instead only

    investing in what he personally deems

    as good companies.

    However, in 2012, the company resulted in a 16 percent fall in net

    profit, mostly due in part to a 14

    percent reduction in investment

    income. Because of this, Neilson

    refused to take a bonus and did not

    increase his base salary, enduring him

    to his company and its shareholders.

    9. JOHN GANDEL$4.08 billion, Sussan

    JOHN GANDEL, ONE of Australias most successful retailers, first

    began his passion while working

    for his parents store, Sussan after

    he dropped out of university at the

    age of 19.

    He soon took over his parents business in the 1950s and grew it

    into a chain of over 200 stores. After

    purchasing the Chadstone Shopping

    Centre in 1983, Gandel sold Sussan to

    his brother-in-law to focus on his real

    estate business.

    After Gandel acquired the Chadstone Shopping Centre for $37

    million, he turned it into Australias

    biggest shopping mall valued at

    over $3 billion.

    Credit to Forbes

    TOP 10

  • 4 3

    A U S T R A L I A S H I G H E S T E A R N E R S S

    8. HARRY TRIGUBOFF$5.50 billion, Meriton

    BY THE AGE of 30, Harry Triguboff became the founder and managing

    director of Meriton. Since the Rich

    200 lists inception in 1984, Triguboff

    has been included; that first year, he

    had a net worth of $25 million. The

    Chinese native first arrived in Australia

    in 1947, before he became involved in

    property. His previous occupations

    include being a milkman, taxi driver

    and real estate agent.

    7. ANDREW FORREST$5.86 billion, Fortescue Metals Group (FMG)

    BEFORE BECOMING INVOLVED in the mining sector, Andrew Forrest

    was a stock broker until the late

    1980s. After founding Fortescue

    Metals Group in 2003, the Western

    Australian native became the 4th

    largest iron ore producer in the world

    in less than a decade.

    In 2008, Forrest was at the

    top of the Rich 200 list with a $9.4

    billion fortune. In 2003, Forrest and

    his wife were the first Australians to

    pledge half of their wealth to charity

    whilst living. Forrest currently

    serves as a substantial supporter

    and official public ambassador of

    the Australian Indigenous Education

    Foundation. In 2011, Forrest

    nominated and won the 2011 Ernst &

    Young Entrepreneur of the Year.

    Credit to ForbesCredit to MP Report

  • 4 4 S e p t e m b e r 2 0 1 4

    5. IVAN GLASENBERG$6.63 billion, Glencore, Xstrata

    AFTER FINISHING HIS MBA at University of Southern California in

    1984, Ivan Glasenberg became the

    chief executive for one of the worlds

    largest commodity training and

    mining companies.

    The South African native gained triple citizenship, adding Australia and

    Israel to the list, and currently holds

    more than 15 percent of Glencores

    stock, making him the 20th richest

    mining billionaire.

    One of Glasenbergs biggest achievements was being involved

    in the Glencore and Xstrata merger,

    also known as the largest mining

    company mergers in history; this

    placed the companys value at a total

    of $88 billion.

    6. HUI WING Mau$6.35 billion, Shimao Property Holdings

    AFTER HUI WING Mau moved to Australia in the 1990s, he became

    the executive director and major

    shareholder of Shimao Property

    Holdings in Hong Kong. Not long

    after, Mau was estimated to be one

    of the largest property developers

    in Shanghai.

    Since investing in hotels was

    illegal at the time, Mau invested $1.2

    million under the pretense that he was

    investing in a knitting factory in his

    hometown. Instead, Mau built a hotel,

    becoming the first owner of the first

    private three-star estate business in

    Beijing and Shanghai. More recently,

    Mau has expanded his business by

    acquiring listed companies.

    Credit to Huffington Post

    TOP 10

  • 4 5

    A U S T R A L I A S H I G H E S T E A R N E R S S

    4. FRANK LOWY$7.16 billion, Westfield Group

    AFTER CO-BUILDING A shopping mall with friend John Saunders in

    1959, Frank Lowy began expanding

    his malls to countries like the UK,

    the US and New Zealand. Since the

    Business Review Rich 200 was first

    published in 1983, Lowy has made an

    appearance, even being named the

    richest person in Australia in 2010.

    As of today, Lowy owns more than $65 billion worth of Westfield

    shopping malls around the world, but

    has recently stepped down to occupy

    a non-executive chairman position for

    the company. Currently, his two sons

    work together as joint chief executives

    the Westfield brand.

