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WWW.BUSINESSREVIEWAUSTRALIA.COM | September 2014
THE BENEFITS OF ENVIRONMENTAL INITIATIVESLEIGHTON CONTRACTORS, VEOLIA & AMCOR GO GREEN
+ LINKEDIN SHARES SOCIAL MEDIA BEST PRACTICES FOR MARKETERS
+ CRM SOLUTIONS FOR YOUR BUSINESS
+ TOP 10 HIGHEST EARNERS
If social media marketing isnt a part of your business, it should be.
The marketing game is ever-changing, but one thing is for sure social media is currently playing a huge part in it. With the help of LinkedIn, we share some best business practices for marketing professionals who are using social media as a tool to both source new clients and to help promote their business.
In the September issue we also discuss other Best of for business, including customer relationship management solutions for your business and the benefits Australian companies are seeing from implementing sustainable initiatives.
Check out our Top 10 as well we discuss the years highest earners (so far), with short profiles on each person. Lastly, we feature the countrys wealthiest celebrities, and see how they are driving the economy at home and abroad.
Enjoy the issue!
How to stay on top
Laura CloseEditor
3
CONTRIBUTORS E D I T O R S C O M M E N T
Nick Smith is the managing director for Pitney Bowes Software, Australia and New Zealand. Pitney Bow-es is a global technology company with a portfolio of innovative solutions around Geographical Information Systems, Data Manage-ment & Data Quality and Customer Experience Management for large en-terprises. Nick has 15 years of experience in IT software and consulting in Australia and Asia-Pacific and is an enthusiastic champion for helping major organisations deliver exceptional cus-tomer experience through innovation around people, process and technology.
NICK SMITH
EXPLORATION
48 TAG Oil
60 Watson Drilling
66 Energyworks Limited
CONSTRUCTION
76 Transcity Construction
88 M+W High Tech Projects
102 Waikato Expressway Project
114 NZTA Fletcher
ENERGY
128 AJ Lucas
MANUFACTURING
144 ActronAir
152 Jebson & Jessen Chemicals
SUPPLY CHAIN
160 John Holland Rail
MINING
172 Millennium Minerals
182 World Coal Association
130NAMCOR
CONTENTS
42
66
Shore Gold
4 A u g u s t 2 0 1 4
COMPANY PROFILES
FEATURES
CONTENTS
This month we focus on the customer experience with the latest technology
6 LeadershipAustralias 7 Wealthiest Celebrities
14
FinanceBenefits of Environmental Initiatives
22 TechnologyCRM Solutions for your Business
30 MarketingSocial Media Best Practices for Marketers
40
Top 10Australias Highest Earners
48TAG Oil
FOOD
188 Australian Nut Industry Council
196 Australian Refigeration Association
202 Chestnuts Australia
HEALTH
210 BridgeCrest Medical
TECHNOLOGY
216 Data#3
160
Shore Gold
John Holland Rail
5
TAG Oil
66Energyworks Limited
76Transcity Construction
128 AJ Lucas
188Australian Nut Industry Council
210BridgeCrest Medical
6 S e p t e m b e r 2 0 1 4
LEADERSHIP
AUSTRALIAS 7 WEALTHIEST CELEBRITIESHugh Jackman is at the top of our list, and theres no surprise there. See who rounds out the rest of our list of richest celebrities in Australia.
7
W R ITTE N BY: LAU RA C LO S E
8 S e p t e m b e r 2 0 1 4
1. Hugh Jackman Hugh Jackman, most recognizable for
his role as Marvel antihero Wolverine,
tops our list with over $46 million
in earnings from 2013. A native of
Sydney, Jackmans been touring
the globe recently with hits like Les
Miserables for which he earned his
first Academy Award nomination and
won the Golden Globe.
This summers blockbuster X-Men:
Days of Future Past did very well in
theatres and was ranked fairly high
among viewers. Although summer
blockbusters are his forte, they arent
the only one. Jackman is a triple threat,
with successes in film, musical theatre
and television.
Currently Jackman is filming the role
of Blackbeard for the movie Pan in the
UK. Upcoming commitments of the
actor include X-Men: Apocalypse, The
Greatest Showman on Earth and an
as-of-yet untitled Wolverine sequel.
LEADERSHIP
92. The Wiggles As what might be a surprise to some,
The Wiggles, the childrens music
group formed in Sydney in the early
90s, ranks very high on this list.
Current members Emma Watkins,
Simon Pryce and Lachlan Gillespie
have replaced original members Phillip
Wilcher, Murray Cook, Greg Page and
Jeff Fatt, but the tone and presentation
of the group is much of the same.
Original member Anthony Field has
also stayed on to join current members.
The Australian band entertains
young children all over the world
with their childrens albums, videos,
television series and concert
appearances. The group even has
sections in amusement parks in
Australia and the United States.
Theyve sold over 17 million DVDs and
four million CDs; those mediums have
earned them 17 gold, 12 platinum, three
double platinum and ten multi-platinum
awards in sales. The Wiggles come in
with $18.2 million in earnings in 2013.
1 0 S e p t e m b e r 2 0 1 4
in theatre. She made her feature film
debut opposite Glenn Close in 1997s
Paradise Road.
American audiences, though
most would be able to identify her,
probably recognize Blanchett from
her turn as Galadriel in the Lord of the
Rings and Hobbit franchises. Future
films featuring the Australian actress
include the final instalment of The
Hobbit franchise The Battle of the
Five Armies, Knight of Cups, Carol and
3. Cate Blanchett Perhaps one of Australias most well-
known and acclaimed actresses, Cate
Blanchett has won several awards
both on stage and on screen for
her efforts. These include two two
Academy Awards, three Screen Actors
Guild Awards, three Golden Globe
Awards and three BAFTA Awards.
Blanchett graduated from Australias
National Institute of Dramatic Art in
1992, and immediately began working
LEADERSHIP
1 1
A U S T R A L I A S 7 W E A LT H I E S T C E L E B R I T I E S
Disneys live-action retelling of the fairy
tale Cinderella. As the top-earning
woman on the list, Blanchett made
$17.2 million last year.
organisations, many of them in the
education field.
With his recent blockbusters like
Noah and Man of Steel, Crowe racked
in Just over %15 million in 2013.
4. Russell Crowe Russell Crowe is one of the most well-
known actors to come out of Oz, with
several roles in award-winning movies.
He was born in New Zealand, and even
though he is the most senior on our
list, didnt really begin his acting career
until the early 90s.
Before his foray into acting, Crowe
was a member of several bands, and
continues to find music a passion. His
big breaks into acting came with roles in
Romper Stomper (1992) and The Sum of
Us in 1994. Crowes first American-made
movie was The Quick and the Dead.
Hes perhaps best known for his
role in Gladiator, for which he won an
Academy Award, and for A Beautiful
Mind, for which he was nominated.
Recently he has starred in Noah,
Man of Steel and Les Miserables.
Upcoming films include The Water
Diviner and Fathers and Daughters.
His extensive body of work traverses
all genres of film, which is perhaps why
he has also become a produce. Crowe
has donated to several charitable
5. Simon Baker Simon Baker is a native to Launceston,
Tasmania. He started his career in
music videos as Simon Baker-Denny,
and followed that with roles in E Street,
Home and Away and Heartbreak High.
Baker really began to get acclaim
in the United States with a small role
in the award-winning movie L.A.
1 2 S e p t e m b e r 2 0 1 4
American actor Tom Cruise for 10
years, throughout the 90s. She
is currently married to Australian
musician Keith Urban.
Her first recognized role was in the
Australian holiday favourite Bush
Christmas in the 80s. Followed
were roles in BMX Bandits and
Vietnam, also Australian-made
movies. Kidmans first major US
movie was Dead Calm in 1989.
Her first major award came from
her starring role in To Die For in 1995,
for which she won the Golden Globe.
She was nominated for her first Oscar
in 2001 for Moulin Rouge! And was
Confidential. Now, he is best known
for playing Patrick Jane, the lead role
on CBSs The Mentalist, which has
been on the air since 2008.
