Upload
azfarinaanuar
View
223
Download
0
Embed Size (px)
Citation preview
8/3/2019 Business Plan Entrepreneur
1/31
Business Plan BLHC 4052 2011
1
1.0 EXECUTIVE SUMMARY
1.1 Introduction
A wedding planner is a professional who assists with planning and
organization of weddings. A wedding planner must be a good negotiator. They
are the mouthpiece for the bride and groom. They must be able to get them
the best service for the best price. A wedding planner offers service that
include budget preparation, planning detailed checklist, identification of event
venues, identifying and hiring of wedding professionals and service providers
and others. Some wedding planners may provide services themselves, such
as photography, floral arranging and cakes. We will get a few advantages by
hiring a wedding planner such as money savings, lower stress and contacts.
Contacts mean they have contacts with vendors, musicians and caterers, thus
saving the time.
1.2 Company
It is our pleasure to introduce our company, Glemm Boutique. Launched in
January 2010, our company is a full service company that provides complete
consulting services for weddings. People always stress when planning their
wedding events. So, as a wedding consultant, we have negotiator which are
dedicated professionals with event planning experience for many years. We
will provide clients with the comprehensive wedding information that everyone
need for their big day. When clients come to us, we listen to their needs and
then work together with them to create their dreams wedding. We can help
them for any wedding style they want whether a traditional, western or even
tropical style.
Our main objective is to make sure those day will be a most memorable
day to our clients. We are confident our customers will satisfy and enjoy their
event. There are a few keys to a success. We always follow the key to
maintain our reputation. Firstly we keep maintain a good working relationship
with all the vendors. Then, we always maintain a professional image withpeople and lastly give services on customers need efficiently.
1.3 Services
Our services are including budget planning. On budget planning, we will
advice our client to ensure they will minimize their cost on the wedding. We try
to get them a best price. We also will find our customer a wonderful venue for
their wedding that matches their requirements and budget. Then we also will
provide to them suitable suppliers or vendors on all the services that they
require. For invitations, we can provide on the weddings card based oncustomers desire. Furthermore, we will arrange on entertainment that include
http://en.wikipedia.org/wiki/Weddinghttp://en.wikipedia.org/wiki/Wedding8/3/2019 Business Plan Entrepreneur
2/31
Business Plan BLHC 4052 2011
2
music selection, wedding live bands, DJ and others. Others services are
weddings cakes, photography, transportations, rehearsal, wedding gowns,
and others services.
1.3 Market
Our market targets surely on brides and grooms. But most of them spent a
highly cost on their weddings. To avoid money and time wasting, they seek to
a professional advice to ensure their important day meet the expectations. We
are consultant that offers a variety services to customers. We always put
ourselves as a number one wedding planner services. Even to compete with
others competitors, we will give our trust to customers with 5 stars services.
The market needs for the wedding are fully shaped by the customers wish.
1.5 Strategy summary
The company strategy is on a few elements. A lower price than other
competitor will interest more customers. People on budget will make us as
their number one choice. Next strategy is advertising our company in internet,
television and newspaper. From this, people will know us. We also will satisfy
our clients with our best marketing tools.
1.6 Financial Plan
Our goal for this business is to get maximum profitable from the start ofour business. To ensure our financial stable, a financial plan is needed.
8/3/2019 Business Plan Entrepreneur
3/31
Business Plan BLHC 4052 2011
3
2.0 INTRODUCTION TO THE COMPANY
2.1 Company background
Glemm Boutique is a company work on wedding planner services. Our
boutique provide services for wedding package, catering services, wedding
boutique, and wedding photography. Our boutique is to be a leading boutique
in Malacca even we are still green in this field. We are always work on for out
boutique in order to get the best for our customer.
Glemm Boutique is a newly wedding planner company. Already one
year and half being established at Malacca town. Our boutiques management
philosophy is based on satisfaction and interest. This is because we are
focusing on productivity for growth and profitability and respect for our
customers and the employee to increase business profit and maximizingcome back customers. Our boutique is a well known boutique between the
elite youngsters who worked at Malacca Town. Our boutique is formerly
chosen because of many aspects, strategic location, multiple choices of
package and clearly priority; customers satisfaction guarantee. Glemm
Boutique is providing best quality services and package with various
advantage for our customers.
All of our board of members has different educational background, but
we are here because of one fact, interest. We combine our interest to build
this boutique. We do our job according to what we really expert. The type ofbusiness that we involve is partnership which is contains five of members.
Every member had been contributing the same amount of financial sources.
