Business Planning Workshop 2008

8/14/2019 Business Planning Workshop 2008

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Province f SorsogonECOTOURISMBusiness lanningWorkshop

LIKAS-RIDGE, rosin, SorsogonJune11-112008

List of ParticipantsName Office1. Dante. Bonos Provincial GU2. Ari G. Grajo LGU-kosin

3. NoelMercado LGU- rosn4. Estrella ortes LGU- rosn5. VictorBarberan IDTRODAresident6. ZosimoGamba LBFBulusan7, Albino spano LGU- ulusan8. Philip artilet AGAP Bulusan9. Reynaldo ulleros AGAP- ulusan10.Ruben onzalas AGAP-Bulusan11.Veronicaallanosa AGAP-Bulusan12. alvadorao LGU-Casiguran13.ArlieCoranes LGU- asiguran'14.Eduardo ejada Casiguran Water Distdct- GeneralManager15.Roberto erla PNAGSAMA ederation resident16.Norma mata LGU PrietoDiaz'17.JoanDeticio LGU-PrietoDiaz18.ChitoDomina LGU PrietoDiaz19. obVillarin LGU Pilar20.JoelNavora LGU Pilar2'1. ikiriJohnLtanera LGU Pilar22.Samuel iao LGU Pilar SBmember)24.25.

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Provinceof SorsogonECOTOURISMBusinessPlanningWorkshop

LIKAS-RIDGE, rosiry SorsogonJune11'13, 008

DAY,l. ArrivalandRegistrationfacilitatedyassignedecretariatembersll.OpeningCeromoniesThe hree-dqy orkshoplorledol 10t30n lhe morning jthMs.EdnoLocso'sLIKASAssociote irectorjecognizinghe podiciponlsrom he municipoliliesf Cosiguron,lrosin, ulusonnd lhe ProvinciolGU. orticiponlsromPrieioDioz, ilorond SorsogonCity hod not yet crnivedot thispoini. The oper'lingproyerond the singingof ihePhilippineotionol nihemmmediqlelyoilowed.

OpeninoMessogeMs.Joji Royel"Orbose,xeculive irector f L|KA5,ove the openingmessoge. hewelcomedhe podicipontsoming rom he different unicipoiiliesfSorsogonndolthe sqme imeexpressed erhoppinessn heirpresence.Ms.Orbose ove o shoribockground n the bosis nd purpose f conduciing hisworkshop.heprovince f Sorsogonhe oid svery ich n ecotourismiies owever tpresentouris'tslockonly n Donsolc,r he wholeshorks.s t is,only Donsol enefiis romihesevisitors.n fqci, ii is Alboy hot goinsmore becouse ouristsoming o Donsolwouldprefer o polronizeourismocilii ies nd servicesn Alboy rother hqn lhoseoperoling nd presenlnSorsogon.It wos in 2005 hoi ihe Foundoiionor the Philippine nvironmeniFpE) ome toSorsogonnd mode o ropidsiteossessmenlf ihe province. hementjonedhot omulii-seciorolniegroied coiourismlonning orkshopqsconducled n June2005,speorheodedby LlKAs, herein he resulls f lhe FpE ile ossessmenlere presenlecl.Outpuls rom he workshopwere lhe formulolion f lhe provinclolVision,Mission ndSiroiegic Gools on Ecoiourism; xisiing,emerging ond potenliol ecotourismsitesPoge of 58


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mopped oui; ond proposed our pockoges.One concern hol come oul wosinsuficienl oio on ecotourismhot shouldbe ihe bosis or o soundecotourismprogrom.She urlherexplqined hot wqs becquseof thisneed fhof LIKAS,n coordinoiionwiththreeof he biggeslunding genciesn he Philippines,heFoundoiionoro PhilippineEnvironmenlFPE),he Foundotionor o Susloinobleociely, nc {FSSI)nd lhe Peoceond EquityFoundotionPEF),onduciedo porticipoloryeseorchn 2007 owordsdeveloping o comprehensiveSorsogonEcolourismplon, Tle study hod threecomponenls;l) sile ossessmenlphysicql ssessmenif ihe differeni coiourismproducisn Sorsogonrovince; 2)morkei eseorch studyof ihe iourjsis' rofile,rovelbehqviourcnd moiivoiionsof visiiorso selecied ourislsiies n Sorsogon; ond (3)seciorqlonolysis- ssessmenlf the supportservices uch os focililiesond lourismservices resentn Sorsogon.he esulls f the reseorchwere presented nd vqlidoiedloslAugusi 00/duringo mulii-sectorolorkshop.l wqs during hisqctivityhot heVision, issionnd Slrolegic ools n Ecotourismos eviewed ndrevised.hemojorouipul wos o cleor ecolourism rqmework or the provinceoi Sorsogonwhich isoverorching.l wosspecificof whoi ecoiourisms,whoi on ecotourism rogroms, holit should e morkeibosedond susioinoblend lhoi lhe communilieshould enefiiolso rom l.Losily, hehoped thoi the poriiciponis re the righiperons to be presenlduring hisworkshop ecousehis svery mpodont nd lhe invited esourceersonson expert.Sheolso ooked orwordhot he porlicipontson sloyond inishhe wholedurotion ftheworkshop. nceogoin, heexlended ergrotitudeo everyone.lnlroductionf PorticipontsMs,EdnoLocsonfroduced he resource ersonor he businesslonningworkshop.Mr.Chrjsiopher. Lomboy olds Moslersegree n Developmeni onogemenirom heAsionnsiiiuie f MonogemenlAlMlond spresen'ilyhe Execuiive ireclor f Punlo oToo Foundolion l LosBonos, ogunq.He s o fovourile ocilitolorqnd resource ersonby big corporolions.Mr.Christopheromboy xploinedhe Humon ingo omeond cord(refero onnexA).Thegome'smechonicssverymuch ike he usuol ingogamebui n his nsfonceheporliciponts ove o remember he nomeond foce of his/her o-porticiponts.he irslone lo form qn X, leiler L, inveried L ond 2 odjocent rowswins he gome. After 5minules, r.Buddy ooof Cosiguronqsdecloredhewinner.Theporlicipontswere osked o introduce ndividuolly fter the gome by stoling heirnomeqnd fromwhoi ogency,office or orgonizolionheycome from.

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Mr. Lomboycommentedfhol the combinotionof lhe porticiponlswos good. He isoptimisiiche groupwillbe oble o developecolourjsm rogromsorSorsogoneyondDonsol.

ExoeclotioneiiinosMr.Chrjs skedhe porticipontso wriiedown heirexpeclolions n the following reos:workshop,.focilitofor,o-porticiponlsnd venue. he porticiponts ouldwrite heirresponses.individuollybroinwriting)hen discuss'hemwilh omonggroupmembers.Consolidoied roupoutpulswillbe wriitenon monilopcpers orpres6niorron.

Mr, Chris:Do we knowhow muchrevenuesgeneroled rom-G wnofesno*slgiltingsond inlerociionn Donsol? osqnyone rom he groupbeen n o guided our oteiy?Porficipontweni on o guided our o Togoyloy.Mr-Chris: owhotwosyour linerorv?Porficlpqnl:Weweni 'lo lhe coffee productionoreo hen to lhe Swlzerlond poi.Afterlhoi we proceeded o ToolVolcono& Loke hen ol the picnicGroveond he poloceinthe sky.Mr. Chrls:Yes. f we con nolice, ours ike hiswould bringyou to olmostoll plocesofinteresl.in porticulor reo.At preseni,Boholhos ncreosingevenueon loudsm,f youvisil Bohol,even the von drjverscon oct os your tourisigujde. They ore yeryknowledgeoble nd the customer ervices reolly ell.Sonogoncioims o nqve monytourisl iles.Weshouldhornesshosepotenliols.

ectotionCheckOul Co.PorficiDonlsPRIETOIAZTo be obte toidentifuopportunities t thelocol evel n iermsof sustoinoblendmorkei bosedecolourSm

Melhods must besimple ond goodenough 'lo use toleornConducive o theociivities

BULUSANResullsdenied-sysiemolic&orgonzed-comprenenstve-helpfulJriendly-experi-open-minded

porlicipoiiveJriendly-oclive-conducive

tRosrN -knowledqeoble oriicipoiivePoge of 58


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works-noi"ningosogon"-reolisticlpulCASIGURAN10 eqmhow 10mqkeq syslemolicbusinesslon orecolourismhol isoitoinoble ndsusloinoble

PresenloiionfWorkshoo biectivesnd Flow f AciiviliesMr. Lomboypresenledond exploined he workshopobjectives.Ai the end of iheworkshop,lheorlicipontsreexpected o:l. Lisl he differentexternolond internol octors hot influence ecoJourismn theorovlnce2. dentifyhe oppropriote co-iourism roducts rsenr'icesor he iqrget mqrkel3. denlify reos f cooperotionnd colloborolionn eco-lourism4. Prepareo drofl businesslon on theireco-tourism rogromsor ihe provinceondiheir owns5.Submil n oction lonof progrommplementoiionor he next6monlhs.

The lowof oclivilieswosoresenled s:

QuoVod;s Where rewe no\ _ /ocnteve /l

Whot s he end we wl--\----\\)r/

-procticolgives isbest-with ime irniilo impqrt newknowledge,opproocnes onoideos eloiiveo lheprepqroiion of o

TOSnoreexperiences eloliYemoller

Conducive oleorning

Mr.chrls:WhyorepeoplenotgoingbeyondDonsol? hydon'l ouristso to Molnog?Wholcon we offer hol peoplecon reolly ind ONLYn Sorsogon? hotmokes t worthihe irip to Sorsogonoiher lhon Donsol? s it possible o moke odjoceni iownscolloborote?Philip: would like o suggest hoi for objeciivenumber , lei us odd "ond ilsmunicipoliiies"fter hephrose in he province".Mr.Chrls:l'sokov,we willoo kom heorovince own o ihediifereniowns.

