Business Plan for a Lean Start-Up

Gamification, Start-Up Mentality, MVP and the Final Project

Margarita Antonova

Volunteer Trainer @ Telerik Academyacademy.telerik.com

Product ManagerTelerik Corporation

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Table of Contents

Gamification Concepts Start-Up Mentality Lean Start-Up & MVP Business Plan Final Project Instructions and Project Questions

GamificationApplying game mechanics and

game design techniques to engage and motivate people

to achieve their goals

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Gamification

Nick Pelling first described the concept in 2003

Gains traction in 2010

According to Gartner will be as important to businesses as social media by 2015

Concept

Behavior driven & promoting

Mix of science, strategy, and design

According to Gartner, most gamification plans will fial due to poor design

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Gamification Examples

Other definitions:

The use of game mechanics in a non-game environment to engage users or to solve problems

Examples:

Badges – Badgeville

Loyalty programs – frequent fliers

Utilize the social factor for increased awareness or reach – challenge friends to play a game – Nike; treasure hunts

Enjoy experience – Coca-Cola Shake it

Increase productivity with fun – gamify tedious tasks – DevHub

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Gamification Octalysis

Start-Up

Design your new company in a few easy steps.

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Start-Up Definitions A business or undertaking that has recently begun operation

The act or an instance of setting in operation or motion

A company working to solve a problem where the solution is not obvious and success is not guaranteed

A company designed to scale very quickly – has the ability to grow quickly

Generating revenue means you have moved on from a startup

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Lean Start-Up

Proposed by Eric Ries in 2011 The Lean Startup: How Today's Entrepreneurs

Use Continuous Innovation to Create Radically Successful Businesses

Definition

By building product iteratively while learning and incorporating the market’s needs every step of the way, startups can avoid the need of high initial investments and decrease market risk

Concept is a mixture of: business-hypothesis-driven experimentation

iterative product releases

validated learning

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Lean Start-Up: MVP

Process: build-measure-learn feedback loop

Tool: Minimal Viable Product (MVP)

Allows testing a product, a feature, a service quickly and on the REAL market

Allows the learning process to begin and develop fast

Once in place – the startup company can start iterating and developing a real product or service

Final Project: Business Plan

How will you make money?Why your findings show you can make money?Why will this strategy make money?

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Business Plan to Include

SWOT

7Ps – define product well

PESTLE

Porter’s 5 Forces

Well defined Target market/s

Plan and Strategy:

Positioning and Differentiation Strategy

Marketing and Sales Strategy and Channels

Financial sources plan & Operations plan

Risk Analysis and Business Sustainability Strategy

Business Plan – based on all of the above, we will make money like this:…

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Business Plan Grading SWOT – 10%

7Ps - 15%

PESTLE – 7%

Porter’s 5 Forces – 8%

Well defined Target market/s – 10%

Plan and Strategy – 20%

Business Plan – based on all of the above, we will make money like this:… - 20%

Presentation – start with clear summary – 10%

All team member HAVE to present

Duration <= 15 minutes

5 minutes for examiner questions

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