In 2013, he was awarded a star on
the Walk of Fame. Upcoming projects
include the seventh and potentially last
season of The Mentalist. He earned
$10.1 million in 2013.
6. Nicole Kidman Although Nicole Kidman was born in
Hawaii, she and her parents quickly
returned back to Sydney when she
was just three years old. Kidman
dropped out of high school at 16
to pursue a career in acting. In her
personal life, she was married to
LEADERSHIP
1 3
the first Australian actress to win the
Oscar, this time for Best Actress in The
Hours in 2002.
In 2014, Kidmans turn as Grace
of Monaco was met with largely
unenthusiastic reviews. Her upcoming
efforts include Before I Go to Sleep,
Queen of the Desert, and Paddington.
Shes currently filming Family Fang.
Although she didnt make any
appearances in superhero movies
like our next celebrity, she pulled in
an impressive $8.6 million in 2013.
7. Chris Hemsworth Chris Hemsworth is the youngest star
on our list, hitting his stride this year
because of Thor: The Dark World,
which came out in 2013. Hemsworth
was born in Melbourne, and has two
brothers (Liam and Luke) who are also
in the industry. He married actress
Elsa Pataky in 2010, and they have
three children together.
Although he is now known
worldwide as Thor from Marvels
cinematic world, he got his start on
the Australian soap opera Home
and Away. After three years on the
show (and a short stint on Australias
Dancing with the Stars), he made his
first Hollywood appearance in 2009s
Star Trek. He is best known for his
turn as Thor from the similarly named
movie from 2011, The Avengers (2012),
and the previously mentioned sequel
to Thor. Other movies Hemsworth has
starred in include the cult hit Cabin
in the Woods, Snow White and the
Huntsman, and the Ron Howard-
directed Rush.
Hemsworth has a full slate of
upcoming projects including
Avengers: Age of Ultron, which has
just entered post production, Blackhat,
and Heart of the Sea. He reeled in $7.5
million in 2013, mainly for his role in
The Dark World.
1 4 M o n t h 2 0 1 4
Business Review Australia investigates Australian companies with energy, efficiency and sustainability plans to see what benefits come from these initiatives.
F INANCE
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Business Review Australia investigates Australian companies with energy, efficiency and sustainability plans to see what benefits come from these initiatives.
W R ITTE N BY: LAU RA C LO S E
1 6 S e p t e m b e r 2 0 1 4
AUSTRALIAS GOVERNMENT OFFERS a fairly comprehensive plan for reducing the negative
impact the countrys people and
businesses have on the environment.
The Department of the Environment
has specific goals to maintain clean
air, land and water to preserve the
countrys national heritage.
Included in these plans currently
is a push towards renewable energy,
with a look towards offshore wind
energy and a shift from coal to gas.
These plans however are at risk,
as several sectors (specifically
mining) have challenged the
Renewable Energy Target. The
scheme is currently under review
and if repealed, renewable energy
projects and companies in Australia
could go under.
That is no reason to forget your
companys plans or commitment to go
green though. Green initiatives are part
of what some are considering a global
economic revolution towards improving
sustainability and the environmentally-
friendly nature of business.
Using clean energy and promoting
energy efficiency in your own business
is a competitive advantage too few
companies are taking advantage
of. Read on to find out how some
Australian brands are implementing
green initiatives and benefitting from
the move to green.
Leighton Contractors: Energy management improvements As a household name in construction
including projects on roads, rail, ports,
water storage and treatment facilities,
airports and telecommunication
infrastructure, Leighton Contractors
is also in the running to become a
household name in sustainability.
In 2013 the company shifted
The M80 Ring Road upgrade project is the first to utilise a large solar plant solely for a road project.
F INANCE
1 7
their energy management setup
from that of a compliance program
to one that is constantly pursuing
efficiency outcomes within not only
the business but also its supply chain.
They created the Group Energy and
Efficiency Management Program,
which addresses aspects of energy
management within the business,
including a major upgrade to their
energy reporting system.
Leighton Contractors has also
implemented other tools, like a
calculator for determining energy
and emission footprints on sites, a
comprehensive energy assessment
tracking tool, and a MACC marginal
abatement cost curve.
At sites like the Laverton Plant
Yard, Leighton has introduced
efficiency improvements like solar
and LED lighting upgrades. For the
M80 Ring Road Upgrade Project, the
company installed a 500-metre solar
wall, which is expected to generate
54,000 kWh of energy a year. Its
the first time a large solar plant has
been installed on a road project
specifically to generate power.
The M80 Ring Road upgrade project is the first to utilise a large solar plant solely for a road project.
1 8 S e p t e m b e r 2 0 1 4
to alternative food production. The
company is currently undertaking
a unique aquacultural trial at their
Woodlawn facility.
The trial aims to take advantage of
every opportunity of turning waste into
a resource, utilising heat produced by
power generators from the Woodlawn
Eco-Precinct. The heat produced
by the Bioreactors engines easily
creates the perfect temperature for
Barramundis habitat, making the fish
the preferred choice to be farmed
at the site. Currently, the facility can
produce approximately 2.5 tonnes of
Barramundi a year.
As far as sustainability goes, Veolia
is not only providing an alternative
Veolia Australia & New Zealand: Alternative food production Veolia is a leading environment
solutions provider across the waste
management, water and energy
services industries. As a company,
Veolia is committed to delivering
innovative and sustainable
solutions, which includes
developing cleaner, more efficient
energy systems and encouraging a
behavioural and ideological change
in Australias attitudes towards
water, waste and energy.
One of the reasons Veolia was a
finalist in The Australian Business
Awards Sustainability category this
year is their groundbreaking solution
Part of Amcors environmental initiatives includes continuously improving on their packaging to make it lighter and include more recycled materials.
F INANCE
1 9
A U S T R A L I A N C O M P A N I E S G O I N G G R E E N
solution to food manufactures, but the
company is also influencing end-users
to be more aware of how their food is
sourced and produced.
Amcor: Innovative packaging for sustainability Amcor is a multinational packaging
leader that originally had its roots
in Australia. Their three focuses
for responsible environment
management include greenhouse
gas (GHG) emissions spotlighting
a 10 percent reduction by 2015-
2016, and a 60 percent reduction
by 2030; waste to landfill including
a 50 percent reduction in waste to
landfill with a long term goal of zero
waste sent to landfills; and water
use hoping to reach a 25 percent
reduction in water use by 2015-2016
(for their Australasia business).
Their sustainability policy is
all encompassing, covering the
environment, community, workplace,
marketplace and economy. The
company vows to keep communication
open with the community and
workforce so that issues and concerns
can be quickly addressed.
And because they are a packaging
company, Amcor strives to
continuously innovate their packaging
to be lighter and include more recycled
materials so that it has a smaller
negative impact on the environment.
They are always looking to optimise
packaging size, promote resealable
packaging to reduce food waste
and promote more energy efficient
methods of food preparation by
engineering microwaveable packs.
Benefits of running a green business The benefits from setting some
environmentally-friendly plans in place
are far-reaching. Perhaps the most
attractive upside is saving on energy
costs. Chemical manufacturer DuPont
saved over $US3 billion over two
Amcor strives to continuously innovate their packaging to be lighter and include more recycled materials so that it has a smaller negative impact on the environment.
2 0 S e p t e m b e r 2 0 1 4
companies do business, and the
trend has many supporters. Make
your environmental initiatives part
of your marketing campaigns
advertise the changes you are
making on your website. Youll no
doubt garner support from the
green community.
Employing these environmentally-
friendly plans doesnt have to be
a selfless move on top of the
decades just by reducing their carbon
emissions. Switch to renewable
energy sources or use compact
fluorescent light (CFL) bulbs, and
revel in the savings.
Being known as a green firm
could potentially attract like-
minded employees and consumers.
Sustainability and environmentally-
friendly concepts contribute in part
to a revolution in the way global
Being known as a green firm could potentially attract like-minded employees and consumers.