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Whol he morketneeds?

Whot syourorgonizotionolo_ 7

Howore you going o fin\yourprogrom?

produci or service

Whooreyour

now oreyousel youriorgelmorkel?

Who wifldeliver heto your orget mqrket ?

Pu'iiingl ott ogelher BUSINESSLANpREpARATtON

ACTION LANNING

Mr.Chrls:nplonnjng heredo.ffiMs.Norms:Wesloriwith theobjeclives.Mr.chris: n pronningwe need to know he objeciives, owe go bock ono rev*w theVision nd Mission. hy s he morkel mportqnt?$:,I::Tj'. f:gl""rismshould ieldbusinesso he morkeis very mporroniorourusrnesso succeed.Mr.Chrb:.lf ou hove he producibut if nobodybuys ourproduc.l ourbusrnessjllnotihrive. f there sno buyer,here sno business.llpi"n*i^


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Mr. Chris: think hot would be on policy.Let'ssiort irsiwiih policy eseorch. irsi ouhqve on issue, hen you conduci policy reseorchofter which on ogendo will beformed. This gendo would be lhe groundworkor your policywhereino resolu'iionwould be bqsed. t is belween he policyreseqrchesnd coming up wilh on ogendothoi businesslonsore mporfqniqnd needed.gusinesslonswouldolsobe relevontnihe ormulotionf resolJtionsn heSonggunion.Mr.Joo:As see l, ourismsnol o priority f the LGU5,he benefils re notyei seen.Mr. Chris:The LGUSre verybusyond iied up wiih otherprognf,msnd projech. t isgood thqi 'lheresre NGOshoi are involved n ecotourism rogroms. re heretourismofficesn themunicipolities?Mr. Bonos:None, even o provinciol ourismoffice is locking.Whot we hove is oProvinciolTourismouncil, he composiiionsfwhichoreprivoieeniiiiesMr, Chrb:Who hen tqkescore of lourism n the municipolilies?n the province?TheMunicipol lonningnd Developmenlouncil?Molorily:Yes.Mr.Chrls:Howoboui tourisi uides?Do he townshove hese?Ms.Norms:We hoveguidesn PrietoDioz.Mr.Chds: re here roiningorHRM? ow o enierloin ourguests? oyou hove hecustomer ervice ullure?Upon enieringony business sloblishmenln Botongos ouwilloulomoticolly e greeted"GoodMorning, k/modom".Theyeven hove eedbockforms or visiiorso occomplish.Sometimesi is he servicehot lhe people go fo, thelevel of servicebeing offered-Thereore instonceshol ii is not ihe produci but theexperience hot ihe morkei s willing10 poy for. Ecolourisms nol o product bui oSERVICE.'t spossibleo hoveo superior trolegywith nferior esourcesike inonce.Thebestsourceof finoncingsiroiegy s OPM-olherpeople'smoney.Peopleore oftrociedto good business.uch s hecose n Borocoy hot swhy i isovercrowded lreody. omhelping CongressmonChoto of ComorinesNorte right now. We hove this BIDA-Borongoy nitioiivesor DevelopmenlAclion progrom.Thiss for borongoy officiolsocome up wiih theirownborongoydevelopmeni gendo.Theoblectiveof the progromis o helpborongoyofflciolso be creoiiveond lhjnkof oiherwoys o sourceoui funds.Ifvourbusinesss willcome o youond offer o flnonce t.House uleswerediscussedor everyoneo obide o. Thebody come up wilh hreeruleS:

I . Beon ime.Moming essionstod l 8:30 nd oflernoon essionsnd oi 5:30.Page8 of 58


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;r,?"t'ii#;:t#lbe inrirent ode orlsmov e oken uisider he roinins3. Additionolouseules i be oddedos he needorises.:he moming essionndedot r2:z-o.pm.ffero heorryunch, he offernoon essionesumed t l:30pm. Mr.Lomboyc;reoenerirr nJf;ii"."i, irit;ili?,?*who ronspkederoreheunchreo[oiiffJi#::13$i3XT::JrTiil3il1-shownoch'hemunicipoririesereroupedine opy r nJausr*,ir,j#"g"e."J3li:"J:,:,""1""0-o'Preoseereronnne^ o.*a"O n*u,movor nd rhp ^,,n^ir^ft, ," ,^ nq9. His/herrientotionsmor6on ousrness.heoyornd he ounciroore;sesisroiiono.";;;.;"# i:ir".,ii,io.ilji,ll;iliH:"r::,x..::::J

scoreoroAr heendor heyeoinu o"rnllii|.oro|.sqssessedWewill ry10clorify omeof lhe lerr:i's*r##j""1ffi:,::l*i':;-*Hlixi'ijililiiiL:,"Jffi1;m:*i";j;;:m$;il.",rlffi;i :ff."TiJ;$i["J:;[ffi""x.,fi:J"#[I^7fHlS"lH]H,ff.3H3:J';*.:l?:T?,fi?;5'igarierse eedoWeolsoneed o knowourcomo:iitiol..Li-kgn Sorsogon,ouwill ure ouristso go3:X5:r:i,n:fij:f;*"J,?J,".g",r,i r,. ",,iJ"ir;;,il; ;:l heyoveheln every merecre risks.owe need lo idenlify hem qlsoond come up wiihbusinessnece55 conActivifv - ldenlifving orgetMorketIT. l-11U t d;vidednto4 groups.Onerepresentotivel ewspaperdverlisemenllippinq. singnec,iopingiorgelmorket os oreochodverliement.Aclivi

from eoch groupseleciedolne group deniifiedwho theout uls:Groub/.r.lvArrl.-*=J Torgelmortef-Group - BMW or Chorocferislic-Middte io nigh=nd -symbolizesquoliiy ond

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Group4- he oqtmeolodveriisemenlqrgefsbofh heolthconscious nd olderpersons.Theod lsexpliciion lhe benefris f ihe product.The nclusion f broccoli n the picluredenoies reshnessnd vilomin-pocked roduct.

Aclivity2-QuoVodis? Presenl ituolionlMr. chds osked the body io group themselves er municipolity. he resulis f ihereseorchessiieossessmeni,orket eseorch nd sectorolonolysis) ere distribuiedorreview. hegroupwilldiscussmong hemselveshe results f the studies sing hefollowing uidequestions:Review f reseorches: uideQuestions-ldenlifyho the torgeimorkel s?. Whoido heyneed?. Wholore he opporlunilies nd chollengesor eco-fourismnyouroreo?

Mr.chris:Whol do you hink s he imporlonceol lhisoclivily?Whydo thisoc'iivi'ty?Philip: owe cqn qnolfze he mqrkeiof difterent roducis.Mr.Joo:Tohelpus deniify he differentmorkel.Ms.Norms:Tohetpusdetermine he .ightmorketing trotegy.Mr. Chris:Our rome of mind shouldolwoysbe morkef-focused.hiss mportont o wewillknowhowwe con posiiion urproducis nd howwe willsellourproducts.

ChollGnga!or Gcolou 3mCASIGURANorok o-Domeslic ond

- o|]oges' developmenlthe resorl

-foresf rekki

-nofurql qnd cullurolfeotures-flowing,springwoter(345iters/sec2]-how to develop lhe

PILAR river ruisinq, nds demo& honds-on-Eco-foudsmodventure ites"securiiy"-focilities ondoccommodotion-nlghtlife

-ivmp-off polnt ioVisoyos nd Mosbote-neorDonso-lorgest shoreline inSorsogonrovince-snorkelling& divingstTes

heollh ond

-slokeholdeE'commtTmenT-politicolwlll to preventdynomite ishing-susioinobiiity f touristotlroclions-shoreline- ump-site orexcessish low-low)

Tourisls romio go lo Pilor

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o2t

TorgelMorkelPRIETOIAZ mq veond ish onci- 'omil ies-cduliseducotionol ond

BUIUSANBulusonolconoNqturol orK-domesfic= nqtureond educoiionoiour/sfudents,r9seorcners,ecotrekkersforeign=bockpocke|sside trip, noi pad ofrT!nIROSINEco-env[onmenl osedVo ViewPorkBolos i o lSconsciousslrondedrovellers-vocotionourisis

Queslions,ommentsnd clorificotions:ForCqsiguron rouplrt. Chris:Youhove o hremorespecific,whol morketsegmenidoesyourproducicolerio? Whatdoes he study oid orOrokspringJ?Engr. eiodo:We don'l hove doio yei. Cosiguron os not included the morkeireseorchtudy.Air.Chris: koy.I ihink oumoy equesto the lool used;n he reseorchn orderif i'l sdomesticmorket.who ore

Cholleng* tor ecofoudrmsonilqlion

-ploce forretoxol|on-more informotionoboul siles{broodcost & printmedioJ-bqnking ocililies

-guides ond lrdnsportdrivers o|e iourhi-odented-noturol ond histo-culturol eoiures-hqndicrofts ondshe crofls-obundont morinesupply-locolfoodfocilities foroccommodcltion ondother lourism relotedestob shments

-mqintendnce of themongTove eserye

-syslems &monqgement ofrounsm rogroms-inforrnqilon-Bosicrequirementfor ourism-Tourism moslerpron

-locol hlstoricollonomorKs-no'lurol feoturesl l-!6^-ha( l^16wqterfqlh, minerolsprlngs,esorls, ivers)-BVNP,roils-ExtensTveiversystem

