Business Research Congress Proceedings Busines… · 4:00 SYNTHESIS of PARALLEL SESSIONS DR. JENNIFER REYES Director, University Research Center MR. BOBBY DOCENA Financial Management

Business Research Congress Proceedings

and Book of Abstracts College of Business, Management and Accountancy

De La Salle Araneta University

Vol. 1, No.1 March 2018

The Business Research Journal is published annually by the De La Salle Araneta University

–College of Business, Management and Accountancy.

Copyright © 2018 by De La Salle Araneta University – College of Business, Management and Accountancy

www.dlsau.edu.ph

Francia R. Santos, DBA

Conference Chair

Jerico John Dalangin, MBA

Layout

All communiqués concerning this research journal should be addressed to the De La Salle Araneta

University - College of Business, Management and Accountancy (DLSAU-CBMA), Victoneta Ave.,

Malabon City 1470 Philippines. No accountability is presupposed by the DLSAU-CBMA for the

research studies contributed by the authors.

1


College of Business, Management and Accountancy

The Program

“Social Responsibility and Resources Management

for Sustainable Development” Osmeña Hall | March 02, 2018

8:00 REGISTRATION

8:50 DOXOLOGY

NATIONAL ANTHEM

9:00 WELCOME ADDRESS MR. CHRISTOPHER POLANCO

University Chancellor

9:10 PRESENTATION OF DELEGATES DR. BERNARDO SEPEDA

Vice Chancellor

Academics and Research

9:20 KEYNOTE ADDRESS MAYOR ANTOLIN A. ORETA III

City Mayor of Malabon

PRESENTATION OF PLAQUE OF APPRECIATION

PLENARY SESSIONS

9:20 Plenary Speech 1

Responsibility, Management and Sustainability in the 21st Century

DR. EMILIANO T. HUDTOHAN, AB-BSE, MA, EDD


Corporate Social Responsibility in Startups,

Microenterprises, and Small Businesses

DR. LEONARDO "NARDS" GARCIA JR., DBA, DBM, CPM-ASIA PACIFIC


Predictors of Humanistic Sustainability HRM Practices

DR. DIVINA M. EDRALIN


Sustainable Governance in High Places: Exacting Accountability Thru Impeachment

ATTY. AMADO F. MARALIT

12:00 LUNCH BREAK

2



1:30-3:30 PARALLEL SESSIONS

4:00 SYNTHESIS of PARALLEL SESSIONS DR. JENNIFER REYES

Director, University Research Center

MR. BOBBY DOCENA

Financial Management Professor

MS. MARIA TERESA BERNABE

Program Chair

HRM/Tourism Management

4:40 AWARDING OF PLAQUE & DLSAU Officials and

CERTIFICATES ECODEB Officers

5:00 CLOSING REMARKS DR. LUCILA MAGALONG

ECODEB President

THE PARALLEL SESSIONS

PARALLEL SESSION 1 / Rizal Hall CORPORATE SOCIAL RESPONSIBILITY AND SUSTAINABILITY OF BUSINESSES

1:30 Assessing CSR of Selected Private Colleges and Public Universities in Cavite:

A Basis for Enhancement

Rhea Mar Keith J. On-Poo

Department of Management

Cavite State University - Cavite City Campus

2:00 The Relationship Between Corporate Social Responsibility and

Corporate Financial Performance of Jollibee Food Corp.

Christine Joy A. Fabros, Rhodessa Eunice L. Oiga & Rejoice L. Ferrer

De La Salle Araneta University- College of Business and Management

2:30 Employees Responsiveness on the Corporate Social Responsibility Programs of a Commercial

Shopping Center in Manila

Ma. Luz B. Dasmarinas & Carolina D. Garcia

Technological Institute of the Philippines, Manila Campus

3:00 CSR Initiatives of Hyundai Motor Company (HMC)Philippines:

A Model for Sustainable CSR Program

Lee Pil Sang, Janna Parmisano, & Emiliano T. Hudtohan

DLSAU Graduate School

3



PARALLEL SESSION 2 / RM410-A ENTREPRENEURIAL MANAGEMENT AND SUSTAINABLE DEVELOPMENT

1:30

Redefining International Economy Through Social Entrepreneurship:

Creating A Balance for the Margins

Miguelito B. Gamba

Graduate Studies


2:00

The Significance of Trademark Colors on College Students Recall

of Fast Food Chains

Aleckzandra C. Palisoc

Messiah College Foundation, Inc

3:00

Valenzuela City as Potential Business Hub: A Perspective of

Barangay Micro Business Enterprise Owner

Jo Marie Blancaver, Eda Hareza Esguerra, Almario Parco Jr. & Edward Santos

College of Business and Management


3:30 Assessment on the Prevalence of Presumed Risks in the Trucking Operations of

a Logistics Company: Basis for Implementation of Risk Management

Froilan S. Labausa & Shirley U. Espino

Technological Institute of the Philippines

PARALLEL SESSION 3/ RM 410-B HUMAN RESOURCE AND SUSTAINABLE LEADERSHIP

1:30 Spiritually Driven Leadership at the Workplace in Selected BPOs in Metro Manila