Then, for the rest of our capital is apply from Bank Islam Malaysia Berhad
(BIMB).
2.2 Business Intent
Why this business is chosen?
1. Lack of wedding boutique with modern taste and offer average price
at Malacca Town
2. Provide a better services for bride with warm package
3. Assembly the experts to provide satisfactory services to customer.
4. In order to move a further step in managing and servicing business.
5. Making extra profits for all the board of members.
8/3/2019 Business Plan Entrepreneur
4/31
Business Plan BLHC 4052 2011
4
So far, every business are created to provide a better services for the
customers. This is how we attract our customers to introduce our boutique
and recommend to their friends, indeed. Hence, Glemm Boutique offer
following advantage to our customers:
1. Solving problems to non-experienced brides on how to manage
their wedding needs.
2. Offer a suitable package with the brides budget.
3. Make the brides dream come true with the most memorable
wedding ever for the bride.
4. Helps the bride to get other services attachment with our business
partner
5. A surprise give for the bride who come to us after their friends
recommendation.
Time to time, we are always investigate on how to multiply another
advantages
for our customers. So that, our boutique will always look fresh and
energizing.
2.3 Growth Strategies
2.3.1 Financial strategies
Financial strategy, as a functional strategy, is subject to the overall corporate
strategy. Therefore, financial strategy includes profit distribution strategy,
investment strategy, financing strategy and legal relations strategy.
8/3/2019 Business Plan Entrepreneur
5/31
Business Plan BLHC 4052 2011
5
SWOT ANALYSIS
STRENGTH WEAKNESS OPPORTUNITIES THREATS
Managing costand stock Incorrectevaluation of
investment
efficiency
Economic growth Higher prices formaterial
Profit
capitalization
High cash
balance in the
account
Credits available in
the market
Securing
accounting data
Using internal
and externalresources
Profit taxation Fluctuation of
employees tothe competition
Good quality
control system
Speed of
transmitted
information
Our company business strategy is based on:
i) Keeping the capital structure efficient.
ii) Driving business performance by using value-based
performance measures and standardization of business
processes.
iii) Maintaining the right financial flexibility to support growth
platforms.
Above component is directly related to:
i) Effective risk management, internal control and compliance.
ii) Financial risk management and risk insurance structure.
8/3/2019 Business Plan Entrepreneur
6/31
Business Plan BLHC 4052 2011
6
2.3.2 Technology and product development
1. Always do research for the latest wedding concept season by
season.
As we know, things about fashion are always considered onupdating the product. This is because customers always look on the
latest trend of the season. So that, without doubting, we always do
research on the latest fashion from outside country.
2. Explore on what customers always hope for.
We always investigate our mistakes from the previous customer to
minimize our repeated mistakes. We always ask for customer
feedback on our services.
3. Create the best concept for the wedding ceremony by what
customers want.We do always adjust our package with what customer wish for, due
to their budget.
4. Do some innovations on the props.
For any props we already have, we will do some innovation after
time. This is to avoid misconception between our previous customer
in repeating using the same props.
5. Renewing the existed package.
6. Always look up for the best vendor.
7. Customers may follow us on our website, facebook , twitter.
2.3.3 Marketing strategies
1. Price adjustment with customers due to their budget.
2. Always updating promotion by seasons.
3. Doing promotion at Dataran Pahlawan MegaMall. Mahkota Parade,
and Melaka Mall.
4. Involve in wedding fashion show in order to look up for the latest
trend and fashions.
5. Update contract with trusted vendor.6. Analyze customer feedback.
2.4 Target market
The target market is in every segment of the demography. The segments of
demography are family life cycle, gender, age, income and generation.
1. Price : value pricing, offering the right package with the budget of
the customer, without ignoring benefits for both parties.
2. Product : valued-price with a satisfaction product of all services.3. Place : strategic place, with highly affordable are of citizens.
8/3/2019 Business Plan Entrepreneur
7/31
Business Plan BLHC 4052 2011
7
4. Promotion : always take part in any walk out and promotions.
Provide services for top celebrities
2.5 Revenue model
Revenue model is essential task for our business financial plan. This is a
difficult task for management team member at the early stage of starting up
our business. The management team had strive to get clearly defined the
service, market strategy, competition and further services in defining the
customer market and revenues to company.
