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April 2010 www.bizplus.ie

Very Tasty!Ina’s Cupcakes Deal

BREIFNEO’BRIEN

Anglo has himby the shortand curlies

HOUSEPRICES

What odds afurther drop

of 60 per cent?

BUSINESSACHIEVERSThe low profileguys coiningit overseas

Legal Who’s Who

Someone’s Making

Money!

Sean Bolger

Betting Big On WiMaxMyles LeeCan He Fix CRH?

April 2010

Elan 26

18 CRHCRH’s motto has always been bigger isbetter. As shareholder value dwindles, canchief executive Myles Lee change thebusiness model?

50 Cupcake HeavenIna Broderick’s kitchen startup hasdeveloped into something bigger thanks toher enterprising sons Barry and Bernard

COVER STORIES

53 Law Firms Who’s WhoDetailed listing of the leading commerciallaw firms and what their managing partnershave to say about their businesses, theeconomy and Ireland’s debt laws

38 Sean BolgerVeteran telco entrepreneur Sean Bolger ishoping that WiMax broadband technologycan catapult Imagine Communications tothe next level

FEATURES6 John FlemingThe unlimited chickens have come home to roost for Cork developerJohn Fleming after the Supreme Court dashed his survival plan

8 Innovation TaskforceHere’s a bright idea from government – a €100,000 tax break forpromoters of innovation startups

14 House PricesIf house prices continue to adjust to their post-1996 inflation adjustednorm, the market could drop another 60%

26 Breifne O’BrienWhile investors who trusted Breifne O’Brien seek to recoup theirmoney, Anglo Irish has jumped to the top of the creditors’ queue

28 Business AchieversFinancial focus on some of the finalists in this year’s Ulster BankBusiness Achievers awards programme

38 Broadband SurveyIreland still has a need for speed, at the right price. The mainbroadband players give an update on their products

82 DIY WebsiteOnline entrepreneur Aisling Mackey explains the rudiments of creatinga fully functional online presence without spending a fortune

88 Kia’s SuperminiKia’s new Venga is a supermini with some MPV characteristics thatmake for an interesting small family car

KiaVenga 88

Entrepreneurs 28

SmartDevices 86

House Prices 14

Broadband 38

DEPARTMENTS

2 Editor’s Note4 Infront8 Need To Know

10 Business News13 Marketplace14 Economy18 Shares24 Funds30 Conor Lenihan32 Small Business Can34 The Big Picture36 Buy & Sell38 Survey: Broadband53 Survey: Law Firms86 Smart Devices88 Motoring92 Health Check93 Wine94 Business Beat96 Top Ten

Kerry Group 20

Win two ECONOMY EXTRAroundtrip tickets from Dublin toCopenhagen, Stockholm or Oslo

See page 22

APRIL2010

SURVEY

Detailed listing of the leading commerciallaw firms and the views of Managing Partners

LAW FIRMSWHO’S WHO

Scandinavian Airlines is celebrating 44 years flying from Irelandto Scandinavia, offering up to 24 non-stop flights a weekfrom Dublin to Copenhagen, Stockholm and Oslo. With more

flights than any other airline, SAS has Scandinavia covered. Inaddition, through the SAS hub at Copenhagen, SAS offer excellentprices and connections to Finland, the Baltic states and EasternEurope, as well as the Far East and USA.In terms of in-flight comfort and convenience, SAS is the only

airline to offer a three class service onboard its European fleet.Business Class offers the best of everything while Economy Extraoffers a flexible economy fare with a top class in-flight service aswell as on ground facilities that business travellers demand. SASalso offers very attractive fares in the Economy cabin.The beauty of the SAS product is that business travellers can mix

and match all three fare types depending on their needs. Forexample, if you know your outbound travel date but are unsure ofyour return date, you can book a low fare restricted Economy fareon your outbound journey and take an ‘open return’ EconomyExtra or Business Class return ticket, allowing you the completeflexibility to suit your business demands.

Win two ECONOMY EXTRAroundtrip tickets from Dublin toCopenhagen, Stockholm or Oslo

B U S I N E S S P L U S C O M P E T I T I O N

SAS Cashback:Earn up to €80 per flightIf your company has business to Scandinavia,Finland, Poland or the Baltic states, you canearn cashback on every SAS flight you takefrom Dublin. Flights can be in any of the threeSAS classes and the more flights taken, themore your company can earn.To qualify, simply register online at

www.flysas.ie/cashback or with your localtravel agent. Your company need only flya minimum three roundtrip flights in any onemonth and all flights taken for that monthcould earn your company big cash rewards ofup to €80 per flight.

SAS Cashback registration opens March 29 2010with qualifying flights to be taken from May 1to June 30 and from September 1 to November30 2010.

The PrizeTo celebrate the launch of SAS Cashback,SAS is offering a pair of ECONOMY EXTRAroundtrip tickets from Dublin to your choiceof Copenhagen, Stockholm or Oslo.

How To WinFor your chance to win, simply answer thefollowing question: SAS fly 24 flights a weekfrom Dublin to which Scandinavian Capitals?

How To EnterYou can only enter by e-mail. Send youranswer to sas@businessplus.ie, along withyour name, title, company and contactdetails. The closing date for entries isWednesday April 14 and the winner will bethe first correct entry drawn from the hat.The winner will be announced in the Mayissue of Business Plus. Terms and conditionsapply. Multiple entries will disqualify.

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