Michael Angelo Battung & Emiliano T. Hudtohan

Jose Rizal University

2:00 Loan Performance Assessment: Holy Cross Savings and Credit Cooperative

Angelique E. Lagamson, Apple Rym B. Cabansag,

John Paul P. Portacio & Ma. Edwina A. Ala


2:30 21st Century Leadership in a Universal Bank

Marybell B. Materum


3:00 The Effects of Personnel Retention Strategies to Employees' Performances Among

Selected Businesses in Samson Road, Caloocan City

Helen Chua, Benjie Eulogio, Shallene Pardilla,

Joshua Lance Pascual & Janine PincaCollege of Business and Accountancy

University of the East-Caloocan

4:00 Back to Osmena Hall

PARALLEL SESSION 2 / RM410-A ENTREPRENEURIAL MANAGEMENT AND SUSTAINABLE DEVELOPMENT

1:30

Redefining International Economy Through Social Entrepreneurship:

Creating A Balance for the Margins

Miguelito B. Gamba

Graduate Studies


2:00

The Significance of Trademark Colors on College Students Recall

of Fast Food Chains


Messiah College Foundation, Inc

3:00

Valenzuela City as Potential Business Hub: A Perspective of

Barangay Micro Business Enterprise Owner

Jo Marie Blancaver, Eda Hareza Esguerra, Almario Parco Jr. & Edward Santos



3:30 Assessment on the Prevalence of Presumed Risks in the Trucking Operations of

a Logistics Company: Basis for Implementation of Risk Management

Froilan S. Labausa & Shirley U. Espino

Technological Institute of the Philippines

PARALLEL SESSION 3/ RM 410-B HUMAN RESOURCE AND SUSTAINABLE LEADERSHIP

1:30 Spiritually Driven Leadership at the Workplace in Selected BPOs in Metro Manila

Michael Angelo Battung & Emiliano T. Hudtohan


2:00 Loan Performance Assessment: Holy Cross Savings and Credit Cooperative




2:30 21st Century Leadership in a Universal Bank

Marybell B. Materum


3:00 The Effects of Personnel Retention Strategies to Employees' Performances Among

Selected Businesses in Samson Road, Caloocan City

Helen Chua, Benjie Eulogio, Shallene Pardilla,

Joshua Lance Pascual & Janine PincaCollege of Business and Accountancy


4:00 Back to Osmena Hall

4



Messages

5



I would like to express my utmost appreciation and congratulations to the organizers of

the 2nd DLSAU Business Research Congress. It is indeed an honor to be invited to share with

you my insights in this year’s theme: “Social Responsibility and Resource Management for

Sustainable Development”.

This year’s theme is consistent with the direction that the United Nations is leading

towards Sustainable Growth and Development by identifying 17 Universal Sustainable

Development Goals and urging member countries

to include in the formulation of their own policies

the attainment of the said goals.

The Philippine Government has

incorporated these Universal Goals for Sustainable

Development in its Ambisyon 2040 and Philippine

Development Plan. In turn, the City Government

of Malabon ensures that all its policies and

programs are aligned and focused in making these

goals for sustainable development tangible. As

public servants, it is our moral obligation to uphold

social responsibility and the proper utilization and

optimization of resources.

The City Government of Malabon shall continue to promote inclusive governance and

empower the various sectors of the community and involve them in policy making. Thus, the key

to attaining the goals for sustainable development is COMMUNICATION. I do believe that if

people communicate and work together anything is possible.

Bastasama-sama, lahat kaya naten!

ANTOLIN A. ORETA III

Malabon City Mayor

6



Sustainable development focuses on the

principle of balance, where the use of resources does not undermine the stability and integrity of asystem,or compromise its ability to provide for future generations. As with any system, a delicate balance is achieved only through collaboration, effort, and commitment from all those involved. In business ventures and other commercial activities, sustainability is best achieved through social responsibility initiatives and effective resource management programs that are scientifically-grounded and collaboratively practiced.

With the theme of this year’s research congress centered on engendering discussions on such initiatives and programs, I hope that someday, sustainability in businesses becomes the norm rather than the ideal. I also hope that the students here will be inspiredto engage in research that will help businesses create opportunities for inclusive, encompassing, and sustainable development.

To the National Research Council of the Philippines Division 1, thank you for partnering with us for this initiative. To the organizers, thank you for providing a venue for the exchange of ideas and perspectivesamongyoung, bright men and women in the business field. To the student-delegates, I sincerely wish that you find this year’s research congress educational, worthwhile, and productive.

DR. BJORN S. SANTOS

University President

7



I am very happy to welcome all participants

and research presenters to our 2nd Business

Research Congress that we had prepared for all of

you to actively interact and generously share best

practices and research papers in the area of

Business Education, Research and Practice. With

this year’s theme of “Social Responsibility and

Resources Management for Sustainable

Development,” may today’s activity be as

meaningful and productive for all of you as it has

been for us preparing and organizing this year’s

congress.