    3. JAMES PACKER$7.19 billion, Consolidated Press Holdings

    Limited

    AFTER INHERITING A leadership role within Consolidated Press

    Holdings Limited, his familys

    company, Packer gained control

    over investments in several

    entertainment and resort companies

    such as Crown Resorts, Ratpack

    Entertainment and Zhoapin Pty Ltd,

    among other companies.

    The Sydney native was ranked the richest person in Australia from

    2006 to 2007, earning Crown a market

    capitalization of over $11 billion. The

    Australian resort accumulates over 25

    million visits annually.

  • 4 6 S e p t e m b e r 2 0 1 4

    1. GINA RINEHART$20.01 billion, Hancock Prospecting

    2. ANTHONY PRATT$7.64 billion, Visy, Pratt Industries

    SINCE THE DEATH of his father, Richard Pratt, the founder of Visy,

    Anthony Pratt has acquired his

    business and in turn, doubled the

    wealth to a $2 billion empire, which

    is growing 20 percent annually.

    Currently, Visy is co-owned by

    Anthony and his sisters, Heloise

    Waislitz and Fiona Gaminder.

    After graduating from Monash University with a Bachelors of

    Economics, Anthony took over as

    executive chairman, sending Visys

    corporate reputation index ranking

    from number 43 to number 3 from

    2009 to 2011.

    TOP 10

  • 4 7

    A U S T R A L I A S H I G H E S T E A R N E R S S

    BY THE AGE of 60, Rineheart has not only become the richest person in

    Australia, but also the richest woman in

    the world, with an estimated net worth

    just over $20 billion. As the executive

    chairman of Hancock Prospecting,

    Rinehart inherited the mining business

    from her father, Lang Hancock.

    Among her biggest achievements

    are completing the debt financing of

    her $10 billion Roy Hill iron ore project

    in Western Australia in March 2014.

    The project was marked as the biggest

    financing deal in the world, with up to

    19 banks involved.

    Since 2011, Rineheart has held the position as the richest woman in

    Australia while recently focusing on

    developing Hancocks Prospectings

    undeveloped deposits, raising capital

    through joint venture partnerships

    and turning leases into revenue

    producing mines.

  • TAG Oil:TAG Oil: Canadian Owned,New Zealand RunMerging the best of Northern and Southern Hemisphere exploration

    Written by: Ian Hanner Produced by: Wayne Masciotro

  • 4 9

    TAG Oil:TAG Oil: Canadian Owned,New Zealand RunMerging the best of Northern and Southern Hemisphere exploration

    Written by: Ian Hanner Produced by: Wayne Masciotro

  • 5 0 S e p t e m b e r 2 0 1 4

    TAG OIL

    BY BLENDING PRODUCTION styles from Canada and New Zealand, TAG Oil has managed to find a sweet spot for operations in the Southern Hemisphere.

    TAG Oil was founded in Canada in 2002 by Alex Guidi with the express purpose of exploration in New Zealand. While trading on the Toronto Stock Exchange, the company invests nearly 100 percent of their capital in the development of projects in their host country. Though a relatively small company in the world of oil production, Chief Operating Officer Drew Cadenhead says the company has no problem

    competing in their niche market. We are the most active explorer

    in New Zealand and have had good exploration success over the last few years, Cadenhead said. A very strong financial position [has us] positioned well for future growth into the next few years.

    Cadenheads optimism is not without merit. TAG Oil has seen tremendous growth in the last decade. TAG Oil was relatively inactive for the first seven years of its existence, according to Cadenhead, who used to be the Chief Executive Officer.

    We were just JV partners with

    Aerial view of 2013s Ngapaeruru exploration.

  • E X P L O R AT I O N W O R L D

    www.tago i l .com/defau l t .asp 5 1

    TAG OIL

    Hydrocarbon storage tank at TAG Oils Sidewinder Field

    some other companies, so once we took control of things ourselves and we were getting much more active operationally, I switched from CEO to COO, he said. I relocated myself and my family back to New Zealand to run all of our operations here. Our CFO at the time, Garth Johnson, took over the role of CEO up in Vancouver.

    Cadenheads expertise comes from several decades of experience working for various exploration companies in both Canada and New Zealand. He also holds a Bachelors of Science Degree in Geology from the University of Calgary. Now tasked with the direction of TAG Oils operations in New Zealand, hes putting his skills to work.

    It is something thats very important to us: our perception as a good corporate citizen; as a very safety and health-oriented company. Our record is impeccable here and its very important for us to maintain that record.

  • energy services ltd

  • TAG OIL E X P L O R AT I O N W O R L D

    www.tago i l .com/defau l t .asp 5 3

    Our niche here in New Zealand is to run our company as a small nimble junior company-- sort of like a Canadian model, not surprisingly, he said. What we found was that there were a number of Majors down here, [such as] Shell and some of the big Australian companies, mainly focusing offshore. No one was really focusing on-shore where theres some really nice oil. In particular, shallow oil plays, so really kind of up our alley as far as what we were familiar with as Canadians working in Calgary.

