BUSINESS PLAN - Amazon Web Servicesusercontent-salt.s3.amazonaws.com › smartsender › 117791343 › ... · 2017-01-02 · yourNEWS Media Group, Inc. (also referred to as “YNM”

B U S I N E S S P L A N

C O N F I D E N T I A L – D o N o t D i s t r i b u t e W i t h o u t P e r m i s s i o n2 C O N F I D E N T I A L – D o N o t D i s t r i b u t e W i t h o u t P e r m i s s i o n2

S A M A N T H O N YPhone: (800) 548-5006Fax: (202) 478-2700 Email: [email protected]

C O N F I D E N T I A L – D o N o t D i s t r i b u t e W i t h o u t P e r m i s s i o n 3

TA B L E O F C O N T E N T S

EXECUTIVE SUMMARY 5 Company Ownership 7 Company Location 7 Use Of Funds 8 Investor Proposition 9

YOURNEWS MEDIA GROUP: AN OVERVIEW 11 Proprietary Geo-Subject Technology & Smart TIM Technology 14 Social Information Platform 15 User Engagement 17 Mobile Application 18 Current Status 18 Exit Strategy 19

MARKET ANALYSIS SUMMARY 22 Market Segmentation 28 Vertical Markets 30 Industry Analysis 32 Competitors 32 Competitive Edge 34

STRATEGY & IMPLEMENTATION SUMMARY 36 Objectives 37 Advertiser Sales Strategy 37

MANAGEMENT SUMMARY 41 Culture & Staffing Philosophy 48

FINANCIAL PROJECTIONS 49

APPENDIX: YEAR 1 FINANCIALS BY MONTH 58

C O N F I D E N T I A L – D o N o t D i s t r i b u t e W i t h o u t P e r m i s s i o n4 C O N F I D E N T I A L – D o N o t D i s t r i b u t e W i t h o u t P e r m i s s i o n4 C O N F I D E N T I A L – D o N o t D i s t r i b u t e W i t h o u t P e r m i s s i o n4

yourNEWS operates within the largest

area in media - the $120 Billion in

revenue Internet Publishing and

Broadcasting sector - the sector with

the least amount of innovation.


E X E C U T I V E S U M M A RY

yourNEWS Media Group, Inc. (also referred to as “YNM” and “the Company”)

is an increasingly popular source of news and information.1 Over 20,000 of the

world’s finest journalists, citizen journalists and public contributors supply its

readers with what the Company believes to be one of the best news experiences

on the web. Averaging well over 2,000,000 monthly page views,2 yourNEWS is

excelling rapidly, and is recognized as a premier news provider.

yourNEWS allows the public to submit local news and information in several

categories and presents this information alongside local reporting from affiliate

media companies as well as top national and global stories. The goal is to

make people’s lives simpler and more productive by breaking down the walls

of complexity and irrelevancy within the news and information environment.

The Company is creating a network that will serve any local market with pre-

populated topics such as news, people, businesses, opinions, events, sports,

churches, nightlife, clubs, politics, homes, gardens, theatre, cinema, art,

architecture, food, design, and community history.

yourNEWS operates within the largest area in media - the $120 Billion in

revenue,3 $34.5 Billion in profits4 Internet Publishing, Broadcasting & Search

Portals Industry - the sector of new media industries with the least amount of

innovation. Within other categories, there have been huge innovations, notably

in technology and practices. It was just a short while ago when there was no

Facebook, Google, E Harmony, Monster, or eBay. These disruptive platforms

appeared out of nowhere and changed the way people live. The same thing

will happen within the news industry. The move from print to online will be

one of the biggest paradigm shifts of this generation. Like the move from the

telegraph to the telephone, it should create an enormous opportunity for those

1Internal server web analytics. 2Securenet Systems web analytics. From 18-month period ending August 2016, yourNEWS page views per month range was 699,528 to 4,158,545. 3First Research’s Industry Intelligence 26 September 2016 Quarterly Update 4Hoovers Internet Publishing, Broadcasting & Search Portals June 2016 Report

C O N F I D E N T I A L – D o N o t D i s t r i b u t e W i t h o u t P e r m i s s i o n6

who recognize it. yourNEWS is delivering the new “channel” that consumers so

desperately need to receive the news that is relevant to them – a news platform

that will not force its readers to read the news that other people want, rather it

will work the way the readers want and think. yourNEWS will put the power of

the press back into the hands of the people.

yourNEWS expects to be the world’s first geographically focused, highly

interactive network of customized content, advertising and e-commerce.

The Company’s Management team is comprised of senior-level executives

from the ecommerce, entertainment, technology and financial industries.

Management possesses a breadth of functional experience in the successful

operations of multi-million-dollar international corporations, content

creation and acquisition, Internet and broadband systems, advertising, and

strategic partnering. The Company’s executive team intends to lead the

exceptional growth that is occurring in the area of hyper-local news service,

open source content creation, distribution, and revenue development. By

utilizing their decades of combined professional expertise, as well as their

strong entrepreneurial drive and devotion to revolutionizing the online media

landscape, yourNEWS Media Group’s leaders will ensure the ongoing success

of the Company.

At yourNews, we have a mission to be the world’s most revered news service. To accomplish this, we have developed a culture that encourages our contributors and our team members, so they can provide exceptional service to our viewership.


C o m p a n y I n c o r p o ra t i o n

yourNEWS Media Group is a C-Corporation registered in the state of Delaware.

C o m p a n y L o c a t i o n

The Company is headquartered in Henderson, Nevada, with its editorial office in Palm Beach Gardens, Florida, and its administrative support center in Portland, Oregon.

To achieve the Company’s objectives, yourNEWS Media Group has secured First Florida Securities Inc., a registered broker, as a placement agent for $5 Million in investment capital from qualified investors.

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Investor $5,000,000Total Sources $5,000,000

Personnel $600,000Mobile Advertising $250,000Digital Ad, Site Investment & Development

Mobile Application Development & IntegrationPre-Alpha $200,000Beta $50,000Closed Beta $50,000Release Candidate $10,000Release $25,000General Availability $25,000

Other $340,000Customer Relationship Management $500,000Trade Shows, Conferences & Events $200,000Social Media Community Growth & Engagement $250,000Brand Building $550,000Digital Marketing $500,000New Product Initiatives $400,000Placement Expense $550,000Bridge Loan Closing Expenses - 5% APR $97,777PBG and Henderson Marketing/Sales Departments

Rent & Utilities $25,200Admin Support $19,800Office Supplies $4,500Hardware & Software $14,400Group & Key Man Insurance, Workers Comp $14,880Payroll & Production Bonuses $110,400Web & Marketing $41,400Legal, Payroll & Accounting Services $16,600Cofffe, Water & Consumables $3,000Travel And Client Meals-Entertainment $9,000Graphic Design & Related Pos Materials $13,800Royalties Paid For Image Usage $3,300Dialer & Data $11,400Misc/Petty Cash $4,543

Working Capital $110,000Total Uses $5,000,000

Uses Of Funds

SOURCES & USESSources Of Funds

U s e O f Fu n d sThe table below outlines the sources and uses of funding:

S o u rc e s & U s e s


I n v e s t o r P ro p o s i t i o nFirst Florida Securities, Inc., is leading the Company’s capital raise of

$5,000,000. First Florida Securities is a well-respected industry leader with

nearly 30 years’ experience. This investment will allow the Company to

escalate its business plan and to further penetrate the market with local news

editions. Additionally, yourNews will be able to drive technology that will help

bring simplicity, high availability, and scalability to its website while reducing

operational complexities, inefficiencies, and costs. Moreover, the capital will

help accelerate client acquisitions though the Company’s affiliate network.

Overall, this investment will serve to increase business capacity and will greatly

secure the Company’s growth and stability.

First Florida Securities, Inc., is a member of FINRA and SIPC and was founded

in 1987 with their principal office located in Naples, Florida. A significant

portion of the success that First Florida has enjoyed has come from its

ability to secure private placements in the range of one to 25 million dollars.

Additionally, complementing its private placement capabilities is their access

to offerings in various alternative investment categories. These offerings

stem primarily from First Florida Securities’ relationships in the region with

development companies, fund managers and private and institutional investors.

Historically they have assumed the role of lead underwriter, best efforts

underwriter and distributor. yourNEWS is honored to have them as a partner.


