Business Profile June 2010

A MONTHLY PUBLICATION OF THE LEWISTON TRIBUNE MONDAY, JUNE 21, 2010

An Interview with

Owners of Dave’s Auto and Truck Center in Clarkston

NEW YORK — Small business owners may feel in a bit of a bind this summer. Just as many companies are recovering from the reces-sion and making do with fewer staffers, it’s high sea-son for employee vacations.

Owners may feel anxiety and resentment when work-ers say they want time off. They may be afraid of losing customers just when the business is picking up some momentum.

The fact is, it’s pretty hard to ban all employee vacations. The only compa-nies that can realistically do that make most of their money during the summer months, such as restaurants that cater to beach-goers.

Management consultants say owners should deal with this summer’s vacation re-quests as they would in any year. That means managing staffers’ expectations about how much time they can take and when they can take it. It also means planning now for how an employee’s work will be done when he or she is away.

Think Beyond The Summer

A business owner who’s tempted to say no to staff-ers’ vacation requests needs to think about what impact that response will have on workplace morale. Also, whether it might make employees think about find-ing other jobs as the labor market improves.

“Don’t take a hasty posi-tion that solves a problem in the short run but in the long run burns a bridge,” said

Leslie Yerkes, president of Catalyst Consulting Group in Cleveland.

Yerkes noted that employ-ees will especially remem-ber how the boss treats them during the summer, when even the most dedi-cated staffer will want time off. They’ll also hold on to their anger if they’ve had to make other sacrifices, such as not getting raises and having heavier workloads due to layoffs.

Explain The SituationIf you do have to limit

vacations, workers need to hear that now, when they’re making their plans. Spring it on them at the last minute and you’ll have an unhappy staff.

Throughout the reces-sion, management and hu-man resources consultants have encouraged business owners to be up-front with workers about how the company is doing. Similarly, the staff needs to know why there might be limits on vacations.

Yerkes warned that this isn’t the sort of news to

be delivered by e-mail or posted on a bulletin board. It needs to be part of a con-versation, she said.

“Talk about business volume, the clients’ needs, the current state and the anticipated or future state” of business,” she said.

If the current business climate means changing the company’s policy (for example, how many staffers can be on vacation at the same time), that also needs to be discussed as part of a conversation. But it also needs to be written down, as all employee-related poli-cies should be.

Many management con-sultants will suggest owners bring the staff into the decision-making process. In other words, rather than issue a ruling, ask staffers for their ideas about how to balance vacations and the important work that needs to be done.

You may find they’re will-ing to take on extra work if it means everyone gets some time off. And you’ll earn some respect and appreciation rather than bitterness.

Get Some HelpMany companies are

already thinly staffed, and many aren’t ready to take on new workers even though business is showing some signs of improving. And many employees are al-ready on overload and can’t take on co-workers’ respon-sibilities during a vacation. But it’s possible to get some

July 2 — Lewiston Chamber of Commerce gerneral mem-bership, 7 a.m., Red Lion, (208)743-3531.

July 7 — Grangeville Chamber of Commerce, 1:30 p.m., Oscar’s (208) 983-0460.

July 7 — Orofino Chamber of Commerce, noon, Ponderosa (208) 476-4335.

July 7 — Kamiah Chamber of Commerce, 7 p.m. chamber building (308) 935-2290).

July 8 — Port of Whitman County, 10 a.m., (509) 397-3791.

July 8 — Cottonwood Chamber of Commerce general membership, 8 a.m., Coffee Mill Creations, (208) 962-3231.

July 13 — Port of Lewiston, 1:30 p.m., (208) 743-5531.

July 13 — Pullman Chamber of Commerce, noon, location TBA, (509) 334-3565.

July 13 — Grangeville GEM Team, 7 a.m., Oscar’s, 7 a.m., (208) 983-0460.

July 14 — Clarkston Chamber of Commerce general member-ship, noon, Quality Inn, (509) 758-7712.

July 20 — Lewis-Clark Association of Insurance and Financial Advisors, noon, Elk’s Temple, Al Reagan, (208) 743-5441.

July 21 — Lewis-Clark Association of Realtors, 11:30 a.m., (208) 746-2019.

July 21 — Orofino Chamber of Commerce, noon, Ponderosa, (208) 476-4335.

July 22 — Lewiston Chamber of Commerce Business After Hours, 5 to 7 p.m., (208) 743-3531.

July 22 — Port of Whitman County, 10 a.m., (509) 397-3791.

CALENDAR

COMMEnTARy

Joyce Rosenberg

SmALL TALk

2 BusInEss PROFILE MOnDAy, JunE 21, 2010

Companies juggle rebuilding, consolidating employee vacations

sEE ROSENBERG, PAGE 5

2 SMALL TALK: How to mix vacations and rebounding economy

4 BUSINESS ON THE GO: Who’s doing what

5 WORKPLACE WELLNESS: Feds offer money to help small businesses

6 BETTER BUSINESS BUREAU: It’s a matter of trust

7 THE NEXT LEVEL: Not everyone learns the same way

7 BUSINESS ANSWERS: Power of attorney can protect your assets

15 ASK IDAHO LABOR DEPARTMENT: Help with health care information

15 RECORDS: May by the numbers

June 2010VOLUME 11, ISSUE 6

Business Profile is compiled by Target Publications of the Lewiston Tribune. Business Profile is insert-ed in the Lewiston Tribune the third Monday of every month.