F INANCE
2 1
monetary and personnel benefits,
there are also several awards and
recognitions for companies that
choose to do green business. The
Australian Business Awards offer
a specific award for sustainability,
and Queenslands Department of
Environment and Heritage Protection
offers several community, eco-
efficiency and innovation awards.
Promoting the green concepts with your
employees can have unexpected returns
as well. Encouraging healthier diets and
more exercise could lead to your workers
taking less sick days. Dont fill your vending
machines with sugary snacks and drinks
see if there are more natural options.
Of course, leaving the planet better
than we found it so future generations can
enjoy it has a pretty big appeal as well.
Being known as a green firm could potentially attract like-minded employees and consumers.
TECHNOLOGY
CUSTOMER RELATIONSHIP MANAGEMENT: OPTIMISING DATA TO DRIVE CUSTOMER ENGAGEMENT
W R ITTE N BY: N I C K S M ITH , M A N A G I N G D I R ECTO R A NZ, P ITN EY B O W E S S O F T W A R E
Customer relationship management is a necessity for a modern company. Nick Smith, Managing Director of Pitney Bowes Software, explains why data analysis is one of the most important things you can be doing for your business.
2 4 S e p t e m b e r 2 0 1 4
BUSINESSES AND INDIVIDUALS have come to expect a highly
personalised experience when
interacting with companies.
Customers demand to choose
when, where and how they interact
with brands and purchase goods
and services.
It is no longer enough to simply offer
customers multiple channels. To retain
their competitive edge businesses
must listen, understand and respond
to customer needs in a timely manner
and deliver the best experience
possible, tailored to the individual.
Data optimisation is a key approach to
achieving this.
Organisations can gather customer
data from a range of sources including
websites, apps, social media and
email communications. The best
brands consistently leverage their
data and use it to reveal actionable
insights that help them make improved
business decisions and deliver
unrivalled customer experiences.
Data is an invaluable source for any
business thinking about when to run
sales campaigns, what locations offer
the best opportunities for growth or
where to find employees.
Many marketers however are still
failing to make the most of the insights
this information can provide them.
They continue to collect more data
without analysing what they already
have. Optimising and analysing your
data is the most important step, as it
drives true customer engagement.
Optimise data for better customer insights Transactional data, for example, lets
a business offer recommendations
Optimising and analysing your data is one of the most important steps to driving true customer engagement.
TECHNOLOGY
2 5
to customers based on their past
purchases. This can often be an
incredibly valuable way to connect
with consumers on a personal level
and upsell products or services.
For the retail industry loyalty
programs are typically the most
valuable source of transactional data,
allowing them to provide incentivised
offers based on personal preferences.
If shoppers consistently buy online,
discounts should be offered via email.
Optimising and analysing your data is one of the most important steps to driving true customer engagement.
The best brands consistently leverage their data and use it to reveal actionable insights that help them make improved business decisions and deliver unrivalled customer experiences.
2 6 S e p t e m b e r 2 0 1 4
reveal patterns and trends about what,
how and when customers are buying.
Businesses are now using location
intelligence to aggregate all of their
data sources and build more detailed
customer profiles.
Retailers loyalty programs, for
example, often also incorporate
geolocation technology to help
drive engagement and revenue.
If they consistently shop in-store,
businesses should present them
with similar items based on previous
purchases via vouchers sent through
the post.
Transactional data can also be
combined with location data to
deliver even more specific insights.
Location intelligence technology maps
customer data to help businesses
Effective customer relationship managment requires an ongoing commitment, but will reap many rewards.
TECHNOLOGY
2 7
Via a program which consumers opt in
to, stores are able to recognise when
a consumer is in the vicinity of a store
in real-time. This means they can send
them instant text messages offering
discounts on items similar to those
previously purchased.
Use data to win back opt-outs When a customer opts-out of
communications it is difficult to
reinitiate a relationship. Front line
employees and customer service
representatives are still likely to
have interaction with these opt-
outs. Empowering them with data
to identify opt-outs means they
can gather valuable information on
why the customer opted out, and
Effective customer relationship managment requires an ongoing commitment, but will reap many rewards.
Consumers notice and appreciate the companies and brands that acknowledge, listen and respond to their needs in a timely manner.
Customers expect a highly personalised experience when interacting with your company.
2 8 S e p t e m b e r 2 0 1 4
create new opportunities to reinitiate
communication.
Respond to consumer needs in real-time Consumers notice and appreciate
the companies and brands that
acknowledge, listen and respond to
their needs in a timely manner. Being
able to deliver the right message,
at the right time, in the right way is
helping businesses stand out from
competitors, creating customer loyalty
and increasing revenue.
Todays consumers expect a
rapid and personalised response to
queries or requests. With so many
customers and so much data available
however, it can be a challenge for
businesses to keep on top of their
personalised communications.
Marketing automation technology
can offer a solution by helping
organisations centrally control
customer communications, including
transactional, on-demand and
interactive documents. Messages can
With social media, text messaging and online chat options, you can help customers in real time in a variety of ways.
2 9
be automatically delivered through
virtually any channel, including print,
web, email or SMS reducing the need
for manual responses.
Effective customer relationship
management requires an ongoing
commitment, but will reap many
rewards. An engaged customer will
continue to interact with and buy more
from a company over time. Businesses
should therefore see every interaction
as an opportunity to strengthen current
relationships or establish new ones.
Marketing automation technology can offer a solution by helping organisations centrally control customer communications, including transactional, on-demand and interactive documents.
With social media, text messaging and online chat options, you can help customers in real time in a variety of ways.
3 0 S e p t e m b e r 2 0 1 4
W R ITTE N BY: L AUR A CLOSE
MARKETING
3 1
3 2 S e p t e m b e r 2 0 1 4
AS A MARKETING professional in Australia, you are no doubt
using social media to connect with
new business prospects and stay
connected with current clients. From
small-to-medium enterprises (SMEs)
to large corporate brands, increasing
numbers of companies are adapting
their marketing to include social
media. Social platforms present vital
tools for SMEs, and are becoming
more of a necessity in an ever-
changing technological market.
In a study conducted by LinkedIn,
it was found that 89 percent of
companies surveyed use social
media to build awareness of their
brand, and 72 percent see social
media as essential for the future of
their business.
Matt Tindale, director, Marketing
Solutions AU & NZ at LinkedIn
suggests that, With SME prospects,
leads and customers active on social
media too, not being a part of the
conversation is detrimental to brand
awareness and customer retention.
LinkedIn provides the tools a SME
needs to be a part of that conversation
in informative, inspirational and
insightful ways.
I believe that both small and large
businesses alike are finally realising
that simply having the most junior
marketing employee updating their
company pages is not enough,
said Stephan Grace of Ashdown
Consulting. We are seeing huge
growth in highly paid internal roles
focused on social media, and also the
rise of boutique specialist agencies
growing quickly in this space.
So what does this mean for you?
It means that engaging with your
MARKETING
3 3
future client has become even easier.
Holding their attention, however, is
the new name of the game. SMEs are
looking for two big things out of social
media: 1) growing their customer
base and 2) collecting information to
make informed financial decisions.
By effectively using social media,
you can provide your client with
relevant information and improve
overall and specific points of your
customers experience. LinkedIn
has shared several ways to
accomplish these goals.
Enable learning throughout each phase of the customer purchase path Informing your potential clients about
the uses of social media is a powerful
way to start the dialogue. Companies
already know its a solid way to
communicate with their customer
base, so show them the platforms
capabilities beyond this.
3 4 S e p t e m b e r 2 0 1 4
The biggest issues for SMEs
related to the use of social media
come down to two things, said Grace,
first getting it right. Social media
can also be extremely damaging to
a brand and make a company look
amateurish if not executed well.
Second is consistency; engaging
with customers is great with relevant
content, but ensuring its not an initial
burst that then fades away is also a
common mistake.
By using your companys social
media platforms in these ways, you
open more chances for dialogue
about your companys products and
services. Create a marketing strategy
that puts your company in front of
its clients on a more regular basis
so that you can communicate
with them through a more casual
setting. In addition, this casual and
personable atmosphere creates a
more receptive audience.