C O N F I D E N T I A L – D o N o t D i s t r i b u t e W i t h o u t P e r m i s s i o n1 0

“I recently partnered with yourNEWS because of their straightforward advertising program. It was wonderful to find an advertising option that lets me target my audience by zip code, region and website sections, track

traffic online, and have a rotating ad created quickly with little expense. The yourNEWS team has been super responsive to my questions and full of great suggestions to improve the effectiveness of my ad.”

-Les Lazareck, PresidentHome Energy Connection, LLC

“We have been working with yourNEWS for the past 6 months. I have been so happy with the work my representative has provided to the point we have made yourNEWS our only advertising service. Being an

Internet advertising novice I feel yourNEWS has been very helpful in explaining the process as well as expanding our client base. I would strongly recommend them to anyone looking for this service.”

-Scott Hutchins, OwnerLefties Only Golf Shop

“As a Realtor I have to market my client’s listings to move product. 90% of people that are looking for a house start their search online. Advertising my property listings on yourNEWS is a must. In addition, yourNEWS

gives me the ability to post my open houses as well. Advertising on yourNEWS is a cost effective way for me to move more properties.”

-Dave Deith, Realtor

“Our business has a specific type of customer we are looking for. Advertising on the yourNEWS platform allows us to target our ads to specific areas around people reading a specific type of content. In addition, the

back office allows us to track how many times are ad was viewed. Overall we have had a great experience advertising on yourNEWS.com”

-Carl CamperYacht Broker

“We’ve enjoyed great sales success advertising my collectible toys in the classified section of yourNEWS for the past nearly two years! I reach customers from all over the country and they look forward to each new

sale I have! The steady sales have challenged me to continue finding these old toys to sell to my yourNEWS customers. It’s a great ‘problem’ to have!”

-Mark Leinberger, PresidentLeading Edge Productions, Inc.


C O N F I D E N T I A L – D o N o t D i s t r i b u t e W i t h o u t P e r m i s s i o n 1 1

yourNEWS MEDIA GROUP: AN OVERVIEW

Technology has changed the world, and print publications are certainly not

immune. From 1970 to 2006, newspapers were one of the most predictably

profitable businesses around. Before the 1970s, newspapers relied on a huge

circulation stream.5 The print industry’s decline began in the 1970s with the

advent of more choices. During the 1940s, New York City had approximately

one dozen dailies. By the 1980s, that number dropped to three.6 But cable TV

and local weeklies were nothing compared to how the PC revolution altered the

news landscape.

It has been predicted there will only be five major metro dailies left by 2025.

The Pew Research Center’s Project for Excellence in Journalism study revealed

that for every dollar gained in new digital revenue, print revenue lost seven

dollars. The Internet has changed the way news and information is delivered,

and in the process the newspaper business has been destabilized.

“Good journalism should never be taken for granted, and we are preserving and cultivating

it with our platform.” ― Sam Anthony, President, yourNEWS

5Saba, Jennifer (March 16, 2014). “Specifics on Newspapers from ‘State of News Media’ Report”. 6Alterman, Eric (March 31, 2008). “Out of Print: The Death and Life of the American Newspaper”. The New Yorker.


The business of selling words to readers and then selling readers to

advertisers, which has sustained newspapers’ role in society for decades, is

collapsing, and this trend will continue at an accelerating rate. Print readership

had begun to fall before the recession. Slashed advertising budgets and

reduced subscriptions further negatively impacted newspapers’ business

models. Print advertising expenditure fell 28.6% in 2014, according to market

research firm IBISWorld. The dropping ad revenue, which constitutes the

largest part of revenue for newspapers and magazines, has caused periodicals

to shrink their outputs, merge and syndicate, restructure through bankruptcy

or exit the industry altogether. Consequently, now on the other side of the

recession, fewer newspapers and magazines remain in print, and the ones

that do are much shorter than before. So, while the economy has returned

to slow growth and business resources that can be used on print advertising

have returned, a dramatically lower amount of advertising space is available

for purchase and the space remains less desirable as subscriptions have not

recovered.

An outdated business model hinders print publications. A 2015 report from

the Brookings Institution shows that 80% of the total cost associated with

producing a newspaper- such as buildings, trucks, presses, ink, rent, staff, and

other related expenses - has little to do with news. Journalism, the essence of

news, accounts for only 15% or less of news costs. Over the last six years, there

has been a 40% reduction in newsroom staffs, as some of the big newspapers

struggled to reorganize and remain in business.Cost reduction has become a

constant theme. Today, 90% of newspaper revenue still comes from print, while

only 10% is derived from digital. It only costs 20% to run a digital operation

as opposed to print.7 As such, the business model requires that newspapers

move away from the huge costs associated with printing presses, real estate

and staff. In contrast, yourNews transforms its readers into content providers,

the Company offers geographic focus; a focus on people who are already in a

community. yourNews enables interaction within a local community, including

local small businesses and small e-commerce companies.

7Abandoning the News, Carnegie Reporter, Carnegie Corporation of New York” 11 January 2014.


While newspaper readership is declining, people are still eager to consume

news. Among smartphone owners, 78% report using their device to get news

in the last week. 73% of tablet owners use their device to get news. And people

with more devices tend to enjoy following the news more. News consumers who

use more technology are more likely to report that they enjoy keeping up with

the news and are more likely to say that it’s easier to keep up with the news

today than it was five years ago.8

Due to the loss of advertising revenue, print newspapers have been forced

to cut pages and therefore limit the scope of the content, making them

unable to allow consumer input or interactive exchange. Local content has

diminished in favor of less expensive syndicated national and global news.

Ad models are breaking due to a lack of local capability and focus. During

the past decade, the newspaper industry experienced significant erosion of

revenues, predominantly in print advertising. Per the Newspaper Association

of America (as reported by the Pew Research Center), is that print ad

revenues have fallen from $54.9 Billion in 2003 to just $16.4 Billion in 2014,

representing a 70% drop. A prevalent concern in the newspaper industry is that

the online newspaper advertising is cannibalizing print advertising. Advertisers

view print and online advertising within the same newspaper as substitutes.

Effective advertising is crucial to the wellbeing of any small business, and the

digital arena is quickly becoming the most important venue for connecting

with potential customers. While print advertising revenues have fallen sharply,

digital advertising continues to grow in influence. “Traditional advertising

doesn’t have that much power anymore in a world where multi-channel

digital marketing is increasing by as much as 137%, backed by an awesome

500% increase in brands using multiple digital marketing channels,” writes

Business 2 Community. “As much as 72% of consumers are already connecting

with brands through their various digital marketing channels and activities

according to reports from Mashable. Despite the fact that consumers and

business owners alike are switching towards the digital route, many small

businesses are still slow to pick up on the trend.”

8Wellman, Barry (2014). Networked: The New Social Operating System. MIT.


Market research firm IBISWorld notes the radio broadcasting industry faces

increasing competition from online streaming radio, podcasts, and other new

media formats. As a result, many local radio businesses currently struggle to

capture a share of advertising revenues. IBISWorld also notes, “unlike national

operators, local companies are less likely to find comparable alternatives to

reaching a local audience because it is more difficult to target the majority of

residents within a specific town on the Internet versus on a local radio station

that residents listen to regularly. A focus on local events may give broadcasters

an advantage with advertisement pricing, as local advertising often comprise

the majority of a radio station’s revenue.”

P ro p r i e t a r y G e o - S u b j e c t Te c h n o l o g y a n d S m a r t T I M Te c h n o l o g y

Most purchases are made within 15 miles of one’s home. yourNEWS is

in the process of developing a proprietary, database-driven, geo-subject

information management system that enables almost effortless scalability -

this is much different from traditional information management and search

engine technologies currently in use on the web. Most search engines simply

aggregate web sites linked to a central source. They can be conceptualized as

a single-level, horizontal search methodology, where the results are direct links

appearing in response to a subject or keyword search. yourNEWS’ hyper-local

geo-subject model, however, through the use of proprietary algorithms, will

enhance advertising capability by enabling the targeting of defined geographic

areas and subjects.

Within each geographic area, subject matter is arranged in an outline format

that moves logically from general to progressively more specific topics. When a

first-time user comes to the site, they enter their zip code, which prompts the

loading of the local edition and plants a cookie in their computer, identifying

this as their Hometown Edition. Users will always be taken directly to their

Hometown Edition, but users can change their location or browse yourNEWS

for any community at any time.


