Business Plan Colvert

BUSINESS PLAN

FOR THE EXPORTATION OF CAMEROON CROPS AND OTHER CULTURAL PRODUCTS TO SOUTH AFRICA

Projet Manager

OMBICK Manon Patience DésiréeMarketing and Business developer

Yaoundé, the 29th May 2015

COL’VERT sis à la cité des palmiersBP 15599 Akwa, Douala- Cameroun Tél (237) 99 34 35 16 /(237)79 42 26 11E-mail [email protected]

COL’VERT, nos plants vous accompagnent…

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PREAMBLE

Entrepreneurship is a source of employment and local development. It Iis a key word for the economic growth in many African countries. It drives to the empowerment and boosts the entrepreneurship mindset. Cameroon, a central African country, hasn’t escape to that development scheme. Thanks to its tropical climate and its fertile grounds, the country has is a good asset for an agricultural business. As matter of fact, the Littoral region has numerous plantations holding by private companies. Furthermore the government is encouraging

agriculture towards many programs leaded led by the Ministry of Small and Medium Size enterprises, the Ministry of agriculture, and the Ministry of territory administration. Apart of from that, some development local partners are dedicated to reinforce the agricultural investment (i.e CARBAP).

COL’VERT is an agricultural holding that seized the opportunity to produce and export some local crops such as sweet plantain, cocoa, hot pepper, paprika and so on. The field is located in Douala in the south in an area called Mamba. Near Close to the field, there is an International centre for research in the production of bananas

named CARBAP, which is another asset for the COL’VERT’s activities.

Nevertheless, the company has committed itself to exporting its crops so that it couldwith the primary aim of entering many other african markets and by the same occasion, whilst extending its activities to a wide range of products. For that reason, COL’VERT decided to write this business plan in order to develop the exportation of local crops in particular to South Africa thanks to a partnership with a private entrepreneur located in South Africa. The partnership will obviously create new jobs both in Cameroon and the partner’s country, South Africa. This business plan aims to design the exportation project and to look for the appropriated fund.

I. THE PROJECT

The project is focused on the exportation of many products from Cameroon to South Africa. Some of those products are produced by COL’VERT and whilst others notare produced from local partners. This is due to the fact that the company has some

Chipo Ngongoni, 06/04/15,

Not sure is it’s meant to be ‘hasn’t escaped that development scheme


This is to counter something as a negative..I don’t see it as a negative, I suggest ‘Furthermore’ instead


Why dont you write the whole abbreviation out, it’s more powerful as some people don’t know these organistations that are being mentioned



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local partners that produce different cultural stuff products also interesting for the exportation.

1.1 Nature and capacity of the project

1.1.1 Offer :

The Cooperative COL’VERT’s mission is to develop qualitative and huge crops in order to contribute to reduce the cost of local products as well as fighting against poverty. That’s why in the exportation policy, the company is collaborating with some local producers to enhance the local crops exportations.

In frame of the partnership between COL’VERT and the South African partner, many products will be included in the business: sweet plantain, chips plantain, white pepper of Penja and, paprika.

1.1.2 The market both in Cameroon and South Africa :

Both markets have a huge potential in terms of crops selling. Cameroon has a population of about 22 million inhabitants who use to consume the said products which are famous in the country. In South Africa, the potential market is constitutes by theof people curious to discover something new, the people that already know the chips plantain and the ones that know the products and are willing to buy them.

The competitor’s analysis is based on a market survey made undertaken by the South Africa partner that confirmed the possibility to sell the said productsof a ready market.

The market positioning is focused on the quality of the local crops and the fact that COL’VERT is collaborating with many agro engineers in order ensure a quality control.

1.1.3 Raow material and processing products :

Some products will be processing to raow material into different products. For instance sweet plantain into chips plantain or cocoa into powder or cocoa butter.

1.2 Technical description

1.2.1 The exportation process :

The process is driven by two hypotheses.

If the product to export comes to the COL’VERT field, both parties will agree on the quantity and will share the profits after deductions of the price of the product and the exportation fees.


What does this mean ? I thought Colvert produces stuff too, is this from the partners ?


Which are ?


Maybe also get into how the crops are organically produced,


I suggest you be particular : lets really drill down..e.g Restaurants, Farmer’s markets, etc


Maybe mention how you aim to provide employment as well


Value Proposition


Organic ?



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If the product comes from another seller, the parties will agree on the quantity and will share the cost to buy the product. They will share the profit after deductions of the exportation fees.

The profits are shared at 50 per cent each. An equalshare.

1.2.2 The technology :

The parties will use the oOnline marketing to promote their products. The platforms will be a Facebook page, Twitter and other social networks.

1.2.3 The Investment :

The land:

The cooperative COL’VERT owns 45 hectares of land in Mamba close to Douala. 8 hectares are dedicated to the exploitation of sweet plantain. That area has been chosen by the local government (MINADER via IRAD) for a pilot project aiming to develop a new cocoa specimen, with the collaboration of many experts.

1.2.4 The conditions of implementation :

Planning :

Pour l’exploitation de la banane plantain, COL’VERT procède au défrichage et à l’abattage de la parcelle, cette phase s’achève en Novembre. Ensuite les herbes sont brulées en Mars et le mois suivant commence la préparation du sol en vue du planting. Les PIFs sont ensuite pralinés et plantés avant d’être plantés.

PERT NETWORK OF THE PROJECT

BEGINNING


This heading makes it seem like you are selling Col’vert….


I suggest you also add, B2b- going directly to businessesThus have sections like B2B : through the SA partner, connect with other businesses through networking, going to fairs, talking to cafes’ retsuarants that offer Cameroonian dishes or North African cuisineSocail Media : socila networks


Marketing Strategy ?


Maybe ‘ Equality and fairness are at the crux of our business’



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PARTNERSHIP :

The project of exportation will need some partners to extend its scale.

Partners uin South Africa to buy products and sell in Cameroon

Partners in Cameroon in different domains to have a large scale of products

Partner in the cultural domain to promote intercultural exchange

SELLING

CHOICE OF THE CROPS AND OTHER PRODUCTS TO EXPORT

DISTRIBUTION CHANNEL AND PARTNERSHIP

INFORMATION ABOUT EXPORTATION REQUIREMENT

Documents

Business Plan Colvert