THE PROBLEMBrewpub

“I want to drink real beer, not Bud Light.”“I’m tired of drinking the same old beer.”

“I would like to get a larger variety of beer.”

Solutions

Create a Brew Pub that will provide locals with fresh creative craft brews.

Give people a selection to what they drink.

Offer brews that change with the seasons.

Industry According to Beverage Marketing

Corporation (www.beveragemarketing.com)

2003- 2008 there was an increase in sales from 205 million barrels to 214.6 million barrels

Many breweries such as Sam Adams attempt to remain in the craft brewery market, so that they can maintain the number one seller status. They have become too large.

Market Gender: Male- 77%, Female- 23% Age: 21- 27= 23%, 28- 34= 18%

35- 44= 26%, 45 and older= 34% African-American- 12%

Caucasian- 74%Hispanic- 11%Other- 3%

“I want a real beer that is not mass produced.”

Tlapa, C., Miller, R., & Washington, K. (2010). BEER. Restaurant, Food & Beverage Market Research Handbook, 227-232. Retrieved from Business Source Complete database.

Competition According to BeerNews.org, Boston Beer

Co., Sierra Nevada Brewing Co., and New Belgium Brewing Co., were the top ranked beer companies in 2009 by beer sales.

Strength: Produce a quality product. Weakness: Not able to mass produce

without compromising quality. Opportunities: Expansion regionally or

nationally Threats: Competition from larger breweries.