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    Business Reports

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    Informal Business Reports

    Organizationand Structure

    Drawing ReportConclusions

    ReportRecommendations

    Analytical ReportInformationalReports

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    Tips for Drawing Report

    ConclusionsInterpret and summarizethe findings.Tell what your findings (collected data)mean.

    Relate the conclusions to thereport problem.

    Focus only on conclusions that help solvethe original problem.

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    Limit the conclusions to thedata presented.Do not introduce new material.

    Be objective.Avoid exaggerating or manipulatingthe data to prove a point.

    Tips for Drawing Report

    Conclusions

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    Use consistent criteria.In evaluating options, use the samecriteria for each alternative.

    Enumerate each conclusion.Number and list each item. Present each

    conclusion in parallel form.

    Tips for Drawing Report

    Conclusions

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    Tips for Making Report

    RecommendationsSuggest actions.What specific procedures can help solvethe report problem?

    Focus on recommendationsthat are practical and agreeable.

    Suggest feasible actions that would beacceptable to this audience.

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    Present recommendationsseparately.Enumerate each in a statementbeginning with a verb.

    Invest two thirds of the income in growth funds.

    If requested, describe how therecommendations may

    be implemented.Some writers present detailed plans forexecuting the recommendations.

    Tips for Making Report

    Recommendations

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    Organizing InformationReader comprehension, not writer convenience, shouldgovern report organization. Possible methods:

    Time

    Arrange data by chronology: e.g., 2006, 2007,2008.

    ComponentArrange data by classifications: location,geography, division, product, or part. A reportdiscussing company profits could be organizedby each product.

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    Importance

    Criteria

    Convention

    Order data from most important to leastimportant, or vice versa.

    Arrange data by evaluative categories. In a reportcomparing fax equipment, organize by such areas asprice, warranty, speed, print quality, etc.

    Organize data according to prescribed categories.Proposals, for example, are organized by staff,budget, schedule, and so forth.

    Organizing Information

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    Structural Cues for Reports

    Discuss purpose andsignificance of report.

    Preview main points and orderof development.

    Introductions

    Transitionshoweveron the contrary

    thereforemoreover

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    Example of an introduction introducing a report on computer security: This report examines the security of our current computer operations

    and presents suggestions for improving security. Lax computersecurity could mean loss of information, loss of business, and damageto our equipment and systems. Because many former employeesreleased during recent downsizing efforts know our systems,majorchanges must be made. To improve security, I will present threerecommendations: (a) begin using smart cards that limit access to ourcomputer system, (b) alter sign-on and log-off procedures, (c) movecentral computer operations to a more secure area.

    This opener tells the purpose (examining computer security),

    describes its significance (loss of information and business, damage toequipment and systems), and outlines how the report is organized(three recommendations). Good openers in effect set up a contractwith the reader. The writer promises to cover certain topics in aspecified order.

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    Headings

    Write short but clear headings.

    Experiment with wording thattells who, what, when, where,and why.

    Include at least one heading perreport page.

    Structural Cues for Reports

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    Creating Team Motivation

    Treating Employees LikeCustomers

    (notEmployees Should BeTreated Like Customers)

    Balance headings within levels. Allheadings at a given level should be

    grammatically similar. For example:

    Structural Cues for Reports

    Headings

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    Integrate heading gracefully. Try not to repeatthe exact wording from the heading in the

    following sentence. Also avoid using theheading as an antecedent to a pronoun.

    For example, avoid:

    CUSTOMER SURVEYS. These are

    Headings

    Structural Cues for Reports

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    Levels of Report HeadingsREPORT, CHAPTER, AND PART TITLESThe title of a report, chapter heading, or major part should be

    centered in all caps.

    First-Level Subheading

    Headings indicating the first level of division are centered andbolded. Whether a report is single-spaced or double-spaced,

    most writers triple-space (leaving two blank lines) before anddouble-space (leaving one blank line) after a first-level heading.

    Second-Level Subheading

    Headings that divide topics introduced by first-level subheadings

    are bolded and begin at the left margin.

    Third-level subheading. Because it is part of the paragraph thatfollows, a third-level subheading is also called a paragraphsubheading. It should appear in boldface print.

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    Introduction Identify the report and its purpose.

    Present a brief overview of the reportsorganization, especially for longerreports.