-secunry-bonkingocil i t ies-roodcondiiionspeope/troining/customerservice

Jmprovement offociliiies-occommodolioninfrqsifuclure forvqllev lew esort

odded income tosupporr s-Arvcesprov|oers how to(:llroct moreTOUNSTS

iner n dqio. You hove io be usePoge12of58


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Are heyyoungprofessionols?r sludenis? mong omilymembers, ho decides o gowhere?Who s he unservedmorkei?Even n yourbrochures.t should efleclokeodyyour orgel morkei.Forexomple,Colombo ond LosBonoss known or hot springs. uieven dudngsummermonlhspeopleslillgo 10 hese hoJsprings ecouse i is decloredio be "theropeutic".n Russio,eopleswim n ce cold wqter or 100metersbecouse tcloimso hoveon nvigoroling ffecl o lhesysiemn ourbody.Thereore olso morketsegmeni hoi likesunderdeveloped reoswilh noturolsetfings.We hove o considerwhot ihe morkeineeds. fyouvisif he "LonelyPlonet"websiteorbuy their mogozines,ou would nolice thot they coter to budget touristshot prelersimple ccommodotionr nd nolurolseflingr.Before eveloping, suggesi ou mokeoreseorchirst- our nveslmentmoy be useless;hisdevelopmentmightnot be whol yourmorketwonls,tor Pllor:Mr.chrk: With egordso yourbrochure,l feolures ifferent ifes.l even hospockogesond proposedlinerory lreody.Whereorethesebrochures voiloble?Poslor ob:Theyore ovoilobleoi ourTourism ffice.We plon o moke hemovoilobleolAirlineOffices.Mr.Chrk:We shouldbe specificon our orget morket.Moybe we con moke specificbrochureor specificmorkel.Even f we do internelbrowsing, e usuolly eorch or thespecificoctivily ike"birdwoiching","mountoin limbing"or "snorkelling"nd lhe likes.Soourwebsiteshould lso e specific.Ms. Norms: would like o reocl on 'lhepiclure n the brochure. lhink hose ore culmongroves. utiingof mqngrovesso morlal in in PrieioDioz.Mr.Chrls:Yes,we shouldbe consisleni. incewe ore pursuing coiourism rogrom,weshouldbe environmenl-friendly.he brochure eolured o mix of services; e shouldolwoysgo bock lo our orget morkel.Wemusi hinkof woyshow to otlroctvisilorsromLegospio go lo Pilor.Youolreodyhovebrochures nd mogozinet tsgood,but wheredo you disploy hem? lt shouldbe mode ovoiloble or torgel reodersnol only o thesponsors.t is ncludedhere hol Pilor osdivingsites.Doyou hove diving ocililies?s ton occredileddiving iie?ForPrieloDiqz:Mr. Bonos:Thereore reolly migro'torybirds sighted n Sorsogonproyince.They con beseenot Buluson. rieloDioz, Donsol.Gubol, PilorondBorcelono- hot s hereosonwhySorsogons dentifredwiih bird flu. In foct, Sorsogons ncludedomong lhe regulorlymoniioredprovinces n bird lu.Mr,Chris:Youolsohqveo brochure, ut it is o bii u con Seporole

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eoch feqlurebosedon your orgetperspecificmorkel.ForBuluson:Ms,Chqvez:One of lhe problems xpressed y visiiongoing o Buluson.side rom herood condilions. cs he avoilobility f public ronspori. speciolly fter5 PM.Mr.Ch s: Moybeyoucon oronge forshuiilebusor servicewhereinhereore scneoutesforpick-upond tronsferso ond fromsirolegicocolions rpoinis.tor lrosln:Mr.Chris:Areyou reolly orgetingonlyslronded rovellers? o hen youwould olwoysproy or yphoonso holyouwillhoveclienis l yourproposed olley iewpork?Mr,Grojo:We qre qlso orgelingothervisitorsside romsironded rovellers. qsedonexperience,Moinog con no longeroccommodoleol{sirondedpossengers. eore usiJhlnkinghoi moybewe con hoveo shoreof ihismorkelsegment.Mr.Chrls: ut ei us hink orefully eforemokingmprovemenls.o slrondedroveliershqve he money nd ime o go,visit nd enjoy he servicesffered i yourproposedvolleyview esorl? ou eollyhove o be specific s o whoyour orgelmorket s.For ll:Mr.Chris:s he exhousirom ehiclesoton ssue ere? oreignerso nol ike his.Ms,Norms:Whenvehicles re registered i ihe LTOhey mus.t oss he smokeemissiontesting.Mr.Chris:Con we reolly oy hol ihe smokeemissionesling sproperly nd slricily eingimplemented?Mr.Eonos: efore he cleon energyond globolworming, ll he lricyclesn the provincenove wo-strokengines. ecouse f the topogrophic eotures f .iheprovince,here s.eollyo lol of smokebeing emiiied from ihese tricycles.Now mojoriiy, f not oll, of"rcyclesore olreody4-siroke ngines.Iwo-strokengines re beingphosed-out.M/. Chris; heunique ulturol eoturesike eslivols erenoi mentioned.As or roditionol'.edicine,ihere sbig demond or hol. Moybe'lheho'iond cold springson be utilized3s o spo reoimentwilh lhe differentmossogeseingofferedoi CIMED. he ownsore::.ering olmosi he someproducfs.Buiuscn osbeoches. odoespilorond prietoDioz-:-,usonhqs hoi springsike rosin.We musi hinkof something ifferen.t. hol s her=erence of one own wilh he ofhen?Whoicon we offer hot isuniqueond exclusivel-v inour own?

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Mr, Bonos:Ourproblem s thqt we do nol hove o iourismofficeond siructure. lboyprovincecelebroteswo festivols yeor, bolong ond Mogoyonbut they ore morepopulor ihon our Kosonggoyohon. or oudsm,whot is cruciol is ihe people whohondleshe progrqms.^,lr.Chrl3:Whotorewe going o offer?Mr.Bon6: Sorsogon os ols o offerMr. Chris:Whot mokesyou differenthom other plocei? Agoin t is the "positioning"irsue.Like estivols,t is being held io rhowccse he cultureof ihe iown. Bul sn'i l owoste f you would hold o festivol, pendingo big omouni of money ust o oltrocilownmofes?Mr.slm: would ike o shore he BoloyBuhoy n SonRoque,Buluson. 1so home-bosedecolourism ile.All the plonlso.e orgonicolly rown; here is o colomonsiorchord,ohoneybee orm ond herbolplonis.Theres muliipurpose oll or seminors nd troining.Smoll obonosore olsopresenl or smollgroupgotherings. odgingoccommodoiionsond coteringservices re ovoiloble.Foreign isilors ove been visitinghe ploce forsome imenow.Mr.Chris:Whot syourproductpositioning?M( Slm:A noturolenvironment?Mr.Chris:Moybe o wellness nd heolingcenter?We musldevelopsomeihing ifferenlond uni.quehol we con offer o visitors.n Phukef, hoilond, isilorso to therebecousewhen you oyoil of the mossogo ervice,he mossoger ecomesyour peBonolvolet.We hove o thinkof offering different omplemenlory roducl.Mr. Eorberdn:Here n lrosin uring he time of Moyor Doroton,he trodilionolheolerswere orgonized. hof swhy lrosin ecome knownos o "trod-med own". Howeverhi!progromwosdisconlinued.Mr. Chrb: s ecotourismbeiler monoged by lhe LGUor privoteseclor? s lhere qcontinuity ssue?Moybe due io ihe chonges n the leodership?Where s he LGUonolly?Where s lhe privotesector on olly? The government s usuollyvery good inpromotion nd infrostruciureevelopment olher hon in monogingbusiness. e hoveto identry where our stokeholders re good ot. In Bohol. heir ecotourism s reotlybooming. Bu1mosl of lhe lourisl sites ore privolely-owned,he tGU ius'tmokeordrnonces.Agoin,we hove o considerwhot is nnovoiiven whol we ore offering. hePhilippinescon be positioned s shoppingcopiiol.Shoppings verycheop here n our couniry,even or brqndedproducls, omDoredo olhercounldes.

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we wlllbe uidedwith vision nd misslonn businesslonnin . let usstortwith the end.

TheSorsoqon rovince'slslonqnd Mission n EcolourismMs. Joji Orbosepresentedhe provinciol isionon ecolourismo the body. Thesoidvision ond missionwos formuloted during lhe Multisecloroi-iniegroledcolourismworkshoponducledost une 005,

9/tstonWou t&,n $*togon pta,rtrtrr.6 c ktat foc ea tLvtend eohglral{ tL4dttrlr.t,.4ltAral4nlguLd.c, t ntatlr. tt4rltm, pzctlattg lolu* ead.nabLlwry.zb!@ to

bth hql ett/ t,Jf,rt zttt 4l tp4rlstt 4td, cott .tletw to tl6 taeltd.&rpmla gro*h4t d. tAt lo.d,I corutunltbl.

Afier the vision, he mission os olsopresenled.However,Ms. Orbose nformed hegroup hol lhe mission os revisedduring he ecolourism eseorch reseniotion ndvolidotionworkshop eld ostAugusl2007.he originol nd revisedmission os:Orioinol ission Revised ission

To develop lhe lourism cqpqcity ofSorsogonrovincEhroughrstrqtegic6oolsl.Sustdinoble esource |nonogelnent ndeconornichterpriSes;z.Preservqtion f culturol heritoge ondindigenousroctices;3.Multi-sectorol cooperotion,communityporticipoiion qnd humon resourcedevelopnent;4,fmprovemenff physicslnfrostruclures,supporl ocilities:ond mprovementf ihepeoce ndordersituotion

To develop+he ecotouristn otentiolsofSorsogon rovincu hrough the followingstro+egicoolsrl.Eoch L6U develops is own uniqueecotourish roducl;2.Econonicenterprise supportiveof oreInohotingromecotourisn;3. Preseryoiion f culiurql heritoge ondindigenousractices;4. Multi-sectorolooperotionndcommuniiyporticipotion;5. Developingecotouristn-relqtedHRcoPocities;6. Developmenif innovqtive roducts ndservices;7. fnprewment of oppropriaie physicolinfrostructuresupport ocilities with lowinpocton he hqturol rvironmenl;nd8. Inprovetleni of peace qnd ordersiiuotion.

