Business Plan PresentationBusiness Plan Presentation

Team members : Charles BeausseCharles BeausseTobi DeckertTobi DeckertDavid David KanyariKanyariTeemu LevanderTeemu Levander

MobiFunMobiFun : When learning become : When learning become entertainmententertainment

MobiFunMobiFun

Summary :Venture Mission and StrategyBusiness environmentExecutionRisk AnalysisKey Asumptions and Financials

Our MissionOur Mission

Provide english education for Pakistan children

Strategic IntentStrategic Intent

MobiFun wants the children to have fun learning English

• a good distribution of the teams resources and knowledge

• reliable source of content for the exercises

• point system to create motivation and ambition

• credits to trade minutes of internet access

• development of interesting and challenging tasks

• be competitive as the first ones in the Pakistan market

Our Earnings LogicOur Earnings Logic

Organizations: - to help people

Companies: - improve their image

Government: - take care of the citizens

Parents: - educate their children

Business EnvironmentBusiness Environment

How many users?

- Target market is the kids in rural areas and in the slum areas (teenagers)

- 67.5% of the people in Pakistan lives in the rural areas

- 5-14 years: 36.7% of the population in rural areas

- About 25,000,000 kids in the target age

- Also in 2005 there was 26,613,494 people living in the slum areas in Pakistan

- All of these kids are not in the need of this application so the real rate of users will be smaller.

Business EnvironmentBusiness Environment

How many buyers?

- There is 91,440,000 mobile phones in Pakistan

- Potential buyers are the parents, organization, service operators and foundations

- About 5,000,000 parents in Rural areas

Calculated from the total fertility rate in Pakistan rural areas that is an average of 4.5 children

- Seven mobile phone service providers in Pakista

Business EnvironmentBusiness Environment

Other features

- People are no familiar with the opportunities that there is in the phone. Mobile applications are not a big business

- Price should be kept low as people in rural areas not have much money to spend. GDP per capita was $2,600 (2009 est.)

The main one :

- MILLEE (Mobile and Immersive Learning for Literacy in Emerging Economies)

- Target : the same customers

- Adventages : founded in 2004 + 6 years of academic research + non profit organization

•Note that competition comes in several forms:

1.Competition for money in general

• Employees, advertising, R&D

2.Product competition

• School, teachers, softwares

3.Brand competition

• Similar goods and services

CompetitionCompetition

Project ExecutionProject Execution

Risk AnalysisRisk Analysis

RISKS Market

competitors Market penetration situation about finances

Technology/Product limited knowledge and resources ( no

programmers) Evolution Technology limited

Competence missing knowledge about Pakistani culture Languages

ACTIONS

• Market good marketing

Market segmentation

Provide best product

Focus on basic phone (Nokia series 40)

• Technology/Product Contact Indian programmers

• Competence

Interview with Pakistan people

Surveys for Pakistan kids

Key Assumptions And Key Assumptions And FinancialsFinancials

Summarize the assumptions under which this business plan is valid. Provide the application for free to the end users! Find founding from organization (UNESCO …) Find companies interested to advertise

Financials according to the F&C template, add NPV calculation and put a graph (NPV/time in this presentation)

Key Assumptions And Key Assumptions And FinancialsFinancials

Nomber of users