1. How many couple want to get married in a year in malacca : 3569
2. Target customers : 100
3. Income a year :>RM300,000.00
4. Side income :>RM150,000.00
2.6 Operational set up
Our boutique, Glemm Boutique is set up with 5 share holders. Every share
holders has their own positions. The positions are Chief Executive
Officer(CEO), secretary, marketing manager, technical manager, financial
manager and human resources manager. Overall share-holder contributes
RM60,000 for starting capital and bank loan for company vehicle (lorry). For
this time being, we are renting a shop lot as our main office and to keep ourprops. The cost for the rental is RM3000 per month. We are having 15
workers to smooth our services during the event. The amount of workers
based on the package of the wedding.
2.7 Long Term Goals Of Company
Towards our goal to the future, we do have target for our company. We are
trying to expand our business at the south region, for the first five year. Other
than that, below are our future target that we are still counting efforts on it:1. Another branches at strategic places : we are trying to find out
strategic laces at southern region, at Johor Bahru, Seremban, Nilai
and Putrajaya.
2. Exclusive car rental : for this target, we are still investigating
demands on it. For temporary, we just have the calculating budget
and how much it can profits us indeed.
3. Produce our own wedding magazine : this will be prove for us
having customers choice services when people read on us and
love us. We must have a complete source to write and share it on.
8/3/2019 Business Plan Entrepreneur
8/31
Business Plan BLHC 4052 2011
8
4. Our own banquet hall : by having our own banquet hall, we can
delivered our services more efficiently because of the condusive
and strategic places.
2.8 Market and competitors information.
Well, every business has its own rival. For Glemm Boutique, we have those
competitors that we have to compete. So far, we can go along with them and
sometimes we are having talk with them due on what is happening around in
our field. We also share ideas and other interest which is out of our career.
We do have our own identity for our boutique and trademark. It is important to
be different with our competitor so that our customer will recognize us.
Asian Bridal Boutique
(5 years experience)
Various type of
package, costume
from all over south
east aseans cultural.
Do not provided other
services such as
catering.
Package are in
expensive price.
Drizal Bridal
Chamber
Various type of
package, always
promoting the most
latest fashion and
package. Also
provided
photographing
services.
Packages from
expensive until
medium price.
Mary Ann Boutique Traditional costume
from Malaysian
cultural.
Provided canopyservices.
Packages from
medium until low
prices.
8/3/2019 Business Plan Entrepreneur
9/31
Business Plan BLHC 4052 2011
9
3.0 EMPLOYMENTS OF KNOWLEDGE WORKERS
3.1 Management Team
CHIEF EXECUTIVE OFFICER (CEO)
CHIEF EXECUTIVE OFFICER (CEO)
Name MOHD SHAHID BIN RAHIM
Identity card number 800502-14-5514
Marital status Married
Date of birth 2/5/1980
Telephone number 013-2982246
Permanent address 37B, Jalan Perwira 6, Taman Bunga
Raya, 74300 Melaka.
Academic qualifications Bachelor in Design(Fashion
Designer),UiTM
Master in Business
Administration(UTeM)
Courses attended Technoentrepreneursip course 2008
Marketing Campaign
Previous occupation Artist Fashion Designer (2 years)
8/3/2019 Business Plan Entrepreneur
10/31
Business Plan BLHC 4052 2011
10
FASHION DESIGNER/WEDDING CONSULTANT
SECRETARY
Name FAZREN BT ABD RAHMAN
Identity card number 840808-51-6123
Marital status Single
Date of birth 08/08/84
Telephone number 017-6183331
Permanent address 3-B, Jalan Dahlia 2, Taman Merdeka,
74500 Melaka.
Academic qualifications Private Secretarys Diploma and
diploma in Administration, UiTM
Bachelor in Design and Arts
(Fashion Designer) at LimKokWing
University
Courses attended Involve with KL Fashions Week and
Asia Festival Fashions week
Previous occupation Secretary at Wisma Genting for 3
years.
Has worked with Fashion Designer,
Hatta Dolmat before
8/3/2019 Business Plan Entrepreneur
11/31
Business Plan BLHC 4052 2011
11
MARKETING MANAGER
MARKETING MANAGER
Name NUR AZFARINA BT ANUAR
Identity card number 841123-56-6643
Marital status Married
Date of birth 23/11/84
Telephone number 017-4148458
Permanent address 70, Jalan TU 3, Ayer Keroh, Melaka.
Academic qualifications Bachelor in Arts and Design,
Limkokwing university
Master in Marketing (UKM)
Courses attended Technoentrepreneursip course 2010
Marketing Campaign .