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Anotheroulpulof ihe soidpreseniotionnd volidoiionworkshop os he formulotion fihe provinciol romeworkor ecolourjsm.Whol ecoiourisms ond js nol wos cleorlydefined s ollows:-5upportingocol roducts-Coteringo both ocalondoreignmqrkel-A leffning xperience-Encourogesporticipofion of voriousecotourismctors/sfokeholders-Host cornnunitiesbenefilting sociolly,cullurqlly,conomicollynd nvironmeniolly-Noture-bosed-Pronotes environmentol rotection qndconservoTron-Respects, reservesond promotes ocolhistory, oluesuliureqnd roditions-Uniqueecotourism xpe(iencebosedonthe cohtex+The ocililotoremindedhe pqriiciponiso comeeorly 'henextdov so he sessiononslortoi 8:30AM.He olsosoid hol ihe 2nd oy session oybeextended ntil6 pMbecouse s il wos, he workshop os okeodybehindschedule.Hoving o furtherqueslions,ommenls nd reoctionsrom he body, he Indoy sessionnd;d ot S:00nlheofternoon.Day2The econd qy storled i 9:20AM wilho recopiiulotionf the octiviiieshe oreviousdoy.Even eforehe siorlof hesession,r.Bonos f SorsogonovinceLGU equesiedlhoi he Governore furnished copyof the hree-doy o rkshopocumeniolion. r.Chris omboy oid hot hewill eloysoid equesi o the LIKAS xeculive rrector.Stokeholdernqlysls.r'i.-omboysicded he seconddoy withon inpulon siokeholder nolysis. e soid hot'-e soid cliviiysoimedof:-. ceniifying nleresls f differentgroupsond ossessheir mportqnceo qnd influence]rr on eco- ourism rogromn the provinceof Sorsogon;

Wholecofourisms- Whol ecotourisnsnot-- Jusi ociiviliesor producls- Tololanfostruc+ureevelopment- Construclionf infrqor onyesloblishhenlnoi opproprioten+heeco-si+e-'Umuunlodt hokikinobongilonong"- Activities ore desfructive to theenvironmentjozordouso the people ndenvironmentsinisiro ng ikosnoyornon)- Totollychonginghe noturol ondscope.sffectingecosys+ems-Anythinghot chongeshe foce of God'screolron-fhproperwoste isposql-Sex+ourismos inkooendust

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2 ldenlifying otentiolofionces incfividuolsr nsliJutionslnd processesponwhich obuild;ond3-Providing foundotion nd sirotegyorporticipolion f slokeholders.;he stokeholdersf Sorsogon coiourismre (tJpeopte,groups,nstilutionsnd ofhers,ilkelyo be qffectedby o proposednlerventioneiihern;goiivetyor positivety)nd ijpeople.groups,nsiitulionsnd oihers,who con offeci the;utcome oi qn inlervenlion.Mr.Lomboydentified nd differentiotedhe lypesof siokeholderss:. key 3lokeholdeF ore ihosewho con significonilynfluencehe success t onocfivily. primorysfokeholders ore thosewho ore ultimoielyoffecied by on ocfiviiy,eilherosbeneficioriespositively}r dis-beneficjoriesnegotively);nd. secondory fqkeholdeFore ihosewilh o stoke, inlereslor inlermedioryole non octivily.The ocililator resenledhe fromeworkor he stokeholdernqlysiss:

Trrget recipientsofyour ser.vice Adds valueto yourservice

Decreasesthe value ofyour serviceSuppliersre those hol help o deliver he servjce.volue lo your servjceond compelltorsore ihoseservice.

Complemenlorcihol decreoseore those hoi oddthe volueof yourIne

whyondTneiso

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n7:'ffi"::1"f"'JlJ:itrffli::iri',,fl,?i:l'*';,I'r,rsrrepsdenrirvinsheeyStep1: tdenlify eyslokeholders. Whoore he polenliolbeneficiorjes?. wno mightbe odversely ffecled?. wno ore he vulnerqble roups?. wno,orehesuppone,sndopponenls?. wnotore he elolionshipsmong heslokeholders?*, gnr'r' no o*nol tenced so hoi lhe public hove occess."''"y,i:#?83?:"';ff16ff#,1iff"il"ff#i,"#?j""ff;T,j*,:",&alnXokl$rtrtnt supportennd theopponents?hotore he rerorionshipsmong

^5&y:tjiffI 't"ntifiedheirustomers,uppliers,ompremenrorsnd ompeiirors.CuslomersP | | or-rlvercrulseSiudenis - lfudlour or iver ruise

iourisis from9--g ls u r q n-co ldLocol tourislsondneiqhbouringownsffii-nountolneers-co-reseorchersl ros ln-Hof ondTrodltionoteoiErsrocottourisls,Yodilionol wellness

ieekers-'rrounlotneerSPr ie to Dio':ciJ{615 fromSo6ogonCiiy, pilorer)d other poris of

-DonsolJishermen inloomite fishin-Rizol Beoch G

lrosin ond othermunicipolilies iholsunoundhe okeBuluson

Ropu-ropumining-:mlnerol oste Mongroves

Poge19of5A

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20/59

Poslor ob:We shouldwe otfer snol unique.ti.. Chrls:somelhinSlep2:

qnd developwho'i spresenin ourploce even f wholBut hot is the chollenged,o look for someihinguniqueond develop l toihqt would ollroci lhe tourisls.

Assesslokeholdernleresls nd he polenliolmpocf o q proposednfervenlionWhoi ore he siokeholders'xpectolions?whol ore he benefitsor he stokeholders?Whot esourcess he slokeholder illingo mobilze?Whoislokeholderntererts onfliciwithyourgools?Slep3: Assesslokeholdernlluence nd mporlonceFor ochstokeholderroup, ssessheir:' Power ndstoiuspoliiicol,ociol, conomic). Degreeof orgonizotion. Conirolof slrolegic esources. lnformolnfluence. Power eloiions ilh oiherstokeholders. lmporlonceo otloinmentof yourgoolSfep4: oulllne o Stokeholder orllclpotlonholegyPlonstokeholdernvolvement ccording o:. lnteresls,mportonceond influence. Porticulor fforts eeded o involve mporlont tokeholderwhoock nfluence

. Approprioteorms f porlicipolionThe ypes of Porflcipollon ere enumeroiedos ollows:. lnformotionhoringOne Woyl. ConsultotionTwo Woy}. ColloborolionShoringontrol& decision moking}. EmpowermentTronsferoniroloverdecisionsnd resourceslStrotegiesor different ypes of slokeholders ccording o lnfluenceond lmporioncewere summorizeds:

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Eigh

fnffuence

ill':*"::i^"t,.,ffi:fl::JffsitjlldF:][:J#::,i",,",1"nr::?'nj:"#porronce/inrruenceirroe s,.oo!i'"Jlll"i,l.i?il., moderore.'r'r'orkshopoSlokeholdefC A s IG Ui A-NEorongoyolk-

EorongoyOfficlolsPRIETO D_iFisheryectorEusinessecioiPeople'sOrgonizoiiont'ton-governmenlOrgonizolionB U tU S A N

Ensurethatneeds are rnetand participationare lf|aningfulActivelyseektheirinvolvementand support

Requlre nospecialparticapationstrateglesKeep welliBforrr|d toavoid conltictor oppC'sltion

4 :Siokeholdersnolvsis

InleresfnEqotourlsm Eflect tinleresl(postive_lr reqollvcltmpodonce Oegree?Influence

FrontlineIenvtronmentp4)teciionrosnve

Infroslructuresupporl PosiiiveMoin sourceoflivelihood Posilive onanegolive criticol SomeAddilionotsource ofrncome

posilive sr9nmconl SignificoniAddiiionol_-source ofncome

ir(.)stTtve

posiiivemoderote criticol

Additionolsource of_]!qomemoderole criticol

Locol revenr.resource Poslirve Criticot CriiicolPoge l of58

LGU-Buluson


22/59

$ltF.InfeJeslnEcolou.ismSlqkeholder

:: -.n uniiy

3overnmeni iner gencies (DOT,l : \R ondDTIrRostNScring resort:c-Aroiors

::: 'oro qrouos

- 'cdil ionol_eoersacnloy Gubot-embers

--onsol Tourism:1Jice-3U rosin-ccolcommunityPI I .AR

: ,' Society\3Cs, POs,

lcnsol Tourism^cuslry

eqol meons-curism siles': rners/operolors:eod hondlers

:15herrnonusing

lmporlonce Degree llnfluencesource ofodditionolIncome

signlficont Significoni

Advococy Significani

Addilionolcoslumers criticol SignificonlSource ofincome

posil ive criticol-Source ofincomeos ourguides-5TeWCrOs

moderole

Source oftourist significonl Signif iconlEconornicdevelqprngnl Criticol CriticolSource ofoddiiionolincome

