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This is a project of a business plan that my group and I made it to the final round of in business administration 100.
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Collin Roarty
Lacee McKellar Dylan Taber
Asiarea PattmanC.E.O.
C.F.O.C.O.O.
C.O.O.
Our Mission:• Exceed the expectations of
our customers on each visit.
• Provide the best services, outstanding quality, and outstanding products by differentiating our company
from all competitors.
Golfing Range/Eatery
CorporationFood Service Industry
Business Type
Marketing Plan
Target Population• All Golfers
Segments (Primary)• White males• 18-40
Slogan• “Golf Well. Dine
Better.”
Theme• Golf
Range/EateryAdvertising• Sales
Promotions• Personal
website• Commercials/
Flyers
Products
What more coulda man need?
Golf Well.Dine Better.
Personnel
20-30 Employees10-15 working in
Golf area of business
10-15 working in Restaurant area of business
Vertical Management
Types of Employees:
Executive Officers
ManagersCooksServersCashiersGolf Professional
Proposed Budget
Production:
$600,000 (12%)
Insurance:
$600,000 (12%)
Location (including construction of the dock):
$2 Million (38%)
Salaries (divided up amongst 20-30 employees):
$1 Million (19%)
Marketing:
$1 Million (19%)
Competition
Primary Competitors:
HootersSonicApplebee’s
Advantage:
More Locations
Already Established
Brand Names
Disadvantage:
Not Multi-Faceted in
One Prime Location
Goals
Long TermExpand our
business into other locations.
Franchise The Fairway Grill.
Make our brand name recognizable to consumers.
Short TermEstablish The
Fairway Grill as a reputable name in the Tampa area.
Repay our loan and become a profitable corporation.
Collin Roarty
Asiarea PattmanLacee McKellar
Dylan Taber
Any Questions?