Previous occupation Fashion Designer at Rizalmans
Boutique 2 years
Marketing Manager at Tesco Bhd-1
years
8/3/2019 Business Plan Entrepreneur
12/31
Business Plan BLHC 4052 2011
12
TECHNICAL MANAGER
TECHNICAL MANAGER
Name KHALIF HAMZI BIN BURHANORDIN
Identity card number 830112-30-5146
Marital status Single
Date of birth 12/1/83
Telephone number 017-3634467
Permanent address No.24, Jalan Perdana 3/4, Jasin, 71100
Melaka.
Academic qualifications Bsc.Hons.Electronic and Computer
Engineering (Wireless Communications)
University Technical Malaysia Melaka.
Bachelor in Arts and Design at UIA.
Courses attended Infosys Foundation Program
Attended Safety and Healthy
Presentation (presenter)
Previous occupation Supervisor Technician at Sigtech Circuit
Sdn Bhd.
System Analyst Michealsoft
Corporation
8/3/2019 Business Plan Entrepreneur
13/31
Business Plan BLHC 4052 2011
13
FINANCIAL MANAGER
FINANCIAL MANAGER
Name AMIRUL AMIN BIN MOHD JAYUS
Identity card number 861212-34-6423
Marital status Engaged
Date of birth 12/12/86
Telephone number 012-4904014Permanent address No.102, Jalan Merlimau, Merlimau,
72100 Melaka.
Academic qualifications Diploma in Financing at MMU.
Bachelor in Financing at USM.
Courses attended Seminar Usahawan Cyber - MDEC
Kursus Pengurusan Kewangan 2007
Previous occupation Account manager, PTB Group Sdn Bhd.
Financial Manager at CIMB Bank Bhd.
8/3/2019 Business Plan Entrepreneur
14/31
Business Plan BLHC 4052 2011
14
HUMAN RESOURCE
HUMAN RESOURCE
Name TEH GIM HONG
Identity card number 860419-08-5766
Marital status SingleDate of birth 19/4/86
Telephone number 016-2857131
Permanent address 1812-1, Lorong Haji Ahmad, Kg. Lereh,
76400 Tanjung Kling, Melaka.
Academic qualifications Bachelor in Management(Human
Resource)
Courses attended Kursus Asas Usahawan SiswazahKursus Penubuhan Pengusaha Baru
Seminar Pembangunan Kerjaya
Previous occupation Manager at Human Resource
Department at Jabil Circuit Sdn Bhd
8/3/2019 Business Plan Entrepreneur
15/31
Business Plan BLHC 4052 2011
15
3.2 Organizational Chart
CHIEFEXECUTIVE
OFFICER(CEO)
MARKETINGMANAGER
TECHNICALMANAGER
FINANCIALMANAGER
HUMANRESOURCE
SECRETARY
8/3/2019 Business Plan Entrepreneur
16/31
Business Plan BLHC 4052 2011
16
3.3 Human Resource Plan
The following is the Glemm Boutique Sdn Bhd Human Resource Plan for 4
years.
Position / Role Year 1 Year 2 Year 3 Year 4
Director
Managing Director
Manager
Secretary
1
4
1
1
4
1
1
4
1
1
4
1
Position / Role Year 1 Year 2 Year 3 Year 4
Technical Staff
Technician
Instructor
Supporting Staff
Sales/Shop Assistant
Cashier
1
1
1
1
1
1
1
1
2
2
2
2
2
3
3
3
Total Number Of Workers
Total Knowledge Workers
Total Foreign Knowledge
Workers
% Of Knowledge Workers
10
4
6
40%
10
4
6
40%
18
4
14
22.22%
25
5
20
20%
8/3/2019 Business Plan Entrepreneur
17/31
Business Plan BLHC 4052 2011
17
3.4 Schedule of Task and Responsibility
Post Task / Responsibility
Marketing Manager
Plan the suitable marketing program for the
company.
Create new Campaigns, campaign expressions,
and customers.
Create new Advertisements, discounts, and
coupons/promotion codes for set a target for the
company.
Technical Manager
Manage the technical aspect at the companysuch as computer service and technical advice.
Efficiently plan and monitor all repairs,
maintenance and dry dock activities.
Financial Manager
Manage the financial aspect of the company
such as petty cash, budget and accounting.
Planning, organizing, directing, controlling and
evaluating the operations of financial and
accounting departments.
Instructor
Provide the class for inexperienced new
workers.
Plan instructional materials to promote
interdependence especially with newer groups
or inexperienced.
Secretary
Help the managing director.
Provide training and orientation for new staff,
conduct research on the Internet, and operate
and troubleshoot new office technologies.