positive signif iconi

-Sourcetourisls-compeli lorPosilive ondnegolive significont Significont

significonl ModeroieSource ofoddi'lionaltftcome

significontSource ofoddilionqlincome

posil ive significonl Moderole

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SociolMorkelinqThenexi npulwosgivenogoinby the ociliiolor. esoid holmorkeiingso chqngingbehoviour.i rneons eiling oslumerso:. Switch ronds. Try . buy rewproducis r5ervices. Buymoreproducts rservices. Buy roducis rservicesgqinond ogoinondogqinComponent f Behaviour:. Knowledgewholother eople owoboutourploce. Atiitude first mpressionboui the ploce {ex. In Mindonoo here isromponi idnqpping). Proclice-owdo o cerlqin roduci rservicespui ntouseTheMorketing ixof 4P'sl. Prodvctswhoi we ore offering eople. t con be on deo,commoditieso tongiblegood or service),tlitudes, ehoviour r service. productmuslbe o soluliono oprobiem nd s eol. l shouid ivebenefits,sunique nd compeiitive.2. Pfce s monelqry r non-monetory.henwe lolkqboulmoneioryt is usuollyheoricelessxoeriences.3, Ploce r Chqnnelswhere ongible roducts repurchosed.i iswherepeople re nrlghi romeof mindso receivehe messoge.he loce swhere ervicesprovided.t swherepeoplewillocl. lmporlonl onsiderqtionsorplqce ncludes voilobiliiyeosyofind), osy o use, ppropriote,imely, onvenienl nd point f decision-moking.4. Prcmotions the creqiionof messqgehoi is memorobleond persuosive. sing hemedio sonewoy o reoch he orgetmorkef. xomplesf medio hotcon be used orpromolion reprinl, elevislon,odio, lecironic edioondperson 0Derson.

There re elementsf ihe messqge esign. he ype of oppeolshould e precise,ihe oneshould e convincingnd hespokespersonhould e credibJe.People o not buyproducls rservices.hey uy heexpectoiionsf heirbenefils.Wedo nolsellwhot e woni,we should ellwhot hey torgetmorket) ont.Advertisingson imporlonl spectof promoiion.nlereslsn on od ore n fluenced

by surprisesomelhinghqt excilesour lienl},nformqlionndbenefits.Sociql tlqrketingmeonssellingbehoviour,deos,beliefsclnd oftiiudes. i enioils heprocess f chqngingoltitudes nd mindsels. efl,ngs he oct of sellinghe qciuolproduciwhilemorketingssellingheproduci singhecombinqiionf he4p,s.Processf Sociolmorkeiing:

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:. dentify ehoviour/ociionshoicould educe/eliminoleproblem.2-Definehemorket, egmenlhe qrgetmorket ndonolyze. now ourmorket.3.Sirolegizesinghe4P'so odjusi ourpositioningo orgelmorkel eeds.lhe goolof SociolMorkelings o chonge he behoviour f customeGntosomethingceneficiql.induslrv nolysisIhe ndusirynolysisosmode hrough plenory uesiion nd onswer rocess.Ql: whoi ore he enirybarriers?Ms.Norms:obor r eveof skillsf he people.Mr.Mercodo: eoce nd OrderMr.Albie: olicy r eguloiionsMr.Chris:nergy osi nolenough ower upply]Q2q:OnSupply nd DisiribuiionWhoore he service rproduct roducers?Mqjorily LGU nd privotebusinessQ2b:Howdo heydeliverheservices?Answer:Theourislsre nvi'ledo visithe ploce, hrough romotionsQ3:Technologicolociorsls echnology sed or his usiness?Answer: ommunicqtionex.Cellsites),IFIQ4: Seosonolily Are there miiigoiingfoctors ihoi contribuie or minimize o theperformoncen owondpeokseoson?Answer: es, ike he seosonolityf the presence i wholeshorksn Donsol. lso hemigroioryotterns f birds.Q5;EconomicnfluencesAre there octors n the economy hol conlribuleor diclotelhesuccessr oilure f he hrusiness?Answer: ummer ocotionusuollys he peokseosonor visils.heexchqnge oie ofdollors.

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Cl5:Regulotoryssues Are here relevont egulolionshot qqn help/impedegrowthItteb6iness?Ajrswer:Yes, here ore. An exompie is when qiert ievel'6suedby Phivolcs. his imits he octivitiesof people wilhint e Bulusqn olcono hql isconsidered onoerzone.

ServiceDesiqn;he servicedesignshouldbreoppropriqte to lhe lorget morket.

INPUTOUTPUTJroining f guides-orgonlzingommunities

2 on the Buluson olcono sthe 4 kilomeler odius round

PROCESS

Focilit ies:qovenlure-ploce{hotelsleducoiion-people{guides) -culinoryrocessreseorchJood (GoodMonufociuringrocess)we ness-georslssuesn Operolions:L Quoliiy Whotdoes he10r9eimorkelwonl?2.DeliveryCon heservice rovidero deliverheservice henneeded?3. ProductivityHoworeyou9oin9 o designhe serviceo foctor n velocity r duringlowseosono ncreoseoles?Theseconddoy endedond wosodjourned i 5:00 m. The ocilitoioremindedhegroup hot the scheduleor the 3rd nd flnoldoy would be ihe presentotionf iheexecutive ummoriesf ihe businessionsper group n the morning nd plonningsessionn he ofternoon.

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Day3The osldoy of lhe workshop tortedwiih the presenlcrl ionf lhe executive ummoriesof lhe correspondingbusiness lcns of podicipojing municipolities.Mr. Lomboy qskedthe bocly o porticipote n cri i iquing och of the businesslons o be presenled.Eochbusinessroposolwil l e clssesseclosedon the clori lyof lhe following specls:

. Tqlgel mqrkel/mqrkel segmenl. Producf/services ffered. Anolysisf lhe competit ion. Unique ell ing roposil ion/volueroposil ion. Viobil i ly f the pton mokes ense nd mokesmoney. Areqsor cooperotion/collaborolionithothersites/progroms/institul jonsTheguidequeslionsor eed bockingwere:l. Whotweni well? conientond presentolion)

2. Whqtcon be improved?{confenlqnd presenlolion)Worksho Out Execuliveurn of Businesslons | Ecolourismer munrclExeculive ummory IROSINL Businessoncepf. Wholbusinessreyou n?. Descriplionf heservicesvolue roposifion); Wellness-Heollhourism:heropeuljcoiSpringsndTroditionoleolers> BulusonolconoNoturol ork{BVNplorestrekking-biking> Herbol roducis,rgonicoodond ocol uisineVolueproposiiion- Therapeulic uoJi'tyf immersingnhot springsi Allernotlve/iroditionoleolingrom roined nd occreditedroditionoteolers> Physicolitnessry ngogingn oerobic ctiviliestrekking/biking)nBVNp2. OrgQnizolionrCompony. Stote he nomeof yourcomponyor orgonizolion. Giveo briefbockground boulyourhisfory,mission,bjectives nd trock

record- Loccrl overnmeni nit t rosin- Mission:hemunicipoliiy f lrosinscommitted o promoie he generolwelfore fIrosiniqnsnd developoll humoo esourceshroughcomprehensivendintegroteclelivery f basic ervices,nhoncementf multiseclorolS!4fpql9lr S!d .r!!!lel]rg i4}sources owords usioinobtePoge26 of 58


27/59

oeveropmenl> Tourismromotions dentifiedsoneslrolegyo promoie conomicdevelopment3. MqrketPotenticll' Who syour orgelmorket?Chorocteristics?references?. How orge s he torge'morkel?. Whot s he ncome olenliot?. Whoi s he evenue nd ncome oteniiol?> The qrgelmq*ei ore ourislsboih oreignond domeslic) omjng romor goingto well-known esiinotionsuchos Donsol, VNp, omorines urWotersportsComplexCWC), hemoin horqcterisllcsf lheiorgetmorket re:heqtfconscious,hysicollyclive, eeks uidoor ciivilies4. Mqnogement eom. Whowill un ourenierpriserbusiness?. Whoi eloled xperienceoes ourmonogemenleomhove?> Themonogementeomwili ome rom: GU, IKAS-Cenleror ntegrotjveMedicine, qnioy ubol5. DisiinciCompetencies. Whotexperiise oesyourorgonizotionove o mokeyourventuresuccesslul?z LIKAS-CIMEDoson existingrogrom n ntegrotive edicine ndmoinloinsnelworkof lroditionol eolers; BonloyGuboipersonnelosextensjvexperiencen BVNp ;odiversllymonitoring6. Requiredundingnd isUse. Howmuch sneedecito perotionqlizehis usiness?' Forwhotpurpose?nfroslruclure,roining,opitol xpendilures,orketing,eic.; Ihe requirednfrqsiructuresolreodynploce:- ClMtD.lKAs-Ridge.anDed.o. , ros in- MoieoHolondColdSpringsesorl, onbon,rosin- MoposoSprings, onbon, rosin; For unding:roiningon ecoiourguiding or BqnloyGubot,morkeiing ndpromoiion, ompinggears, evejopmeni f tourpockogesond linirories/. 5usioinobiliiylrotegy' Howdo you niend o susloinhisbusiness?qn youexii n thisbusiness? hotcosls?

