UNIVERSITY OF TECHNOLOGY, JAMAICACOLLEGE OF BUSINESS AND MANAGEMENT

JOAN DUNCAN SCHOOL OF ENTREPRENEURSHIP ETHICS AND LEADERSHIP

INTRODUCTION TO ENTREPRENEURSHIP

ASSIGNMENT NO. TWO - THE BUSINESS PLAN

As a group of prospective entrepreneurs you are required to prepare the business plan for an upcoming enterprise or for a product/service offered by an existing business enterprise. The business should be formulated as a private limited company and may operate many modes.

OBJECTIVES

This assignment should enable students to:1. Develop the outline for a business enterprise 2. Demonstrate an understanding of the procedures involved in the registering of a

business unit3. Prepare the necessary legal documents required for a business

GUIDELINES

The business plan represents a combination of various sub-plans covering the broad areas of activity in a business operation. The outline should include the following;

1. Executive Summary (10 marks)- a succinct highlight of the overall plan – include ownership structure, business

address, product/service, the market opportunity and company strategy, strengths of the management team, and the proposal/request.

2. Industry Analysis (10 marks)- an overview of the industry, including consideration of the competition, legal

constraints, statutory requirements, regulatory bodies, etc.

3. Definition of the Business (5 marks)- explanation of the business concept, the current offering, and the projected

growth

4. Purpose of the Business Plan (5 marks)- dominant reason for the preparation of the business plan

5. Business Feasibility (5 marks)- analysis of the demand (include highlights of the findings of the market feasibility

study), risk (include business and market risks), environmental impact

6. Justification of the Business (5 marks)- economic, social, and personal benefits

1Revised by Orville Reid March 2013

7. Organization and Management (10 marks)- Vision and mission statement, corporate goals, managerial competence,

organizational structure and organizational chart

8. Human Resources (5 marks)- sourcing and staffing considerations, arrangements for training and development

9. Operational Considerations (5 marks)- location, technical requirements (explain key business processes), equipment

required (state whether it is a manufacturing or retail business), suppliers of raw materials, utilities, opening hours etc.

10.Marketing Arrangements (10 marks)

- target market, definition of the product or service, pricing, distribution, promotion

11.Financial Considerations (15 marks) - sources of financing, capital cost, pre-operating expenses, working capital

requirements, breakeven analysis (where possible), cash budget over three years, budgeted accounting statements over three years.

12. Implementation Schedule (5 marks)- stages of activities six months before to six months after the startup date,

accompanied by a Gantt Chart.

13.Appendices (5 marks) - tools used in feasibility study; profile of management team, letters of commitment

from prospective suppliers and clients; samples of product design, labels, promotional campaigns, floor plan and legal documents

14.References (5 marks)- bibliography, credits, acknowledgements

FORMAT OF THE ASSIGNMENTThe assignment should be done in groups, not exceeding five persons.Each business plan must be accompanied by the Declaration of Authorship forms signed by each student in the group. No allowances will be given for names of students not included on the project.

The group may choose a name, logo, slogan, etc.The business plan will not be returned to the group. Alternative copies should be prepared for the group members.

APPRAISALThe business plan will constitute 30% of the overall course grade.Oral presentation of the plan will account for an additional 10% of the grade

DUE DATEThe Oral presentation of the business plan will take place during the week of April 8 - 13, 2013 during tutorial. The hard copy is to be submitted on the same day of the presentation.

2Revised by Orville Reid March 2013