There is always significance and value

when experts and professionals of a particular

discipline come together because it is an

opportunity to share ideas and learn from each

other. It is my hope and prayer that this research

conference will not only bring about new

knowledge and information that can be shared and learned by our students, but also start many

more interactions and collaborations between Business educators and researchers amongst our

academic institutions. Let us continue to exert much effort to enrich learning resources related to

your area of discipline to ensure the future success of students, educators and researchers

particularly in the areas of corporate social responsibility and resource management for

sustainable development.

MR. CHRISTOPHER N. POLANCO

University Chancellor

8



In De La Salle Araneta University, we believe

that research has an “essential Synergistic relationship

with teaching in ensuring that the overall scholarship of

the Institution continues to be productive, creative and

relevant.” Strengthening this dynamic relationship entails

that we engage not only the members of the DLSAU

research community but other equally passionate

researchers from other institutions and communities. We

further posit that “research continually informs teaching,

so that part of the distinctive nature of a university

teaching comes from its connection with research.

It is with these principles that DLSAU organizes

research congresses such as this as venues for

academicians, researchers, and business industry partners

to share and engage in scholarly conversations and

discourses so that we enrich each other’s studies and

discoveries.

The 2nd Business Research Congress, with the theme “social responsibility and resources

management for sustainable development,” is hoped to engage our participants in an explicit

support on the commitment of our country in realizing the Filipinos’ collective vision of a

mature and globally competitive economy by 2040. Live Jesus in our hearts, forever.

DR. BERNARDO SEPEDA

Vice Chancellor for Academics and Research

9



Welcome to the 2nd Business Research

Conference of De La Salle Araneta

University! As the ECODEB President, with

the support and cooperation of the

organization officers, I am very grateful to

DLSAU for this 1st partnership and

collaboration. This academic endeavor is a

great opportunity for deans, faculty, and

students to showcase their skills in business

research writing. Likewise, it is also a great

value to recognize them and be awarded.

The objectives of this activity include

the following: To collaborate and make

partnership with DLSAU establishing this

annual academic even; To be able to motivate

our colleagues to continue discovering new

ideas and innovative undertakings; Finally, to recognize our business educators and students

from the different universities and colleges who are advocating research in which will inspire

them to pursue excellent studies and create and discover new things in business. Congratulations

to all participants, speakers and of course, the team behind this endeavor. Thank you very much

and God bless us all.

DR. LUCILA MAGALONG, DBA, DBE

ECODEB President

10



The Plenary Speakers

11



DR. EMILIANO T. HUDTOHAN, AB-BSE, MA, EDD

50 Years of Corporate and Academic Practice

Dr. Emiliano T. Hudtohan has 50 decades (1967- 2017) of combined experience in

corporate management education and professorial engagements in the academe. He is

cofounder and president of AcademiX2Business Consultancy, Inc. He is a fellow of De

La Salle Center for Business Research and Development and he is an accredited lecturer

of the Metro Pacific Tollways Management Development Program, San Beda College

Graduate School of Business Leadership and Management Development Program,

BangkoSentral ng Pilipinas Management Skills Enhancement Program and Social

Security System Management Development Program. He is also an accredited facilitator

of Interaction Management Program of Development Dimensions International. He is

training consultant of Intellicare Personal Mastery Program. A former member of the De

La Salle Brothers (1961-1978), he was a board of trustee and a retired professor of De La

Salle University.

12



DR. LEONARDO "NARDS" GARCIA JR., DBA, DBM, CPM-ASIA PACIFIC

Dr. Leonardo Garcia Jr is a Fellow Advisory Council of the Executive Council of Deans and

Educators in Business (ECODEB); Certified Professional Marketer - Asia Pacific International

Fellow, Salzburg, Austria Agora Awardee for Outstanding Achievement in Marketing conferred

by the Philippine Marketing Association (PMA) Tanglaw ng Karunungan Award, conferred by

the Association of Marketing Educators (AME). He is the CEO/CSO of GlobERA; Trustee for

CPM-ASIA, Marketing Institute of the Philippines, Training Arm of PMA. He is the former

Dean of LPU and DLS-CSB, School of Professional and Continuing Education Former Chair of

Marketing and Dean of Graduate Studies, De La Salle University and Professor at San Beda,

Letran, and Universidad de Manila.

13



DR. DIVINA MACALINAO EDRALIN

Currently, Dr. Edralin is serving as the Director of the Research Development Center and a part-

time faculty in the Graduate School of Business of San Beda College. She is also former Vice

Dean for the Research and Graduate Studies of the Ramon V. del Rosario College of Business of

De La Salle University. She began her academic career at De La Salle in 1981 after working

with the Institute of Labor and Manpower Studies of the Department of Labor and Employment

and the Farm Systems Development Corporation for several years.

14



ATTY. AMADO F. MARALIT

Atty. Amado FormosoMaralit graduated Magna Cum Laude with traditionally the most senior

secular degree known as Doctor of Civil Law at the Pontifical and Royal University of Santo

Tomas, Manila. Earlier he was conferred a professional masterate in public administration at the

University of the Philippines, Diliman. Dr. Maralit is a Career Executive Officer, presently a

Senate Director -- the Chief Counselor of the Upper Chamber of Congress on Senate

Parliamentary Law and Procedure. He has started to author books and currently, a professor of

law and jurisprudence at several institutions of higher learning, most notably, De La Salle

Araneta University.