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28/59

Commenlsfeedbock:Ms.Norms:he presentotion oscomprehensivelyrepored, onlenl-wise.Mr. Philip: rosin ocusedon hqvjng o we{lness enier. Alihough they hove limiiedcopoci'ties. nlikemosiof lhe other municipolitie!hoi. but they wereoble to come upond design uniqueproductbosedon complemenlory roducisexstingn he lown.,'15. hqvez:t wos nice hot theymenlioned he problemon the conyingcopocily.Mr.Chris: he rosin roupwqsoble to identifyo core produclond ihey were oble ioestoblish olloborotion. hey lsoconsideredhe externol nd niernol nvironment.Mr.SIm:Mr.Mercodomeniionedhol ihere s developmenl eingmode n MoposoSprlngs. e ore tolkingoboui ecolourism nd bosed on ihe guidelines f whoiecolourisms,wouldhe developmenieingmode o Maposo uitoble?Mr,Mercodo: heord he ownerswilljustbuildpooJsor swjmming.Mr.Chrls: or colourism,he ourisi roducl hould e osnoiurol spossible. E houldolwoys o bock to ihe guidelinesf whoi ecotourisms. n lligon heyolsohove hotsprings ui ihe woier is fromMo. CrisiinoFolls nd it iscoscodingwoier.Theydid noiimpede the flow, so there is no effecl on lhe upsireomor downsireom low of ihewoier. t wouldbe good to studywhoiever trucfureo pul or construci.f t iso poolmoybe heyconusepebbies r ocksrom he iver, ol iles.Mr. Rene: suggest hol therebe complemenlotjon f ihe producls rom he different10wns.Mr. Chris: t wos menlioned hot lrosinwilJ nieroci wilh ComorinesSurWctiersoorlsCompiexCWCJnd he BulusonolconoNoturol ork{BVNp).Mr.Joel:Howoboutmossogeervices?i wosnolmenlioned.Mr. Chris:Acupressure nd ocupunciure ore considered rodilionolmedicine orheoling,omossoges ncluded.

Howoboutcompeiiiion?Whoelsehos hiskindof product? ou need o know fonyonewiihin he province r n Bicol egion os his indof producl n oroerTomqKebenchmork.Howdo you promole hisprocjuct?you con mqke o brochure peciflc oihe "wellness enler" ond moke il ovoilobleot CWC ond other iourislsiies.AS forsusloinobilily,ow con you guord your producl from oiher compefilion?Moybeyoucon collqborotewiih Cosiguron nd Buluson oyou con hove ,'holond cold springs".Cr moybemoke t o fronchise odelsinceyou hove he expedisen wellnessnd,reolihmodei. i would ncreoseourmorkei ndodd volue o yourproduci. l iswholwe coll "bundling". ince here sno wellnessenier n Donsol, ilorond olher owns.con hoveo fronchisen these owns

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30/59

3.clWhot s he ncome olentiql?* Enironce ees for coves;renlol fees for equipmeniboots, life yest, elc; fees for lhe lour guides, coieringefllerloinmenl uslness,estourontsrKr nns.likebinoculoB,loshlights,servrces, ouvenir lem,

.Businessermjh, nspeclionond soniiory nspeclionsees.Olher toxeschorgedogoinslncome romenlronceseesond reniols, tc. Environmeniolee.4. McnogementTeom4.o)Whowillrunyourenieroriserbusiness?SEAMANCORn podnership ith he LGU4.b)w rl* knows ow to hondtepeofG" wilh good communicolionkills5. DislinctCompelencies

lo know rociico everythingoout neproa;t G lsGffi its

*Moinlenonceoi exisiingour orophernoliouch s ife est, oo.s, tc.rompetencyotstokeholdersn terms f ourjsl nlerioinment.--Remoinsomperil;venslyle. ervices.roducls nd ispromoiion.-Mo,ntornedquolily nduniquenessneverything.

7.bJ onvoqx'l n his us;ness?ho.cosis?"N.o.We nlendnoi o exilbecor-rsee olreodyrnvesled uch inonces,ime

)i experli'Needsseoson.. Knowshe desired ei of services eededby ihe cuslomer nd cqn provroeit on reol imebosis.. Hos nowledge n quolilyconlrol

6. Required unding nd lsUse6.b)Forwhoiouroose?Infrosiruciure,roining, opitolexpendiiures, orkeiing, ic

7. SusloinobiiityStrotegy*Keepingobreosiwith ihe lotest rendsond innovoiionsn rourpockogingond fociliiies.

ond elforlvenJLringnio hisbusines5

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Commenis/feedbock:Mr.Phil ip: he epori sconciseond direcl, hey ustskipped omeexplonoiion.Mr. Chrls: The use of visuols, ike piciures in ihe presentoiioft wos good. They werespecific n lhejr highlighiedproductswhich were the morineond mongrovereserveondinleni lo proteci ihem. The iorget morkel is cleor ond lhey were oble lo give obreqkdownof the income poleniiois. hegroup wos oble to choose o core produciqnd developexisiing omplemeniory roducts round l.

Boredon the guidelines n ecoiourism,heir businessoncepl is okoy. Bui moreemphosisshould be mode on highlighting he environmentolproteciion ondconservolion.n susioinobiliiy,onlinuousducoiion nd compeiency f personnelsimporloni.Weshould oi ofgetmoinlenonce nd mprovemenf,etusbe nnovotive.For ompetencies,ellhighlighled osquoliiy ontrol, nowledge nd customerservice. etus ook or he "wow" foctor.Ms.Chovez: PrieloDlozdid noi mention heir mongroveond fishsonciuoryprogromhqving eenoworded so modelprogrom.thinkl should e ncluded.Mr. Eorberon: ow muchmoney s needed or he iour o thesemongrove nd fishsoncluory?Ms.Norms:We olreodyhoveseverol ockoges or ourisiso choose rom,however,wewerenotoble o bring hebrochureMr.Chris:t isnoi olwoys n how muchyouspend. etus hinkof "volue ormoney".Thereore lhingsor experienceshoi moybeyou uslspend 20 pesosbul you feel ii isworlh20,000esos.Mr.Phillp: oybewe con complemenl itheochof oursiles.Mr.Chris:Definilely.hol wouldcoll formonogingyour esourcesnd oi ihe some imeyouwould reollyprevenlenvironmenlolegrodoiion. nBorocoy,he numberof iouristsgoing lhere ore okeody beyond the corryingcopocity. New lourisldestinofions,ikeComiguin nd Misibis,renow being ovouredby visiiorsecouseof this.Mr.Philip: ne ssue n overcrowdedourisi iiesssolidwqsiemonooemeni nd thissreloled o ecotourism.I|t. Sim:Solidwostemqnogemenlshouldbe included n he susioinobililyomponenl.li should e nlegrqtedn heprogrqm-lllr. Chtls: n PuetJoPrinceso,he sdjd wosle mctnogemenlond c)eonlnessb inlegrotedh lEi ecolourjsmprogrom.Theyore very sirict n ihe implementotion f lheir ontiSeirq compoign,o 20pesosine s he penolty or irst in e offenders. venm

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eic.o 10Mi l l iono Infroslruclure,roining,opifol xpenditures,orkeiing,tc,.Susioinobilitytrotegy. Howdo you nlend 0 usioinhis usiness?. Co- l inLoulpro.no ' io .' Con you exit in this business? WhoiYes,we con sell lheplqceond eorn20Mill ion r more cosis?Commenls/feedbqck;Mr.Chris: ouhoveo colchypresenlaiion.venhe useof thephroseCoolno coolsc1Bicol"sgood.Poslor ob:TheCosiguronroup s uiure-looking,heyqre mplying woid cl oss esortof he uture.Mr.Philip:Whotwosnicewos hot he produciemerged ul from hewcJterupply.ilikeusio bonus. hisson exomple f moximizingesources,Mr. Chris:t wos good thol they mentionedhe qwcrrdsecelved ncl he speciolfeolures f the 1own. heprojects colloborotionelween he WoterDislricl nd theLGU, o he roles f he differenl lokeholdersereconnected. oyouhqveq figure fhowmqnyvisitorshereqre?Bosed n he ncome?Engr, eiodoWe chorge en pesos erheod orentronceee.ForFebruoryo Juneof2008 e collecledPhp20,000.00.i s he peokseoson.Mr. Chris: reyou soying hoi Oroksprings ill hovevisitorsnly duringo podiculorseoson?Engr. eiodo: olso,bui therescrn n-goingoodconstruciionnd once hiss inishedlherewillb'eon ncreosen he nurnber fvisitorsnd revenues.Mr.Philip:think ouneed o mqkemorkei egmenlotion.Mr,Chris: ouneedolso o know hebuying referencesfyour isitors.oumoysolicilfeedbocks.Poslor ob:Yourqreq ssmoller omporedwiih Buclng l TobocoCity.Moybeyoucqnge'i decrsrom hem. Theyhove fishing reo, swimming reo ond oiher focililieshere.Thiss10moximizeour esources.Mr. Chris:Cosiguron nd Bulusonolh foces PqcificOceqn.You moy high lighlhisinformcriion.hiss mportont ecousePocificOceonhosbiggercunenlond biggerwovesso i ispoientioloreo or windsurfinq.