    One of TAG Oils strongest plays is in the Taranaki Basin. The only

    sedimentary basins in New Zealand to have been commercialized to date, the company has invested heavily in the region with three plants and a wholly-owned network of pipelines just east of the field. From there, everything ties into their mother facility, the Cheal plant.

    The drilling operations in that region produce between 2,300 and 2,500 barrels of oil equivalent per day, securing a steady cash flow. According to Cadenhead, TAG Oil will be producing in that region for years to come having only drilled roughly 25 percent of the companys total acreage.

    energy services ltd

    Horizon Energy Services Ltd, a specialist oil and gas service provider based in New Plymouth, New Zealand has held the operations and maintenance contract for TAG Oils Cheal Production Station and well sites for over seven years.

    We currently supply a full operations team to TAG, including an onsite Production Manager, Operations and well testing Technicians, permit issuers and safety personnel.

    In addition to providing personnel support, our extensive expertise has also been pivotal in the development of a document management, HSE and permitting system, operational procedures and training regime to complement TAGs own infrastructure.

    Our people and processes have developed along with TAGs growing operations, and we continue to work alongside each other in a very seamless and synergistic way.

    Website: www.horizonenergy.co.nz

    SUPPLIER PROFILE TAG OIL

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  • TAG OIL E X P L O R AT I O N W O R L D

    www.tago i l .com/defau l t .asp 5 5

    If we were to stop drilling here today, the oil would keep flowing for about another 10 to 15 years, he said. Theyre nice long reserve life, index fields. They produce very well.

    Speaking about new drilling operations in the region, he added, These wells will cost us about $3 million to drill and complete and tie in and well get a net present value out of these wells of somewhere between $10 to 30 million. Its really a great little play for us.

    The success of smaller scale, but very stable operations in shallow plays like these, has afforded the company the ability to develop higher risk operations. With reportedly zero debt and about $50 million in reserve, TAG Oil is looking to explore deeper targets in the region. According to Cadenhead, there are numerous reservoirs situated at depths of between 4,000 and 5,000 meters. With larger pool sizes, he estimates the value of each of these wells would be closer to $20 million.

    With stable cash flow from the Taranaki Basin, the company has been able to turn its attention to

    other regions yet to be developed, such as the East Coast Basin.

    [The East Coast Basin] clearly has a working hydrocarbon system, Cadenhead said. We know that because theres 300 or 400 oil and gas seeps where oil and gas is actually gurgling out of the ground. So we know the kitchen is working there and we recognized that about five years ago and secured a very large land base-- nearly 2 million acres.

    He estimated it would take about three years to gather enough data and drill enough exploratory wells to prove commercial viability, but according to Cadenhead, several independent engineering assessments have indicated that the company is sitting atop reserves in the billions of barrels.

    It just remains to be seen if it can be cracked, he said. Were the only ones trying to crack it. Its one of the main reasons the shareholders in TAG are keeping their fingers crossed and hoping for a hit over there, as well as the good work that were doing in the Taranaki Basin.

    The small staff size at TAG makes the companys successes thus far

  • Taranaki Civil Construction Ltd is a family owned business that is proud to carry out all site works and road

    construction for TAG Oil Ltd.

    Taranaki Civil Construction Ltd is a family owned business that is proud to carry out all site works and road

    construction for TAG Oil Ltd.

    CONTINUING TO GROW & DIVERSIFY

    Tel: +64 6 7566080Email: [email protected]

    Solving challenges.

    Halliburton brings a wealth of knowledge and expertise to mature fields with over six hundred and fifty industry-leading consultants and project managers. Were involved in all the major oil-producing provinces across the globe and have a track

    record of increasing ultimate recovery an average of 20%. In one instance, a well treated with our SandWedge conductivity enhancer raised initial production, maintained it, and its cumulative production was 50% higher than wells fractured with sand

    only. Whether its reassessment and planning, field productivity, well productivity, or well abandonment, we help maximize the value of mature fields.