EditorsROBERT [email protected]

MARY [email protected]

AdvertisingContact your Lewiston Tribune sales representative or call (208) 848-2292 for advertising information

Your commentsPlease write to us at:

Business ProfileTarget PublicationsLewiston Tribune505 Capital St. Lewiston, ID 83501

or e-mail us at: [email protected]

On the coverBobbie and Dave Beuke of Dave’s Auto Body By KYLE MILLS of the Lewiston Tribune

Our favorite quote“If you’re going to stay in business, you have to be involved in the chamber of commerce and local activities. You have to give back as much as you possibly can to the com-munity.”

— Dave Beuke (story Page 8)

Regular departments

47 years, same locationDave and Bobbie Beuke share the load PAGE 8

3BUSINESS PROFILEMONDAY, JUNE 21, 2010

business on the go

4 BusinessProfile MonDAY,June21,2010

Carol McIver, the director of nursing at Lewiston’s Life Care Center, was named Life Care’s Director of Nursing of the Year for the company’s north-west division, which comprises 31 centers in Idaho, Washington and Oregon.

The award was giv-en during Life Care’s annual Directors of Nursing meet-ing in Nashville.

It is presented to the direc-tor of nursing in each of Life

Care’s seven divi-sions who demon-strate outstanding qualities in staff development.

In McIver’s case, that included accommodating scheduling needs of staff who are at-tending school and giving her home

phone number to residents’ families.

McIver has been with Life Care 10 years, all of them as director of nursing.

Life Care nurse wins company-wide award

Carol Mciver

Chris Pysz has joined Kiwi Air Helicopter Flight See-ing Tours as a pilot. He took his flight training in south-ern Idaho and now lives in Clarkston.

Most recently, he flew heli-copters for the Maryland State Police, primarily as an emer-gency medical services pilot, but he also flew search and rescue and observation flights for Homeland Security.

Pysz has worked as a heli-copter flight instructor and as a pilot in various environ-ments, from glacier and tun-dra and mountain flying in Alaska to news flights in the continental United States.

He has more than 2,200 hours of commercial flying time.

Before he began his career as a helicopter pilot, Pysz was a successful graphic artist.

Kiwi Air hires new helicopter pilot

Lewiston native Patti Brockman has joined Assist-2-Sell Discovery Real Estate as a Re-altor.

Brockman is licensed in Idaho and Wash-ington and has been a Realtor for six years.

She is serving a term as president of the Lewis Clark Association of Realtors, which in 2009, named her Realtor of the Year.

Patti brockman joins Lewiston Assist-2-sell

Pattibrockman

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5Business ProfileMonDAY, June 21, 2010

WORKPLACE WELLNESS

Candy Baker has been hired as a Realtor by Windermere All Star Realty.

Baker is licensed in both Washington and Idaho.

Previously, she worked as a Realtor in the Coeur d’Alene area.

Baker was raised in the valley and worked in the Asotin school system.

Valley native is new Windermere Realtor

Candy Baker

Assist-2-Sell Discovery Real Estate of Lewiston won the Top 10 award for small markets and the Top 10 per-cent award for 2009. The awards were presented by Assist-2-Sell Inc.

The Lewiston office placed in the top 10 percent of all Assist-2-Sell offices in 2009;

there are more than 450 fran-chises in North America. In the small market category, the Lewiston franchise rose from No. 4 to No. 2.

Assist-2-Sell Discovery Real Estate opened in Lew-iston in 2003. It is owned by Debbie Lee.

Local Assist-2-Sell office wins Top 10 award

BuSiNESS ON ThE gO

ROSENBERgFrom page 2

There is good news for small businesses think-ing about start-ing a workplace wellness program. If you have fewer than 100 em-ployees and no workplace well-ness program as of March 23, you may be able to get federal health care reform dol-lars to begin such a program.

The rules for that and other reform provisions are still being written, and the money has yet to be appropriated. But as passed by Congress this year, the Patient Protec-tion and Affordable Care Act authorizes $200 million in grant funding for fiscal years 2011-2015 specifically for small business worksite wellness.

Employers will have to apply for the grants under procedures yet to be devel-oped by the Department of Health and Human Ser-vices. The program will end if the $200 million runs out before the five-year pilot

project does.Qualifying pro-

grams must include:l Health aware-

ness initiatives (such as health education, preven-tive screenings and health risk assess-ments) l Efforts to

maximize employee engagement (such as mechanisms to encourage employee participation) l Initiatives to

change unhealthy behaviors and life-style choices (such

as counseling, seminars, on-line programs and self-help materials) l Supportive environ-

ment efforts (such as work-place policies to encourage healthy lifestyles, healthy eating, increased physical activity and improved men-tal health)

More IncentivesOther PPACA provisions

also make workplace well-ness attractive to business.