15



Book of Abstracts

16



Plenary

RESPONSIBILITY, MANAGEMENT AND SUSTAINABILITY IN THE 21ST CENTURY

EMILIANO T HUDTOHAN


Abstract

This paper is a heuristic, historical discourse on social responsibility, resource

management, and sustainable development. Social responsibility is seen from a personal and

corporate perspective. The Filipino persona is viewed as a product of emergenetics, influenced

by nature (DNA) and nurtured by society. Corporate social responsibility (CSR) is considered

passé as corporate shared values (CSV) and corporate social initiatives (CSI) drive companies to

beneficiary-centered endeavors. Eastern CSR of China and India breaks away from voluntary

philanthropic CSR to mandated CSR. Sustainable Development Goals are presented as context

of personal responsibility and corporate social responsibility. Among the three sustainable

development frameworks that are presented, the Center of Alternative Development Inc. (CADI)

of Nicanor Perlas is recommended for Catholic Philippines because it presents a comprehensive

perspective that includes spiritual development. A second preference is Wilber’s All Quadrants

All Lines (AQAL) framework because its interior-exterior dimensions of development is akin to

our Kagandang Loob, behaviorally translated as moral beauty. Based on our luminous self,

responsibility must be transformed as one’s privilege to serve Self, society and Mother Earth.

Keywords: persona, social responsibility, multi-stream management, corporate social

responsibility, corporate shared values, corporate social initiatives, antifragile CSR, moral beauty

and kagandahang loob

17



PREDICTORS OF HUMANISTIC SUSTAINABILITY HRM PRACTICES

Ana Liza Asis – Castro and Divina M. Edralin

De La Salle University, Manila, Philippines

Abstract:

We determined and compared the degree of implementation of humanistic sustainability human resource management (HRM) practices. We analyzed which among the firm demographics, such as the number of years of operation, size, and type of ownership, is its significant predictor. Based on the Motivations of Humanistic “SustainAbility” framework where the HRM practices were rooted, we used the descriptive, correlational, and causal research designs to analyze the 137 samples responses of various companies who participated in the survey. Our results showed that Philippine companies were moderately implementing humanistic sustainability HRM practices. It also indicated that those that were registered as corporations and large in size were implementing humanistic sustainability HRM practices to a greater degree. Our findings also revealed that the humanistic sustainability HRM practices were significantly correlated with company demographics such as size and type of ownership. Finally, our regression analysis indicated that the significant predictor of humanistic sustainability HRM practices was the size of the firm followed by the number of years of their operation.

Keywords: Human Resource Management, Humanistic, Sustainability, HRM Practices

18



CORPORATE SOCIAL RESPONSIBILITY IN START UPS, MICROENTERPRISES, AND SMALL BUSINESSES

Leonardo R. Garcia Jr.

1 Philippine Marketing Association *Corresponding Author: [email protected]

Abstract: As of 2015, there are more than 900,000 business establishments in the country, and more than 99 per cent belong to the micro and small enterprises (MSEs) (DTI, 2017). These are businesses whose total assets do not exceed Php 15,000,000.00 (Magna Carta for Micro, Small, and Medium Enterprises, 2010). This study aims to understand what local start ups and MSEs do to add value to society by means of Corporate Social Responsibility. This is important since social issues are becoming prevalent all over the world. In addition to understanding current practices, this study aims to create a Corporate Social Responsibility framework that local start ups and MSEs can use to do their part in addressing social issues.

In order to understand the practices of MSEs and start ups, the researchers conducted an online survey answered by MSE entrepreneurs and Start up founders. The survey tackles current practices, as well as insights on how these entrepreneurs can use their business in helping address social issues. Moreover, a secondary research was conducted to set the context of the paper, and to understand the practices of businesses locally and globally.

The framework proposed by the researchers revolve around

creating shared value to their local community, and aligning their operations with addressing social issues that can be impacted by their current line of business. Key Words: Entrepreneurship; Social Responsibility; Start ups; MSEs.

mailto:[email protected]

19



SUSTAINABLE GOVERNANCE IN HIGH PLACES: EXACTING ACCOUNTABILITY

THRU IMPEACHMENT

Amado F. Maralit

Senate of the Philippines

Abstract

Being a sui generis trial, its unique set of procedures features both motions made in

court as well as motions peculiar to deliberative bodies such as the legislative branch

of the government. A political trial, impeachment, as opposed to an ordinary court

trial has always been difficult to comprehend, sometimes recondite even to the

experienced trial lawyers and the well-educated intelligentsia, because being a

political institution, the impeachment action asserts to have a rationality of its own

which transcends ordinary notions of legality, where values held dear and thus

predominant in other disciplines, like justice, morality, equity, fairness, efficiency,

effectiveness, economy, accuracy, stability, authoritativeness, internal coherence,

predictability, etc., seem to be all mixed up as mere elements thereof; and their

proportions inter se and in relation to the whole, being incessantly in a state of flux.