Customization continues with the Company’s Smart TIM (Target, Identify, and

Match) software, which is intended to accurately predict a user’s selection

of content. By anticipating selections and interests, Smart TIM will rapidly

identify useful content and successfully discover important, relevant news

for each user. Smart TIM uses machine-learning principles to become more

knowledgeable with every user input, accelerating its accuracy as every

individual preference for information is confirmed. Smart TIM will aggregate

the contents of 70,000 local editions of online newspapers in the Company’s

database. Material will be repurposed to create separate and distinct

yourNEWS Media Hometown Editions. Every Hometown Edition features the

same web template, specifically with personalized content offerings for every

community and user. The universal formatting for all Hometown Editions will

promote brand awareness and continuity throughout the YNM network.

Within a geographic area, subject matter is arranged in an outline format that

moves logically from general to progressively more specific topics, allowing

advertisers to localize their advertising and maximize campaign effectiveness.

All editions will be served from one platform, thereby providing rapid scalability.

Smart TIM is currently in software design and development stages, with alpha

testing expected in the first quarter of 2017.

S o c i a l I n fo r m a t i o n P l a t fo r m

The yourNEWS Social Information Platform (SIP) provides a high degree

of accuracy and relevance within a generally editable information system.

The system will be statistically more effective than the traditional closed

source systems employed today with a small number of contributors and/or

journalists. The platform distinguishes between reporting and reaction pieces,

as well as national and local news. News is sorted and transmitted to the

appropriate local affiliates or broadcast stations.

yourNEWS Media’s platform is able to publish an article to one particular city,

or to many cities, even nationwide. Content will come in and be published in

four distinct ways: The Wire Feed; User-Generated Content; Local News Room

Generated Content; and Other Subject Related News Websites.


yourNEWS Media Content

The Company’s success will hinge greatly on its ability to maintain a steady

stream of free-flowing distinctive local information and news. To ensure a

consistent source of content, yourNEWS has developed four inter-reliant

information streams and one broad based traditional news source that unite in

YNM’s seamless news platform.

» The Wire Service. Thorough a partnership with the Reuters, noteworthy

national, regional, and local news is repurposed by Smart TIM™ and then

distributed to all Hometown Editions™. This allows for many important

stories to have in-depth coverage. This information serves as a launching

pad for discussion and commentary by users, who then “drill down”

for more local relevance. The association with Reuters and other wire

services fulfills the Company’s desire to offer all news available from all

the other news outlets. This content is mainly balancing and umbrellas the

Company’s offerings of proprietary content.

» User Generated Content: yourNEWS attracts citizen journalists from

important community institutions, groups, and businesses.

» Local News Room Generated Content: The Company will use the writing

from the local news departments of the affiliates to cover all local hard

news, such as the bank robberies. The Company’s news director will review

all local submissions within their territory, screening them for quality and

objectionable content. If the submission is approved, the news director will

direct the article to the geography of relevance. Affiliates will provide all

hard-hitting, local news.

» Other Subject Related News Websites. yourNEWS has established

relationships with numerous independent media organizations across the

country. The Company will utilize these cross-promotional relationships to

republish content, either through direct permission or via fair use practices.


To make the news submission process as simple as possible, all content

is contributed through yourNEWS Corporate. YNM distinguishes between

reporting and reaction pieces as well as national and local news. News is

sorted and transmitted to the appropriate licenses for local editions. The

Company has developed a system for verifying sources and information and

determining the credibility of a source.

U s e r E n g a g e m e n t

Users are able to engage with content through both the yourNEWS Media

online platform, as well as the mobile app. The relevant, customized content

offers readers a chance to not only comment, but serve as everyday journalists

through the site’s submission system. Additionally, yourNEWS Media will be

able to follow/subscribe to individual journalists, as well as rate them on a

five-star system. All journalists content will be rated by users based on the

credibility, accuracy, and journalist’s overall reputation. In addition to the

comment section, there will be a place to critique journalists, where other

verified journalists will be able to challenge the contents by providing alternate

sources and evidence.

YNM will enable voices from all sides of an issue to be heard. While traditional

media outlets must limit the scope of their content, yourNEWS Media will be

able to not only run more stories, but also offer appreciable user input and an

interactive format.


M o b i l e A p p l i c a t i o n

In addition to its online platform, the Company will offer an interactive mobile

application. Through the app, users can connect directly to their Hometown

Edition, as well as engage in all the same interactive features found online,

including liking and disliking content, critiquing, and commenting.

C u r re n t S t a t u s

To date, YNM has engaged a network of affiliates in two major test markets. The

yourNEWS platform is currently being used to upload local content and onboard

local advertisers in markets across the country. Data from the statistics and

analytics website Alexa on June 1, 2016, reveals that traffic to yourNEWS.com

is ranked within the top 1% of all active websites in the world, and that visitors

spend an average of 18 minutes on the site per visit, viewing 14 pages on


average per day; and it has maintained a bounce rate under 5%. A bounce rate

is the percentage of sessions in which the user left a website from the entrance

page without interacting with the page. The lower the percentage, the more

“stickiness” a website has. As further data from Alexa discloses, as of June

1, 2016, yourNEWS.com had outperformed most other major news sources in

terms of pages per view, direct visits, and time spent on the sites.

The next step in the expansion of the Company’s presence will be to identify

new local “incubator” markets, to be selected on the measure of their

representativeness of markets around the country. Initial integration and

relevance testing in these incubator markets suggests that YNM’s experience

with its test markets can be successfully carried over into new markets. The

Company has observed a high degree of consistency across markets with

respect to local consumer preferences. Now poised to expand quickly into

more markets, the Company believes it has the first-mover advantage as an

aggregator of news and features for hyperlocal news sites.

E x i t S t ra t e g y

Wall Street values Facebook users at $168 per user, LinkedIn at $64, and

Twitter at $55, with an average of $96 per user.9 With a discount of 25% in

consideration of its status as a non-public entity and 50% because it is a new

enterprise, youNEWs values itself at $24/user. Currently, the company has

affiliates in two major test markets. When the Company reaches 200 affiliates,

it will engage 43,000 local audiences, engage 35 Million readers, and have an

attributed value of $860 Million.

yourNEWS Media Group anticipates exiting the business at an opportune

moment through either a merger and acquisition scenario or by offering

ownership shares on the public market. The Company will welcome a suitable

merger and acquisition scenario whereby it is acquired by a larger media or

9Forbes.com “A Comparitve Look at the Valuation of Facebook, Twitter, and LinkedIn” October 2015http://www.forbes.com/sites/greatspeculations/2015/10/01/a-comparative-look-at-the-valuation-of-facebook-twitter-and-linkedin


technology company capable of funding its continued expansion or lending

existing support structures to the Company’s operation while properly valuing

future applications of the yourNEWS platform and model. Similarly, the

Company may instead undergo a merger that facilitates its increased market

penetration through service diversification, expanded geographic reach, and

increased contacts and resources. yourNEWS Media Group will also not rule

out the Initial Public Offering (IPO) route, nor will it foreclose the possibility of

choosing to remain “as-is,” i.e., privately funded and operated. The ultimate

decision will depend upon market forces and the wishes of both the founders

and key stakeholders.


“I would like to take this opportunity to voice my opinion on yourNEWS Media. I am impressed with the effective way this organization conducts business. They are fast, accurate, and have the willingness to work

with you in an effort of getting you exposure for your story. In the short time our organization has been a media partner with yourNEWS we have nothing but praise and know that we have a very exciting future together.”

-Steve Sanson, President Veterans in Politics International

“Uploading text and photos is as easy as 1-2-3, and I believe the timeline from submitting to release is unprecedented. The quality, content and layout is top shelf, and navigating through the site is very user-

friendly. If I have questions or any problems, they are always quick to respond and they are keen on follow-up. I highly recommend yourNEWS.com to all writers who want to be presented professionally!”

-Larry S. Buford

“yourNEWS has proven to be a very valuable and affordable connection to the community. We know our advertisement is working because potential clients frequently mention where they saw the ad.”