Fulfil sales-boosting content needs The number one challenge companies,
particularly SMEs, have in todays
market is attracting new, business-
sustaining customers. Many markets
are saturated with similar options
for products or services. A creative
The SMEs surveyed by LinkedIn
shared their top five uses for social
media: 1) delivering content and new
information about their company;
2) advertising to help increase
awareness; 3) generating word-
of-mouth about the company; 4)
maintaining a company presence
and identity online; and 5) for
promotional purposes and to provide
deals to consumers.
MARKETING
3 5
S O C I A L M E D I A B E S T P R A C T I C E S F O R M A R K E T E R S
marketing strategy empowered by
social media can help attract new
clientele. In LinkedIns survey, 65
percent of responders shared that
they believe social media is a vital
resource for getting new customers.
SMEs also agreed that its a great
channel for marketing strategies such
as advertising, branding, content
delivery and customer service.
Whether you work on a marketing
team at a company or for a marketing
firm, you are in a unique situation
to fill the marketing and advertising
gaps of your company with social
media options.
Close your marketing gap by
providing content relevant to your
clients and the businesss goals and
cultures. Content marketing continues
to be among the most effective value-
building business tools, adding
exponential clout to your marketing
efforts. Banner and popup ads are
easily ignored by todays consumers;
instead of visual advertisements, you
can enrich your customers lives with
an interesting article pertaining in
some way to the goods or services the
company provides.
Social media platforms are
especially influential for businesses
that are looking for financial service
providers. Over three quarters of
SMEs surveyed by LinkedIn shared
they have used social media for
finance-related purposes, including
keeping up-to-date with financial
trends, gathering preliminary
financial information, seeking
advice on a financial decision,
recommending a financial project
to others and revaluating a previous
financial decision.
Target hyper-growth companies There are over 200 companies in
Australia that can be classified as
SMEs, with around 13 percent of those
companies experiencing hyper-growth
in the last year. In conducting this
study, LinkedIn found that the revenue
With SME prospects, leads, and customers active on social media too, not being a part of the conversation is detrimental to brand awareness and customer retention.
3 6 S e p t e m b e r 2 0 1 4
that are experiencing hyper-growth
are more likely to use social media
specifically to continue driving sales
and growth. Most impressively, 68
percent of hyper-growth companies
use LinkedIn.
When sourcing your next project,
look towards making connections
growth these companies experienced
was related to an increased marketing
spend on social media.
In fact, 58 percent of the businesses
surveyed attributed their hyper-
growth to the increased spend on
social media advertising. And to
keep the cycle going, businesses
LinkedIn is a great source for people looking for financial service provider information.
MARKETING
3 7
with these companies experiencing
hyper-growth. They are sure to be
pushing a big social media platform
campaign. As stated earlier, your
company could be just what they
need to fill their content and
marketing strategy gaps.
With larger corporations its easier
to hit a number of people across
and organisation and gain traction,
but in SMEs approaching the top
leadership is the key in gaining
success and credibility.
LinkedIn is a great source for people looking for financial service provider information.
3 8 S e p t e m b e r 2 0 1 4
MARKETING
3 9
S O C I A L M E D I A B E S T P R A C T I C E S F O R M A R K E T E R S
Provide resources for the entire smb value chain When creating a marketing strategy
based on one or several social
media platforms, make sure
your efforts do not just focus on
marketing. Consider all parts of the
SMEs value chain, such as sales,
open innovation, sourcing and
customer service.
I believe when using LinkedIn
to approach SME companies,
choosing who you interact with is
essential, shared Grace. With
larger corporations its easier to
hit a number of people across and
organisation and gain traction,
but in SMEs approaching the top
leadership is the key in gaining
success and credibility.
Create a marketing strategy that puts your company in front of its clients on a more regular basis so that you can communicate with them through a more casual setting. In fact, 58 percent of the businesses surveyed attributed their hyper-growth to the increased spend on social media advertising.
By providing a company with
support, ideas, and resources for
several facets of their business, you will
enrich the entire customer experience.
Facilitate open dialogue to increase credibility Not so surprisingly, the best way to reach
out to these SMEs is through social media.
Using LinkedIn will allow companies to
see your credentials and what projects
youve worked on before you strike up an
official conversation about their marketing
needs. Establish immediate credibility and
position yourself as the go-to expert.
Your understanding of social media
and ability to apply your knowledge to
a specific companys needs can result
in successful marketing campaigns for
SMEs; the lifeblood of Australian business.
4 0 A u g u s t 2 0 1 4
AUSTRALIASHIGHEST EARNERS
TOP 10:
TOP 10
Although the mining industry has had a rough year, two of the 10 people on our list of highest earners are from the sector. Read on to see who else made our Top 10.
4 1
W R I T T EN BY: M E LI S SA M A RT I N E Z
4 2 S e p t e m b e r 2 0 1 4
10. KERR NEILSON$3.35 billion, Platinum Asset Management
BORN IN JOHANNESBURG, South Africa, Kerr Neilson moved
to Australia in 1983 and quickly
became the head of retail funds
management for the Bankers Trust
Australia, before co-founding
Platinum Asset Management.
Part of Neilsons success in investing is due to his refusal to invent
in fashionable stocks, instead only
investing in what he personally deems
as good companies.
However, in 2012, the company resulted in a 16 percent fall in net
profit, mostly due in part to a 14
percent reduction in investment
income. Because of this, Neilson
refused to take a bonus and did not
increase his base salary, enduring him
to his company and its shareholders.
9. JOHN GANDEL$4.08 billion, Sussan
JOHN GANDEL, ONE of Australias most successful retailers, first
began his passion while working
for his parents store, Sussan after
he dropped out of university at the
age of 19.
He soon took over his parents business in the 1950s and grew it
into a chain of over 200 stores. After
purchasing the Chadstone Shopping
Centre in 1983, Gandel sold Sussan to
his brother-in-law to focus on his real
estate business.
After Gandel acquired the Chadstone Shopping Centre for $37
million, he turned it into Australias
biggest shopping mall valued at
over $3 billion.
Credit to Forbes
TOP 10
4 3
A U S T R A L I A S H I G H E S T E A R N E R S S
8. HARRY TRIGUBOFF$5.50 billion, Meriton
BY THE AGE of 30, Harry Triguboff became the founder and managing
director of Meriton. Since the Rich
200 lists inception in 1984, Triguboff
has been included; that first year, he
had a net worth of $25 million. The
Chinese native first arrived in Australia
in 1947, before he became involved in
property. His previous occupations
include being a milkman, taxi driver
and real estate agent.
7. ANDREW FORREST$5.86 billion, Fortescue Metals Group (FMG)
BEFORE BECOMING INVOLVED in the mining sector, Andrew Forrest
was a stock broker until the late
1980s. After founding Fortescue
Metals Group in 2003, the Western
Australian native became the 4th
largest iron ore producer in the world
in less than a decade.
In 2008, Forrest was at the
top of the Rich 200 list with a $9.4
billion fortune. In 2003, Forrest and
his wife were the first Australians to
pledge half of their wealth to charity
whilst living. Forrest currently
serves as a substantial supporter
and official public ambassador of
the Australian Indigenous Education
Foundation. In 2011, Forrest
nominated and won the 2011 Ernst &
Young Entrepreneur of the Year.
Credit to ForbesCredit to MP Report
4 4 S e p t e m b e r 2 0 1 4
5. IVAN GLASENBERG$6.63 billion, Glencore, Xstrata
AFTER FINISHING HIS MBA at University of Southern California in
1984, Ivan Glasenberg became the
chief executive for one of the worlds
largest commodity training and
mining companies.
The South African native gained triple citizenship, adding Australia and
Israel to the list, and currently holds
more than 15 percent of Glencores
stock, making him the 20th richest
mining billionaire.
One of Glasenbergs biggest achievements was being involved
in the Glencore and Xstrata merger,
also known as the largest mining
company mergers in history; this
placed the companys value at a total
of $88 billion.
