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BUSINESS PLAN of CHEF Catfish Co. Partners: C handima De Silva H amidah SE Msi E uyiuche Unachukwu F e Reyes. Business Proposal Line of Business: Fish Farming Name : CHEF Catfish Co. Expected date of Start-up : January 2011 Location : Nigeria - PowerPoint PPT Presentation
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BUSINESS PLAN BUSINESS PLAN of of
CHEF Catfish Co.CHEF Catfish Co.
Partners:
Chandima De SilvaHamidah SE Msi
Euyiuche UnachukwuFe Reyes
Business Proposal
Line of Business : Fish Farming
Name : CHEF Catfish Co.
Expected date of Start-up : January 2011
Location : Nigeria
Objectives : - To earn profit - Supply a nutritious product to the
Nigerians - Supply fresh fish, that whenever you
want to eat just get it and kill it, unlike of the frozen fish it has chemical to preserve the freshness.
- Get a market share of the growing demand of catfish in Nigeria.
Business Proposal
Relevant experience : Partners have no experience in catfish farming but one of us has an existing business now.
Education : Partners are graduates of different courses. Economics,
Accounting, Business Administration and a Doctorate in Finance.
Personal Background : Came from a family of businessmen, aggressive , determine to succeed, patient .
Detailed Products : Catfish (Clarias Gariepinus)
SWOT ANALYSIS:
Strength Weaknesses
Good quality of water for catfish farming.Market opportunityPeople do not want to eat beef so they switch eating catfish.People eat catfish for a long life.Catfish is very nutritious, low calories, low carbohydrates and high protein, low in fat. Easy to prepare and great taste.High growth rate
No experience in this catfish farmingNo enough capitalNo expert in fishery biology. Needs adequate power supply so that the catfish will have a fresh water everyday to grow big.
SWOT ANALYSIS:
Opportunities Threats
More health conscious people eat catfish.High demand of catfish in the marketHigher survival in catfish farmingDemand of catfish is all year roundCatfish market value is twice as high as that of Tilapia – a closest rival in domestic fish rearing.
High competition Very high cost of feeds Fingerlings will die if not properly nurtured.
Market PlanMarket Plan
Customers/Consumers:
People of Abuja, NigeriaHotelsRestaurantsFood vendorsSupermarkets
Market PlanMarket Plan
Suppliers:
Supplier of feedsSupplier of FingerlingsSuppliers of vitamins for
fingerlings.Supplier of tanks
Market PlanMarket Plan
Competitors:
Areo FarmersBerens fisheriesKadi FisheriesJunio FisheriesKorodu fish farm estate – the
largest in West Africa.
Market PlanMarket Plan
Sales Forecast:
Jan-May
June July August
Sept. Oct. Nov. Dec
0 1,500 1,500 1,500 1,500
3,300 3,300 3,300 3,300
We forecasted or projected our sales for 1 yr for about 6,000 pcs and have a sales of US $ 13,200. Assumption that all fingerlings are harvested and sold.
Market PlanMarket Plan
Marketing Program/Strategies
Distribution of flyersComplementary cardsExpo exhibitionDo the E-commerce promotionGo directly to the target market
Production PlanProduction Plan
Production/Operations Process:
First Step- Put the fingerlings in the 1st pond. Nurture and fed.
Second – after 2 mos. Transfer the juvenile size to the 2nd pond.
Production PlanProduction Plan
Production/Operations Process:
Third step – 2 mos. After again, transfer the table size catfish in the 4th pond.
Fourth step –. after 2 mos. again, Transfer the catfish which is now ready for harvest in the 4th pond.
Production PlanProduction Plan
Production/Operations Process:
It takes 6 mos. Nurturing and feeding before harvesting the grown up fingerlings. We just need a net to transfer the product and to be sure that the fingerling will grow in our desire size or size that it can be harvested. Every pond should have a clean water everyday.