Health reform incentives are in the works

see JONES, PAge 6

help without hurting your cash flow too much.

Yerkes noted that there are many people looking for internships this summer. Young people who are eager to learn and build their resumes may be able to help you get through the vacation period.

Owners might also want to consider hiring freelancers or contract workers when specialized skills or talents are needed.

This does, of course, mean an added expense. But it may be worth it if you can maintain a high level of customer service, or if you can keep rebuilding your business.

While You’re At it,

Lighten Things upYerkes has some advice

beyond being flexible and open about vacations. Try to have some fun this summer.

She has some suggestions to lighten the atmosphere during the next few months:l Order in lunch for ev-

eryone one day a week.l Bring in ice cream on

hot days.l Hold a company picnic

or baseball game.Yerkes recalled a com-

pany that brought in an ice cream truck for a whole day one summer. When employ-ees filled out evaluations of their work experience for the year, that got the highest marks.

“Don’t forget to do these little things that in their book have really high value,” she said.

Rosenberg covers small business issues for the Associ-ated Press.

coMMentArY

Justin Jones

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JONESFrom page 5

Last week, a consumer called our office upset because the dream home he and his wife had purchased was turning into a nightmare. After his experiences with bad jobs redone by someone who made things worse than before, he said, “I want to hire another painter — but we can’t trust anyone!”

Surveys repeatedly show that consumers share this lack of trust. They are more suspicious and quicker to assume that a business that doesn’t return calls promptly or commits other minor pec-

cadilloes is an untrustworthy business.

The Better Business Bu-reau is concerned with these issues. That’s why our orga-nization, which celebrates its 100th birthday in 2012, uses Start With Trust as its motto. BBB accreditation cannot be bought.

When you hire a BBB Ac-credited Business, you are getting a company that has signed a contract committing it to uphold our standards, including transparency, truth, reliability and the safeguarding of sensitive information. It’s cleared a BBB background check. It

doesn’t have any unanswered or unresolved complaints and it’s been in business long enough that we’re reasonably confident it’s not going to pack up and leave overnight.

If you’re a small business struggling to stay afloat, par-ticularly if you sell over the Internet or have a website, I urge you to consider BBB accreditation. Our encrypted trust logo on your site reas-sures consumers that you’re legitimate, you’re ethical and that if they run into a prob-

Whom can you trust? BBB accreditation

coMMentArY

Holly Doering

seeDOERING,PAge7

Effective Jan. 1, 2014, em-ployers will be able to use employee wellness program rewards and/or penalties of up to 30 percent of the cost of individual health coverage,

up from the current limit of 20 percent. So, in layman’s terms, that means if you set criteria that employees who hit healthy cholesterol ranges get a 20 percent discount on their premium, that can be raised to 30 percent.

That provision alone prompted 60 percent of em-ployers surveyed to respond that they are likely or very likely to create or expand their wellness programs. The findings, by Business Insurance, in conjunction with Chicago-based Midwest Business Group on Health, were presented last month.

Promoting WellnessThe health care reform bill

will spend millions of dollars to promote both community and worksite health. Experts say there will be more support for worksite programs, such as:l Technical assistance.

Through government web-sites and call centers, busi-nesses will get help develop-ing standard measures to assess the impact of the pro-gram on employees’ health and health care expendi-

tures, including such factors as productivity, absenteeism, changes in employees’ health status, and the medical costs incurred. l What works and what

doesn’t. Government agen-cies with their own wellness programs will evaluate them to determine which elements work to reduce absenteeism, injury and actually lower medical costs. They will then report those results to Congress.l Surveying best prac-

tices. There will be periodic workplace wellness surveys aimed at learning about and improving prevention, in par-ticular for chronic disease, which takes about 75 cents of every health care dollar.

To keep up with evolving details on how health care reform will affect your busi-ness and employees, consult:

www.healthreform.gov www.hr.blr.com, a human

resources website, or your health insurer.

Jones is the Wellness Pro-gram Coordinator for Regence BlueShield of Idaho. He may be contacted at [email protected].

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THE NEXT LEVEL

lem you will address it with them and not blow them off once you have their money.

Recently, the BBB pub-lished the following statistic: The 27 million small busi-nesses in the United States serve as the backbone of our economy and provide 60 percent to 80 percent of new jobs. The following are some free resources available on-line for small business own-ers to help them stay afloat in a tough economy.

BBB Data Security — Made Simpler

BBB partners with data security experts at Symantec Corporation (www.syman-tec.com), Visa Inc. (www.visa.com), Kroll’s Fraud Solutions (www.krollfraud-solutions.com) and NACHA — The Electronic Payments Association (www.nacha.org) to produce free, easy-to-understand data security guidelines, with checklists

and links to data security re-sources that make sense for small businesses. BBB’s Data Security — Made Simpler (www.bbb.org/data-security)arms small business owners with the information they need to protect their custom-ers — and their business.

BBB TrustBriefThe BBB TrustBrief is a

free weekly e-mail for small business owners to help them stay on top of the recent headlines and get the best guidance and expert advice on running a business. You can sign up for a free sub-scription at www.smartbrief.org/bbb.