    Whats your mature fields challenge? To learn more, visit Halliburton.com/MatureFields

    2014 Halliburton. All rights reserved.

    THE SOLUTION IS HALLIBURTON.UNCONVENTIONALS

    WHEN THE CHALLENGE IS MATURE FIELDS,

  • TAG OIL E X P L O R AT I O N W O R L D

    www.tago i l .com/defau l t .asp 5 7

    even more impressive. With only 25 employees in New Plymouth, TAGs revenue for the 2014 fiscal year was just over $2.3 million per person. Over the last five years that the company has been growing, the staff has been hired on one-by-one, with only two people leaving the company in that time span,

    according to Cadenhead.We have a lot of fun here, he

    said. Its a really loose atmosphere and because its such a small group, we dont get bogged down in red tape and paper work. We just yell at each other down the hallway instead of sending memos around. We chat around the coffee pot. It really is a

    The Ngapaeruru-1 well

  • TAG OIL

    Australia +61 8 9483 1700 New Zealand +64 9 917 1040

    [email protected]

    Contact us to discuss your onshore and oshore requirements:

    End-to-end assurance

    Secure supply from the regions best Mills

    Logistics management

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    Technical support

    We supply steel tubulars & oer:

    Oceanias leading supplier of OCTG and Linepipe

    in a way that it hasnt before. Its probably one of the

    biggest challenges for us, to tell you the truth, and one of the biggest risks is getting permission and consent to drill wells, he said. Its something we put a lot of effort into and I can honestly say many, many more times the effort than we [put into it] just four or five years ago. It just wasnt a consideration. It has become a consideration. And thats not just here in New Zealand; thats a global phenomenon.

    He added, It is something thats very important to us: our perception as a good corporate citizen; as a very safety and health-oriented company. Our record is impeccable here and its very important for us to maintain that record.

    The natural gas produced by the company doesnt just benefit New Zealand by introducing jobs and taxable revenue. Since TAG Oil doesnt own a facility to liquefy natural gas, all of the

    small family type of [operation] here.As a foreign entity operating in

    another country, TAG Oil has to be extra careful about their perception as good for the community. With a very active role sponsoring both local academic and sporting organizations, the company tries to make it clear that theyre trying to give back to their host country.

    The process isnt easy though. Cadenhead pointed out that in recent year, the oil and gas industry has come under scrutiny from the public

  • E X P L O R AT I O N W O R L D

    www.tago i l .com/defau l t .asp 5 9

    TAG OIL

    natural gas produced in the country is sold in New Zealand without the added costs accrued by shipping overseas.

    Meanwhile, the companys crude oil is shipped to primarily Asian markets such as China, Japan and India, which require oils with very low sulfur content, and sold at a premium. From there the company imports cheaper oil back from the Middle East to refine into gasoline and diesel for use in New Zealand.

    Weve got the choice of either consuming that oil here or shipping it offshore, Cadenhead said. Theres an insatiable thirst for oil in the Southeast Asia part of the world. Its a great place to find oil. Its a great place to find high quality oil in particular. As I said, were netting back on our oil sales here probably close to $80 a barrel right now.

    Cadenhead said he could see the company taking a number of paths in the decade to come. Most exciting would be proving commercial viability on their unconventional plays in the East Coast Basin.

    If the unconventional play starts to work for us and we can have success with the proof of concept of being able to flow hydrocarbons from those multi-billion barrel reservoirs that we see over on the East Coast Basin, thats a completely different ball game, he said. Most likely, TAG, at the size that we are, would get bought out by a Major at that point.

    Company Information

    I N D U S T RY

    Oil and Gas

    H E A D Q U A RT E R S

    Vancouver, Canada

    F O U N D E D

    2002

    E M P L O Y E E S

    25

    R E V E N U E

    $57,546,899 (2014)

    P R O D U C T S /

    S E R V I C E S

    TAG Oil is a Canadian-owned exploration and production company for both oil and gas that operates exclusively in New Zealand. By merging the styles of both countries, the company has been able to solve problems no one else has, becoming the busiest explorer in New Zealand. With a small staff size, the company is able to stay highly-adaptive to an evolving energy market and act fast to capitalize on growth opportunities.

  • Watson Drilling:Experts in Drilling in Harsh EnvironmentsWatson Drilling offers their clients a range of services,with a recent focus returned to water drilling.

    Written by: Laura Close Produced by: Wayne Masciotro

  • 6 1

    Watson Drilling:Experts in Drilling in Harsh EnvironmentsWatson Drilling offers their clients a range of services,with a recent focus returned to water drilling.

    Written by: Laura Close Produced by: Wayne Masciotro

  • 6 2 S e p t e m b e r 2 0 1 4

    WATSON DRILL ING

    WATSON DRILLING, A leading resource and water drilling organisation, providing service to private, mining corporate, rural and government sectors. The company specialises in ground water supply for mines, which has become a major service offered by the business in the last five years.