Technician
Repair computer and assemble new computer.
Working autonomously, creating programs anddevising new technical solutions and/or
procedures as required.
Cashier Help in the finance aspect.
Collect money and bagging the material that
bought by the customer.
Sales/Shop Assistance
In charge the sales activities at the shop.
Handle the payment for any purchases.
Arrange the orders and deliveries of stock for
customers. Make the customer aware of any special offers.
8/3/2019 Business Plan Entrepreneur
18/31
Business Plan BLHC 4052 2011
18
4.0 PRODUCT OR SERVICE DEVELOPMENT
4.1 Product/Service/Technology Overview
Glemm Boutique is a company that provides services for a wedding
events in Malacca, Malaysia. Besides, we also provide services around
Malaysia if there is a high demand from the customer. The services provided
are such as wedding consultation, providing wedding gowns, make-up, PA
system, caterings, wedding cards, bridal bed and much more. The services
are provided based on wedding package provide by the company. Following
are the list of wedding package provided by our company.
Package for wedding(Small Budget)
Package A : Ruby Package ( RM 2200.00)
Wedding dress(Woman) : Lace Dress and Embroidered Clothing
Wedding dress (Male) : Layered Clothing and Coat
Make-up
Accessories ( Groom and bride)
Bridal bed ( installation at home: design-customer)
Package B : Jade Package ( RM 3500.00)
Wedding dress ( Woman) : Wedding Gown and Lace Dress
Wedding dress (Male) : Designated Shirt and Coat
Make-up
Accessories ( Groom and Bride)
Bridal Bed ( Installation at hall) and Roman Pillars
Package C : Diamond Package ( RM 4990.00)
Wedding dress (Woman) : Wedding Gown, Lace Dress and
Embroidered Clothing
Wedding dress ( Male) : 2 pcs coat and Designated Shirt
Make-up for photoshoot and wedding
Accessories ( Groom and Bride)
Photoshoot with album indoor only
Bridal bed ( Installation at hall / home) and Roman Pillars
Fresh flower arch arrangement at the main entrance
8/3/2019 Business Plan Entrepreneur
19/31
Business Plan BLHC 4052 2011
19
Package D : Gold Package ( RM 7500.00)
Wedding Dress (Woman) : Wedding Gown, Lace Dress and
Embroidered Clothing
Wedding Dress ( Male) : Designated Shirt, Coat, Layered Clothing and
Baju Melayu
Photoshoot with album ( Indoor and Outdoor) : Outdoor-customers
choice
Make up for wedding and photoshoot make-up (indoor and outdoor)
Accessories (Groom and Bride)
Fresh flower arch arrangement at the main entrance and red carpet
Bridal Bed and Roman Pillars
Wedding Package : All-In-One (High Budget)
Package A :
Selection of Authentic Malay Cuisine ( 5 main dishes ) for 500 people
Tables and chairs (materials-plastic with no cover)
P.A System (MC/DJ provided)
Video and photoshoot
Lauk pengantin for bridal table
Red carpet, fresh flower arch arrangement at the main entrance
3-storey cake
Wedding dress (groom and bride) + accessories (groom and bride)
Make-up
Wedding card
Bridal bed
Canopy-with fan
Package B :
Selection of Authentic Malay Cuisine ( 5 main dishes ) for 600 people
Tables and chairs with white seat cover
P.A System (MC/DJ provided)
Video and photoshoot for wedding album
Lauk pengantin for bridal table
Red carpet, fresh flower arch arrangement at the main entrance
3-tier wedding cake
Wedding dress (groom and bride) + accessories (groom and bride)
Make-up
Wedding card
8/3/2019 Business Plan Entrepreneur
20/31
Business Plan BLHC 4052 2011
20
Bridal bed + Roman Pillars
canopy with fan
3 days 2 night stay for Honeymoon at Pulau Langkawi, Kedah
Package C :
Selection of Authentic Malay Cuisine ( 5 main dishes ) for 1000 people
Tables and chairs with white seat cover
P.A System (MC/DJ provided)
Video and photoshoot for wedding album
Lauk pengantin for bridal table
Red carpet, fresh flower arch arrangement at the main entrance
5-tier wedding cake
Wedding dress (groom and bride) + accessories (groom and bride)
Make-up
Wedding card
Bridal bed + Roman Pillars
Canopy-with fan
4 days and 3 nights stay for Honeymoon at Pulau Bali, Indonesia
4.2 Research and Development (R&D)
In order to make our customer satisfy with our service, the upgrading of
our service involves our boutique decoration, the brides costumes accordingto latest fashions. Besides, we also upgrade the wedding invitation card within
the latest designs. The P.A System we provide is also depends on its latest
technology. The P.A System also needs to be serviced each time it is used so
that it wont quickly damage.