6. HUI WING Mau$6.35 billion, Shimao Property Holdings
AFTER HUI WING Mau moved to Australia in the 1990s, he became
the executive director and major
shareholder of Shimao Property
Holdings in Hong Kong. Not long
after, Mau was estimated to be one
of the largest property developers
in Shanghai.
Since investing in hotels was
illegal at the time, Mau invested $1.2
million under the pretense that he was
investing in a knitting factory in his
hometown. Instead, Mau built a hotel,
becoming the first owner of the first
private three-star estate business in
Beijing and Shanghai. More recently,
Mau has expanded his business by
acquiring listed companies.
Credit to Huffington Post
TOP 10
4 5
A U S T R A L I A S H I G H E S T E A R N E R S S
4. FRANK LOWY$7.16 billion, Westfield Group
AFTER CO-BUILDING A shopping mall with friend John Saunders in
1959, Frank Lowy began expanding
his malls to countries like the UK,
the US and New Zealand. Since the
Business Review Rich 200 was first
published in 1983, Lowy has made an
appearance, even being named the
richest person in Australia in 2010.
As of today, Lowy owns more than $65 billion worth of Westfield
shopping malls around the world, but
has recently stepped down to occupy
a non-executive chairman position for
the company. Currently, his two sons
work together as joint chief executives
the Westfield brand.
3. JAMES PACKER$7.19 billion, Consolidated Press Holdings
Limited
AFTER INHERITING A leadership role within Consolidated Press
Holdings Limited, his familys
company, Packer gained control
over investments in several
entertainment and resort companies
such as Crown Resorts, Ratpack
Entertainment and Zhoapin Pty Ltd,
among other companies.
The Sydney native was ranked the richest person in Australia from
2006 to 2007, earning Crown a market
capitalization of over $11 billion. The
Australian resort accumulates over 25
million visits annually.
4 6 S e p t e m b e r 2 0 1 4
1. GINA RINEHART$20.01 billion, Hancock Prospecting
2. ANTHONY PRATT$7.64 billion, Visy, Pratt Industries
SINCE THE DEATH of his father, Richard Pratt, the founder of Visy,
Anthony Pratt has acquired his
business and in turn, doubled the
wealth to a $2 billion empire, which
is growing 20 percent annually.
Currently, Visy is co-owned by
Anthony and his sisters, Heloise
Waislitz and Fiona Gaminder.
After graduating from Monash University with a Bachelors of
Economics, Anthony took over as
executive chairman, sending Visys
corporate reputation index ranking
from number 43 to number 3 from
2009 to 2011.
TOP 10
4 7
A U S T R A L I A S H I G H E S T E A R N E R S S
BY THE AGE of 60, Rineheart has not only become the richest person in
Australia, but also the richest woman in
the world, with an estimated net worth
just over $20 billion. As the executive
chairman of Hancock Prospecting,
Rinehart inherited the mining business
from her father, Lang Hancock.
Among her biggest achievements
are completing the debt financing of
her $10 billion Roy Hill iron ore project
in Western Australia in March 2014.
The project was marked as the biggest
financing deal in the world, with up to
19 banks involved.
Since 2011, Rineheart has held the position as the richest woman in
Australia while recently focusing on
developing Hancocks Prospectings
undeveloped deposits, raising capital
through joint venture partnerships
and turning leases into revenue
producing mines.
TAG Oil:TAG Oil: Canadian Owned,New Zealand RunMerging the best of Northern and Southern Hemisphere exploration
Written by: Ian Hanner Produced by: Wayne Masciotro
4 9
TAG Oil:TAG Oil: Canadian Owned,New Zealand RunMerging the best of Northern and Southern Hemisphere exploration
Written by: Ian Hanner Produced by: Wayne Masciotro
5 0 S e p t e m b e r 2 0 1 4
TAG OIL
BY BLENDING PRODUCTION styles from Canada and New Zealand, TAG Oil has managed to find a sweet spot for operations in the Southern Hemisphere.
TAG Oil was founded in Canada in 2002 by Alex Guidi with the express purpose of exploration in New Zealand. While trading on the Toronto Stock Exchange, the company invests nearly 100 percent of their capital in the development of projects in their host country. Though a relatively small company in the world of oil production, Chief Operating Officer Drew Cadenhead says the company has no problem
competing in their niche market. We are the most active explorer
in New Zealand and have had good exploration success over the last few years, Cadenhead said. A very strong financial position [has us] positioned well for future growth into the next few years.
Cadenheads optimism is not without merit. TAG Oil has seen tremendous growth in the last decade. TAG Oil was relatively inactive for the first seven years of its existence, according to Cadenhead, who used to be the Chief Executive Officer.
We were just JV partners with
Aerial view of 2013s Ngapaeruru exploration.
E X P L O R AT I O N W O R L D
www.tago i l .com/defau l t .asp 5 1
TAG OIL
Hydrocarbon storage tank at TAG Oils Sidewinder Field
some other companies, so once we took control of things ourselves and we were getting much more active operationally, I switched from CEO to COO, he said. I relocated myself and my family back to New Zealand to run all of our operations here. Our CFO at the time, Garth Johnson, took over the role of CEO up in Vancouver.
Cadenheads expertise comes from several decades of experience working for various exploration companies in both Canada and New Zealand. He also holds a Bachelors of Science Degree in Geology from the University of Calgary. Now tasked with the direction of TAG Oils operations in New Zealand, hes putting his skills to work.
It is something thats very important to us: our perception as a good corporate citizen; as a very safety and health-oriented company. Our record is impeccable here and its very important for us to maintain that record.
energy services ltd
TAG OIL E X P L O R AT I O N W O R L D
www.tago i l .com/defau l t .asp 5 3
Our niche here in New Zealand is to run our company as a small nimble junior company-- sort of like a Canadian model, not surprisingly, he said. What we found was that there were a number of Majors down here, [such as] Shell and some of the big Australian companies, mainly focusing offshore. No one was really focusing on-shore where theres some really nice oil. In particular, shallow oil plays, so really kind of up our alley as far as what we were familiar with as Canadians working in Calgary.
One of TAG Oils strongest plays is in the Taranaki Basin. The only
sedimentary basins in New Zealand to have been commercialized to date, the company has invested heavily in the region with three plants and a wholly-owned network of pipelines just east of the field. From there, everything ties into their mother facility, the Cheal plant.
The drilling operations in that region produce between 2,300 and 2,500 barrels of oil equivalent per day, securing a steady cash flow. According to Cadenhead, TAG Oil will be producing in that region for years to come having only drilled roughly 25 percent of the companys total acreage.
energy services ltd
Horizon Energy Services Ltd, a specialist oil and gas service provider based in New Plymouth, New Zealand has held the operations and maintenance contract for TAG Oils Cheal Production Station and well sites for over seven years.
We currently supply a full operations team to TAG, including an onsite Production Manager, Operations and well testing Technicians, permit issuers and safety personnel.
In addition to providing personnel support, our extensive expertise has also been pivotal in the development of a document management, HSE and permitting system, operational procedures and training regime to complement TAGs own infrastructure.
Our people and processes have developed along with TAGs growing operations, and we continue to work alongside each other in a very seamless and synergistic way.
Website: www.horizonenergy.co.nz
SUPPLIER PROFILE TAG OIL
HG Tubulars (Canada) Ltd is a distributor of casingand tubing in Canada and worldwide. We have our manufacturing facility in Hebei Province, China which produces API casing, tubing and couplings.We are proud to supply Tag Oil with their tubular requirements.
High Quality Tubular Products at the Best Price
Tel: 001 403 266 6367Fax: 001 403 266 6341
Email: [email protected]
CONTACT US:
HG Tubulars (Canada) LTD.
TAG OIL E X P L O R AT I O N W O R L D
www.tago i l .com/defau l t .asp 5 5
If we were to stop drilling here today, the oil would keep flowing for about another 10 to 15 years, he said. Theyre nice long reserve life, index fields. They produce very well.
Speaking about new drilling operations in the region, he added, These wells will cost us about $3 million to drill and complete and tie in and well get a net present value out of these wells of somewhere between $10 to 30 million. Its really a great little play for us.