-Thomas SchmittAttorney

“I own a small IT Consulting Company in the Chicago-land area. I had given up entirely on any type of print advertising since we had no way to focus on a demographic. I was spending a lot of money reaching the

wrong customers. Partnering with yourNEWS allowed me to focus on a specific geographic area. This form of marketing produced far greater results than I ever received from traditional print advertising. I would

recommend yourNEWS to any business looking for a marketing edge.”-Robert Urbinati, Owner

Precision Repair, Inc.

“I have been associated with Your News from the beginning as a READER and Advertiser. Placing ads and blog updates are easy to set up. Their staff is friendly and supportive, I like the mission of yourNEWS. The company

is really onto something … and I hope to be a long term advertiser and reader.”-Kevin Todd, President, Founder

Merchant Match



MARKET ANALYSIS SUMMARY

The Fall of the Traditional Newspaper Industry

Technology has changed the world, and print publications are certainly not

immune. From 1970 to 2006, newspapers were one of the most predictably

profitable businesses on the planet. The Internet has generated a paradigm

shift in the way news and information are delivered, and in the process the

newspaper business has been seriously undermined. Traditional print news

circulation had been falling for decades, but the Internet has hastened this

decline. The following chart, created from data provided by the Pew Research

Center, shows the steady decrease in circulation figures since 1990:10

“I like reading today’s newspaper. It tells me everything that happened yesterday.”

― Jarod Kintz, Author and Satirist

“The newspaper is dying. Our immediate society needs a better way to acquire up-to-the-minute information - than on

a paper printed at least 12 hours afore.” ― Sumner Redstone,

American Businessman and Media Magnate

“Mainstream newspapers are on a death watch.” ― Paul Gillin, Media Information Expert

10Pew Research Center. “Newspapers: Circulation by Publication Type.” Source: http://www.journal-ism.org/media-indicators/newspaper-circulation/


The business of selling words to readers and selling readers to advertisers,

which has sustained newspapers’ role in society for decades, is falling apart,

and this trend will continue at an accelerating rate. Print readership had

begun to fall before the recession. Slashed advertising budgets and reduced

subscriptions further negatively impacted newspapers’ business models.

“The falling subscription numbers made print media an even less attractive

advertising option for businesses. As a result, print advertising expenditure

fell 18.6% in 2009,” writes market research firm IBISWorld. “The plummeting

ad revenue, which constitutes the lion’s share of revenue for newspapers and

magazines, caused periodicals to shrink their outputs, merge and syndicate,

restructure through bankruptcy or exit the industry altogether.”11

The faulty business model that hinders print publications; 80% of the total

cost associated with producing a newspaper has nothing to do with the news.

Rather, they’re paying for buildings, trucks, presses, ink, rent, staff, and other

related expenses. When these items are stripped away, the cost of journalism

isn’t all that high. yourNEWS has a clear advantage.

11IBISWorld. Source: www.ibisworld.com


News Consumption

While newspaper readership is declining, people are still eager to consume

news. “Three-quarters of Americans get news every day, including 6 out

of 10 adults under age 30,” reports the American Press Institute. “Among

smartphone owners, 78% report using their device to get news in the last

week. 73% of tablet owners use their device to get news. And people with more

devices tend to enjoy following the news more. News consumers who use more

technology are more likely to report that they enjoy keeping up with the news

and are more likely to say that it’s easier to keep up with the news today than it

was five years ago.”12

The following chart from the American Press Institute shows Americans’ use of

various media types to consume news content; note that many people use more

than one type of media.13

12 American Press Institute. “The Personal News Cycle: How Americans choose to get their news.” March 17, 2014. Source: http://www.americanpressinstitute.org/publications/reports/survey-re-search/personal-news-cycle/13Ibid.


There is still a clear demand for local news among Americans. Survey data

reveals that people are most likely to turn to newspaper sources (whether

print or online) for “news about their local town or city, for news about arts and

culture, and for news about schools and education.”14

14American Press Institute. “The Personal News Cycle: How Americans choose to get their news.” March 17, 2014. Source: http://www.americanpressinstitute.org/publications/reports/survey-re-search/personal-news-cycle/

Advertising Spend

While readers are still seeking out news – news is also finding them. Today’s digitally

connected consumers are likely to encounter news online through social media sites, such

as Twitter and Facebook. As more consumers rely on these digital sources to find news,

advertisers are spending more money online as opposed to funding traditional media. The

following chart underscores this shift – while digital advertising now accounts for 33% of

global advertising spend, newspapers account for just 9%.


“Traditional advertising doesn’t have that much power anymore in a world

where multi-channel digital marketing is increasing by as much as 137%,

backed by an awesome 500% increase in brands using multiple digital

marketing channels,” writes Business 2 Community. “As much as 72% of

consumers are already connecting with brands through their various digital

marketing channels and activities per reports from Mashable. Even though

consumers and business owners alike are switching towards the digital route,

many small businesses are still slow to pick up on the trend.”15 The following

charts from BrightLocal provide an overview of SMB marketing budgets and the

current low rates of spending on Internet and mobile marketing among small

businesses:16

15Business 2 Community. “Top 10 benefits of Digital Marketing for Small Business.” March 3, 2015. Source: http://www.business2community.com/infographics/top-10-benefits-digital-marketing-small-business-infographic-0117421116Search Engine Land. “75% of SMBs say internet marketing is effective.” January 12, 2015. Source: http://searchengineland.com/75-small-medium-sized-businesses-smbs-say-internet-marketing-effective-212277



M a r k e t S e g m e n t a t i o n

The Company will continue to work to create a network of affiliates across the

country, which will in turn aid the Company in bringing yourNEWS to a local

audience. Affiliate partners will be primarily composed of established broadcast

media outlets. In each market, yourNEWS will attempt to form one or more

relationships with television stations, radio stations, and/or print publications

that will help drive yourNEWS into their communities, thus securing mutually

advantageous relationships.

Market research firm IBISWorld notes the radio broadcasting industry faces

increasing competition from online streaming radio, podcasts, and other

“There’s still great journalism out there, but there must be more efficiency to keep it going. Wasteful practices, like

printing and delivering physical copies won’t allow money to flow in the door.”

― Belinda Peterson, Social media/Content strategist, Business Expert

yourNEWS will offer small and mid-sized local businesses an affordable,

effective means of boosting their online presence, connecting with today’s

digital-focused consumers, and reaping the many benefits of promoting their

products and services online. Results across three ad campaigns conducted

by the Company show that consumers are twice as likely to interact with

a yourNEWS ad as a standard mobile ad and have higher brand lift after

interacting with a yourNEWS ad (83% more likely to have an improved

impression of the brand, 74% to recall the brand, 22% to recall the message,

and 12% to recommend the brand).


new media formats. Thus, many local radio businesses currently struggle to

capture a share of advertising revenues. IBISWorld also notes, “unlike national

operators, local companies are less likely to find comparable alternatives to

reaching a local audience because it is more difficult to target most residents

within a specific town on the Internet versus on a local radio station that

residents listen to regularly. A focus on local events may give broadcasters an

advantage with advertisement pricing, as local advertising often comprises the

majority of a radio station’s revenue.”17 The yourNEWS model directly supports

this advantage, and provides local radio stations with an additional revenue

stream and new ways to connect with listeners, thus strengthening their role

in the community. It also allows radio stations to attract advertisers who would

never otherwise buy a radio ad due to cost and market reach.

IBISWorld reports there are 6,673 radio-broadcasting establishments operating

in the United States in 2015 and they expect this number to grow to 6,703 in

2016. “Because of the nature of the Radio Broadcasting industry, broadcasters

are more likely to locate their facilities near densely populated areas that have

a large pool of potential listeners,” IBISWorld writes. “The states with the most

industry establishments are California (9.5%), Texas (6.5%), Florida (5.6%) and

New York (5.1%).”18

In complement to our Affiliate model, the Company believes another way to

launch yourNEWS into new markets is to negotiate a deeply discounted radio

ad buy of their “Remnant Inventory”. Remnant inventory is ad space available

throughout the day that nobody has purchased. The typical rate for this is .10

cents on the dollar. The Company will assure the station a specific monthly

dollar amount for radio commercials that have been created in house that

can be used generically in any market. As part of the program, they will be

the exclusive affiliate for one year and must provide the local news by either

posting directly to the site or through RSS feeds. After the contract is up, the

Company can move to another affiliate in that market, continue with the current

affiliate, or renegotiate on even better terms. Of course, the more popular they

make yourNEWS in that market the less leverage they have come year two.