Small Business Development Centers

SBDCs (www.sba.gov/sbdc/aboutus) provide management assistance to current and prospective small business owners. The program is a cooperative effort of the private sector, the educational community and federal, state and local governments.

Business.govBusiness.gov (www.busi-

ness.gov) is the U.S. govern-ment’s official website for small businesses and helps small business owners comply with laws and regulations, and to take advantage of govern-ment programs and services to help them start, expand and run their businesses.

The National Women’s Business Council

A bi-partisan federal advisory council (www.nwbc.gov) to promote bold initia-tives, policies and programs

designed to support female business enterprises at all stages of development in the public and private sector.

More advice for small business owners can be found online from the Better Business Bureau at www.bbb.org/us/Business-Resources.To apply for BBB accredita-tion, please call Mariah Dietz at (509) 232-0590 or e-mail [email protected].

Doering is a charity review and grants coordinator for the BBB serving eastern Washing-ton, northern Idaho and Mon-tana. She may be contacted at [email protected] or (800)248-2356.

DOERINGFrom page 6

The cause of most misun-derstandings is ineffective communication.

Therefore, one of the most fundamental concepts of communication in the work environment is making sure your message is audience-oriented. This means not only communicating what is most important to the audience but also communicating it in such a way that the audi-ence gets the most out of the information. As an instructor, I spend a lot of time with stu-dents on the topic of commu-

nication in the workplace. In our organizations, com-

municating information is an ongoing, vital component of daily operations. Whether information is being com-municated through a written memo, a formal presenta-tion or a structured training session, business owners and managers must be mind-ful that we all take in and process information differ-ently. Understanding learn-ing styles is one tool that can help facilitate effective com-munication. To communicate

successfully and with the most impact, you must know if your audience needs to see, hear or touch the concepts you are presenting to really absorb the information.

What are the three basic types of learning styles?

Visual LearnersVisual learners like not

only to see the information being presented (handouts,

There’s more than one way to communicate

COMMENTARY

Rene Johnston-Gingrich

SEE GINGRICH, PAGE 4

cover story


The owners of Dave’s Auto and Truck Center have been involved with their community for as long as they’ve been in business

By Mary TaTkoof TargeT PublicaTions

Dave Beuke has learned plenty of lessons in his nearly 50 years as a small business owner.

One of those lessons is that steering clear of politi-cal issues is a luxury those who care about the valley’s

growth and development just can’t afford.

“If you’re going to stay in business, you have to be in-volved in the chamber of com-merce and local activities,” Beuke said. “You have to give back as much as you possibly can to the community.”

Looking back, he takes pride in his efforts on behalf

of the local chambers of com-merce, particularly the Lew-iston Chamber of Commerce’s natural resources committee.

He was chairman of the committee when the cham-bers were studying the issue of dam breaching and the effects it might have on the

Aligned for the long haulTribune/Kyle Mills

Dave and Bobbie Beuke have owned and operated Dave’s Auto and Truck Center in Clarkston for 47 years.

seeALIGNeD,PAge9


cover story

area’s economy. Most people don’t realize, Beuke said, that even without the dams being breached the specter of that possibility hurts the valley by discouraging new indus-tries from locating here.

Ensuring the community is one where businesses can thrive is the responsibility of every business owner, insists Beuke and his wife and busi-ness partner, Bobbie.

Taking a brief break at their business, Dave’s Auto and Truck Center, they de-scribed how regulations imposed by legislators in Olympia who have little un-derstanding of small towns in eastern Washington are a constant threat to the liveli-hood of business owners in places such as Clarkston.

“Small businesses aren’t really money-making busi-nesses,” Bobbie said. “They (regulators) just ding you to death.”

Mighty MachinesBig vehicles make up a

large portion of the Beukes’ business.

You’d have to travel to Spo-kane or Boise to find a shop that offers comparable frame work and alignment for mo-tor homes, school buses and construction vehicles, Bob-bie said.

In the mid-1980s, they in-stalled a front-end rack for heavy duty alignment work, primarily for local contrac-tors such as Poe Asphalt, At-las Sand and Rock, and DeAt-ley Construction.

“(They) have kept us pret-ty busy over the years,” Dave said.

He also works on equip-ment owned by the county and buses from local school districts.

Descending into the pit in the shop floor where the alignments take place, he pointed out the various com-ponents of the system, in-cluding a 100-ton ram, that allows him to straighten ax-les on heavy equipment.

There’s a constant need for such alignment work, he said, in part because most ax-les have never been tuned to a particular vehicle.

Another segment of the heavy duty clientele is motor

homes, though that portion of the business took a hit when gas prices surged a few years ago.

“We were booked solid for a month in the summers (with motor homes and fifth wheel trailers),” until gas prices hit $4 a gallon, Bobbie said.

The dip in motor homes is just one of many changes they’ve seen over the years. High diesel prices put a dent in the heavy duty alignment part of the operation, for ex-ample, but other areas of the

ALIGNeDFrom page 8

Tribune/Kyle Mills

Bobbie Beuke takes a call while Dave reflects on nearly 50 years in business.

