Submitted by:

8115, 8123, 8138, 8140 & 8146

A BUSINESS PLANPRESENTATION

1

Market Research Initial Capital Requirement Means of Finance Marketing StrategiesFinancial Projections Risk AnalysisSWOT analysis Future Projections

2

INDUSTRY RESEARCH:

• INCREASE IN CONSUMPTION

• INCREASE IN NUMBER OF PLAYERS

COMPETITORS RESEARCH

• PRICING STRATEGY

• MARKETING STRATEGY

• DISTRIBUTION STRATEGY

3

Potential Customers ResearchPotential Customers Research

UrbanizationUrbanization

Environmental AwarenessEnvironmental Awareness

GoGo--Green ConceptGreen Concept

Reaction to new market offersReaction to new market offers

Response to discounts and credit policiesResponse to discounts and credit policies

Prefer higher discountsPrefer higher discounts

Prefer relaxed credit termsPrefer relaxed credit terms

4

Potential CustomersPotential CustomersResearchResearch

UrbanizationUrbanization

EnvironmentalEnvironmentalAwarenessAwareness

GoGo--Green ConceptGreen ConceptGoGo--Green ConceptGreen Concept

Reaction to new marketReaction to new marketoffersoffers

Response to discountsResponse to discountsand credit policiesand credit policies

Prefer higher discountsPrefer higher discounts

Prefer relaxed creditPrefer relaxed credittermsterms

5

Particulars Quantity Amount

Paper CupMfg. Machine

1 8,00,000

Printing 1 4,00,000PrintingMachine

1 4,00,000

Computer +Printer

35,000

OfficeFurnitures

25,000

6

Particulars Rate Amount

EquityCapital

16% 700,000

Bank Loan 12% 12,00,000

Total 19,00,000

7

ProductProduct ShapesShapes

SizesSizes

Customized CupsCustomized Cups

GoGo--green Conceptgreen ConceptGoGo--green Conceptgreen Concept

PricingPricing Penetration PricingPenetration Pricing

PromotionPromotion Personal MarketingPersonal Marketing

Ads in Business MagazinesAds in Business Magazines

Internet Trade DirectoriesInternet Trade Directories

Yellow PagesYellow Pages8

Profit and Loss A/C

Balance Sheet

Cash Flow

Loan Amortization Table

Depreciation Table Depreciation Table

9

Injury while handling the machinery

Fumes from the chemicals used in plant

10

STRENGTHS

-Customization

-Direct to Retailer supply.

WEAKNESS

-New entrant

-Loyalty of the customers towards competitors

11

OPPORTUNITIES

- Go-Green Concept

- Urbanization

Threats

-Plastic Cup Industry

12

Adding up of machineries

Expanding our market base

New market offerings e.g. bag,

Venturing into plastic cup manufacturing

13