    With expertise in water drilling and exploration with services including: Mud rotary (with depths up to 1000 meters), Down-hole hammer, Pump Testing, Exploration, Wireline coring as well as conventional coring up to depths of 1500meters, RC drilling, RAB, Mobile camps, and additional plant and equipment available for hire, including back hoe, excavator, mud pumps, generators, light towers, test pumps and more. Watson Drilling is able to offer their clients a range of services that compliment the companys professionalism and can-do attitude.

    Ability to Work in Any Terrain The employees in the field at Watson Drilling are multi-skilled licensed drillers, meaning they can complete several different

    forms of drilling. The company and their drilled experts can tackle most geological formations. The machinery Watson Drilling employs is all-terrain, allowing them to work in all environments. In fact, Watson Drillings ability to adapt to different types of environments and geologies is what they are known for.

    Our goal is to continue to get the Watson Drilling name out there, so that our clients and prospective clients know that were a one-stop shop that can take on difficult locations, geology and drilling conditions, said managing director Rex Watson. Were happy to take the tough jobs on, to advise and lead. We can travel to where the need may be. Watson Drilling is able to fulfill their commitment to travel anywhere, anytime, as fully accredited and fully licensed professionals.

    The success of Watsons supply chain is a driving factor of their success in remote area drilling.

    Our supply chain runs smoothly because of the long-standing relationship our company has with certain businesses that know what we go through, where we have to

  • C O N S T R U C T I O N

    www.watsondr i l l ing .com.au/ 6 3

    WATSON DRILL ING

    Watson Drilling site, Australia

    be and how to help us get there, commented Watson. Weve become fairly loyal to those who not only look after us with their pricing but actually look after us in their service, which can be more important than the price in the long run.

    Employee Safety The safety of their employees is a high priority for Watson drilling. The companys Health, Safety and Environmental Plan and Safe Work Procedures help to create a safe, healthy and environmentally

    Were happy to take the tough jobs on, to advise and lead. We can travel to where the need may be, said Rex Watson.

  • Closer to clients Closer to communities

    [email protected]

    oamps.com.au

    Contact OAMPS today to find out how we can help to protect your business.

    +61 3 5832 8800

    OAMPS Insurance Brokers Ltd. AFSL 238312. Ref: 0802 Aug2014

    Insurance expertiseThe right solution for you

    At OAMPS Insurance Brokers, we use our strength and industry knowledge to help position you and your business to survive any insurable event.

    OAMPS is now part of Arthur J Gallagher & Co, one of the largest insurance broking companies in the world. With more than 30 branches across Australia and backed by a global network of expertise, were well placed to look after your insurance needs.

    responsible work environment. The company is very mindful

    of the environment and has environmental policies and procedures in place. These ensure that the company does not have any negative effect on cultural or heritage sites, or contaminate the environment or aquifers. This is especially important in regards to all Watson Drillings projects.

    Their plans and procedures include rigorous routine inspections and hazard identification procedures; early identification

    and removal of workplace hazards; monitoring and updating safety procedures to improve performance; and compliance with government regulation and legislations.

    Training programs are another way Watson Drilling maintains their high quality safety programs. All employees who operate drilling equipment are inducted and assessed using Drilling Industry Competency Standards. The company also has ongoing practical training that develops the more day-to-day safety habits, including JSAs, Take Twos, SWPs, Working at Heights, Manual Handling, Job Hazard Analysis, Fire Extinguisher training, Drilling Licenses, and others.

    Current Projects Australia is the driest continent on the planet, so it is important that the earths greatest natural resource is protected. When Watson Drilling engages in a new water drilling project, the company offers their clients advice and information to assist in understanding each territories unique regulations on ground-water use.

  • WATSON DRILL ING C O N S T R U C T I O N

    www.watsondr i l l ing .com.au/ 6 5

    Watson Drilling is currently involved with water drilling for fracking and infrastructure projects for large mining companies; some of these projects are in very remote locations and see harsh conditions. These water drilling projects have been going on for at least two years, although this year saw the addition of two new clients on top of their current client list.

    Another of Watson Drillings services is the set up and maintenance of mobile camps. These living quarters can be provided for weeks at a time. They are set up and completely usable by workers in remote locations, making Watson Drilling the ultimate one-stop shop for projects. In the future, Watson Drilling wants to retain its small company appeal, and be an industry leader in their specialised field.

    Id like to continue to grow our sound reputation, of not being large company, but a company that when you give us a job, you dont have to worry about it. We want our clients to know that once they hand it over to us, well take care of it from there.