Production PlanProduction Plan
Production Layout:
Fingerlings Juvenile Table size
Harvest size
WaterBio aerator (oxygen for catfish)
VIDEOS
HUMAN RESOURCESHUMAN RESOURCES
Organizational StructureOrganizational Structure
Job DiscriptonJob Discripton
Chairman : all coordinating activities,Negotitation to supplier,
Marketing Manager: decide price, distribution channel,
Finance Manager:Decide funding ,payment , accounting and auditing
Human resources Manager: decide salaries, recruitment labor, facilities for labor
Technical Assistant: give guidence to maintain the catfish farm
FINANCIALFINANCIAL
CASH FLOWCASH FLOWCash Flow Forecast
(US$K)Year 2011 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Actual Actual Actual Actual Actual Actual Actual Project Project Project Project ProjectCarry-forward from last month (A) 14.975 11.980 8.985 5.990 2.995 11 2.625 5.239 7.852 10.466 69.024 71.638
Cash 0 0 0 0 0 6.216 6.216 6.216 6.216 62.160 6.216 6.216
Receivables 0 0 0 0 0 0 0 0 0 0 0 0
Revenue (B) 0 0 0 0 0 6.216 6.216 6.216 6.216 62.160 6.216 6.216
Cost of products 2.584 2.584 2.584 2.584 2.584 2.584 2.584 2.584 2.584 2.584 2.584 2.584
Salaries 200 200 200 200 200 200 200 200 200 200 200 200
Rents 100 100 100 100 100 100 100 100 100 100 100 100
Installments 0 0 0 0 0 607 607 607 607 607 607 607 Others 111 111 111 111 100 111 111 111 111 111 111 111Expenses (C) 2.995 2.995 2.995 2.995 2.984 3.602 3.602 3.602 3.602 3.602 3.602 3.602Carry-forward to next month (A+B-C) 11.980 8.985 5.990 2.995 11 2.625 5.239 7.852 10.466 69.024 71.638 74.252
Required Funds and Fund RaisingRequired Funds and Fund Raising
Required funds Amount (US$)
Fund raising Amount (US$)
Land Pond construction Water pump Fishing Nets Computer & Office Eq Registration Fee Other Accesories Total
1,389 556 222 33 800 300 83 3,383
Own capitals Chandima– US$ 4000 Hamida-$ 4000 Eyiuche- $4000 Fe - $4000
16,000
Loans from family, relatives and friends (details and loan terms) Family – 2,358x 3% x 365 days
2,078
Public grants (details and conditions)
Feed Expenses Fingerling input Labor Cost Rent Vehicle Lime Expense Miscellaneous Total
8,335 4,165 1,000 500 420 555
1,4975
Loans from commercial banks and/or other financial institutions (details and loan terms)
Total (A) 18,358 Total (B)
$18,358
Assets p
urch
ase / leasing O
perational fu
nds
Income ForecastIncome Forecast
Start-up (US$)
(3 month)
First Harvest1 year later
(US$)
Details of revenues, costs of products and operational
expenses
Revenues (1)
6216 Revenue: Q xP=2800 x 2,22= 6216 Cost of product: Depreciation + variabel cost Harvest : 1 year 4 times After 1 year Interest + princial per month 3%x 2255
Costs of products (2)
2584 2584
Salaries
600 600
Rents
Vehicle
300 300
Interests / installments
0 607,19
Others
333 333
Sub-total
(3)
3817 3424,19
Income before tax
(1) – (2) – (3)
(3.817) 2,791.81
Operational expenses
Production CostProduction CostItems Cost ($)/annual Cost($)Harvest (4x) A.Depreciation Cost 285 71,25 B. Salaries 100X2 pesonX 3 month
2,400 600
Total fixed Cost 2,685 671.25
Items Cost ($) Feed Fish expenses 1,667 Fingerlings 833 Fertilizer 56 Miscellaneous 111 Total variable cost 2,667
THANK YOU !!THANK YOU !!
Chandima Hamidah Eyiuche Fe
Sri Lanka Indonesia Nigeria Philippines