“small businesses aren’t really money-making businesses. they (regulators) just ding you to death.” — BoBBie BeuKe

Dave’s Auto and truck centerowners: Dave and Bobbie BeukeLocation: 522 Third st., ClarkstonProducts/services: alignment, bodywork and paint-

ing for both passenger cars and commercial vehicles, specializing in heavy duty truck and bus repair; used car sales

employees: Two full time, one part timeHistory: Dave opened the business at its pres-

ent location in 1963 with his father, Vincent Beuke. Vincent had run the body shop for a Chevrolet dealer-ship in Potlatch, then did the same for lorenz Motors, the Pontiac dealership in lewiston, with Dave. Vincent retired in 1977 and died in 1993.

see ALIGNeD, PAge 12


ASSISTED LIVING &DEMENTIA CARE

Guardian Angel Homeswww.guardianangelhomes.com

ATVS - MOTORCYCLESGuy's Outdoor Equipment

www.guysoutdoor.com

AUTO DEALERS

Chipman Taylor Chevy Oldswww.chipmantaylor.com

Herres Chevroletwww.herreschevy.com

James Toyotawww.jamestoyota.com

Vern Eide Motorcarswww.verneide.com

BEAUTY SCHOOLS - SALONHeadmasters

School of Hair Designwww.headmastersschoolhairdesign.com

BOOKS...and BOOKS, too!

http://andbookstooonline.com/

BUSINESS SERVICESValley Vision, Inc.

www.lewis-clarkvalley.com

CAMERAS - PHOTOGRAPHYWasem's Drug

www.wasems.com

CAMPERS - RVSKrueger's RV

www.Kruegers-rvs.comTravelland R.V. & Canopy

www.travelland-rv.com

CERTIFIED PUBLICACCOUNTANT

Su Brown & Associates, PLLCwww.subrown.com

CHAMBER OF COMMERCELewiston, ID Chamber of

Commercewww.lewistonchamber.org

CHURCHESAbundant Life Church

www.abundantlc.orgOrchards Community Church

www.lewistonocc.orgWarner Avenue Alliance Church

www.warneralliance.com

CREDIT UNIONSPotlatch No. 1 Federal Credit Union

www.p1fcu.org

DENTISTSDentistry "4" Children, LLP

www.wigginsd4c.comJohn J. Johnson D.D.S., P.C.

Making Valley Smiles Brighter since 1997www.yourvalleysmile.com

“Sightings on the Web”

2 5 5 9 1 8 E Q - 1 0

DENTISTS (CONT.)James E. Pierce, D.D.S.www.LewistonDentist.com

Dr. David Wilkinson, DDS, MSwww.wilkinsonortho.com

FINANCIAL INSTITUTIONS

Banner Bankwww.banrbank.com

FLOORING

Floor Coverings™ Internationallewiston.fl oorcoveringsinternational.com

FUNERAL HOMES

Mt. View Funeral Homewww.MtViewFuneralHome.com

Merchant Funeral Homewww.MerchantFuneralHome.com

FURNITURESylvan Furniture

www.sylvanfurniture.net

GRAIN DEALERSAlmota Elevator

http://users.colfax.com/almota

HARDWAREErb Hardware

www.aceretailer.com/erbslewiston

HOSPITALS

St. Joseph Regional Medical Center

www.SJRMC.org

INTERNET SERVICES

Cable One.netwww.cableone.net

.


Website Directory of Area Businesses and Organizations

Call 208-848-2246for Advertising Information

2 5 5 9 1 9 E Q _ 1 0

LIBRARY FOUNDATIONLewiston Library

www.lewistonlibraryfoundation.org

NEWSPAPERSLewiston Tribunewww.lmtribune.com

Moscow Pullman Daily Newswww.dnews.com

PORTSPort of Clarkston

www.portofclarkston.com

Port of Lewistonwww.portofl ewiston.com

PUBLIC LIBRARIESLewiston City Library

www.cityofl ewiston.org/library

REAL ESTATE - SERVICES

Alliance Title & Escrow Corp.www.alliancetitle.com

Assist-2-Sellwww.lewistonclarkstonhomes.com

Cindy Perttuwww.CindyPerttu.com

Coldwell Banker TomlinsonAssociates

www.cbtvalley.com

Joyce Keeferwww.joyceKeefer.com

Judy Higginswww.HigginsTeam.com

Kathy Parsellswww.KparSELLS.com

Realty Executiveswww.RE-TP.com

Marilyn Wilsonwww.wilsonsell.com

Parkview Real Estatewww.parkviewrealestate.com

SPASYB Tubless - 216 Thain Road

www.ybtubless.com

TAX SERVICESTaxMaster Income Tax

www.itaxmaster.com

TELEVISION STATIONSKLEW News

www.klewtv.com

TRAVEL - OREGONOcean Terrace Condominiums

Lincoln City, Oregonwww.oceanterrace.com

USED AUTOSClarkston Auto Sales, Inc.

www.clarkstonautosales.com

WEB DEVELOPMENTFirst Step Internet

www.fsr.com

WINDOWSWindows, Doors & More

www.wdmsstore.com

Re/Max River Citieswww.HomesAtRiverCities.com

Rock-n-Roll Realtywww.Rock-n-RollRealty.com

Price Right Real Estatewww.PriceRightRealEstate.com

Results Realtywww.ResultsRealty.net

Windermerewww.WindermereAllstar.com

RECREATION CENTEROrchard Lanes

www.orchardlanesbowling.com

REHABILITATION SERVICESOpportunities Unlimited

www.oui.org

RVSLewiston RV Center

www.lewistonrvcenter.com

SEWING MACHINES/SERGERSNelson’s Sewlinewww.sewline.com

.

cover story


business, such as truck and bus repair, took up the slack.