In this sort of political exercise, which is an extraordinary one, Justices of the

Supreme Court and even Senators, who happen to serve as Judges of the Impeachment

Court could testify for or against the impeached. It must be hastened to add that this

is the very political institution that serves the ultimate constitutional check that tends

to effect that much-coveted balance of power among the great branches of

government, and appears to be the lone exception to Article VIII, Section 1 of the

1987 Constitution. And this competence is solidly lodged in the House and the Senate

of the Republic, a feature clearly taken from that fine model of government crafted by

the Founding Americans, who heeded the sound propositions of Montesquieu,

wherein the separation of powers among the great branches of government is

fundamental.

20



CSR for Sustainability

CORPORATE SOCIAL RESPONSIBILITY INITIATIVES OF HYUNDAI MOTOR

COMPANY (HMC) PHILIPPINES: A MODEL FOR SUSTAINABLE CSR PROGRAM

Lee Pil Sang, Janna Parmisano, & Emiliano T. Hudtohan

DLSAU Graduate School

Abstract

This study is an exploratory, historical and heuristic research, reviewing the philanthropic CSR,

corporate shared values (CSV) and the corporate social initiatives (CSI) of Hyundai Motor

Company (HMC) through its distributor Hyundai Asia Resources, Inc. (HARI) in the

Philippines. Under HARI Foundation Inc. (HFI) Hyundai in the Philippines CSR initiatives for

over a period of 11 years were focused on 23 CSR activities that promoted community

development, environmental projects and educational scholarships. A tripartite collaboration of

HARI with De La Salle Araneta University (DLSAU) and Ansanhak Research Institute

Foundation (ARIF) is proposed to assist HARI’s renewed advocacy for education and

environmental projects. This Tripartite Model for Sustainable Corporate Social Responsibility

(SCSR) is founded on a common aspiration of HARI, DLSAU, and ARIF as expressed in their

respective Vision-Mission-Values. The SCSR program being proposed is anchored on the

sustainability framework of the World Council on (1) Economic Development (WCED) triple

bottom line for People, Planet and Prophet, (2) The human and spiritual dimensions of

development of Center for Alternative Development Inc. (CADI) and (3) the integral framework

of Wilber’s All Quadrants All Lines (AQAL).

Keywords: Tripartite partnership, Sustainable CSR, Corporate Social Initiative, Corporate

Shared Values.

21



ASSESSING CORPORATE SOCIAL RESPONSIBILITY OF SELECTED PRIVATE

COLLEGES AND PUBLIC UNIVERSITIES IN CAVITE: A BASIS FOR

ENHANCEMENT

Rhea Mar Keith On-Poo, Mba

Department of Management, Cavite State University- Cavite City Campus 04100, Philippines

[email protected]

ABSTRACT

This research presents a discussion on corporate social responsibility of Higher Education

Institutions. More specifically, it purported to describe the profile of the respondents; assess the

CSR approaches in terms of governance, environment, labor relations, community relations and

business environment; determine the factors affecting the implementation of CSR in terms of

Philanthropic, Ethical, Legal, Economic, Discretionary, Cultural and Managerial Components;

test the significance difference on CSR implementation when grouped according to profile

variables and propose plan of action to further enhance the CSR performance.

Descriptive type of research will use to assess the CSR approaches. Statistical tools such

as Frequency, Distribution, Percentage, and Weighted mean to analyze and interpret the gather

data. The participants of the study are heads, faculty and non- academic staffs as basis for

enhancement using the sets of questionnaires adapted from CSR Self- Assessment handbook for

companies. The propose strategies and appropriate action plan may be tabled for discussion and

implementation as they plan to review their CSR policy and reporting. Moreover, it is also a

mechanism to measure and compare the performance over time to suit in the corporate culture,

the context, objectives, content of the CSR strategy and commitment.

Keywords: Corporate Social Responsibility; Society; CSR Approaches; CSR Implementation,

CSR Assessment

mailto:[email protected]

22



EMPLOYEES RESPONSIVENESS ON THE

CORPORATE SOCIAL RESPONSIBILITY PROGRAMS OF

A COMMERCIAL SHOPPING CENTER IN MANILA

Ma. Luz B. Dasmarinas

Carolina D. Garcia

Technological Institute of the Philippines, Manila Campus

Abstract

Business world is very challenging and competitive. Economic and social environment, issues

related to social responsibility and sustainability are gaining more and more importance.

Corporate Social Responsibility (CSR) has become the key for the business community, moving

the business beyond financial performance to a new and voluntary paradigm based on the natural

resources conservation, social welfare, stakeholder engagement and economic performance goals

are inseparable from the societies and environments within which they operate.

The study assessed the employees’ responsiveness on the corporate social responsibility

programs of a commercial shopping center in Manila. As such answered the following questions:

1) How do the two groups of respondents assess the level of planning and development of their

CSR as to Economic, Legal, Ethical and Philanthropic responsibilities; 2) How do the two

groups of respondents asses the level of responsiveness to their CSR, as to Economic, Legal,

Ethical and Philanthropic responsibilities; 3) The significant difference in the responses of the

two groups of respondents; and 4) The significant relationship between the level of planning and

administration vis a vis with employees responsiveness.

A total of sixty (60) respondents from human resources and marketing department were utilized

as a sample population.

