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Enhancing supply chain efficiency through demand forecasting for NIVEA
Business Report
Team 8: Maxim Antonio Castaneda Sokolov, Riku Li, Uniss Tseng, William Feng
Business Goal“To optimize the efficiency of supply chain in Cross Border E-commerce Department of Nivea Taiwan”
Client
• Cross Border E-commerce department at NIVEA Taiwan
• Key account manager (Tmall)
• Supply cha0in
Benefit
• To plan and get ready in advance to overcome consequences of the shortage
• Extend their market by gaining client’s loyalty and trust on the product availability
Problem
• Long lead time:minimum 6 weeks from distributor to warehouse
• Product shortages:affect sales performance
• Excess inventory:high warehouse costexpire date
DATA• Source: NIVEA Tmall flagship store• Measure: weekly sales quantity for each product• Time period: weekly data starting from Nov 2017• Data length: 59 weeks as of 16Nov 2018, 15 SKUs is selected• Visualization
Recommendations
Keep an eye on the upstream supply chain
Take domain knowledge & safety inventory level into concern
Adjust marketing strategies based on supply & demand
Keep a good data maintenance for further studies
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