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ExecutiveSummory SULL,SAI.I-,1,s'-essConcept. Whoibusinessreyou n?c Eco-Tourism. Descriplionf heseryices{volue ropositionlo Fco-Adventures_ Mounloineering_ Koyoking- Comping- Spelunking- Hjking/Trekkingo KeSeOrcho Nolure ripsleducotionolourso Agri_iourismo Cullurol& Historicolourismo Culinory..: 'gonizoiion rCompcny. Slote henomeofyour ompony rorgcrnizolion^. o Butusonunicioq,Fco-+ourisrrCouncil' urveo brief ockgroundbouiyourhisiory, ission,bjeciivesncr rockrecordj '/orkeiPoleniicll. Who syour qrgetmorkel?

o TorgeiMclrket: ocolo Chorocieristics:o preferences:Chclrocieristics?references?crndForeign ourjsts

. How orges he qrgetmorket?- Foreign- Local =. Whoi s he ncome otentjol?. Whol siherevenue nd ncome otenfiol?',aonogemeniTeom. WhowiJlunyourenierpriser business?o MunicipolEco_Tourismouncil. Whol elated xperieoceoes ourmonogemenleomhove?o Aovococy ndpromotionolMoleriolsevelopmenio Ecoexpjoroiionso Eco_Trekkingo Spelunki

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Mr. Chris: hereore LocotChiefExeculivesLCES)ho ore ofroid o engogewith CSO5becouse hey connoihondle f. LCE5 suolly oni io defineeveryth;ng.he ssuesmoreol engqgement olempowermenT.

the peonui brit i leqnd ube jom, NcrgqCity hc|s he CWC. Findsomeihinghoipeoplecon eosily ssociole ourproducl,

ForBulusonouhove o separoleqdvococy rom norkeljng. or ourpqckoges. ouneed lo _deiinei. Definepockoges rccordingo offorclobiliiy;ou hove io mokeql9 nS of the pockogesol differenl roups. ike or Cosiguron,hey cqn chorgeodiffereniomountfor q differentsenr'ice.he Orokspring eiort cqn hove o seporotespoce or higherpoyingmqrker.r isokoy o pqy odditionor mounr orcertoin uxuries.Jn he service ndustry, ou do nol soy ,,no".Whenyou designo producl il shouldbeoffordqble.forspecificorgei egmenl.fyouhovediverseroducls.wnotyouneednsegmenlotion. evelop eryspecificmorketingmoieriolsor specificorgel group.Brond ecoll svery mporlonl. osBonosmeons ol springs,henyousoyBoguioi is

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thotwillhelpmoreensuringhe proper lowof iourism ctivilies.5.Dislinci ompelenc:esGovernmenl upporl so plus oclor.Polilicolwillso mcdor omponenl n successtulimplemenloiionof ony governmenlprogromsqnd projecls.On the other hond,iechnicolexpertise on be southnoJonly rom experience ui through he qssistonceof DOT, GO,POwilh hesame ine f oroelon ecoJourism.6.Requiredundingnd tsUseIhe 20%CountrisideDevelopmentFund s one sourceol funding hot con beutilized or lhe conllnuingmuniclpol ourjsmndustry. heomount will depend on ihebudgetallocoiion niended or he mmedioteprogroms nd projecis.T.SustoinobilitytroiegyTheLocolChief xeculiveso mojor ey nqnymunicipol coJourismndusiry.heunderstondingf the mporionceoi conservotionnd preservolionf noiurolresources, hileoffering cojouristdestinotions illgive he nsurobilityf the projecl.

lf ncose heLGU-Pilornteni o ceose he hondlinghe ourismndusiry, ironsitioniimeof preporing worthy ssociotionrcouncilhotcon monoge nd underlokeheromsond proiechon eco-lqurism, properond formql ronsiiion hqllbe done.Commenls/leedbock:Mt.Chris: heBulusanroup deniifiediver ruise,pelunkingnd birdwotching s heircoreproduct. hey reveryspecific n his. heirorgeimorkei, 0% f Donsolouristswosolsomeniioned.t wosvery pecificho.i heywill olloborote ilhDonsol.

For he producl or servicest is okoy, rolher lhon hovingo mixtureof differentproducts, ou choseo disiinclproduct ond nonowed down io rivercruisjngwhichDonsol oesnot offer.would ike o shorehot n LokeCebu he ourguideweqrsheT'boli oslume.heyevenuseo porioble ound ysiem hiledescribingheploceondiisspeciol eoiures. n the otherhond n Bohol,he boot driverwouldsinq or theiouris'ishilenovigoiingheboof.These reodd-ons.For ompelifors, hink iver ruisingsunique. doft't hink hove heordof thesomeproduct here in Bicol egion.Withregords o viobili.ty,he group needs o compuiewholyour nvestmeniequiremenisre. suggesihoi the visitorsoyoneentronceeeonly.i lurns ffvisitorsf theyhove o poyseveroiees. heseees hould e pockoqedo reody nd o onelirre qyr'ten'.

Mr. Joel: n Donsol isitorsoy onlyot ihe Tourism ffice o onetimepovmeni. ncludedolreody s heregistroiionee.bool rentol, ee for he butondingnieroction fficer, ic.Mr.Chris:Howdid you orrivewiih your orgel of 30% f Donsol,sourists?Why nol 4O%?Whoiwos our bosis r ogic norriving t fhot figure?

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Activity Outpul ResourcesNeeded TimeFrqme PersonResoonsibleSourcing ut of funds Acquired necessoryfunds Flnonciol 3 monihs Locol ChiefExeculive LCE),SB, CosiguronDiskicilcMlTrolnlng f personnel AcqUired necessoryskils nd knoweclqe CompetenlTrornor 3 months otficerCoordinolion with

where the projecl isocoledMemorondum ofAgreemenl Po cies ond I monlh LCE/ CWD-GM/BorongoyCoptoln

Concluct ossemb or"pulonq-pulonq' GoinedAcceotobilltv flondouls, liers I month tCE/GM/constitUENTSUlilizotion ol existingfocil i i ies nd ovoiob eTeS0uTcesPron-rotionsnd olherodverlisemenls

Revenue

Pt t

Operqtlonqlfund Llnll iheopprovol& releoseoffunds

Pfesenl resortpersonnel

Tourism CenlefspersonnelemlnoT louTsm cenTerpersonnetBrochures ondlounsmslondqrdsDOOKETS

June-lu2008 Tourismconsullont/Tourism Centerpersoanel Joe,Jonice, Albert,JOOtTourism siokeholders'seminor/wofkshop -Tourisrr shored-Orgonlzed

slokehoders

TourismsTonoorospooKeruP 50.000.00

JUNE.A!gus l2008

TourkmConsultoni,Tourlsm officerondstoffMqrkel reseqrch Dolo on lourismgoihered Dolq frornDonsol, DOT,onclprospecTvenurnber oftorgels, &number ofp oces oIpotentiolecolounsmstles

June toAUgUSI2008

Jqnice, Job,Joel, Ad, Brgy.Ofiicios, TourismoFfice.s

Fomiliorizotion oLrrs frour operoTors qrq3rner rour orongers-Knowledge ondossessment oflourisrn otenliols-Recommendedviobiliiy of lhetourism otentiols

P25,000.00 2008 Art,sonny, loe,Job,Jikiri

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5.Legislotive ctio; PrieloDiaz,Cosiguron,.uiuson-lrosrn

-. M5.Jojiand I hod oheodydiscussed,thisoriierond sheogreedon my proposition.i!ru:&"i?f!^'i?,:;*"'H.'r"flfi iity*#:,,3'r#"s"ifl liFi!:fi'Jil',:"f?Fliql'Hlffffi "*;*:i;fifltrti:,tri3lf;j;,#"ff:i".jfj'r*n"ro,rr",""ii"[Jn"io*,i?i"'ocor.:ii,j,hC:i-Jlii":#'J:;"ffi:#Til','i,"ll'iliitmunrc,po,iiieshevirl1'ffJ'l',"?:rffli:m**':*.1eu9rooofi';;.';'*il.'+il:"'fflirgi.omoprmbuenreni;;i.w;ffi";iT,""i&!i.t:"if,jilTIff:^:i,""..,1iglHffi:,H:t":?;yfi""iofflT:ilf :?:,fl][l l * '; i;]tgi$i"o o ooonor

AL-Cfuis:here or. .or-heseouldbe yourpoints f "coltoborotronlso rit" i" "Jr.ilr'"r"."ii, preporotron,lould be cheoper if you oll wouldwoutdbe o.Jvoni^d.^," _ .,^,, ..^,.,f:oJ,togeiher._Aison lobbying or policy ssueslourdeodvonroseousfyou ourde "s;h"r.fir,.i"i"?"Ji YrElr:ffiU:,fi,]::19_":J"d.i?, trot youso rhqr herewi ,be o sinste";i;rr"iir; hope hor hisornrng/workshopi not ustendherebut' otherhot -nereJuji ol"o rolo* tnrouqn.

l*r. Rene:Whoi s he ime rome orAGAp o do ihis?l r. Chrls:his surgent. AGAPwiltconsojidoJehe octionplonsond pockoge f intooroposorwirh the heJpof LrKAs, f-course.Thjs roposor ir o"lrii,rtro io fundinggencies.cotourismnsorsogonosnepoteniiotsnl *" tilr,ilirr m meonsoks.*,:il:J:,1:Y;lTtr5lt'jn#Jtl,ff#fi:ffi**:i:ul,giu*ey,rt, Sim:Weourselveshould xperjencewhal oiher ownsoreoffering,,$s.Veron:nler-visiloiion?r mmersion?1"t'i$,li:tJ';.ffi3,J:'.',JJi:l:^"1:t^knowowouwourdohor.Movbenvour-re cho enge? 're rnerecny moresuggeslions?ecee tokingo;XJj|J?,'l;l';17,flJ;T:i3,?#,:r^j"lus..The,inpuisnbusinessronninsndhe-^ereo consensus?r|wa -^i^^ r^""1t.:,^-Sy!99t," ,s s thisokovwifheverybody?s:3:"?J"'ff;:i',;tF,ffi':mffiii:;"0i",o,.-,v.*"i,i;ui];;l:ffiffi :;

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The porticipontswere oworded with certificolesof porlicipotionbefore deporiinghome. heworkshopessionndedol exoclly :00n he oflernoon.