Anchored on Carol’s CSR Pyramid Theory, the survey questionnaire was developed and used to

collect the data. Triangulation were also employed such as interview thru Focus Group

Discussions (FGD).

Results indicate that there is no significant difference in the responses of the two groups of

respondents. There was no significant relationship between the Planning and Development vis-a

vis Responsiveness.

23



LOAN PERFORMANCE ASSESSMENT: HOLYCROSS SAVINGS AND CREDIT COOPERATIVE



De La Salle Araneta University – College of Business and Management

Abstract

The cooperative in the Philippines has been represented by studies of accomplishments and breakdowns while the system of it has been a beneficiary of all-out government assistance, it seems that it has stayed as submissive and easy-going. This study aims to analyze how effective the loan performance of one's cooperative. This study found that most of the respondents answered the General Manager is reviewing loan portfolios but not on quarterly basis. In terms of Compliance with Regulations, the Respondents agreed that the HCSCCO has loan policies, procedures, and guide lines. When it comes on working out problems about the loan recovery, the respondents agreed that the HCSCCO takes legal action in accordance with those matters. In Loan Portfolio Performance the Respondents answered that there is a detailed borrowers’ screening. The researchers concluded that there is no significant difference in the assessment of loan performance when profile is considered, results of the study showed respondents have an organized thinking in accordance with assessing the loan performance.

24



RELATIONSHIP BETWEEN CORPORATE SOCIAL RESPONSIBILITY AND CORPORATE FINANCIAL PERFORMANCE OF JOLLIBEE FOOD CORPORATION

Christine Joy A. Fabros, Rhodessa Eunice L. Oiga, and Rejoice L. Ferrer


Abstract

In the earlier days, companies often give priority solely to their profitability. In the present time, companies are starting to have a heart of compassion and a dose of humanity. Corporate social responsibility is now considered as a vital part of big companies and SMEs as well.

Jollibee is one of the leading fast food chain in the country with over 1,000 outlets around Asia. Even the company has many competitors in the said industry; they still manage to be on the top. With their tagline “Bida ang Saya” they share their joy by doing CSR like food aiding, cash donation, scholarships, tree planting and many more through the Jollibee Group Foundation Inc.

This study determines the link between corporate social responsibility of the company and its corporate financial performance. It delved on the ratings of CSR according to their performance to the community, environment, employees and government.

The data were collected through financial statements and reliable websites and later analyzed using the data analysis software program SPSS. It was proven in the study that there is no significant relationship with regards to the perception of the employees to the company’s CSR and the Return of Assets (ROA), Return on Equity (ROE), Market Value Added (MVA) and Net Profit Margin (NPM).

25



REDEFINING INTERNATIONAL ECONOMY THROUGH SOCIAL ENTREPRENEURSHIP: CREATING A BALANCE FOR THE MARGINS

Miguelito B. Gamba

De La Salle Araneta University – Graduate Studies and Academic Research

Abstract

Because marginalization has a different facet, the article primarily focusses on social margin on unemployment and how unemployment creates impact to overall social and economic exclusion. Marginalization of being unemployed can lead to poverty, and by all means limits the access to opportunities in the labor market, social-economic barriers and services, and which can be considered as the most treacherous kind of oppression. Unemployment becomes a precedent exclusion to labor market. Thus, unemployment makes individuals think they are less privileged, powerless, and discriminated from the quality of life. This study emphasizes on providing employment, particularly to the young mothers who support their family living. These individuals are being provided equal opportunity and access by employing them without leaving their children and households.

Other than just addressing the prevalent problem, this study hopes how social entrepreneurship theory and practices influences and shapes the mindset of these marginalized individuals by training, educating, and monitoring to create products and services which contributes integral role in local and international economy; through shaping their human capital. By developing them, they eventually become purposeful unit of workers, and eventually become managers of their own businesses, and later on becomes an instrument to aid the social entrepreneurship advocacy. The study of the researcher proposes framework to understand redefining international economy through social entrepreneurship: Creating a balance for the margins by providing them equal opportunity through building their human capital in home base. The study has been conducted, and tested by the researcher and has been proven effective.

Keywords: Social Entrepreneurship, Marginalization, Poverty, Unemployment

26



Human Resource Management for Sustainable Development

21ST CENTURY NETWORK LEADERSHIP IN A UNIVERSAL BANK

Marybell B. Materum

Jose Rizal University Shaw Blvd., Mandaluyong City

Abstract

The study on Network Leadership in a retail banking industry was empirically tested

through a quantitative survey on the perception of the branch manager, immediate

superior and subordinates. The elements of Network Leadership that were surveyed

are: 1. Connector Attribute, 2. Self-Organized Project Coordinator and Coach Attribute,

3. Network Facilitator or Organizer Attribute, and 4. Network Guardian Attribute. The

findings of this study, Network Leadership can be further enhanced by conducting a

training program in communication, innovation and relational skills of the branch

managers that will help nurture and maintain Network Leadership among the

branches of the said banking institution.

Keywords: Network leadership, connector attribute, coordinator and coach attribute,

facilitator/organizer attribute and guardian attribute.

