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4-1
4-2McGraw-Hill/Irwin © 2003 The McGraw-Hill Companies, Inc.,All Rights
Reserved.
Part OneINTRODUCTION TO
BUSINESS RESEARCH
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Chapter FourTHE RESEARCH PROPOSAL
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Purpose of the Research Proposal
• To present the question to be researched and its importance
• To discuss the research efforts of others who have worked on related questions
• To suggest the data necessary for solving the question
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The Research Sponsor
All research has a sponsor in one form or another:
• In a corporate setting, management sponsors research
• In an academic environment, the student is responsible to the class instructor
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What are the Benefits of the Proposal to a Researcher?
• Allows the researcher to plan and review the project’s steps
• Serves as a guide throughout the investigation
• Forces time and budget estimates
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Types of Research Proposals
• Internal
• External
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Proposal Complexity
3 levels of complexity:• The exploratory study is used for the
most simple proposals• The small-scale study is more complex
and common in business• The large-scale professional study is the
most complex, costing millions of dollars
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How to Structure the Research Proposal?
• Create proposal modules
• Put together various modules to tailor your proposal to the intended audience
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Modules in a Research Proposal
• Executive Summary
• Problem Statement
• Research Objectives
• Literature Review
• Importance of the Study
• Research Design
• Data Analysis
• Nature and Form of Results
• Qualifications of Researcher
• Budget• Schedule• Facilities and Special
Resources• Project Management• Bibliography• Appendices
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What to include in the Appendices?
• A glossary of concepts, constructs, and definitions
• Samples of the measurement instrument
• Other materials that reinforce the body of the proposal
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Evaluating the Research Proposal
• Proposal must be neatly written in appropriate writing style
• Major topics should be easily found and logically organized
• Proposal must meet specific guidelines set by the sponsor
• Technical writing style must be clearly understood and explained