Business Business ProposalProposal

Nauman AmanNauman AmanMBA-3 (Marketing)MBA-3 (Marketing)

Institute of Management Sciences Institute of Management Sciences Peshawar, Pakistan.Peshawar, Pakistan.

What is a Business What is a Business Proposal?Proposal?

A A business proposalbusiness proposal is a written  is a written offer from a seller to a prospective offer from a seller to a prospective buyer. buyer.

Business Trends in 21Business Trends in 21stst CenturyCentury

Fierce competition Fierce competition Aggressive marketing Aggressive marketing Strategic alliances Strategic alliances Online existenceOnline existence Success and failure often depends Success and failure often depends

upon that business's ability to be upon that business's ability to be awarded contracts or to attract other awarded contracts or to attract other businesses into Joint Ventures or businesses into Joint Ventures or strategic alliances strategic alliances

How do you accomplish?How do you accomplish?

Good ideas  Good ideas 

The ability to present those good The ability to present those good ideas in a superbly developed ideas in a superbly developed business proposal business proposal

Business proposals are Business proposals are developed for one of two developed for one of two

possible reasons. possible reasons.

Solicited Business Solicited Business ProposalProposal

A corporation or government body is A corporation or government body is seeking a business to fulfill a project or seeking a business to fulfill a project or complete a task.complete a task.

They allow companies to bid for the They allow companies to bid for the project.project.

An open bid is placed on the market with An open bid is placed on the market with other companies competing for an other companies competing for an interview spot.interview spot.

The winning candidate is offered the The winning candidate is offered the project.project.

Your Goals in case of Your Goals in case of Solicited Business Solicited Business

ProposalsProposals To be "short listed”To be "short listed” You should be one of the three or You should be one of the three or

four bidders who is awarded an four bidders who is awarded an interview interview

Your proposal must stand among Your proposal must stand among possibly dozens of submissions possibly dozens of submissions

Winning the offered the projectWinning the offered the project

Unsolicited Business Unsolicited Business ProposalProposal

You have an idea, concept or project You have an idea, concept or project that you want to propose to someone that you want to propose to someone

No competitive bidding process No competitive bidding process

Your Goal in case of Your Goal in case of Unsolicited Business Unsolicited Business

ProposalsProposals Gain SupportGain Support FundingFunding An Alliance An Alliance Your proposal must make a Your proposal must make a

favorable impression and must favorable impression and must explain all aspects of your proposed explain all aspects of your proposed concept clearly and quickly concept clearly and quickly

RequirementsRequirements

A Good idea or complete project detailsA Good idea or complete project details Information about the targeted Information about the targeted

audience (company)audience (company) Information about your companyInformation about your company Writing SkillsWriting Skills Command on the official language----Command on the official language----

ENGLISHENGLISH SolutionsSolutions BudgetingBudgeting

Elements of a Business Elements of a Business ProposalProposal

TITLE PAGE TITLE PAGE 

Most organizations specify the Most organizations specify the information to include in the information to include in the title page. Some even title page. Some even providing special farms that providing special farms that summarize basic summarize basic administration and fiscal data. administration and fiscal data. As a minimum, the title page As a minimum, the title page should include the title, the should include the title, the name of person or company to name of person or company to whom the proposal is whom the proposal is submitted, the person submitted, the person submitting the proposal and submitting the proposal and the date. the date.

EXECUTIVE SUMMARYEXECUTIVE SUMMARY                                                          Brief proposal should have an executive Brief proposal should have an executive summary. Because you will be competing summary. Because you will be competing with other for the same opportunity, some with other for the same opportunity, some evaluator will initially read only the evaluator will initially read only the executive summary seeking to gain a quick executive summary seeking to gain a quick overview. So should give it careful overview. So should give it careful attention and time and effort. Budget attention and time and effort. Budget figures are frequently omitted because figures are frequently omitted because proposal abstract may receive wide proposal abstract may receive wide distribution.  distribution. 

Table Of ContentsTable Of Contents

Brief proposal usually do not require Brief proposal usually do not require a table of content. a table of content.

Long proposal do require one as well Long proposal do require one as well as a list of table, figure and as a list of table, figure and illustration. illustration.

INTRODUCTIONINTRODUCTION                                                            The proposal introduction section includes,The proposal introduction section includes,a) Purpose in which u mission the main a) Purpose in which u mission the main purpose of the proposal writing.purpose of the proposal writing.b) Problem in here a business proposal, b) Problem in here a business proposal, show clearly that what u understand from show clearly that what u understand from the problem or problems & how you the problem or problems & how you overcome from that problem.overcome from that problem.c) Scope should be precise specially when c) Scope should be precise specially when dealing with a foreign country or company. dealing with a foreign country or company.

BACKGROUND BACKGROUND                                                             In short proposal no need of background In short proposal no need of background while long proposal includes; while long proposal includes; 

• • Previous work completed on identical or Previous work completed on identical or related project.related project.• Possibly, literature reviews on the subject, • Possibly, literature reviews on the subject, particularly your evaluation of them.particularly your evaluation of them.• Statements showing how your proposal will • Statements showing how your proposal will build on the already completed projects and build on the already completed projects and research. research.

PROCEDURESPROCEDURES                                                              In procedure, you give brief state, In procedure, you give brief state, without exaggeration, how you will without exaggeration, how you will meet the requirement of your meet the requirement of your reader. reader.

EQUIPMENT AND FACILITIES EQUIPMENT AND FACILITIES                                                                   It shows that you have thought deeply It shows that you have thought deeply to realize what facilities will be to realize what facilities will be needed. If your proposal id for your needed. If your proposal id for your company's bid on an enormous company's bid on an enormous construction job, probably several construction job, probably several departments will cooperate with you in departments will cooperate with you in presenting needed facts and figures. presenting needed facts and figures.

PERSONNEL PERSONNEL                                                               If you did not include brief If you did not include brief information of individuals information of individuals involved in the project in involved in the project in the introduction then give the introduction then give full information about the full information about the proposal and also the proposal and also the percentage of time that percentage of time that personal will devote to the personal will devote to the project. project.

BUDGET BUDGET                                                             Organization requesting proposal Organization requesting proposal frequently specify how the budget frequently specify how the budget should be presented. Read such should be presented. Read such specifications carefully. specifications carefully.

APPENDIXES APPENDIXES                                                             The last section includes; visuals The last section includes; visuals such as maps or groups and some such as maps or groups and some other pertinent letter of support and other pertinent letter of support and endorsement added. endorsement added.

Elements of Winning Elements of Winning Business ProposalsBusiness Proposals

5 KEY ELEMENTS5 KEY ELEMENTS

SolutionsSolutions BenefitsBenefits Credibility Credibility Samples Samples Targeted Targeted

Elements of Winning Elements of Winning Business ProposalsBusiness Proposals

Clarity Clarity Strive to communicate, not to impress Strive to communicate, not to impress   Error Free Error Free   Print and Bind Print and Bind Layout Layout Visual Elements Visual Elements Title Page Title Page Technology Technology