17IBISWorld. Source: www.ibisworld.com 18Ibid.


Ve r t i c a l M a r k e t s

“Verticals” is the colloquial short hand for “vertical markets.” It’s a business

model whereby publishers take their present content and expertise and

leverage it to establish new revenue streams, typically by catering to a specific

community around a particular topic. In the case of yourNEWS, the Company

has developed a multitude of “verticals” or “communities” around diverse

topics ranging from writing, fine art, genealogy, horse racing, boxing, golf,

home & garden, food & wine, etc. At the end of 2017, the Company predicts

that it may acquire up to 20 different verticals, with revenues of $3 million.

“The age-old publishing model of creating a product and then hoping it sells no longer is effective. The upside of verticals is

that it gives us the opportunity to build relationships with those communities we’re selling to. We learn from them and then

construct a product that is interesting.” ― Brian Arnold,

Executive Marketing Director

“If you know what you want, then going to Amazon to buy it makes sense. But if you don’t, and most people don’t, you need to be able to offer people a selection. People expect to have their individual

needs catered to. That is what we offer at yourNEWS.com.” ― Joseph Coles, Jr.,

Vice President, Business Development

The advantage to yourNEWS developing verticals is multifarious and has the

potential to offer higher margins, increased customer loyalty and, perhaps of

most importance, the ability to control its own fortune.


“We work collaboratively with our customers and we understand that it is our consumer’s choice. We want to be everywhere our

subscribers are — if they are on a horse racing site or fine art site, we want to be there too. This is what pushes sell-through.”

― Sam Anthony,President and Founder

Ultimately, verticals are about becoming synonymous with a given subject in

the same way that Amazon has become synonymous with online shopping. The

development of yourNEWS’ own verticals doesn’t preclude the Company from

still working within its current news distribution model; instead it offers new

opportunities for collaboration.

To ensure that each community has a chance at success, yourNEWS has

created a dedicated e-marketing team focused on digital first.

yourNEWS’ strategy is to become the Amazon of news – a place where it can

lead subscribers by the hand and become community leaders. The key is to give

them a great experience online, maintain credibility and offer them through its

advertisers a good quality product or service at the right price.

For yourNEWS the vertical model of operating has greater long-term potential

for growth than does the traditional horizontal approach.

Verticals in the publishing industry like Soccer News, Political News, Home

& Garden News will be rolled up and brought under the Company’s umbrella.

As individual websites, these verticals are limited in the revenue they can

generate. yourNEWS gives them scale and the ability to generate significantly

more revenue in that particular vertical because of the amount of inventory

the Company has. yourNEWS is an information aggregator on a national scale,

utilizing both national journalistic resources and citizen journalism. The goal is

to bring all of the country’s information under the YNM’s umbrella and create a

uniform media.


I n d u s t r y A n a l y s i s

yourNEWS operates within the $120 Billion in revenue,19 $34.5 Billion in

profits20 Internet Publishing, Broadcasting & Search Portals Industry This

advertising revenue-driven industry is enjoying a period of sustained growth,

with a 5.6% annual increase in revenue, on average, expected annually through

2020. “This expected growth is largely a result of the influx of mobile Internet

connections expected to come into existence in the United States over the

five-year period,” IBISWorld writes. “Advertisers are expected to continue

aggressively targeting Internet users through social media and other content

sites and applications. The Internet content publishers that will most benefit

from this increased advertising expenditure are the industry’s well-established

major players and smaller players that develop specialized mobile applications

or publish original content that pertains to a niche market.”21 By 2020, industry

revenues are expected to reach $51.7 Billion.

C o m p e t i t o r s

The unique and innovative nature of the yourNEWS model means that the

Company operates without direct competition from any existing business

or media organization. yourNEWS has worked to aggressively build the key

relationships, industry knowledge and online corporate infrastructure required to

execute its innovative strategy. This synergistic operating model gives yourNEWS

significant competitive advantages in the market place. The Company will

capitalize on these advantages as it develops an answer to a presently unmet

market need, thereby earning a reputation as the leading provider of local news

coverage and advertising opportunities. The Company has carefully analyzed

the strengths and weaknesses of its competitors, and will utilize the following

analysis of these businesses’ successes and shortcomings as a roadmap as it

finalizes its own marketing and operational plans.

19First Research’s Industry Intelligence 26 September 2016 Quarterly Update 20Hoovers Internet Publishing, Broadcasting & Search Portals June 2016 Report 21Ibid.


Hometown News | www.hometownnews.com

The Hometown News site offers a searchable list of all online newspapers by

state, but does not offer any additional services, advertising, or content. Users

seeking local news in an unfamiliar part of the country may see Hometown

News as a valuable resource, but it has little utility for most other consumers,

and does not solve any of the readership or advertising issues tackled head-on

by yourNEWS.

Examiner.com | www.examiner.com

The Examiner network of websites offers local news and content contributed

by citizen bloggers on a broad range of topics. Examiner.com experienced

extremely rapid growth in 2008 and 2009, and presently adds a reported 3,000

pieces of content each day. While Examiner.com has attempted to work as a

network of local news sites, its reputation for sensationalized headlines driven

by its pay-per-page view contribution policies has damaged the site’s reputation

as a news source.

Patch.com | www.patch.com

Patch offers local and hyperlocal news for communities in 23 U.S. states,

operating more than 900 news websites. The company was launched in 2007,

and acquired by AOL in 2009. Patch utilizes local reporters to contribute news

and human-interest stories, and its business model has been the subject

of intense scrutiny. AOL sold Patch to Hale Global in 2014, and the company

reported its first-ever profitable quarter shortly thereafter. However, Patch’s

high overhead means that this competitor’s business model is untenable in the

long-term.

Yahoo News, Google News, and other portals

The two major online aggregators of content provided by other organizations

and websites. These companies offer news, and some even have local news.

However, no industry player can offer true local stories submitted by local

reporters combined with local ads. In contrast, with the approach of Yahoo! or

America Online, the advertiser buys advertising impressions, but is given no

assurance that the advertiser’s message will reach its targeted geographic

audience. yourNEWS Media Group’s ability to anticipate the future of news

delivery gives it a significant advantage over its competition.


C o m p e t i t i v e E d g e

As it enters the next stage of development, yourNEWS will continue to capture

market share by capitalizing on its many competitive advantages, which include:

» Hyper-local self-service news and ad platform combined with a licensing

model to enable mass distribution

» Self-service platform enables editors and writers to upload content and

local advertisers to place their own ads

» Distributed via an affordable and cost-effective licensing program

» Massive scalability

» Local affiliate knowledge and control

» National and global content

» Online platform offers low overhead and marginal cost structure

» In-depth training program for top affiliate production

» Patent-pending platform to protect key intellectual property

» Utilizing a paid contributor model to ensure the creation of high-quality content


“As the office manager/part owner of a dental office, I decided that the best use of our advertising dollar was to enhance and make our online presence more effective. Our website was developed and I hired an

SEO company. However, their work was not that valuable to me. Then, through a friend, I became aware of yourNEWS and I have been extremely pleased. Within the past year, yourNEWS has increased my new patient

flow to our tall monthly goal! I highly recommend their services!”- Beatrice Linn

David G Linn, D.D.S., P.C

“Being in the investment business I want to market my services to high net worth individuals. I’ve tried advertising in expensive magazines, newspaper, & val pak type products. All of them cost a lot of money and

there is no way to measure results. Advertising with yourNEWS allows me to target my ads to specific high net worth zip codes eliminating the waste. With the reporting in my back office I can see exactly how many times

my ad was seen. I’m a believer.”-Sean Quinn

Morgan Stanley

“I have been affiliated with yourNEWS the last few years. I think it is a unique concept in sharing news with their local communities. They have done an excellent job in placing our ads on their website and I am very

happy with the results.”-Steve Coy

General Manager 76 Golf World

“We have been clients of yourNEWS for just over a year. We have been delighted with the results that we have received and appreciate the internet dashboard to view our internet progress. Their efforts have been

so successful that we were able to drop the services of other advertisers, what turned out to be unnecessary providers. We give their team our highest recommendations.”