The fact Dave, who started in the auto-body business in the mid 1950s and painted his first car in 1957, not only owns the business but always has taken a hands-on role in its day-to-day operation has helped them weather such changes, Bobbie said.

“He works in the shop ev-ery day.”

For her part, Bobbie keeps the books, answers the phone, orders parts and waits on customers, including taking photos of car damage and helping rough out estimates.

The Disposable AutoOver the decades, Dave

Beuke said, the technology that has made cars safer has changed the auto repair busi-ness.

“We used to do an awful lot of body work,” he said, ex-plaining it comprises an in-creasingly smaller percent-age of the business.

With the cost of repairs easily eclipsing the value of many vehicles, Beuke fixes fewer of the front ends and sides of cars that used to be a staple of the business.

Modern vehicles are de-signed with crush zones that absorb impact during a col-lision, leaving people safer but the body of a car badly damaged sometimes even in small accidents.

What once would have caused minor — or at least repairable — damage today often will total a vehicle.

Many newer cars are made with thin, high-strength ma-terial that can’t be welded in any conventional way. In the factory, those materi-

als are bonded using lasers. In a body shop, an adhesive can be used for repairs, but, Beuke said, in many cases such vehicles are “almost unrepairable.”

“It’s like putting your food in a microwave,” he said. “It doesn’t cook it, it just scares

it to death.”That’s not to say no car is

worth repairing. Last year, Beuke made $20,000 worth

of repairs to a new Mercedes that had been damaged in an

ALIGNeDFrom page 9

Dave Beukeoccupation:co-ownerandoperator,Dave’sAutoand

TruckCenterAge:70residence:lewistonFamily:wifeBobbie;childrenMikeandlisa;six

grandchildren;onegreat-granddaughtereducation:PotlatchHighschool,1958;attended

universityofidahoin1961-62civic/professional:ClarkstonJaycees(now

ClarkstonChamberofCommerce);ClarkstonChamberofCommercepastmemberandpastvicepresident;lewistonlionsClubmemberandpastpresident;AmericanlegionBaseballcommitteepastmemberandpastpresident;chamberofcommerce’snaturalresourcescommitteepastmemberandchairman;Clarkstonrotarymember;AsotinCountyregionalLandfill advisory committee past member; Asotin CountyCriticalAreasordinancecommitteepastmem-ber;lewis-ClarkstateCollegeadvisoryboardautomo-tivecommitteepastmember

Bobbie Beukeoccupation:co-

owner, office manager, Dave’sAutoandTruckCenter

Age:69residence:lewistonFamily:husband

Dave;childrenMikeandlisa;sixgrandchildren;onegreat-granddaugh-ter

education:lewistonHighschool,1959

civic/professional:ClarkstonChamberofCommercepastmember

Tribune/Kyle Mills

Dave Beuke moves vehicles outside his Clarkston shop.

seeALIGNeD,PAge13


business answers

accident. And he and Bobbie drive a pickup they rescued after it had been declared to-taled.

And while the system isn’t perfect, with so many ve-

hicles that years ago might have been fixed now destined for the scrap yard, changes in vehicle construction ulti-mately have been positive.

“Most cars today are built pretty safe,” Beuke said.

On The RiverOwning a business and par-

ticipating in a host of local or-ganizations, including Lions, Rotary and the chambers of commerce, hasn’t left a lot of free time for the Beukes, but one leisure activity they’ve enjoyed throughout their ca-reers is boating.

Dave and Bobbie, who will celebrate their 50th wedding anniversary in July, bought their first boat, a mahogany

hull, for which Dave built the top, in the early 1960s, not long after they were married.

“That was a passion of Dave’s,” Bobbie said. “He al-ways wanted a boat.”

Dave enjoys camping and creek fishing, but their fam-ily’s best memories are of be-ing together on the water.

“Our kids grew up on the river,” Bobbie said.

aLiGneDFrom page 12

Question: How can I protect my personal and business property if a medical emer-gency arises?

Answer: A document that allows family members (or anyone for that matter) to be set up as an agent to handle another’s affairs when he or she is unable to do so is called a power of attorney. There are many types, including a general power of attorney that authorizes the agent to act on a person’s behalf in a wide variety of situations such as handling bank transactions, buying and selling property, entering into contracts and even filing tax returns. These types of powers of attorney are generally used when the individual needs an agent to handle all his or her affairs for a period of time when he or she is unable to do so.