The company has done some research and found out that there is now
canopy provided with fan. With this technology, customer will not feel hot
anymore while eating at a wedding ceremony. Besides, the P.A system
upgraded with technology will give good sound effects. P.A system we
provided is handled by our professional DJ. This will give a high satisfaction tothe customers.
4.3 Benefits and Customer Value
Pricing for all the packages available is developed by doing some
surveys at all the bridal stores available. The involved tools are based on the
latest technology in the world and the latest fashions available. The
installation service, service consultation and all the other operations are
calculated. These totals are then calculated and according to the companys
burden rate and the profit margin and then is being priced based on the
8/3/2019 Business Plan Entrepreneur
21/31
Business Plan BLHC 4052 2011
21
market value. Two of pricing strategies will greatly used by our company to
overcome the competitors:
Cost based pricing
Competition pricing
This is one of our company strategies to overcome competition from
our competitors. We try to offer a better price, equipment and consultation
services to our customers to attract them.
5.0 MARKETING PROGRAMS
5.1 Marketing Overview
Marketing is the process of performing market research, selling
products and/or services to customers and promoting them via advertising tofurther enhance sales. It generates the strategy that underlies sales
techniques, business communication, and business developments. It is an
integrated process through which companies build strong customer
relationships and create value for their customers and for themselves.
In our company, we need a good marketing to enable the new
company like ours to compete with companies who have long resided in
Malaysia. So we need to create a marketing program that flexible and
effective. In this section we will present how to stay ahead of competitors with
the best marketing strategy which include pricing, place, product and
promotion.
5.2 Marketing Strategy
For our marketing strategy, we have focusing on 4 major elements which are:
Product/service
Price
Place
Promotion
5.2.1 Product/service
For our company, we are very concerned about the quality of our work
to ensure our customers' satisfaction. This is very important to ensure that we
are more easily identified with our reputation with a good service. Customer
satisfaction is our priority. So we need to maintain an efficient service to
provide assurance to our customers.
We also provide various packages to help customers make a choice.
This is important because the customer has their own tastes and provides an
8/3/2019 Business Plan Entrepreneur
22/31
Business Plan BLHC 4052 2011
22
opportunity for clients to suit their own. There are four wedding
packages that we provide for customer who has small budget which are:
Package A : Ruby Package
Package B : Jade Package Package C : Diamond Package
Package D : Gold Package
For Package D or Gold Package, it more provide such
attractive services such as wedding dress with baju melayu for male and
indoor and outdoor photo shoot.
We also provide packages for customers who have a high budget:
Package A
Package B Package C
Package D
5.2.2 Price
As shown above, we provide a variety of packages to help customers
to make choices to suit with their function. We provide these packages as well
as by the ability of our customers. For the affluent customer, we provide all-in-
one package. This package provides nearly all of the requirements for
conducting a marriage feast.
For us, not only our company who need a profit, but the customer also
will get the profit when dealing with us. The price that we offer is reasonable
and in line with the service that we provide. This is important because it
makes customers happy when dealing with us and they will come back to deal
with us. We also put a fair price for our customers. Customer satisfaction is
our priority.
5.2.3 Place
The choice of the appropriate place is essential to make the smooth
running of the business and facilitate our customers find our location.
Therefore, we have chosen Melaka Raya as the site of our stores. This is
because Melaka Raya is the focal point for customers to find such services.
This site selection is also based on competitive rates which are not so high as
not many shops that provide such services. Our location is as follows:
8/3/2019 Business Plan Entrepreneur
23/31
Business Plan BLHC 4052 2011
23
Address: 33, Jalan TMR 23, Taman Melaka Raya 75000 Melaka
5.2.4 Promotion
Part of the promotion is important to maintain our business at the
desired level. The way we promote our business is through internet, media,
flyers, billboards and so on. We also provide great discounts on holiday
festivities such as Hari Raya, Chinese New Year or Deepavali. We try to give
the best discounts for our customers.
We also provide gift items for our customers such as keychain fromGlemm Boutique products. It is to promote our services to others. We also
have a demo from our Mak Andam and our bridal designer for a wedding.
We may do a demo of this in the media or directly from any famous shopping
complex.
