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business plan tool
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1Businessplan toolkit
2ContentsSectionThe business at a glanceThe business in detail
HistoryProducts and servicesStructureSWOT analysisPremises, plant and equipmentInformation systems and telecommunicationsIntellectual property, licences and membershipsInsurances
Goals, milestones, strategiesGoals and milestonesMarketingSalesCustomer management and retentionPricing
The competitive landscapeThe industryTarget marketThe competition
Financial forecastsSet-up costsProfit and loss forecastCash flow forecastBalance sheet forecastBreak-even analysis
Page355566788910101012121314141415191920212222
3The business at a glance
The business at a glance
Your introduction
Business name
Owners
What we do
Our vision
Our unique selling
proposition
4The business at a glance
Our products
and services
Our target market
Our goals
Capital requirements
5The business in detail
History
Your introduction
Date established
Operating history
Products & services
Product 1
Product 2
Product 3
6The business in detail
Structure
Your introduction
Business structure
Key people
SWOT analysis
Weaknesses
Strengths
7The business in detail
Threats
Opportunities
Premises, plant & equipment
Premises
Plant & equipment
8The business in detail
Information systems & telecommunications
Information systems
Telecommunications
Intellectual property, licences & memberships
Registered business
names
Domain names
Trademarks and patents
Licences
Memberships
9The business in detail
Insurances
Public risk insurance
Workers compensation
Professional indemnity
or product liability
Business assets
Fire and property
10
Goals, milestones
Goal Milestones
Marketing
Goals
Advertising
Goals, milestones, and strategies
11
Marketing material
Website
Direct mail
Events & publicity
Goals, milestones, and strategies
12
Sales
Goals
Sales team
Sales material
Sales techniques
Customer management and retention
Goals
Goals, milestones, and strategies
13
Management
techniques
Retention techniques
Website
Pricing
Strategy
Prices
Goals, milestones, and strategies
14
The industry
Your summary
Target market
Your summary
Age
Gender
Occupation
Income
Location
Attitude and key drivers
The competitive landscape
15
Size of market
Growth potential
The competition
Your summary
Competitor 1
Established
Market share
Value proposition
The competitive landscape
16
Strengths
Weaknesses
Competitor 2
Established
Market share
Value proposition
Strengths
Weaknesses
The competitive landscape
17
Competitor 3
Established
Market share
Value proposition
Strengths
Weaknesses
Competitor 4
Established
Market share
Value proposition
The competitive landscape
18
Strengths
Weaknesses
Competitor 5
Established
Market share
Value proposition
Strengths
Weaknesses
The competitive landscape
19
Set-up costs
Setting up the businessAccountants fees Solicitors feesBusiness registrationDomain name registrationInsurance premiumsLicencesWorkers compensation
Setting up the premisesLease deposit and advance rentFitoutUtility bonds and connectionStationery and office supplies
Plant & equipmentEquipmentVehiclesTelecommunicationsComputers and software
Starting operationsAdvertising and promotionRaw materials and suppliesWorking capital
Start-up capitalEquity investmentBorrowingsTotal
The resultTotal set-up costsSurplus fundsBorrowings required
Financial forecasts
Profit & loss forecastJAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTALS
SalesSales (invoices) Cost of goods soldGross profit
ExpensesAccounting feesAdvertisingBank chargesBank interestDepreciationElectricity & gasEquipment hire/leaseInsuranceLegal feesMotor vehicle expensesPostage, telephone & faxStationeryRentRepairs & maintenanceSecuritySundriesSuperannuationTransport/courierWagesWorkers compensation Total
ResultNet profitGross profit marginNet profit margin
Financial forecasts
20
Cash flow forecastJAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTALS
Starting cash position
IncomingCash sales Collections fromaccounts recievableOther cash receiptsTotal
OutgoingFixed costs
AdministrationMarketingOperations
Variable costsAdministrationMarketingOperations
Total
ResultChange during monthClosing cash position
Financial forecasts
21
22
Balance sheet forecast
AssetsCurrent assets CashPetty cashAccounts receivableStockShort-term investmentPrepaid expensesLong-term investmentFixed assetsLandBuildingsImprovementsEquipmentFurnitureMotor/vehiclesTotal assets
LiabilitiesCurrent liabilitiesAccounts payableNotes payableInterest payableTaxes payableIncome taxSales taxPayroll accrualLong-term liabilitiesBorrowingsTotal liabilitiesNet assets
Owners equityRetained earningsCurrent year earningsTotal equity (should equal net assets)
Break-even analysisAverage selling price per unit Average cost of each unitGross profit marginFixed costsDollar sales to break evenNumber of unit sales to break even
Financial forecasts
Mybusiness: BackOffice Associates Australia Pty LtdOtherrr: Fill in the sections that apply to you and your business.