-Martin R. Melic, DDS, FIAPA, DICOILaurel Waters Cosmetic Dentistry


“I have been advertising on yourNEWS.com for nearly 2 years with great results. As a municipal golf course we have a very limited budget. Print advertising is very expensive. yourNEWS advertising allows us to advertise

on the Golf page specifically targeting our primary audience and we have the ability to set our own budget. I would recommend yourNEWS advertising to any business.”

-Rick H, Club ProM.C. Golf & CC


STRATEGY & IMPLEMENTATION SUMMARY

The Company builds its circulation by using a grassroots approach, then selling

ads into that circulation. yourNEWS has positioned itself to become the largest

household name within the newspaper business in the nation. yourNEWS will

develop a brand that communicates its core values of quality content, local

focus, and exceptional advertiser ROI. A cohesive brand identity, including a

memorable logo and all necessary marketing collateral, will transmit a clear

message of these values to the Company’s readers, contributors, affiliate

partners, and advertisers and guide the development of marketing campaigns.

“10 years down the line, almost all people will be accessing information digitally. It seems that yourNEWS might have a

leg or two up on competition.” ― John Merrimack

Business Management Consultant, McKinsey & Company


O b j e c t i v e sThe Company has identified the following objectives and benchmarks for its next growth stage:

Short-term » Utilize funding to scale the business and rapidly deploy the platform across new markets

» Establish itself as the nation’s most trusted source of local news » Create a culture of contributors in communities nationwide » Build a base of readers and advertisers that is large enough to sustain business

Long-term » Enhance its client base to sustain the business and support its growth objectives

» Generate enough revenue to expand operations » Exit the Company through acquisition by a major Internet or media firm

A d v e r t i s e r S a l e s S t ra t e g yThe yourNEWS sales team will use a direct sales approach and a variety of

advertising channels to increase its exposure among prospective advertisers.

Specific channels will include:

Direct sales: In the business-to-business world, direct advertising has always

been the most effective means of reaching new customers. For this reason,

yourNEWS will use direct sales calls, presentations, and appointments with

potential advertisers throughout the United States. The Company will also

arrange conference calls and webinar presentations with faraway prospects

when geography is a limiting factor. The benefits of a direct sales approach

include lower upfront marketing costs, enhanced lead generation, and

immediate results. YNM will leverage the some of the broadcast inventory for

lead generation for sales people.

Networking: As with any relationship-based business, the Company will benefit

from participating in several networking opportunities that have the potential

to yield new business contacts as well as nourish existing ones. yourNEWS

will attend a variety of events that draw substantial numbers of prospective


clients, including seminars, networking events, and conferences, which provide

opportunities to speak to and associate with larger audiences.

Email marketing: Current and prospective clients will benefit from receiving

strategic email updates and newsletters on a regular basis. This will provide the

Company’s database of clients and opt-in members with information regarding

promotional specials, upcoming events, and relevant business news. All emails

will be optimized for desktop and mobile viewing. Email marketing delivers the

highest ROI of any digital marketing tactic: an average of $44 per dollar spent.22

Referral marketing: Perhaps more effective than any other marketing tool,

referrals will become an essential component in expanding brand recognition.

Current clients will highlight the Company’s proven expertise and customer

service abilities to their own personal and professional contacts. This will

generate priceless leads as well as a strong base of prospective new clients.

According to research conducted by Nielsen, word of mouth remains among the

most influential forms of advertising, with 84% of consumers stating that they

trust earned media, such as word of mouth recommendations from friends and

family, above all other forms of advertising.23

National Advertising Agencies: The Company will hire a reputable advertising

to promote its website and services. This will include creating a press kit and

the design of other promotional materials, as well as managing the Company’s

overall marketing and branding.

Self-Service Advertising Platforms: yourNews will place its business

information in online directories such as Google My Business. This effort will

help generate interest in the Company from the online community and public.

yourNews may also initiate contact with Groupon and LivingSocial to design

promotions for interested consumers looking for affordable deals online.

Flyers: The Company has created compelling advertising collateral that will help

to attract advertisers and contributors. These advertisements will highlight the

benefits of the Company’s services and will provide its contact information. A

sample flyer is shown on the following page:

22Pick, Tom. “104 fascinating social media and marketing statistics for 2014 (and 2015).” B2C. 2014. Source: http://www.business2community.com/social-media/104-fascinating-social-media-marketing-statistics-2014-2015-0108493523Nielsen. “Under the Influence: Consumer Trust in Advertising.” September 17, 2013. Source: http://www.nielsen.com/us/en/insights/news/2013/under-the-influence-consumer-trust-in-advertising.html



“I have owned, managed and worked in numerous businesses during the last fifty years. I was involved in and or responsible for advertising, marketing and promotion. I was always quick to identify the right media

fit and where to spend my budget until I started Results Fitness. After spending thousands of dollars and receiving paltry returns on my investment I swore off any future advertising. I was approached by yourNEWS

and out of courtesy agreed to listen to a presentation. I was impressed by the uniqueness of the program. The ability to zero in on my zip codes eliminates paying for areas that are too far to attract members to my

gym. yourNEWS flexibility placing ads in the sections that would appeal to my potential market, a hologram type ad, and pay per view turned a reluctant skeptic into a believer. Thank You for a successful campaign.”

- Louis DiVitaOwner, Results Fitness

“I own an event promotion company. Our job is to put on events and promote them to bring people to the event. yourNEWS is fantastic for doing this. Not only can we run display ads in a specific market which

links directly to the page on the site we want seen but we can also publish the event with photos as well. yourNEWS is a great place for promoting events. If you are looking to promote your event I would highly

recommend yourNEWS.com.”-Rick Bacchus

Bacchus Companies LLC

“I’m in the Anti-Aging business. The biggest cost of my business is getting new customers. Traditional advertising is extremely costly and national advertising is out of the question. Advertising on yourNEWS has allowed us to expand our reach nationally for a fraction of the cost of what any traditional media would. Our

website traffic has risen significantly since we started advertising with them. Thanks for bringing me this amazing advertising product.”

-Bryan TullyPhysicians Rejuvenation

“I have a limited advertising budget and a specific customer that I’m trying to reach. yourNEWS gives me the ability to set my own budget, target my ad to specific zip codes, and advertise around the content that would

be most relevant to my target audience. I would recommend yourNEWS to any business owner. Targeted advertising is the only way to go.”

-Clay V.Premier Mortgage



M A N A G E M E N T S U M M A RY

Sam Anthony, President

Sam had been in the news gathering business for over 14 years when he

came up with the idea for an online local digital newspaper. At the time of its

inception, Sam was leading Out2.com, a startup he had to launch to pioneer

Internet advertising sales, employing 20 programming and ad sales team

members. It was during his time as a securities broker that Sam began his

experience in the news gathering business through conducting in-depth

research and evaluating numerous situations. At the age of 21, Sam left college

to begin his first of many professional successes delivering personalized

brokerage services to key clients with B. Robinson & Company. He went on

working as a retail broker with Lehman Brothers in Downtown Chicago, the

boutique firm Comprehensive Capital, where he gained experience in selling

private and public investment, and Joseph Charles & Assoc., Inc.

Chris DeRario , Chief Business Officer

Chris brings 25 years of leadership experience in media and broadcasting to

yourNEWS. He is known by many throughout the industry and has an excellent

reputation. He is a seasoned presenter at media events both on the national

and state level and has participated on many discussion panels. Chris has

substantial abilities in marketing, brand building, cable television, national

advertising, new product initiatives, management of marketing and sales

teams, broadband, broadcast, newspaper and advertising industries, and

working with the financial investment community. While Director and Chief

Marketing Officer at Comcast Corporation, Chris was charged with building out

regional sales operations. He was also involved in researching and managing

business development, launching new products, and strategic project planning.

The YNM management team is comprised of experienced professionals

with extensive experience in media and mobile technology research and

development. Key team Members include:


Previously he was Chief Operations Officer for France Télécom, now Orange

(NYSE ORAN), a multinational telecommunications corporation with revenue

of $50 Billion and a customer base of over 260 Million. Chris has also worked

as a VP for Warwick Communications, Director of Marketing for Dow Jones

Newspaper Group, Marketing and Sales Director for Time Warner Cable,

Director of Operations for Cablevision Systems Corporation, and a Director of

IT and Marketing Director of Westinghouse Broadcasting. Chris has a BS in

Marketing from Purdue University, West Lafayette, Indiana.