    Company Information

    I N D U S T RY

    Construction

    H E A D Q U A RT E R S

    Deniliquin, Australia

    F O U N D E D

    1030

    E M P L O Y E E S

    45

    P R O D U C T S /

    S E R V I C E S

    Watson Drilling was founded in the 1930s for exploration drilling in pursuit of alluvial gold. The company is currently run by fourth-generation family members of founder W.L. Watson. With a traditional expertise in water well drilling, Watson Drilling provides this and other services to the private, mining corporate, rural and government sectors.

    Id like to continue to grow our sound reputation, of not being large company, but a company that when you give us a job, you dont have to worry about it, said Rex Watson.

  • Energyworks Limited:Energyworks Limiteds New Strategic PlansAfter securing new investment for future growth, Energyworks has introduced new initiatives that will expand the Company throughout Australia and New Zealand.

    Written by: Laura Close Produced by: Wayne Masciotro

  • 6 7

    Energyworks Limited:Energyworks Limiteds New Strategic PlansAfter securing new investment for future growth, Energyworks has introduced new initiatives that will expand the Company throughout Australia and New Zealand.

    Written by: Laura Close Produced by: Wayne Masciotro

  • 6 8 S e p t e m b e r 2 0 1 4

    ENERGYWORKS L IMITED

    ENERGYWORKS LIMITED, A market leading provider of engineering solutions to the energy sector in New Zealand, secured new investment to the business in January 2014. As a new shareholder, Direct Capital is providing additional capital to support Energyworks growth initiatives. The investment was made alongside the existing

    owners, CEO Allen Clarke, and Executive Director Dallas Chadwick, both of whom who continue to be significant shareholders in the Company and continue to manage the business.

    The additional capital will enable Energyworks to continue its investment programme into new premises, additional people,

    Front view of headquarters New Plymouth, New Zealand

  • E X P L O R AT I O N

    www.energyworks .net .nz 6 9

    ENERGYWORKS L IMITED

    new systems, and new capabilities which will support Energyworks ongoing growth. As to the future, Energyworks has identified a number of growth and strategic initiatives, which include 1) expanding into Australia and other geographies, 2) substantially increasing its paint and blast solutions for customers on the back of its recently commission and purpose built industrial coatings facility, 3) increasing the range of specialist engineering services that Energyworks provides, and 4) continuing investment in new systems and capabilities,

    Weve been investing heavily for the last 2-3 years in integrating multiple management systems to optimize our efficiency, said Ian McGrath, CSO Chief Specialist Officer (QHSE/HR).

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  • ENERGYWORKS L IMITED E X P L O R AT I O N

    www.energyworks .net .nz 7 1

    particularly around health, safety, and environmental performance.

    Growing the Company To accomplish these three major goals for their new strategic plan, Energyworks is focusing on the continual improvement of the companys management system certification. Weve been investing heavily for the last 2-3 years in integrating multiple management systems to optimize our efficiency, said Ian McGrath, CSO Chief Specialist Officer (QHSE/HR).

    They have several certifications from the international certification recognition organisation, Bureau Veritas, including ISO 9001 (Quality) and 4801 (Health & Safety). Energyworks is also in the process of adding ISO 14001, which relates to the environment. In the last 12 to 18 months, the company has also increased their ACC Workplace

    Safety Management Practices (ACC WSMP) certification to tertiary level.

    Our continual improvement commitment does not just include meeting requirements for the certification, but exceeding those requirements and not just for the clients who we work for, but to push us beyond the local and industry competition, shared McGrath. We hope it will enable us to provide not just an internal quality benchmark for the company, but also external recognition in terms of increasing our competitiveness and ability to influence the winning of tenders.

    Moving to Australia As part of the strategic plan, Energyworks is looking towards re-entering the market in Australia and establishing a base in the country. Geographically, the east side of Australia will provide the most opportunities for the

    We hope it will enable us to provide not just a quality benchmark for the company, but also an external benchmark in terms of increasing our competitiveness and ability to influence the winning of tenders.

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  • ENERGYWORKS L IMITED E X P L O R AT I O N

    www.energyworks .net .nz 7 3

    company because of the strong Gas Transmission infrastructure and the Coal Seam Gas market.

    The infrastructure there has been well established over a period of years and the anticipated need, which we are looking to provide, is the ongoing project contracts and on-going maintenance of those facilities, commented McGrath.

    As part of that process we are looking to appoint a general manager in Australia to formally set up and establish the business in Queensland That may include establishing our own infrastructure or an acquisition of an established small business operating in that environment. At the moment, all options are being considered.

    Current and Future Projects Energyworks has just completed the workshop fabrication and site installation of five modules for Todd Energy on the Mangahewa C Development. Those new facilities are for gas supply to the existing Todd Energy production station. The project was started in November of 2013 and was completed in May 2014.