The success of smaller scale, but very stable operations in shallow plays like these, has afforded the company the ability to develop higher risk operations. With reportedly zero debt and about $50 million in reserve, TAG Oil is looking to explore deeper targets in the region. According to Cadenhead, there are numerous reservoirs situated at depths of between 4,000 and 5,000 meters. With larger pool sizes, he estimates the value of each of these wells would be closer to $20 million.
With stable cash flow from the Taranaki Basin, the company has been able to turn its attention to
other regions yet to be developed, such as the East Coast Basin.
[The East Coast Basin] clearly has a working hydrocarbon system, Cadenhead said. We know that because theres 300 or 400 oil and gas seeps where oil and gas is actually gurgling out of the ground. So we know the kitchen is working there and we recognized that about five years ago and secured a very large land base-- nearly 2 million acres.
He estimated it would take about three years to gather enough data and drill enough exploratory wells to prove commercial viability, but according to Cadenhead, several independent engineering assessments have indicated that the company is sitting atop reserves in the billions of barrels.
It just remains to be seen if it can be cracked, he said. Were the only ones trying to crack it. Its one of the main reasons the shareholders in TAG are keeping their fingers crossed and hoping for a hit over there, as well as the good work that were doing in the Taranaki Basin.
The small staff size at TAG makes the companys successes thus far
Taranaki Civil Construction Ltd is a family owned business that is proud to carry out all site works and road
construction for TAG Oil Ltd.
Taranaki Civil Construction Ltd is a family owned business that is proud to carry out all site works and road
construction for TAG Oil Ltd.
CONTINUING TO GROW & DIVERSIFY
Tel: +64 6 7566080Email: [email protected]
Solving challenges.
Halliburton brings a wealth of knowledge and expertise to mature fields with over six hundred and fifty industry-leading consultants and project managers. Were involved in all the major oil-producing provinces across the globe and have a track
record of increasing ultimate recovery an average of 20%. In one instance, a well treated with our SandWedge conductivity enhancer raised initial production, maintained it, and its cumulative production was 50% higher than wells fractured with sand
only. Whether its reassessment and planning, field productivity, well productivity, or well abandonment, we help maximize the value of mature fields.
Whats your mature fields challenge? To learn more, visit Halliburton.com/MatureFields
2014 Halliburton. All rights reserved.
THE SOLUTION IS HALLIBURTON.UNCONVENTIONALS
WHEN THE CHALLENGE IS MATURE FIELDS,
TAG OIL E X P L O R AT I O N W O R L D
www.tago i l .com/defau l t .asp 5 7
even more impressive. With only 25 employees in New Plymouth, TAGs revenue for the 2014 fiscal year was just over $2.3 million per person. Over the last five years that the company has been growing, the staff has been hired on one-by-one, with only two people leaving the company in that time span,
according to Cadenhead.We have a lot of fun here, he
said. Its a really loose atmosphere and because its such a small group, we dont get bogged down in red tape and paper work. We just yell at each other down the hallway instead of sending memos around. We chat around the coffee pot. It really is a
The Ngapaeruru-1 well
TAG OIL
Australia +61 8 9483 1700 New Zealand +64 9 917 1040
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in a way that it hasnt before. Its probably one of the
biggest challenges for us, to tell you the truth, and one of the biggest risks is getting permission and consent to drill wells, he said. Its something we put a lot of effort into and I can honestly say many, many more times the effort than we [put into it] just four or five years ago. It just wasnt a consideration. It has become a consideration. And thats not just here in New Zealand; thats a global phenomenon.
He added, It is something thats very important to us: our perception as a good corporate citizen; as a very safety and health-oriented company. Our record is impeccable here and its very important for us to maintain that record.
The natural gas produced by the company doesnt just benefit New Zealand by introducing jobs and taxable revenue. Since TAG Oil doesnt own a facility to liquefy natural gas, all of the
small family type of [operation] here.As a foreign entity operating in
another country, TAG Oil has to be extra careful about their perception as good for the community. With a very active role sponsoring both local academic and sporting organizations, the company tries to make it clear that theyre trying to give back to their host country.
The process isnt easy though. Cadenhead pointed out that in recent year, the oil and gas industry has come under scrutiny from the public
E X P L O R AT I O N W O R L D
www.tago i l .com/defau l t .asp 5 9
TAG OIL
natural gas produced in the country is sold in New Zealand without the added costs accrued by shipping overseas.
Meanwhile, the companys crude oil is shipped to primarily Asian markets such as China, Japan and India, which require oils with very low sulfur content, and sold at a premium. From there the company imports cheaper oil back from the Middle East to refine into gasoline and diesel for use in New Zealand.
Weve got the choice of either consuming that oil here or shipping it offshore, Cadenhead said. Theres an insatiable thirst for oil in the Southeast Asia part of the world. Its a great place to find oil. Its a great place to find high quality oil in particular. As I said, were netting back on our oil sales here probably close to $80 a barrel right now.
Cadenhead said he could see the company taking a number of paths in the decade to come. Most exciting would be proving commercial viability on their unconventional plays in the East Coast Basin.
If the unconventional play starts to work for us and we can have success with the proof of concept of being able to flow hydrocarbons from those multi-billion barrel reservoirs that we see over on the East Coast Basin, thats a completely different ball game, he said. Most likely, TAG, at the size that we are, would get bought out by a Major at that point.
Company Information
I N D U S T RY
Oil and Gas
H E A D Q U A RT E R S
Vancouver, Canada
F O U N D E D
2002
E M P L O Y E E S
25
R E V E N U E
$57,546,899 (2014)
P R O D U C T S /
S E R V I C E S
TAG Oil is a Canadian-owned exploration and production company for both oil and gas that operates exclusively in New Zealand. By merging the styles of both countries, the company has been able to solve problems no one else has, becoming the busiest explorer in New Zealand. With a small staff size, the company is able to stay highly-adaptive to an evolving energy market and act fast to capitalize on growth opportunities.
Watson Drilling:Experts in Drilling in Harsh EnvironmentsWatson Drilling offers their clients a range of services,with a recent focus returned to water drilling.
Written by: Laura Close Produced by: Wayne Masciotro
6 1
Watson Drilling:Experts in Drilling in Harsh EnvironmentsWatson Drilling offers their clients a range of services,with a recent focus returned to water drilling.
Written by: Laura Close Produced by: Wayne Masciotro
6 2 S e p t e m b e r 2 0 1 4
WATSON DRILL ING
WATSON DRILLING, A leading resource and water drilling organisation, providing service to private, mining corporate, rural and government sectors. The company specialises in ground water supply for mines, which has become a major service offered by the business in the last five years.
With expertise in water drilling and exploration with services including: Mud rotary (with depths up to 1000 meters), Down-hole hammer, Pump Testing, Exploration, Wireline coring as well as conventional coring up to depths of 1500meters, RC drilling, RAB, Mobile camps, and additional plant and equipment available for hire, including back hoe, excavator, mud pumps, generators, light towers, test pumps and more. Watson Drilling is able to offer their clients a range of services that compliment the companys professionalism and can-do attitude.
Ability to Work in Any Terrain The employees in the field at Watson Drilling are multi-skilled licensed drillers, meaning they can complete several different
forms of drilling. The company and their drilled experts can tackle most geological formations. The machinery Watson Drilling employs is all-terrain, allowing them to work in all environments. In fact, Watson Drillings ability to adapt to different types of environments and geologies is what they are known for.
Our goal is to continue to get the Watson Drilling name out there, so that our clients and prospective clients know that were a one-stop shop that can take on difficult locations, geology and drilling conditions, said managing director Rex Watson. Were happy to take the tough jobs on, to advise and lead. We can travel to where the need may be. Watson Drilling is able to fulfill their commitment to travel anywhere, anytime, as fully accredited and fully licensed professionals.
The success of Watsons supply chain is a driving factor of their success in remote area drilling.