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SPIRITUALLY DRIVEN LEADERSHIP AT THE WORKPLACE IN

SELECTED BPOs IN METRO MANILA

Michaelangelo Battung


Abstract

This study surveyed 30 managers in 5 BPOs operating in Metro Manila. It empirically tested their perspectives in terms of Mahalikan spirituality, Devotional spirituality, and Global spirituality as beliefs that drive them in their management functions of planning, leading, organizing and controlling. The dimensions of their spirituality are indicated under: Beliefs, (Dogma), Behavior (Moral), and Reverence (Worship). The study looked into the influence of Marhalikan, Devotional and Global spiritualities on how the BPO managers carry out their functions in planning, leading, organizing, and controlling. Keywords: Maharlikan spirituality, devotional spirituality, global spirituality, Management functions, dogma, moral, worship, and BPO managers.

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THE EFFECTS OF PERSONNEL RETENTION STRATEGIES TO EMPLOYEES’

PERFORMANCES AMONG SELECTED BUSINESSES IN SAMSON ROAD,

CALOOCAN CITY

Helen Chua, Benjie Eulogio, ShallenePardilla, Joshua Lance Pascual and Janine Pinca

College of Business and Accountancy


Abstract

The main purpose of this study is to identify the effects of retention practices to employees’ performances that could be modified in a way which would enhance personnel retention. Moreover, this aims to determine the relationship of personnel retention strategies as correlated to employee performance. The correlation-descriptive survey method was used in this study. The main gathering tool was a modified- survey questionnaire. This research has 145 respondents comprised of employees and manager randomly selected from twelve businesses in Samson Road, Caloocan City. The result of the conducted research is that effective management of human resources will result in high productivity. An important quality needed to attain high performance productivity is effort. The manager’s job is to create the condition and retention strategies which will increase the chances of employees choosing to work hard.

The organization should provide employees with potentially competent retention strategies for motivating employees to perform quality work while maintaining a specified level of productivity. Regardless of their title, these strategies are intended to ensure fair and equitable management of all people employed. Therefore, various organizations apply retention strategies for the purpose of reducing employee turnover in the workplace. The effects of personnel retention strategies to employees’ performances were in great extent. The application of these retention strategies results to the achievement of productivity standards, retention of competent and productive employees, and the occurrence of desired behavior. Therefore, there is a significant relationship between the personnel retention strategies and employees’ performances.

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Entrepreneurial Management and Leadership

VALENZUELA CITY AS POTENTIAL BUSINESS HUB: A PERSPECTIVE OF

BARANGAY MICRO BUSINESS ENTERPRISE OWNER

Jo Marie Blancaver1, Eda Hareza Esguerra2 and Almario Parco Jr. 3



Abstract

The study is focused on the perception of Barangay Micro Business Enterprises (BMBEs)

owner. The main objective of this study is to understand the factors that lead to the development

of BMBEs in Valenzuela City whereby the business strategy perspective is highlighted. To

achieve this objective the Porter Five Forces Analysis is used through intensive reading and

those sources have been analyzed. The survey approach of research is used specifically

descriptive method.

This study confirmed that the factors that can affect respondents’ businesses such as style of

operation, demographic, foot traffic, accessibility and parking, competition, proximity to other

businesses and services, image and history of the site, ordinances, the building’s infrastructure,

and utilities and other costs making the Valenzuela City as a potential business hub.

Keywords: Valenzuela City, Perception, Barangay Micro Business Enterprise, Cronbach’s

Alpha

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THE SIGNIFICANCE OF TRADEMARK COLORS ON COLLEGE STUDENTS RECALL

OF FAST FOOD CHAINS


Messiah College Foundation, Inc.

Abstract

This study entitled “The Significance of Trademark Colors on College Students

Recall of Fast Food Chains” aimed to determine the significance of trademark colors

used on fast food chains on the recall of college students. This study comprises of

respondents who are randomly selected, from different colleges and universities.

Survey method was the process used in this study to gather data on the recall of college

consumers on the trademark colors of fast food chains to be used as statistical

evidences. To successfully achieve the purpose of this study, quantitative research

design was applied to determine the significance. The data from the survey revealed

that colors may help with the cognitive recall of the consumers on the fast food chain

but it was not significant. Price and location were also studied as marketing factors that

aid recall to the study and based on the results gathered, they were not significant as

well. More importantly, it was obtained that the younger respondents have better

reception and memory with regards to colors. Consequently, it is recommended that the

fast food chains focus on the marketing factors that will attest the quality of their

products and services offered to the consumers. In addition, for the continuous

improvement of the fast food chains, it is recommended that they should integrate the

factors to improve the recall of the customers with regards to their company. Lastly, fast

food chains must maximize colors through targeting young consumers, for they recall

colors better than the older consumers. Keywords: Fast Food Chains, Recall, Trademark

colors, Price. Location

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SPONSORS

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SPONSORS

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MAJOR SPONSOR

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2ND DLSAU BUSINESS RESEARCHCOMMITTEES