Additionally, there is a special power of attorney that provides for specific powers to be delegated to the agent, such as when a person wants someone to sell specific real estate for him or her or to collect a debt. This type of

power of attorney can be used for a variety of tasks and is great when the person wants to provide his or her agent the necessary authority to handle specific tasks but does not want the agent to handle all his or her affairs.

Health care power of attor-ney allows individuals to des-ignate an agent to make health care decisions for them. The document provides the neces-sary authority for the agent to act on a person’s behalf to make any variety of health care decisions he or she may be unable to do at the time.

Many states allow a person to express his or her wishes as to whether he or she wants to receive life- sustaining procedures in this document. This is different from a living will because it allows a person to appoint an agent to make these decisions for him or her should he or she become incapacitated. Even if a person has executed a health care power of attorney, he or she does not lose his or her rights to make medical decisions on a person’s behalf as long as he or she has the ability to do so; the document only comes into play when a person no longer has the capacity to make these decisions on his or her own.

In order for any of these powers of attorney to be legal-ly valid, the individual must be mentally competent when he or she signs it. What this means is that he or she must understand the powers he or she is granting and the impli-cations of having the agent make decisions for him or her. Unfortunately, this may not be the case for many. A durable power of attorney allows these

documents to stay in effect un-til they are needed; this allows individuals to prepare for the possibility they may become unable to handle their affairs sometime in the future. This can be accomplished by speci-fying the power of attorney does not go into effect unless a doctor certifies them incom-petent. Usually a doctor would find a person mentally incom-petent if he or she no longer understood the subject area covered by the power of at-torney and whether the person understood the importance of the matter and whether he or she could communicate the person’s reasoned choices.

Power of attorney is an im-portant tool that should be used by anyone wanting to protect herself and her loved ones if something should happen. Always consult a professional when deciding which power of attorney a person may need and for help writing the document.

Eriksen is an associate pro-fessor in the business division at Lewis-Clark State College on the Lewiston campus.

A power of attorney can protect business owners

coMMentArY

randy eriksen

The Lewiston Tribune: complete and compelling. All the news you need.

PACHTER ON BOOKS

14 BUSINESS PROFILE MONDAY, JUNE 21, 2010

charts, slides, etc), they need to see the person who is pre-senting it. They like to see the facial expressions and body language of the pre-senter. These learners learn best from visual displays such as videos, illustrations and diagrams. And they will often sit in the front of the room and take copious notes.

Auditory LearnersAuditory learners like to

get into discussions. They want to hear what someone knowledgeable has to share, and they want to participate in discussing it further. These learners may wish to tape record the information being presented, and they also benefit from reading it aloud. They are typically tuned into what is not said as well. They seek to interpret underlying meanings based on the sound or tone of the presenter’s voice.

Kinesthetic LearnersKinesthetic learners pre-

fer the hands-on approach. They like to be active par-ticipants in learning and get the most from moving and doing. A demonstration goes a long way with this type of learner, but being physically involved in the process is their preference.

As business owners and managers, we are part of a complex network of relation-ships. We strengthen our

team and promote organi-zational development by recognizing our differences and playing to our strengths. It is also beneficial for all team members, managers and employees alike, to un-derstand their own learning styles. This can be a fun and powerful exercise. Consul-tants and trainers can help you and your staff discover your style. There are also great resources available from books and online. Once we have an understanding of our own learning style and the fundamentals of the oth-ers, we use this information to work more productively and efficiently. Neither all employees nor all managers process information or learn in the same manner.

Using a multi-dimen-sional delivery method is not always the easiest way to educate and communicate information. It is important to recognize these differ-ences in ourselves and our employees and communicate in ways that recognize this diversity of learning styles. Communication and learn-ing in the workplace will be much more successful if we know who we are and who our audience is as well as a little about how they per-ceive and process informa-tion.

Johnston-Gingrich has been a business owner in the Lewis-Clark Valley for 15 years. She works as an inde-pendent trainer and consul-tant and is an adjunct faculty member with Lewis-ClarkState College’s business divi-sion. She may be contacted through her website at www.rjitac.com.

GINGRICHFrom page 7

Look for the next issue of

Business ProfileMonday,July 19

By RICHARD PACHTEROF THE MIAMI HERALD

“Delivering Happiness: A Path to Profits, Passion, and Purpose” by Tony Hsieh; Business Plus, 272 pages ($23.99).

The success of Tony Hsieh’s present enterprise, Zappo’s, an online retailer of shoes and clothes, is based on its commitment to customer service and company culture. Though the latter is an ephemeral thing bordering on mean-inglessness, the former is a real issue for most companies. Given the high cost of customer acquisi-tion, it’s astounding that most organizations still seem to treat product and service support as onerous and a drain on resources. Often, it’s outsourced to the lowest bidder, with custom-ers complaining bitterly about the experience. Hsieh recognized early on that any opportunity for customer interaction could serve as a means to engender loyalty and build business.

Hsieh (pronounced “shay”), a son of Taiwanese immigrants, had a relatively typical (and stereotypical) Asian-American upbring-ing. But he demonstrated an early proclivity for entre-preneurism and recounts how he started several youthful businesses. He was accepted into several prestigious universities and decided upon Harvard.