Each section has help text describing how to use it. To view the hidden help text, mouse over the input text field.TodaysDate: 10/04/2014business at a glance 6: business at a glance 2: business at a glance 3: business at a glance 5: business at a glance 1: business at a glance 4: business at a glance 7: business at a glance 10: business at a glance 9: business at a glance 8: Helper1: This is the executive summary. It sets out the essential facts about your business who owns it, what it does, why it exists and where its going. Think of it as your elevator pitch. Everything youd want to tell a potential investor, partner, employee or customer should be here.
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business in detail 1: business in detail 6: business in detail 2: business in detail 3: business in detail 4: business in detail 5: business in detail 7: business in detail 8: business in detail 9: business in detail 10: business in detail 11: Shower2: Show
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Helper2: Youve shown the breadth of your vision now its time to get down to details. This is where you lift the hood to show exactly how the business will operate.
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business in detail 12: business in detail 13: business in detail 14: business in detail 15: business in detail 16: business in detail 17: business in detail 18: business in detail 19: business in detail 20: business in detail 21: business in detail 22: business in detail 23: business in detail 27: business in detail 24: business in detail 25: business in detail 26: butShow2: butHide2: Goals, milestones strat 6: Goals, milestones strat 1: 12,5m USD revenue from AustraliaGoals, milestones strat 2: 50 employees by 2016 in AustraliaGoals, milestones strat 3: Establish CPM Consulting Brand in AustraliaGoals, milestones strat 4: Goals, milestones strat 5: Goals, milestones strat 7: Goals, milestones strat 8: Goals, milestones strat 85: Goals, milestones strat 11: Goals, milestones strat 9: Goals, milestones strat 10: Shower3: Show
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Helper3: This is the heart of your plan - the place where you set out your goals and the strategies that are going to help you achieve them. Try to put specific, measurable numbers around each goal so that you can track your progress; those numbers will also feed into the projections in your financial plan.
Goals, milestones strat 12: Goals, milestones strat 16: Goals, milestones strat 13: Goals, milestones strat 15: Goals, milestones strat 14: Goals, milestones strat 21: Goals, milestones strat 17: Goals, milestones strat 18: Goals, milestones strat 20: Goals, milestones strat 19: The competitive landscape 8: The competitive landscape 1: The competitive landscape 2: The competitive landscape 3: The competitive landscape 5: The competitive landscape 6: The competitive landscape 7: The competitive landscape 4: The competitive landscape 9: The competitive landscape 14: The competitive landscape 10: The competitive landscape 11: The competitive landscape 12: The competitive landscape 13: Helper4: Every good general analyses the terrain before going into battle. This is where you develop your understanding of your competitors, your industry and your niche within it.
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The competitive landscape 15: The competitive landscape 21: The competitive landscape 17: The competitive landscape 18: The competitive landscape 19: The competitive landscape 16: The competitive landscape 20: The competitive landscape 22: The competitive landscape 29: The competitive landscape 24: The competitive landscape 23: The competitive landscape 28: The competitive landscape 27: The competitive landscape 25: The competitive landscape 26: The competitive landscape 30: The competitive landscape 36: The competitive landscape 31: The competitive landscape 34: The competitive landscape 33: The competitive landscape 32: The competitive landscape 35: Sutb10: Sutb123: Sutb11: Sutb12: Sutb13: Sutb14: Sutb15: Sutb16: Sutb17: Sutb18: Sutb19: Sutb110: Sutb111: Sutb112: Sutb113: Sutb114: Sutb115: Sutb116: Sutb117: Sutb119: Sutb118: Sutb120: Sutb121: Sutb122: polj: 0: 0: 0: 0: 1: 2: 3: 4: 5: 6: 7: 8: 9: 10: 11: 12:
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Helper5: Your financial forecasts are an opportunity to test your concept and prove that it can work - or to re-design it until it does. They should support the assumptions and goals documented in the rest of your plan.
You can use our Financial Forecast spreadsheet template to create your forecasts. The examples in this section have been copied from that template.
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