8/3/2019 Business Plan Entrepreneur
24/31
Business Plan BLHC 4052 2011
24
6.0 FINANCIAL PROJECTIONS
6.1 Financial Overview
The sales strategy is a prediction of controllable growth for the first
year. Glemm Boutique will focus on quality and attention to detail to avoid
some potential pitfalls encountered by many new businesses. The predicted
growth is moderate in bridal goods rental market and in the small business
arena. However, with aggressive advertising and word of mouth, this will
increase. Our aggressive television advertising will increase our residential
and small business customer base as well as word of mouth within the first
year. Within a few months we will have the need for additional employees tohandle the work load. At that time, we will move into a leased space with
additional square footage, and buy a company vehicle to help with the on-site
calls.
Our competitors average 50+ calls a month. Given that our advertising
will be aggressive, we expect the same results. The sales forecast is
conservative, which gives us a chance to gauge our experience and adjust
the plan accordingly. We will service all of Ayer Keroh and the surrounding
area. We expect that the majority of our jobs will be performed in the
immediate town area. A consultant can perform an average of 3 jobs per day.
Our sales forecast predictions are less than that. With our aggressive
advertising campaign we expect nominal growth. We predict it will take a few
weeks for the marketing to settle in with customers. However, we are going to
offer a promo for our services which should generate some substantial results.
The one element of sales not represented in the table below is direct
costs for our maintenance contracts. We estimate these costs at 12% of sales
revenue, but expect a delayed occurrence that is we will sell maintenance
contracts starting in February, but do not expect to actually perform
maintenance on computers guaranteed under them for the first few months.
We will incur more and more costs from these as time goes on, and the
computers age - most of the service in a maintenance contract is performed
within the last quarter of the specified period. Projections for the direct costs
8/3/2019 Business Plan Entrepreneur
25/31
Business Plan BLHC 4052 2011
25
for these contracts can be found in the Profit and Loss Table, as other costs
of sales.
Unit Sales Year 1 Year 2 Year 3
Bridal Package 30 45 50
Photography 25 30 35
Catering 10 16 20
Rental Tent & P.A System 25 30 40
Unit Prices Year 1 Year 2 Year 3
Bridal Package RM 3,000.00 RM 3,500.00 RM 3,800.00
Photography RM 700.00 RM 700.00 RM 750.00
Catering RM700.00 RM730.00 RM 750.00Rental Tent & P.A System RM 450.00 RM 500.00 RM 500.00
Sales Year 1 Year 2 Year 3
Bridal Package RM 90,000 RM 157,500 RM 190,000
Photography RM 17,500 RM 21,000 RM 26,250
Catering RM 7,000 RM 11,680 RM 15,000
Rental Tent & P.A System RM 11,250 RM 15,000 RM 20,500
Total Sales RM 125,750 RM 204,680 RM 251,750
Direct Unit Costs Year 1 Year 2 Year 3
Bridal Package RM 700.00 RM 700.00 RM 700.00
Photography RM 300.00 RM 300.00 RM 300.00
Catering RM 400.00 RM 480.00 RM 480.00
Rental Tent & P.A System RM 300.00 RM 300.00 RM 300.00
Direct Cost of Sales Year 1 Year 2 Year 3
Bridal Package RM 21,000 RM 31,500 RM 35,000
Photography RM 7,500 RM 9,000 RM 10,500
Catering RM 3,000 RM 7,680 RM 9,600
Rental Tent & P.A System RM 6,000 RM 9,000 RM 12,000
Total Direct Cost of Sales RM 37,500 RM 57,180 RM 67,100
8/3/2019 Business Plan Entrepreneur
26/31
Business Plan BLHC 4052 2011
26
Expenses Year 1 Year 2 Year 3
Promotion RM 400 RM 0 RM 0
Shop RM 24,000 RM 24,000 RM 24,000
Bank Loan RM 12,000 RM 12,000 RM 12,000
Worker salary RM 36,000 RM 36,600 RM 36,900Utility RM 3,600 RM 3,800 RM 4,000
Others RM 6,000 RM 6,500 RM 6,800
Total Expenses RM 76,000 RM 82,900 RM 72,700
Financial Plan
Cost of fixed asset
Items Price
Vehicle RM 84,000
Computers RM 4,000
Total RM 88,000
Depreciation of Fixed asset
All assets will lose their value over the time and must be replace once the endof their lifespan. For Media Print Solutions Company use the straight line
method for all assets depreciation expenses. The straight line method is
dividing the cost over the period of consumptions.