Our supply chain runs smoothly because of the long-standing relationship our company has with certain businesses that know what we go through, where we have to
C O N S T R U C T I O N
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WATSON DRILL ING
Watson Drilling site, Australia
be and how to help us get there, commented Watson. Weve become fairly loyal to those who not only look after us with their pricing but actually look after us in their service, which can be more important than the price in the long run.
Employee Safety The safety of their employees is a high priority for Watson drilling. The companys Health, Safety and Environmental Plan and Safe Work Procedures help to create a safe, healthy and environmentally
Were happy to take the tough jobs on, to advise and lead. We can travel to where the need may be, said Rex Watson.
Closer to clients Closer to communities
oamps.com.au
Contact OAMPS today to find out how we can help to protect your business.
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OAMPS Insurance Brokers Ltd. AFSL 238312. Ref: 0802 Aug2014
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At OAMPS Insurance Brokers, we use our strength and industry knowledge to help position you and your business to survive any insurable event.
OAMPS is now part of Arthur J Gallagher & Co, one of the largest insurance broking companies in the world. With more than 30 branches across Australia and backed by a global network of expertise, were well placed to look after your insurance needs.
responsible work environment. The company is very mindful
of the environment and has environmental policies and procedures in place. These ensure that the company does not have any negative effect on cultural or heritage sites, or contaminate the environment or aquifers. This is especially important in regards to all Watson Drillings projects.
Their plans and procedures include rigorous routine inspections and hazard identification procedures; early identification
and removal of workplace hazards; monitoring and updating safety procedures to improve performance; and compliance with government regulation and legislations.
Training programs are another way Watson Drilling maintains their high quality safety programs. All employees who operate drilling equipment are inducted and assessed using Drilling Industry Competency Standards. The company also has ongoing practical training that develops the more day-to-day safety habits, including JSAs, Take Twos, SWPs, Working at Heights, Manual Handling, Job Hazard Analysis, Fire Extinguisher training, Drilling Licenses, and others.
Current Projects Australia is the driest continent on the planet, so it is important that the earths greatest natural resource is protected. When Watson Drilling engages in a new water drilling project, the company offers their clients advice and information to assist in understanding each territories unique regulations on ground-water use.
WATSON DRILL ING C O N S T R U C T I O N
www.watsondr i l l ing .com.au/ 6 5
Watson Drilling is currently involved with water drilling for fracking and infrastructure projects for large mining companies; some of these projects are in very remote locations and see harsh conditions. These water drilling projects have been going on for at least two years, although this year saw the addition of two new clients on top of their current client list.
Another of Watson Drillings services is the set up and maintenance of mobile camps. These living quarters can be provided for weeks at a time. They are set up and completely usable by workers in remote locations, making Watson Drilling the ultimate one-stop shop for projects. In the future, Watson Drilling wants to retain its small company appeal, and be an industry leader in their specialised field.
Id like to continue to grow our sound reputation, of not being large company, but a company that when you give us a job, you dont have to worry about it. We want our clients to know that once they hand it over to us, well take care of it from there.
Company Information
I N D U S T RY
Construction
H E A D Q U A RT E R S
Deniliquin, Australia
F O U N D E D
1030
E M P L O Y E E S
45
P R O D U C T S /
S E R V I C E S
Watson Drilling was founded in the 1930s for exploration drilling in pursuit of alluvial gold. The company is currently run by fourth-generation family members of founder W.L. Watson. With a traditional expertise in water well drilling, Watson Drilling provides this and other services to the private, mining corporate, rural and government sectors.
Id like to continue to grow our sound reputation, of not being large company, but a company that when you give us a job, you dont have to worry about it, said Rex Watson.
Energyworks Limited:Energyworks Limiteds New Strategic PlansAfter securing new investment for future growth, Energyworks has introduced new initiatives that will expand the Company throughout Australia and New Zealand.
Written by: Laura Close Produced by: Wayne Masciotro
6 7
Energyworks Limited:Energyworks Limiteds New Strategic PlansAfter securing new investment for future growth, Energyworks has introduced new initiatives that will expand the Company throughout Australia and New Zealand.
Written by: Laura Close Produced by: Wayne Masciotro
6 8 S e p t e m b e r 2 0 1 4
ENERGYWORKS L IMITED
ENERGYWORKS LIMITED, A market leading provider of engineering solutions to the energy sector in New Zealand, secured new investment to the business in January 2014. As a new shareholder, Direct Capital is providing additional capital to support Energyworks growth initiatives. The investment was made alongside the existing
owners, CEO Allen Clarke, and Executive Director Dallas Chadwick, both of whom who continue to be significant shareholders in the Company and continue to manage the business.
The additional capital will enable Energyworks to continue its investment programme into new premises, additional people,
Front view of headquarters New Plymouth, New Zealand
E X P L O R AT I O N
www.energyworks .net .nz 6 9
ENERGYWORKS L IMITED
new systems, and new capabilities which will support Energyworks ongoing growth. As to the future, Energyworks has identified a number of growth and strategic initiatives, which include 1) expanding into Australia and other geographies, 2) substantially increasing its paint and blast solutions for customers on the back of its recently commission and purpose built industrial coatings facility, 3) increasing the range of specialist engineering services that Energyworks provides, and 4) continuing investment in new systems and capabilities,
Weve been investing heavily for the last 2-3 years in integrating multiple management systems to optimize our efficiency, said Ian McGrath, CSO Chief Specialist Officer (QHSE/HR).
Energy sector services specialists with 35 years experience delivering industrial cleaning, waste disposal, corrosion protection and transportation solutions, Intergroup can help you solve your industrial services challenges.
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ENERGYWORKS L IMITED E X P L O R AT I O N
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particularly around health, safety, and environmental performance.
Growing the Company To accomplish these three major goals for their new strategic plan, Energyworks is focusing on the continual improvement of the companys management system certification. Weve been investing heavily for the last 2-3 years in integrating multiple management systems to optimize our efficiency, said Ian McGrath, CSO Chief Specialist Officer (QHSE/HR).
They have several certifications from the international certification recognition organisation, Bureau Veritas, including ISO 9001 (Quality) and 4801 (Health & Safety). Energyworks is also in the process of adding ISO 14001, which relates to the environment. In the last 12 to 18 months, the company has also increased their ACC Workplace
Safety Management Practices (ACC WSMP) certification to tertiary level.
Our continual improvement commitment does not just include meeting requirements for the certification, but exceeding those requirements and not just for the clients who we work for, but to push us beyond the local and industry competition, shared McGrath. We hope it will enable us to provide not just an internal quality benchmark for the company, but also external recognition in terms of increasing our competitiveness and ability to influence the winning of tenders.
Moving to Australia As part of the strategic plan, Energyworks is looking towards re-entering the market in Australia and establishing a base in the country. Geographically, the east side of Australia will provide the most opportunities for the
We hope it will enable us to provide not just a quality benchmark for the company, but also an external benchmark in terms of increasing our competitiveness and ability to influence the winning of tenders.
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ENERGYWORKS L IMITED E X P L O R AT I O N
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company because of the strong Gas Transmission infrastructure and the Coal Seam Gas market.
The infrastructure there has been well established over a period of years and the anticipated need, which we are looking to provide, is the ongoing project contracts and on-going maintenance of those facilities, commented McGrath.
As part of that process we are looking to appoint a general manager in Australia to formally set up and establish the business in Queensland That may include establishing our own infrastructure or an acquisition of an established small business operating in that environment. At the moment, all options are being considered.
Current and Future Projects Energyworks has just completed the workshop fabrication and site installation of five modules for Todd Energy on the Mangahewa C Development. Those new facilities are for gas supply to the existing Todd Energy production station. The project was started in November of 2013 and was completed in May 2014.
A pipeline construction project in
Auckland is Energyworks current project. It involves constructing 7.6 kilometres of 6-inch gas distribution for their client, Vector. The pipelines are being installed to support a dairy factory development project, which will create 120 local jobs.
Due to the high quality of work the company completed on the Mangahewa C Development project; Energyworks has also been awarded the Mangahewa D, E, and F well-site development work.