L Orgonizing2. Additionolmorket eseorchorspecificmorket3. Producideveloomenl-River ruiseor Pllqr-eco-odvenlureor Buluson-EducotionoldveniureorPrielo ioz-heolih ndwellnessor rosin-swmmingesod orCosiguron4. molementolion5.Moniloring nd EvoluolionYouhqve o ihink boui his nd fyou hinkt sokoy, oumoyconloclond nformLIKAS.hebusinesslons ouhovemodehqs o be consolidoledecousel wouldbethe bosis f theproposol,ouhove o think nd decide fyouwould ormo consorliumoron ollionce.For closing essoge. oy shore slory: here osonceon Americon oywhodreomlof becoming fighter i loi.DuringWorldWor l,he decided o en list l ihe AirForce, utsince ewos ust 6 yeors ld hen,hewosnotodmilted. he ollowingeor,he ogoinenlisled nd he wos inolly dmitted. ewossent o ihe Pocific nd becomeon excellentighter i loi.One doy during n operotion goinsi oponeseorces, ewosoble o down 0 Joponeseero lones. e henproceededo relurn 0 heoircroficonier, u'i he problemwos hol he londedon the wrongship;l wos iheJoponeseoircroft onier. he esson os hol l isnol olwoyshe flying hot s mporioni, ut olsothe onding.I hope hoi whoiever oudecidewith egordso your own'secolourismrogrom

will eollvbenefit he communitv.OtheMise ll ourefforiswillbe worlhless.Thonk ou, hope hol wosoble o coniribule nd be of helo o vou.

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AnnexA. he HumonBingo

B I N G oHas isitedforcign ountry Hashostedgroupof tourists Enjoysin9ing Hasoinedaguidedour Has tayednahotel ecently

Workingor 5years Has asitedsceniclae FREEHas artidpatedna planning

worKsnopWentswimfiing

thissummer

Knows ow oonve car Loveso readoooKs Has limbedmountarn Loveso travel Knows ow osuba ive

Loveso watchrnovies Anenvironmentactivist Hasaken nairplaneecently Has onductedProductromotioncampaignHas onductedtraining

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o CompetitiveWeaknesses. Whatmakes ther ompetitorsetterhan hem?. Future ompetitorso Whodoyouseeaspossibleompetitors?o wnyare heyenteringhemarket?o howstrong re hey?Why?. MarketingandSales

. Productsr Services fferedo Whats heproduct rservicefferedo the argetmarket?o Describehecoreproduct nd uppt.renturypr.oarJlZ. Pricingo Howmuchs heproduct rservice oingo beoffered?

Distributiono l-.19wa.nhe argetmarket vailof theproduct r service?. ylruF isyourproduct r servicevaitable?o vvnarmeans an heypay or heproduct r service?Promotiono Advertisingndpubliciwo TradeShowso Partnershipso Discountsnd ncentivesSales orceo Whowillbeselling ourproducrr service?o nowmany re hey?o Howare heygoingo sellyourproduct rservice?

Sales orecastso Howmuch f yourproduct r18,24months? service ouprojecto sell n he lrst6, 12,W. Operations. Product evelopmento Developmenteamo Developmentostso Developmentisks

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III. MarketAnalysis. Market ize ndGroMho Howbig s he market?o What s hegroMhprojection?. Market rendso What s hedirection fthe targetmarketn hepast ears?o Are hereemergingeeds rpattern?. Market egmentso Whoareyou argeting sclients?. I o ' gclEv rEgrrr l ro Fromhedifferentmarket egments,hoareyou argetingo serve?. Customer haracteristicso Describehisgroup rgroups?. Customereeds. Whydidyoudecideo target hem?o What ustomer eeds anmeetor exceed?. Purchasingecision rocesso What actorsmakehemdecideo buyyourproduct r service?. Productositioningo Howdoyouwantyourproducto appearromyourcustomers?

IV. Competition. Profilesf Primary ompetitorso Whoareyourcompetitorsn his ndustry?. Competitors'roducts/Serviceslvlarket hareo Whatare heyofferingo theircustomers?o What s heirestimatedharen he market?

Competitivevaluationf Producto Distinct ompetitivedvantage. Whatmakeshembetter hanothers?. Whatare heirstrenothsPoge 54 of 58


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lII. MarketAnalysis. Market ize ndGroMho Howbig s hemarket?o What s hegroMhprojection?Market rendso What s he direction fthe targetmarketn hepast ears?o Are hereemergingeeds r pattern?Market egmentso Whoareyou argeting sclients?Ter^ata.l ca^mantc., Fromhe differentmarket egments,hoareyou argetingo serve?Customerharacteristicso Describehisgroup r groups?Customer eedso Whydidyoudecideo target hem?o What ustomer eeds anmeetor exceed?Purchasingecision rocesso Whatactorsmakehemdecideo buyyourproduct r service?Product ositioningo Howdoyouwantyourproducto appearromyourcustomers?

IV. CompetitionProfilesf Primary ompetitorso Whoareyourcompetitorsn his ndustry?Competitors'roducts/ServicesMarket hareo Whatare heyofferingo theircustomers?o What s heirestimatedharen he market?Competitivevaluationf Producto Distinct ompetitivedvantage. Whatmakeshembetter hanothers?. What re heir trengths

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l. Company escription. l'lission tatement, Summaryf Activ\tyo Date. Competenc\es. Productr Service: Description-. Benefltso customer

^, . Differencesromcurrent fferlngs. Objectives. Keyso Success. LocationndFacilitiesIL IndustryAnalysis. EntryBarriersWhat onstraintsr balor business? rrers ompanlesaveromenterjnghis ndustry

. SupplyndDistribution., Whoare heservicer product roviders?() Howare heydeliveringheprodr.t,oi s".i.e, to the argetmarket?Technologjcalactors,, Is echnologysedor hisbusrness?, How heyareemployed?Seasonality. Whens hepeak nd owseason/Whatactors ontributedo the peak nd ean eason?]Llatmitieatinsrpump_priminsfu.to".;;;;;;;; to minimizeisks rmproveerformancedurjngowor peak eason?Economicnfluences, yr?"r,Js$""n heeconomyontributerdictateuccessr ajtureftheRegulatoryssuesAre hereelevantegulationshat an elphebusiness?egulationshatwi impede rowth?

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ExecutiveSummaryB. Businessoncept. Whatbusinessreyou n?. Descriptionf the servicesvalue roposition)9. Organizationr Company. Statehe name fyourcompanyr organization. Give briefbackgroundbout ourhistory,mission,bjectivesnd rackrecoro10.lvlarketotentialr Who syour argetmarket? haracteristics?references?r How arges he argetmarket?. Whats he ncomeotential?. What s he revenue nd ncome otential?11.Managementeam' Whowill unyour nterpriserbusiness?. What elated xperienceoes ourmanagementeamhave?12.Distinct ompetencies. What xpertiseoes ourorganizationave o make ourventureuccessful?13.Requiredundingnd tsUse. Howmuchsneededooperationalizehisbusiness?

. Forwhatpurpose?nfrastructure,raining/apital xpenditures,arketing,etc.14.Sustainabilitytrategy. Howdoyou ntendo sustainhisbusiness?r Can ouexit n hisbusiness? hat osts?

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Ix. Development nd Milestonesrin'e. nayoespecifiedn a relative caleatherhanspecificalendafates.4ilestonesmay ncludeome rallofthe ollowing:. FinancingCommitments. Product eveloDmentilestoneso Prototypeo Testingo Launch. Signingf Significantontracts. Achievementf Break-evenerformance. ExDansion. Additionalunding. Anyother ignificant ilestones

x. Risks ndContinoenciesSome ommonisksnclude:. Increasedcompetition. Loss f a keyemployee. Suppliers'ailureo meetdeadlines. Regulatoryhanges. Changen businessonditionsXI. FinancialProiections. AssumptionsStart ate, ommissions,ax rates, alesorecasts,tc. FinancialtatementsBalanceheet,ncome tatement,ash lowStatement)

. Break ven nalvsis. KeyRatioProjectionsquickatio, urrentatio,D/E,D/A,ROE, OA, orkingcapital). Financialesources. FinancialtrategyXIL Summarv ndConclusionsADpendicesN4aynclude:. Managementesumes. Competitivenalysis. Sales rojections. Anyother upportingocuments

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.AnnexB.TheBusinesslqn Booklel

Eco-tourismBusiness lan

Name f companyContactnformationDate

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I

. KeySupplierso Whoprovide our awmaterialsr inputsoryourproduclsr services?o Howorganizednd eliablere hey?o Howexperiencedre hey nprovidingnputs?

. Product Service eliveryo Howareyougoingo deliverheproduct r serviceo the argetgroup?o What re heprocessesnvolvendeliveringheproduct r services?

. CustomerervicendSuppodo Howdoyoudefine ustomeratisfaction?o Howdoyou ntendo provideustomerervice ndsuppot?o Howdoyouhandleeedback?ositivendnegative

. Human esourcelano Howareyougoingo havehe bestpossibleeoplenyourbusiness?o What syour ecruitmentrocess? hoareyougoingo recruit?Whereare ou9oin9o find our eople?o Whatsyourhiring rocess?iring?o Whatsyourperformanceanagementndevaluationystem?o Whatsyour areerevelopmentndplans?o What syourcompensationndbenefit ackage?

. Facilitieso What re he acilitiesinfrastructurehatyouhaveo producehenr^.1".i ^r


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IX, Development nd MilestonesTimemaybespecifiedn a relativecaleatherhanspeciRcalendarates.Milestonesmay ncludome rallof he ollowing:

. FinancingCommitments. Product evelopmentvlilestoneso Prototypeo Testingo Launch. Signing f Significantontracts. Achievementf Break-evenerformance. Expansion. Additionalunding. Anyothersignificant ilestonesx, Risks ndContingencies

. Whatare hepossjbleisks oumay acenyourbusiness?. Howdoyou ntendo mitigatehe effect f the differentisks?Some ommonisksnclude:. Increasedcompetition. Loss f a keyemployee. Suppliers'ailureo meet eadlines

. Regulatoryhanges. Changenbusinessonditions

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Documents

Business Planning Workshop 2008