    When readers are unfamiliar with thetopic, briefly fill in the backgrounddetails.

    Informational Report Content

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    Body

    Group facts or findings into three to fiveroughly equal segments that do not

    overlap. Organize by time, component,

    importance, criteria, convention, or some

    other method. Supply functional or talking heads (at

    least one per page) to describe eachsection.

    Informational Report Content

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    Body

    Use an informal, conversational writing

    style unless a formal tone is expected.

    Use bullets, numbered and letteredlists, headings, underlined items, and

    white space to enhance readability.

    Informational Report Content

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    Summary/Conclusion

    When necessary, briefly review the

    main points and discuss what actionwill follow.

    If relevant, express appreciation or

    describe your willingness to providefurther information.

    Informational Report Content

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    Typical Informational Reports

    Periodic or activity reportsDescribe production, sales, shipping, service,and other recurring activities.

    For example, you must report on the progress of a golftournament your organization is planning.

    Trip, convention, conference reports

    Describe an event, summarize three to fivemain points of interest, itemize expenses, andanalyze the events value.

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    Typical Informational Reports

    Progress and interim reports

    Explain continuing projects including

    work completed, work in progress, futureactivities, and completion date.

    Investigative reports

    Examine problems and supply facts;

    provide little analysis.

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    Analytical Report Content

    Introduction

    Explain why the report is being written.For research studies, include the

    significance, scope, limitations, andmethodology of the investigation.

    Preview the reports organization.

    Summarize the conclusions andrecommendations for receptiveaudiences.

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    Analytical Report Content

    Findings

    Discuss the pros and cons of each

    alternative. For receptive audiences,consider placing the recommendedalternative last.

    Establish criteria to evaluate

    alternatives. In yardstick studiescreate criteria to use in measuringeach alternative consistently.

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    Analytical Report Content

    Conclusions/Recommendations

    Develop reasonable conclusions that

    answer the research question. Justifythe conclusions with highlights from thefindings.

    Make recommendations, if asked. Useaction verbs. Explain needed action.

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    Typical Short Analytical Reports

    Justification/recommendation reportsMake recommendations to management;provide data to solve problems and makedecisions, such as buying equipment, changing

    a procedure, hiring an employee...Feasibility reports

    Analyze problems and predict whetheralternatives will be practical or advisable. For

    example, your company must decide whether toadd a child-care facility.

    Yardstick reportsEstablish criteria and evaluate alternatives by

    measuring against the yardstick criteria.

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    Student Progress ReportDATE: January 2, 2007

    TO: Cheryl Bryant, DirectorOAS Recycling Program

    FROM: Alan ChristopherOAS Business Senator

    SUBJECT: Progress of Recycling Study at South Bay College

    This report describes the progress of my project with OAS to study theSun Coast University recycling program and to make recommendationsfor increasing participation.

    Background

    Although results from the campus recycling program are satisfactory,OAS feels the participation could be increased. As a result, I was askedby OAS to spearhead a campaign to learn more about campus attitudestoward recycling

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    Student Progress Report

    (Continued)

    and to suggest ways to improve our program. I agreed to collectsecondary data by reading periodicals about recycling efforts in otherparts of the country. More importantly, I agreed to collect primary data

    by conducting a campus survey.

    Work Completed

    Thus far I have completed the secondary research, which includedusing the library and databases to find current articles about recycling

    programs in other areas. Several references had particularly relevantdata that will be useful as I write my report. To collect data from thecampus population, my business communication class and I workedout a pilot questionnaire. We

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    Analyze the report problem and purpose Develop a problem question

    Are customers satisfied with our service?

    Develop a purpose statementThe purpose of this report is to investigate

    customer satisfaction and to recommend areas

    for improvement.

    Preparing Formal Reports

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    Anticipate the audience and the issues Consider primary and secondary

    audiences. (What do they already know?

    What do they need to know?) Divide the major problem into subproblems

    for investigation.

    Preparing Formal Reports

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    Prepare a work plan Include problem and purpose statements.

    Describe sources and methods of

    collecting data. Prepare a project outline and work

    schedule.

    Preparing Formal Reports

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    Collect data Search secondary sources.

    Gather primary data.

    Preparing Formal Reports

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    Document data sources Prepare note cards or separate sheets

    citing all references (author, date, source,

    page, and quotation). Use one documentation format

    consistently.

