Evaluation of Results

At the end of the entire charity drive project, our group has managed to reach the target

of RM2000. We have sold a total of more than 200 cans of Arizona Iced Tea and provided

gaming sessions to customers as well. This is the P&L statement for our group.

Income Statement for Group A Business Charity Event

Revenue

Sales RM 2,220

Less: Cost of Goods Sold RM 1,221

Gross Profit RM 999

Add: Other revenues RM 36

: Donations RM 510

: Sponsorship RM 500

Adjusted Gross Profit RM 2,045

Less: Operating Expenses

Promotion Expenses RM 40

Total Operating Expenses RM 40

Net Profit RM 2,005

Product A Service AProduct A Service A

S. Price $10.00 $3.00C. Price $5.50 $0.00

Units 222 12Units 222 12

Rev $2,220.00 $36.00Cost $1,221.00 $0.00

For this entire project, we sold the right product to the right kinds of people who were

all young adults. The Arizona can drink and gaming sessions were all suitable for young adults.

However, we did not expand our age group limit, meaning that we excluded the older adults,

who were not interested in consuming both the product and service that we have offered. We

were at the booth the entire time as well but the problem is we were not able to focus on more

than four customers at a time. We did not prepare any plastic bags for the Arizona drinks in the

case of customers buying more than three. Other than that, even if we were able to sell a lot of

these Arizona can drinks, there was no doubt that the price we have set for the drinks were too

expensive. We have made more mistakes than we were able to account for, as none of us were

experienced in situations like this. The only thing we were able to do the best is to smile, be

polite and be friendly with our customers, even if they do not purchase our products or use our

services.

If we were given a chance to repeat the entire project again, we would definitely set our

prices lower for a start. From there, we would figure out a way to provide the perfect packaging

for the huge cans of Arizona can drinks so that customers are able to carry these cans anywhere

they go with ease. After that we will try to stay focused on more than four customers at a time

so that we are able to fulfill their requests without letting them wait. We will also expand our

choices of products to sell so that different age groups of customers are able to get what they

want.