    A pipeline construction project in

    Auckland is Energyworks current project. It involves constructing 7.6 kilometres of 6-inch gas distribution for their client, Vector. The pipelines are being installed to support a dairy factory development project, which will create 120 local jobs.

    Due to the high quality of work the company completed on the Mangahewa C Development project; Energyworks has also been awarded the Mangahewa D, E, and F well-site development work.

    Energyworks also has a project in Australia with their client Jemena, for the construction of two scraper stations inland from Gladstone in Queensland. Energyworks is building the structural supports and pipework at their New Zealand facility, exporting it to Australia and installing it onsite for the client.

    Defining Qualities When asked what he thought defined Energyworks and set it apart from others in the industry, McGrath had several answers.

    Our ability to manage and execute a wide-range of project and maintenance work for our clients is really distinguished by the quality,

  • ENERGYWORKS L IMITED

  • E X P L O R AT I O N

    www.energyworks .net .nz 7 5

    ENERGYWORKS L IMITED ENERGYWORKS L IMITED

    skills and experience of our people. We like to solve our clients problems and provide them with solutions. Our success has been built on key relationships with a range of significant clients within the Energy Sector

    Other important characteristics that Energyworks provides are world class facilities at their New Plymouth site, a quickly scalable work force and a niche expertise in pipeline construction.

    Most important though, and something that we actively promote inside the business is that our company demonstrates an attitude, ambition and desire for excellence that drives continual improvement within the company, said McGrath. I think that is recognized by the clients we work with and that provides them with a huge amount of assurance in terms of our intent.

    Company Information

    I N D U S T RY

    Energy, Construction

    H E A D Q U A RT E R S

    New Plymouth, New

    Zealand

    F O U N D E D

    1972

    E M P L O Y E E S

    200

    R E V E N U E

    $50 Million

    P R O D U C T S /

    S E R V I C E S

    Energyworks

    provides mechanical

    maintenance and

    project services to

    Dynea including

    stainless steal piping

    and mechanical work.

    The infrastructure there has been well established over a period of years and the anticipated need, which we are looking to provide, is the ongoing maintenance of those facilities now that theyre established, commented McGrath.

  • Transcity Joint Venture - Legacy Way Project:Crafting a Legacy in Brisbane: Brisbane City Councils Legacy Way ProjectConstruction on the Legacy Way Project started in 2011 and has seen many design improvements and innovations throughout project delivery.

    Written by: Laura Close Produced by: Nick Ledue

  • 7 7

    Transcity Joint Venture - Legacy Way Project:Crafting a Legacy in Brisbane: Brisbane City Councils Legacy Way ProjectConstruction on the Legacy Way Project started in 2011 and has seen many design improvements and innovations throughout project delivery.

    Written by: Laura Close Produced by: Nick Ledue

  • 7 8 S e p t e m b e r 2 0 1 4

    TRANSCITY JOINT VENTURE - LEGACY WAY PROJECT

    LEGACY WAY IS part of Brisbane City Councils long-term plan to improve travel across Brisbane, Queensland. The Legacy Way tunnel, the fourth of five TransApex projects, is currently under construction. It will connect the Western Freeway at Toowong with the Inner City Bypass (ICB) at Kelvin Grove.

    The benefits of the project are wide-reaching, but the biggest will be its effect on the traffic in that area of the city. By providing an alternative route for Western Freeway traffic travelling to and from the ICB, Legacy Way will

    almost halve peak period travel times between the Centenary Bridge and the ICB. The project will also reduce traffic on Milton Road and Coronation Drive and reduce through traffic on some local streets.

    While construction is taking place, Transcity has made it a priority to significantly reduce the construction footprint and the impact construction has on the neighbouring residents and areas of environmental significance, like the Brisbane Botanic Gardens at Mount Coot-tha.

    Transcity is the combination of three companies, a joint venture

    Excavation works for Brisbane Botanic Gardens Mount Coot

  • C O N S T R U C T I O N

    www.t ransc i ty j v.com.au/ 7 9

    TRANSCITY JOINT VENTURE - LEGACY WAY PROJECT

    Legacy Way tunnel boring machines

    between Brisbanes local civil engineering and construction experts BMD Constructions (BMD), Italian tunnelling specialists Ghella, and Spanish tunnelling and civil infrastructure giant Acciona Infrastructures. These three companies joined together in 2010 for the work on the Legacy Way project.

    Legacy Way Project Construction on the Legacy Way project began in 2011 and is scheduled to be completed in 2015. The contract Transcity has with Brisbane City Council states that the company will also be responsible for tunnel maintenance for 10 years after the completion of the project.