James Chamberlin, Jr. , Chief Financial Officer

James has brought his guidance and expertise to many organizations over the

last 24 years. He has been a founder and officer in both private and public

companies across financial industries and real estate development. Previously,

James was the Senior VP of Sales and Operations at SBI, where he drove all

facets of operations, sales, organizational development, strategic planning, and

process improvement. His is known for playing a central role in growing SBI

650% in 25 months to over $300 Million in revenue. Soon after he positioned it

for sale to a publicly traded Fortune 1000 Company. Additionally, James served

as the Chief Financial Officer at Continental Properties Real Estate Brokerage,

where he restructured the company to successfully navigate it out of a

distressed situation. Continental Properties employed as many as 2,000 agents.

James is a former registered representative with Merrill Lynch and serves on

the board of directors of three companies. James holds a Bachelor’s degree in

Business Management and Marketing from the University of South Carolina, a

degree from Columbia University, and is a graduate of The United States Marine

Corps Command and Staff College with studies in Military Science and National

Policy.

Dan Kern , Chief Strategic Officer

A seasoned financial and strategic business professional, Dan brings 26 years

of experience to yourNEWS. He has held roles as a hedge fund manager,

money manager, registered investor, and professional trader. Dan holds

several financial licenses, including series 7, 63, 24, and 65. As a registered


representative with Lehman Brothers, Dan worked to attract outside capital

and manage client funds. He then managed an independent branch and traded

company capital for Paulson Investment Company and Schneider Securities

for a total of 12 years. Prior to his financial experience, Dan was with National

Computer Systems and Control Data Corporation. He was responsible

for quality control and various technological developments. Dan’s unique

knowledge, experience, and insight of technology mixed with a long financial

history allows for a broad understanding of today’s tech-driven companies.

As Chief Executive Officer and founder of EquityHunter, an online private

placement company, he applied his special expertise in financial, strategic,

and operational management. Currently, Dan is on the foundation board and

finance committee for Dakota State University. He is President and Founder of

Kern Asset Management, the general partner of a hedge fund. He received his

degree from the Minnesota School of Business.

Dr. Sangthen Chirdchid (“Dr. Sang”) , Director, Mobile Platform and Application

Development

Prior to joining yourNEWS, Dr. Sang was the Director of Development for

OpenPeak, one of the largest mobile technology incubators in the country, run

by John Sculley, the former CEO of Apple and Pepsi-Cola. Dr. Sang is an expert

in mobile design and development. While at OpenPeak, Dr. Sang led his teams

to create comprehensive software platforms that provided the highest levels

of government, enterprise and education data security when implemented on

personal mobile devices, company-liable devices, applications, and even voice

and data services. Dr. Sang’s mobile platforms were offered to government,

education, and enterprise customers. For nearly 15 years, Dr. Sang’s focus has

been on the design and engineering of mobile applications. He has developed,

along with his teams, some of the most advanced mobile technology available in

the market. Dr. Sang’s goal at yourNEWS is to provide powerful news solutions

that make the management of yourNEW’s applications and data easy for

direct customers, service providers, end-users and the even the development

community. Dr. Sang received his PhD in Computer Science from Florida

International University.


Nattawut Srileeannop (“Natt”), Mobile Engineer

Natt carries his specialized toolset to yourNEWS. Natt will add gamification

(application of game design elements and game principles in non-game

contexts) to some facets of the yourNEWS mobile application. Natt has

established that his designs improve user engagement organizational

productivity, flow, learning, crowdsourcing, and ease of use and usefulness

to his mobile applications. As a Lead Software Engineer at Zynga, provider of

social video game services, his group created FarmVille, a simulation social

network game. FarmVille is available as an Adobe Flash application via the

social-networking website Facebook and Microsoft’s MSN Games. After its

launch on Facebook, FarmVille became one of the most popular games in

history, having 10 Million daily active users within six weeks. Natt has held

positions as Lead Mobile and Head of Web Connected Teams at Zynga. He has

significant expertise with UI Automation for Genie Flash (Java and Selenium)

for Web and TestNG for Unity (3D games Engine) for Mobile/Tablet devices and

proficiency on Appium, JAVA for creating/scripting Automation on Android,

Kindle and iOS devices. Natt is known for coordinating and negotiating with

production for priorities, scoping deliverables, and planning to meet tight

deadlines without compromising on quality of the mobile infrastructure.

Pablo Pera, Senior Software Engineer

Pablo has taken more than 10 mobile apps from idea to millions of users in the

market, as the lead engineer of multiple teams in various companies, including

his own. Before focusing full-time on Android apps, he worked for Google and

CERN (home of the LHC particle accelerator) as well as various tech startups in

New York. He has invaluable experience in all areas related to an Android app

from design and coding to acquisition and growth. Pablo has a Master’s degree

in Computer Science from the Polytechnical University of Valencia in Valencia,

Spain and a Master’s degree in Artificial Intelligence from KTH Royal Institute of

Technology in Stockholm, Sweden

Joseph Coles, Jr. , Director, Business Development

Joseph brings a strong vision and proven track record of building exceptional

success-driven, high energy sales teams to yourNEWS. With a keen eye


for talent, he personally manages the recruiting, training and professional

development of his team members to maximize potential and increase profits.

Joseph greatly enjoys leading the sales team to achieve business and life

goals, and seeing their accomplishments rewarded. He joins yourNEWS from

Medi-Pharmaceutical, where he served successfully as the General Manager

& Sales Manager by fostering a supportive sales environment, capitalizing on

potential through collaborative efforts and building strong team players. Joseph

has over 15 years of experience in business development. His background also

includes experiences with the Global Charity Association, Treasure Coast Asset

Management, and Wealth Management and Advisory.

ADDITIONAL MANAGEMENT AND ADVISORS

The Company plans to appoint additional Directors as well as executive

management and media and marketing personnel, and to appoint highly-

qualified persons as Members of its Advisory Committee to the Board of

Directors.

David Kitzinger

Dave is a telecom professional of 30 years working with Fortune 500’s, and

Tier I, II, III Telephone Companies. His greatest assets are creative-vision and

persistence. He is well respected for his technical and industry knowledge and

his willingness to educate through shared knowledge. In his senior consulting

role with Walker and Associates, Dave advised on telecom industry trends and

strategy and served as Liaison to over sixty Tier 3 Consultant Engineering firms

in a business development capacity. Dave has further served on the Fiber-

To-The-Home (FTTH) Technology Committee and contributed to numerous

white papers. Previously, while working for Rockwell International Dave held

the highest-level “Civilian National Security” clearance and reported to the

Pentagon as he worked on national security projects such as NORAD, special

services for nuclear power plants, Strategic Air Command Air Force Base, Navy

and Coast Guard ship internal communications, and video surveillance of the

world. His expertise includes 34 technical areas of expertise including buried

cable, access, special services, IP, data, transport/light wave, switches, FTTH,


IPTV, microwave, and satellite, as well as supporting and designing satellite

dish farms and off-air antennas for IPTV. Dave has worked with a number of

industry leaders, such as Cambium Networks, Core Telecom Systems, Tellabs,

Advanced Fibre Communications, Westell, Rockwell International, RTEC, and

Lorraine Power. Dave is the Principal at Advisory Services, LLC.

David Noble

Dave, a registered General Securities Principal and Equity Trader within the

Financial Industry Regulatory Authority (FINRA), has worked as a Wall Street

professional for the last three decades. Respected within the industry as a

“trader’s trader,” he has effected the buys and sells of over 500 Billion dollars

in public securities for over 10,000 institutional and high net-worth clients –

as well as for other broker-dealers. He has executed millions of contracts

and has traded efficiently and profitably through all market cycles, in all the

US and most global exchanges. Mr. Noble has led the trading desks of some

of the most admired trading firms in the world, such as Celadon Financial,

Buckman Buckman & Reid, Rodman & Renshaw, and Rushmore Capital. He

is an authority on a broker-neutral platform, able to route orders based solely

on best interests and considered an expert at achieving target prices and

providing price improvement, whenever possible, all with creating minimal

market impact. Dave is fluent in a comprehensive line-up of execution services

including block trading, options, ETF trading services, fixed income, algorithms

and direct electronic access, and hedging strategies. He has made markets

in over 5000 stocks including NMS equities, NASDAQ small caps, NYSE listed

securities, and OTCBBs.