8/3/2019 Business Plan Entrepreneur
27/31
Business Plan BLHC 4052 2011
27
Type of asset: Vehicle
Cost of asset: RM 27,000
Consumption period: 5 years
Salvage value: RM 0
Depreciation method: Straight line
Yearly Price Drop = Actual Price / Consumption Period
= RM 4,000 / 5
= RM 800
Consumption Period
(Years)
Depreciation
Expenses (RM)
Accumulated
Depreciation
(RM)
Salvage Value
(RM)
0 - - 4,000
1 800 800 3,200
2 800 1,600 2,400
3 800 2,400 1,600
4 800 3,200 800
5 800 4,000 0
8/3/2019 Business Plan Entrepreneur
28/31
Business Plan BLHC 4052 2011
28
Type of asset: Vehicle
Cost of asset: RM 84,000
Consumption period: 10 years
Salvage value: RM 0
Depreciation method: Straight line
Yearly Price Drop = Actual Price / Consumption Period
= RM 84,000 / 10
= RM 8,400
Consumption
Period (Years)
Depreciation
Expenses (RM)
Accumulated
Depreciation
(RM)
Salvage Value
(RM)
0 - - 84,000
1 8,400 8,400 75,600
2 8,400 16,800 67,200
3 8,400 25,200 58,800
4 8,400 33,600 50,400
5 8,400 42,000 42,000
6 8,400 50,400 33,600
7 8,400 58,800 25,200
8 8,400 67,200 16,800
9 8,400 75,600 8,400
10 8,400 84,000 0
8/3/2019 Business Plan Entrepreneur
29/31
Business Plan BLHC 4052 2011
29
Cash Position of Company
Year 1 Year 2 Year 3
Cash sales RM 125,750 RM 204,680 RM 251,750
Cost of sales RM 37,500 RM 57,180 RM 67,100
Gross Margin RM 88,250 RM 147,500 RM 184,650
Gross Margin % 70.18% 72.06% 73.35%
Total Expenses RM 76,000 RM 82,900 RM 72,700
Net Profit RM 12,250 RM 64,600 RM 111,950
Net Profit % 9.74% 31.56% 44.47%
Gross Margin % = Gross Margin / Cash Sales x 100%
Net Profit % = Net Profit / Cash Sales x 100%
Break-even Analysis
The projects done by Glemm Boutiques main expenses incurred are
variable costs based on the amount of targeted participants, hence
ensuring no loss if the targeted amount of customer is achieved. Thus,
expenses incurred here will be counted based on the targeted amount of
participants
Break-even point
Profit Area
Loss Area
8/3/2019 Business Plan Entrepreneur
30/31
Business Plan BLHC 4052 2011
30
6.2 Financial Qs to consider
1. How will your revenues and expenses develop?
We are a small business owner as a part of Small Medium Enterprise (SME),we know that business planning in an economic downturn is difficult,
particularly if we need to get a bank loan. Then, if we need financing during a
recession, we have to present a realistic business plan to your financial
institution. Our financial institution will be more likely to grant us the funds we
need if we indicate our understanding of the economic environment. Our
expenses will increase by 30% for next 3 years because of user demand on
technology.
2. What assumptions underlie your financial planning?
We assumed we can easily gain the profits even there are many small and
medium company in Malaysia, because we assumed everybody need the
services because in a year there are many couples who get married..
3. What sources of capital are available to you to sustain operations?
The source of our capital is from profit. Furthermore, we get from venture-
funding to operate the company business.
4. How will you realize profits?
We assumed our service will get a good respond from customer and client.
Our profit will increase by year.
8/3/2019 Business Plan Entrepreneur
31/31
Business Plan BLHC 4052 2011
7.0CONCLUSION AND APPENDICES
The business of Glemm Boutique is set up based on the consensus
and agreement among 6 shareholders. The main purpose of this partnership
is to obtain profit and to satisfy the need of a customer.
Regarding to the administration of the company, it shows that our
company is having an organized management where the top management
are consists of Chief Executive Officer, Marketing Manager, Technical
Manager, Financial Manager and Human Recourse Officer. In any company,
this rank of management is basic. The performance of the company is based
with the credibility and accountability of these managers in order to run theirown job effectively and efficiencies without any waist of sources.
Thus, each manager is capable to co-operate among them with their different
functions and responsibility based on their position. So, this business plan
shows that our company is capable to complete with other competitors and
gain profit to develop Glemm Boutique in the future. We as well, are capable
to run the business effectively and efficiency in the future and give the best
services to the every customer.