Overall Chair Francia R. Santos

Call for Papers ECODEB and CBMA Faculty

Program Ms. Ysa Bordador

Mr. Nicanor Lazaro Jr

Awards and Certificates DLSAU & ECODEB

Registration Ms. Joan Penaflor

Ms. Lovely Clemor

Ms. Rachelyn Ruth Santiago

Souvenir Program Mr. JericoDalangin

DLSAU StratComm

Food and Facilities Dr. Carolina Ditan

Mr. Ronald Ibarlin

Documentation Ms. SheriebelouAlejo

Ms. Andrea Pangan

Logistics Ms Jinky Macatulad

Mr. Lester Calva

Session Chairs Ms. Ma. Edwina Ala

Mr. Arch Sanchez

Ms. Maria Teresa Bernabe

Moderators: Mr. Bobby Docena

Ms. Rejoice Ferrer

Ms. Alice Pedracio

Mr. Ferdie Romero

Sponsorships: Ms. Alice Pedracio

Mr. Porfirio Catolico

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BRJ EDITORIAL BOARD

Editor

Francia R. Santos, DBA

Associate Editors:

Nelson A. Layague, DBA Glen D. De Leon, PhD

Ferdinand D. Romero, MBA

Layout Artist:

Jerico John Dalangin, MBA

Reviewers:

Dr. Jennifer Reyes, URC Director Dr. Carolina Ditan, CBM Dean

Dr. Antonio M. Glinoga, CVMAS Dean

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COLLEGE OF BUSINESS, MANAGEMENT AND ACCOUNTANCY

DE LA SALLE ARANETA UNIVERSITY

Dr. Bernardo Sepeda

Vice Chancellor for Academics and Research

Dr. Carolina Ditan

Dean

Ms. Maria Teresa N. Bernabe

Tourism Management and Hotel and Restaurant Management Program Chair

Ms. Ma. Edwina A. Ala

BSBA Program Chair

Mr. Arch Sanchez

Accountancy Program Chair

Ms. Alicia Pedracio

Night Class Program Chair

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DE LA SALLE ARANETA UNIVERSITY Academic Programs

Senior High School

Senior High School covers the last two years of the K-12 program, Grades 11

and 12. In SHS, the students will go through a core curriculum and take subjects

under a track of their choice.

The department offers the following strands: Accountancy, Business, and

Management; Science, Technology, Engineering, and Mathematics; Humanities

and Social Science; Arts and Design; and Sports.

College of Arts, Sciences, and Technology

The College of Arts, Sciences, and Technology (CAST) is committed to

facilitating the holistic development of individuals who will become resources of

change in today’s global society in the field of humanities, sciences and technology.

To this end, the college offers programs that are designed to prepare students to

adapt to the fast-paced demands of the world and to hone their research skills in the

areas of specialization.

The college offers the following programs: Bachelor of Science in Computer

Engineering, Bachelor of Science in Computer Science, and Bachelor of Arts in

Psychology.

College of Business, Management, and Accountancy

The College of Business, Management, and Accountancy (CBMA) is a dynamic and

output-oriented college committed to excellence in teaching, research, and

community services. To this end, the college is geared towards toward producing

globally competitive graduates who are prepared to adequately meet the ever-

growing manpower demands in government, business, and industry—locally and

globally.

The college offers the following programs: Bachelor of Science in Business

Administration, Major in Financial Management and Major in Marketing

Management; Bachelor of Science in Hotel and Restaurant Management,

Bachelor of Science in Tourism Management, and Bachelor of Science in

Accountancy.

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College of Education

The College of Education (COED) is designed to produce teachers who are

professionally competent and dynamic in the field of teaching. Guided by the vision-

mission of the university, the College of Education is geared towards the preparation

of professionally competitive and dynamic teachers, equipped with academic-

research based learning and skills, and transformed with the Lasallian values of faith,

service, and communion.

The college offers a Bachelor of Elementary Educationand a Bachelor of

Secondary Education, with majors in English, Mathematics, Science, Filipino,

and Music, Arts and Physical Education (MAPE).

College of Veterinary Medicine and Agricultural Sciences

The College of Veterinary Medicine and Agricultural Sciences (CVMAS)

aims to provide quality education and excellence in veterinary medicine, agricultural

sciences, and food technology with emphasis on companion animal practice, animal

welfare, animal health, crop and livestock production, food processing and safety,

environmental management, extension service, and research to produce graduates

whose competencies meet world-class standards.

The college offers the following programs: Doctor of Veterinary Medicine,

Bachelor of Science in Food Technology, and Bachelor of Science in

Agriculture.

Graduate Studies MASTERS PROGRAMS

• Master of Arts in Education

Major in: English | Filipino | Mathematics

Physical Education | Psychology

Guidance & Counseling

Educational Leadership & Management

• Master of Science in Animal Husbandry, Major in Animal Nutrition

• Master of Science in Forestry

• Master in Business Administration

DOCTORATE PROGRAMS

• Doctor of Philosophy in Educational Management

• Doctor of Philosophy in Management

• Doctor of Philosophy in Agricultural Sciences, Major in Animal Science

• Doctor of Philosophy in Forestry

Documents

Business Research Congress Proceedings Busines… · 4:00 SYNTHESIS of PARALLEL SESSIONS DR. JENNIFER REYES Director, University Research Center MR. BOBBY DOCENA Financial Management