After forming and sell-ing an Internet advertis-ing company for beaucoup bucks, Hsieh sought pur-pose and meaning through investing and partying. He gained insights through raves, he reports with a

straight face. The sense of community appealed to him. He brought this newfound sensibility with him when he eventually joined a company he’d put some money into — online shoe retailer Zappo’s.

Hsieh wound up as the company’s CEO, a position he retains today. The com-pany was struggling when he took over.

Zappo’s became known for its sterling customer service, returns policy and paying for shipping — as well as its offer of $2,000 for trainees who don’t buy into the company line and opt to leave — Hsieh doesn’t get into the nuts and bolts of its customer interactions. Regardless, I enjoyed this glimpse into Tony Hsieh’s world, a pretty cool place to be.

Zappo’s CEO went from attending dance raves to winning customers’ raves

INDIVIDUALBANKRUPTCIES

FOR MAY 2010,BY COUNTY

0

16

4

8

12

24

A — AsotinB — ClearwaterC — GarfieldD — Idaho

E — LatahF — LewisG — Nez PerceH — Whitman

A B C D E F G H

3 3

20

210

4

20

5


RECORDS: MAYNEWLY LICENSED

BUSINESSES

AN EVENT TO REMEMBER— Adrianne Grieve, event planning, 112 Shiloh Drive, Lewiston.

C&S DISCOUNTS — Theresa and Wesley Walters, new and used office furniture, 909 Preston Ave., Lewiston.

CHAMPAGNE DESIGNSTUDIO — Vickie Cafferky, interior design, space plan-ning, 1016 Fair St., Clarkston.

CLEARWATER POOLSERVICE LLC — Royce and Teresa L. Wolf, retail pool supplies, 1120 Bryden Ave., Lewiston.

DOD VENDING LLC — Shirleyand Rocky A. Davis, vending, 3320 15th St., Lewiston.

EILEEN NAPIER — EileenNapier, retail eggs, 1027 Grelle Ave., Lewiston.

EVIL GENIUS CUSTOMTATTOOS — Paul White, tat-too shop, 835½ Sixth St.,Clarkston.

GAME PLAY — CameronEisele, video game and movie rental, 838 Sixth St.,Clarkston.

GLOBAL WIRELESS — ScottyLindell, telecommunica-tions, 142 Thain Rd., suite A, Lewiston.

KLEIN MOVING — Matt Klein, Hidie Barker, mov-ing company, 218 18th Ave., Lewiston.

NEAT FREAKS CLEANING— Hidie Barker, Matt Klein, janitorial/cleaning, 218 18th Ave., Lewiston.

RENO & ASSOCIATES —

Eugene Reno, civil process ser-vice, 901 Sixth St., Clarkston.

ROSIE SIERRA — RosieSierra, massage therapist, 1049 21st St., Lewiston.

SUPERIOR TRANSMISSION— Brian Thornton, automotive transmission, 245 Thain Rd.,Lewiston.

SUSAN R. WHITLOW— Susan R. Whitlow, medical transcription, 928 Warner Ave.

No. 22, Lewiston.

THE HOMEMEDIC — John Leonard, repair/handyman, 3814 13th St. C, Lewiston.

TINK INK — Terri Evett,ice cream sales, 1118 Burrell Ave., Lewiston.

WE LOVE TRANSMISSIONS— Abe Bergamo, transmis-sion repair, 1110 21st St.,Lewiston.

HOUSING MARKET UPDATE

1. Number of homes on the market as of June 8: 513.2. Number of homes sold in the last six months (Dec. 1

to May 31): 258.3. Average sales price of those homes sold in the last

six months: $170,388.4. Average days on the market in the last six months:

139.

LEWISTON, CLARKSTON AND ASOTIN

1. Number of homes on the market as of May 31: 164.2. Number of homes sold in the last six months (Dec. 1

to May 31): 80.3. Average sales price of those homes sold in the last

six months: $166,181.4. Average days on the market in the last six months:

139.

Source: Multiple Listing Service

Sponsored by: Steve Donovan (208) 413-0494

MOSCOW

Question: Where can I find information that will help me begin to understand how the new health care legislation will affect my business?

Answer: There are several places on the Internet where you will find information on the new health care legisla-tion, including the Idaho Department of Labor’s webpage. The Department has compiled a four-page document that provides a summary for general education purposes and will give businesses an overview of what the new legislation means for Idaho employers.

To access this document, please visit the Idaho Depart-ment of Labor’s website, www.labor.idaho.gov/publications/HealthCareReformReport.pdf or contact the nearest Idaho Department of Labor office.

ASK IDAHO DEPARTMENT OF LABOR

Business on the GoWe want to know what you’re doing. Promotions, new hires, new products — we want to know.

Please call Business Profile at (208) 848-2243.Send information to: BUSINESS PROFILEP.O. Box 957Lewiston, ID 83501 OR [email protected]

2500

92kP

-09

FREE Pre-Sale Home Inspection for sellers

Call ME for details!

SteveDonovan

208-413-049427

1944

FU-1

0

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Documents

Business Profile June 2010