    The project consists of the

    The tunnel is probably one of the most advanced tunnels in traffic control and traffic safety. The safety system is the most advanced that you can find anywhere in the world now.

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  • TRANSCITY JOINT VENTURE - LEGACY WAY PROJECT

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    working on the project. That has been one of the key

    items, the key focus from Transcity and the project as a whole during construction, to minimise impacts on the surrounding community and environment.

    Transcity is responsible for all construction activities during the period of the project, including civil works, tunnelling and mechanical and electrical fit out. The company has self performed most of the activities and implemented a mechanical and electrical alliance for the fit out process.

    Strategic Management of Project The project has seen a large workforce over 7,600 people have participated in the safety inductions for the site. At the peak of construction, the work sites saw around 1,100 workers, but the current workforce is closer to 650 to 700. The mechanical and electrical workforce number is around 340 just on its own.

    There are four distinct sites to the Legacy Way project including the western worksite, tunnel alignment, eastern worksite and the

    construction of 4.6 kilometre twin tunnels two tunnels with two lanes in each direction. One of the tunnels will direct traffic west to the portal at Toowong, the other to the east portal at Kelvin Grove.

    Excavation for the tunnel began in August of 2012 and took less than 10 months for both machines to get from one end of the project to the other.

    Its a four year project, so it is very sensitive to the community, said Project Director Jose Antonio Sanchez, a civil engineer with 27 years experience, whos

  • TRANSCITY JOINT VENTURE - LEGACY WAY PROJECT C O N S T R U C T I O N

    www.t ransc i ty j v.com.au/ 8 3

    Moggill Road/Western Freeway interchange project.

    Construction takes place on all four sites year round, but Transcity is restricted to night work on the majority of sites that impact the road network so the construction efforts interfere as little as possible with the travelling public. Tunnelling and underground fit out work can take place 24 hours a day.

    To keep things orderly in the construction zone, Transcity has their own logistics team on site which manages the delivery of supplies and materials throughout the site and to work areas. Because of the nature of the project, the teams have restricted workspace, which causes some issues.

    We have a very restricted worksite when it comes to space, so we dont have the advantage to bring a mass of materials and store them on site, we basically have to bring things in as they are required, said Chris Brett, Construction Manager.

    There is also an in house procurement team that shares all updates and important information with the different parts of the team.

    With a project this large,

    challenges in communication are inescapable. Sanchez shared that having different workers with different levels of expertise in different fields has led to challenges in communication between the different crews. With their on-site management however, these challenges have been few and far between, and usually resolved quickly.

    Transcity has also made a concerted effort to eliminate the impacts the community and environment have experienced. By working with the Brisbane City Council to minimise these impacts, Transcity has been successful in maintaining a positive working relationship with those impacted during construction.

    Electrical and Mechanical Fit out The project is currently full speed ahead with the electrical and mechanical fit out, which began in February of this year. Transcity has made an alliance with the mechanical and electrical contractor RCR, which is based out of Perth in Western Australia.

    The work on this stretch of the

  • 8 4 S e p t e m b e r 2 0 1 4

    Mechanical and electrical fit out gantry

    project includes compounding a set of systems that will provide full operational functionality to the tunnel, including fire systems, ventilation, traffic control systems and lighting.

    The tunnel is probably one of the most advanced tunnels in traffic control and traffic safety, Jose

    Sanchez shared. The safety system is the most advanced that you can find anywhere in the world now.

    Technological Innovations on Site Transcity has been responsible for several innovative solutions to restrictions and challenges on the Legacy Way tunnel project.

  • C O N S T R U C T I O N

    www.t ransc i ty j v.com.au/ 8 5

    For example, the original design had the tunnel alignment affecting the surrounding roads, roundabouts and parks in a big way. The design included a lot of cut and cover structures, which were going to have to be built on the same existing road alignment. Traffic patterns had the potential to be thrown into chaos.

    The team at Transcity worked with the design to come up with a largely offline alignment, changing where the entrances and the exits to the tunnel were to be built. Because of this alteration, 90-plus percent of the project can be built without affecting existing traffic alignments, and has had little effect on the travelling public.

  • 8 6 S e p t e m b e r 2 0 1 4

    TRANSCITY JOINT VENTURE - LEGACY WAY PROJECT

    Another crafty solution Transcity developed during construction was an alternative way to move the spoil from tunnelling. Originally the company was going to build an overland conveyor to send material to an existing bank of a nearby quarry, which Brisbane City Council owns and operates. The crew developed a better idea however better than running the spoil above ground through the Botanic Gardens, creating noise and environmental issues.

    Instead, the