Energyworks also has a project in Australia with their client Jemena, for the construction of two scraper stations inland from Gladstone in Queensland. Energyworks is building the structural supports and pipework at their New Zealand facility, exporting it to Australia and installing it onsite for the client.
Defining Qualities When asked what he thought defined Energyworks and set it apart from others in the industry, McGrath had several answers.
Our ability to manage and execute a wide-range of project and maintenance work for our clients is really distinguished by the quality,
ENERGYWORKS L IMITED
E X P L O R AT I O N
www.energyworks .net .nz 7 5
ENERGYWORKS L IMITED ENERGYWORKS L IMITED
skills and experience of our people. We like to solve our clients problems and provide them with solutions. Our success has been built on key relationships with a range of significant clients within the Energy Sector
Other important characteristics that Energyworks provides are world class facilities at their New Plymouth site, a quickly scalable work force and a niche expertise in pipeline construction.
Most important though, and something that we actively promote inside the business is that our company demonstrates an attitude, ambition and desire for excellence that drives continual improvement within the company, said McGrath. I think that is recognized by the clients we work with and that provides them with a huge amount of assurance in terms of our intent.
Company Information
I N D U S T RY
Energy, Construction
H E A D Q U A RT E R S
New Plymouth, New
Zealand
F O U N D E D
1972
E M P L O Y E E S
200
R E V E N U E
$50 Million
P R O D U C T S /
S E R V I C E S
Energyworks
provides mechanical
maintenance and
project services to
Dynea including
stainless steal piping
and mechanical work.
The infrastructure there has been well established over a period of years and the anticipated need, which we are looking to provide, is the ongoing maintenance of those facilities now that theyre established, commented McGrath.
Transcity Joint Venture - Legacy Way Project:Crafting a Legacy in Brisbane: Brisbane City Councils Legacy Way ProjectConstruction on the Legacy Way Project started in 2011 and has seen many design improvements and innovations throughout project delivery.
Written by: Laura Close Produced by: Nick Ledue
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Transcity Joint Venture - Legacy Way Project:Crafting a Legacy in Brisbane: Brisbane City Councils Legacy Way ProjectConstruction on the Legacy Way Project started in 2011 and has seen many design improvements and innovations throughout project delivery.
Written by: Laura Close Produced by: Nick Ledue
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TRANSCITY JOINT VENTURE - LEGACY WAY PROJECT
LEGACY WAY IS part of Brisbane City Councils long-term plan to improve travel across Brisbane, Queensland. The Legacy Way tunnel, the fourth of five TransApex projects, is currently under construction. It will connect the Western Freeway at Toowong with the Inner City Bypass (ICB) at Kelvin Grove.
The benefits of the project are wide-reaching, but the biggest will be its effect on the traffic in that area of the city. By providing an alternative route for Western Freeway traffic travelling to and from the ICB, Legacy Way will
almost halve peak period travel times between the Centenary Bridge and the ICB. The project will also reduce traffic on Milton Road and Coronation Drive and reduce through traffic on some local streets.
While construction is taking place, Transcity has made it a priority to significantly reduce the construction footprint and the impact construction has on the neighbouring residents and areas of environmental significance, like the Brisbane Botanic Gardens at Mount Coot-tha.
Transcity is the combination of three companies, a joint venture
Excavation works for Brisbane Botanic Gardens Mount Coot
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TRANSCITY JOINT VENTURE - LEGACY WAY PROJECT
Legacy Way tunnel boring machines
between Brisbanes local civil engineering and construction experts BMD Constructions (BMD), Italian tunnelling specialists Ghella, and Spanish tunnelling and civil infrastructure giant Acciona Infrastructures. These three companies joined together in 2010 for the work on the Legacy Way project.
Legacy Way Project Construction on the Legacy Way project began in 2011 and is scheduled to be completed in 2015. The contract Transcity has with Brisbane City Council states that the company will also be responsible for tunnel maintenance for 10 years after the completion of the project.
The project consists of the
The tunnel is probably one of the most advanced tunnels in traffic control and traffic safety. The safety system is the most advanced that you can find anywhere in the world now.
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working on the project. That has been one of the key
items, the key focus from Transcity and the project as a whole during construction, to minimise impacts on the surrounding community and environment.
Transcity is responsible for all construction activities during the period of the project, including civil works, tunnelling and mechanical and electrical fit out. The company has self performed most of the activities and implemented a mechanical and electrical alliance for the fit out process.
Strategic Management of Project The project has seen a large workforce over 7,600 people have participated in the safety inductions for the site. At the peak of construction, the work sites saw around 1,100 workers, but the current workforce is closer to 650 to 700. The mechanical and electrical workforce number is around 340 just on its own.
There are four distinct sites to the Legacy Way project including the western worksite, tunnel alignment, eastern worksite and the
construction of 4.6 kilometre twin tunnels two tunnels with two lanes in each direction. One of the tunnels will direct traffic west to the portal at Toowong, the other to the east portal at Kelvin Grove.
Excavation for the tunnel began in August of 2012 and took less than 10 months for both machines to get from one end of the project to the other.
Its a four year project, so it is very sensitive to the community, said Project Director Jose Antonio Sanchez, a civil engineer with 27 years experience, whos
TRANSCITY JOINT VENTURE - LEGACY WAY PROJECT C O N S T R U C T I O N
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Moggill Road/Western Freeway interchange project.
Construction takes place on all four sites year round, but Transcity is restricted to night work on the majority of sites that impact the road network so the construction efforts interfere as little as possible with the travelling public. Tunnelling and underground fit out work can take place 24 hours a day.
To keep things orderly in the construction zone, Transcity has their own logistics team on site which manages the delivery of supplies and materials throughout the site and to work areas. Because of the nature of the project, the teams have restricted workspace, which causes some issues.
We have a very restricted worksite when it comes to space, so we dont have the advantage to bring a mass of materials and store them on site, we basically have to bring things in as they are required, said Chris Brett, Construction Manager.
There is also an in house procurement team that shares all updates and important information with the different parts of the team.
With a project this large,
challenges in communication are inescapable. Sanchez shared that having different workers with different levels of expertise in different fields has led to challenges in communication between the different crews. With their on-site management however, these challenges have been few and far between, and usually resolved quickly.
Transcity has also made a concerted effort to eliminate the impacts the community and environment have experienced. By working with the Brisbane City Council to minimise these impacts, Transcity has been successful in maintaining a positive working relationship with those impacted during construction.
Electrical and Mechanical Fit out The project is currently full speed ahead with the electrical and mechanical fit out, which began in February of this year. Transcity has made an alliance with the mechanical and electrical contractor RCR, which is based out of Perth in Western Australia.
The work on this stretch of the
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Mechanical and electrical fit out gantry
project includes compounding a set of systems that will provide full operational functionality to the tunnel, including fire systems, ventilation, traffic control systems and lighting.
The tunnel is probably one of the most advanced tunnels in traffic control and traffic safety, Jose
Sanchez shared. The safety system is the most advanced that you can find anywhere in the world now.
Technological Innovations on Site Transcity has been responsible for several innovative solutions to restrictions and challenges on the Legacy Way tunnel project.
C O N S T R U C T I O N
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For example, the original design had the tunnel alignment affecting the surrounding roads, roundabouts and parks in a big way. The design included a lot of cut and cover structures, which were going to have to be built on the same existing road alignment. Traffic patterns had the potential to be thrown into chaos.
The team at Transcity worked with the design to come up with a largely offline alignment, changing where the entrances and the exits to the tunnel were to be built. Because of this alteration, 90-plus percent of the project can be built without affecting existing traffic alignments, and has had little effect on the travelling public.
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TRANSCITY JOINT VENTURE - LEGACY WAY PROJECT
Another crafty solution Transcity developed during construction was an alternative way to move the spoil from tunnelling. Originally the company was going to build an overland conveyor to send material to an existing bank of a nearby quarry, which Brisbane City Council owns and operates. The crew developed a better idea however better than running the spoil above ground through the Botanic Gardens, creating noise and environmental issues.
Instead, the