    Preparing Formal Reports

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    Interpret and organize the data Arrange the collected data in tables, grids,

    or outlines that help you visualize

    relationships and interpret meanings.

    Preparing Formal Reports

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    Prepare the graphics Make tables, charts, graphs, and

    illustrationsbut only if they serve a

    function. Use graphics to clarify, condense,simplify, or emphasize your data.

    Preparing Formal Reports

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    Compose the first draft Write the first draft at a computer. Use

    appropriate headings as well as transitional

    expressions to guide the reader.

    Preparing Formal Reports

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    Revise and proofread Revise to eliminate wordiness, ambiguity,

    and redundancy.

    Look for ways to improve readability, suchas using bulleted or numbered lists.

    Proofread three times: (1) word or

    sentence meaning, (2) grammar and

    mechanics, and (3) formatting.

    Preparing Formal Reports

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    Evaluate the productAsk yourself, Will this report achieve its

    purpose?

    Encourage feedback so that you canimprove future reports.

    Preparing Formal Reports

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    Formal Report Components

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    Parts of a Formal Report

    Prefatory Parts

    Title page

    Letter of transmittal Table of contents

    List of figures

    Executive summary

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    Parts of a Formal Report

    Body of Report

    Introduction or background

    Discussion of findings

    Summary, conclusions, recommendations

    Supplementary Parts of a Formal Report

    Footnotes or endnotes

    Works cited, references, or bibliography

    Appendix

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    Parts of

    Formal Reports

    Letter of transmittal

    Table of contents

    List of figures

    Executive summaryIntroduction

    Body

    Conclusions

    Recommendations

    Appendix

    Bibliography

    Title page

    Cover

    Generally appear in bothformal and informal reports:

    Optional in informal reports:

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    Title page Balance the following lines:

    Name of the report in all caps

    Receivers name, title, and organization

    Authors name, title, and organization

    Date submitted

    Formal Report Components

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    Table of contents Show the beginning page number where

    each report heading appears in the report.

    Connect page numbers and headings withdots.

    Formal Report Components

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    Executive summary Summarize the report purpose, findings,

    conclusions, and recommendations.

    Gauge the length of the summary by thelength of the report and by the

    organizations practices.

    Formal Report Components

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    Executive summary Summarize key points.

    Look for strategic words and sentences.

    Prepare an outline with headings.

    Fill in your outline. Begin with the purpose.

    Follow the report sequence.

    Eliminate nonessential details.

    Control the length.

    Formal Report Components

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    Introduction Explain the problem motivating the report.

    Describe the problems background andsignificance.

    Clarify the scope and limitations of the report. Consider reviewing relevant literature.

    Consider describing data sources, methods,and key terms.

    Close by previewing the reports organization.

    Formal Report Components

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    Body Discuss, analyze, and interpret the

    research findings or proposed solution to

    the problem.

    Arrange the findings in logical segments

    that follow your outline.

    Use clear, descriptive headings.

    Formal Report Components

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    Conclusions and recommendations Explain what the findings mean in relation

    to the problem.

    Make enumerated recommendations, ifrequested.

    Suggest actions for solving the problem.

    Formal Report Components

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    Appendix Include items of interest to some, but not

    all, readers, such as data-gathering tools

    like questionnaires.

    Formal Report Components

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    References and bibliography If footnotes are not provided, list all

    references in a section called Notes,

    Works Cited, or References.

    Optionally, include a bibliography showing

    all the works cited (and perhaps consulted)

    arranged alphabetically.

    Formal Report Components

    Components in Formal and

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    Cover Title page

    Letter of transmittal

    Table of contents

    List of figures

    Executive summary orabstract

    Introduction

    Body

    Conclusions

    Recommendations Appendix

    Notes

    Bibliography

    Generally appearing in formalreports

    (also see Figure 13.4 on p439)

    Components in Formal and

    Informal Reports

    Components in Formal and

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    Cover Title page

    Letter of transmittal

    Table of contents

    List of figures

    Executive summary orabstract

    Introduction

    Body

    Conclusions

    Recommendations Appendix

    Notes

    Bibliography

    Generally optional in informalreports

    Generally appearing in informalreports

    Components in Formal and

    Informal Reports

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