Dr. C. Jerry Nelson

Jerry received his Bachelor’s. and Master’s degrees at the University of

Minnesota, and his Ph.D. at the University of Wisconsin in 1966. After a post-

doctoral at Cornell University, he joined the University of Missouri faculty in

1967 and retired in 2006. Dr. Nelson has written 38 book chapters, edited seven

books, and published more than 225 research papers mainly on photosynthesis,

carbon metabolism and growth characteristics of pasture and forage plants.


He was elected President of the Crop Science Society of America in 1988 and

the American Society of Agronomy in 1996. He led development of the series of

successful International Crop Science Congresses that began in 1992, and was

elected the first President of the International Crop Science Society in 2000.

As Professor Emeritus of Plant Science, Dr. Nelson frequently visits countries

in East Asia and Africa to give lectures, meet students and develop research

partnerships with universities and research institutes. At the University of

Missouri, he serves as Senior Advisor for the Asian Affairs Center and is

Co-Director of the Vietnam Institute. He was honored with several awards

including the Crop Science Research Award from the Crop Science Society of

America and the very prestigious Siehl Award from the University of Minnesota

for contributions to international agriculture. Jerry continues international

activities in East Asia and Africa focusing, on sustainability of agriculture, food

supplies, social justice and climate change.

Jay Hauer

Jay’s core purpose for the last 30 years has been to improve customer

performance through innovative technology. For the last decade, Jay has been

the President of Applied Engineering Services. AES provides business-to-

business services in the industry of business consultants from its main office

in Minnesota. Jay, as a seasoned business owner, knows that his employees

and the culture that he helps to create are the keys to success. He has

worked to provide the experience, training, organization and cultures to allow

careers to thrive. Previously at Novaspect, a leader in engineering services

and technologies to process industries, Jay headed up selling and servicing

industrial process controls. Formerly, Jay was responsible for in-house

and field training at the multi-billion dollar subsidiary of Emerson Electric

Company, Rosemount Engineering. Jay is passionate at creating effective

processes, he positions himself to attract the best talent, and ensure that he

delivers local services with proven technologies.


C u l t u re & S t a f f i n g P h i l o s o p h yEmployees are the lynchpins for the Company’s organization. yourNEWS has

created a well-defined, well communicated “signature experience” that is

conveyed to potential hires and reinforces for the workforce the attributes and

values of yourNEWS. The Company has a comprehensive understanding of the

types of people who will be productive in the organization over the long-term. The

Company targets potential employees as methodically as it targets customers;

yourNEWS shapes its signature experiences to address its business needs;

identifying the preserving its culture; creating processes consistent with its

signature experiences; and understanding that it should not try to be all things

to all people… just the people who want easily accessible, relevant, personalized,

real-time news and information.


Year 1 Year 2 Year 3 Year 4 Year 5Total Revenue $1,046,793 $3,285,559 $16,464,815 $45,951,062 $91,859,464Gross Margin $889,774 $2,933,571 $15,147,630 $42,274,977 $84,510,707Operating Expenses $3,733,591 $4,420,180 $8,274,241 $12,832,818 $18,959,075EBITDA* ($2,841,151) ($1,481,942) $6,880,555 $29,450,992 $65,561,465Net Profit ($2,843,817) ($1,486,609) $5,842,560 $19,137,403 $42,608,561

Profitability RatiosGross Margin/Revenue 85% 89% 92% 92% 92%EBITDA/Revenue -271% -45% 42% 64% 71%Net Profit % -272% -45% 35% 42% 46%

Debt RatiosDebt Ratio (Total Debt/Total Assets) 8.14% 28.23% 16.36% 8.81% 6.63%Interest Coverage Ratio N/A N/A N/A N/A N/ADebt Service Coverage Ratio N/A N/A N/A N/A N/A

Days on HandReceivables 0 0 0 0 0Inventory 0 0 0 0 0Payables 30 30 30 30 30

Net Cash Flow $2,309,956 ($1,439,634) $6,822,581 $20,324,422 $44,975,089Cash Balance - Ending $2,309,956 $870,323 $7,692,904 $28,017,326 $72,992,415

FINANCIAL HIGHLIGHTS

*Earnings before interest, taxes, depreciation & amortization

FINANCIAL PROJECTIONSThe following table and graph illustrate the financial goals of the Company

during the next five years:

F i n a n c i a l H i g h l i g h t s

F i n a n c i a l H i g h l i g h t s


The following is a five-year revenue forecast. Direct costs include all costs

which can be directly tied to revenue and include “cost of goods.”

Re v e n u e Fo re c a s tYear 1 Year 2 Year 3 Year 4 Year 5

Revenue1,000 Impression Packages $469,263 $1,458,634 $7,293,168 $20,387,278 $40,774,5562,500 Impression Packages $352,536 $1,102,180 $5,501,148 $15,326,760 $30,632,1423,000 Impression Packages $224,994 $724,745 $3,670,499 $10,237,024 $20,452,766

Total Revenue $1,046,793 $3,285,559 $16,464,815 $45,951,062 $91,859,464

Direct Cost of RevenueHosting, Commissions, Back End Costs $157,019 $351,988 $1,317,185 $3,676,085 $7,348,757

Subtotal Cost of Revenue $157,019 $351,988 $1,317,185 $3,676,085 $7,348,757Other Direct Cost $0 $0 $0 $0 $0Total Direct Costs $157,019 $351,988 $1,317,185 $3,676,085 $7,348,757

Gross Margin $889,774 $2,933,571 $15,147,630 $42,274,977 $84,510,707Gross Margin/Revenue 85% 89% 92% 92% 92%

REVENUE FORECAST

The table below shows the units and pricing assumptions underlying the

revenue forecast:

U n i t A s s u m p t i o n sYear 1 Year 2 Year 3 Year 4 Year 5

Year End Monthly Subscribers1,000 Impression Packages 230 1,150 5,750 11,500 23,0002,500 Impression Packages 115 580 2,880 5,750 11,5003,000 Impression Packages 55 290 1,440 2,880 5,750

Units1,000 Impression Packages 2,358 7,330 36,649 102,449 204,8972,500 Impression Packages 1,179 3,686 18,398 51,260 102,4493,000 Impression Packages 564 1,816 9,199 25,657 51,260

Total Units 4,101 12,832 64,247 179,365 358,606

Unit Price1,000 Impression Packages $199.00 $199.00 $199.00 $199.00 $199.002,500 Impression Packages $299.00 $299.00 $299.00 $299.00 $299.003,000 Impression Packages $399.00 $399.00 $399.00 $399.00 $399.00

Direct Unit Cost1,000 Impression Packages $0.00 $0.00 $0.00 $0.00 $0.002,500 Impression Packages $0.00 $0.00 $0.00 $0.00 $0.003,000 Impression Packages $0.00 $0.00 $0.00 $0.00 $0.00

UNIT ASSUMPTIONS


Ye a r 1 Re v e n u e M o n t h l y

A n n u a l Re v e n u e


Year 1 Year 2 Year 3 Year 4 Year 5Personnel Count

Founder & CEO 1 1 1 1 1Founder & Editor-in-Chief 1 1 1 1 1COO 1 1 1 1 1CFO 1 1 1 1 1Developers 1 2 3 5 6Sales & Marketing Staff 6 12 16 18 20Content Management Staff 3 6 12 16 17Admin/Other 2 4 8 10 12

Total Personnel 16 28 43 53 59

Personnel WageFounder & CEO $85,000 $89,250 $93,713 $98,398 $103,318Founder & Editor-in-Chief $85,000 $89,250 $93,713 $98,398 $103,318COO $85,000 $89,250 $93,713 $98,398 $103,318CFO $85,000 $89,250 $93,713 $98,398 $103,318Developers $65,000 $68,250 $71,663 $75,246 $79,008Sales & Marketing Staff $55,000 $57,750 $60,638 $63,669 $66,853Content Management Staff $45,000 $47,250 $49,613 $52,093 $54,698Admin/Other $40,000 $42,000 $44,100 $46,305 $48,620

Personnel CostsFounder & CEO $85,000 $89,250 $93,713 $98,398 $103,318Founder & Editor-in-Chief $85,000 $89,250 $93,713 $98,398 $103,318COO $85,000 $89,250 $93,713 $98,398 $103,318CFO $85,000 $89,250 $93,713 $98,398 $103,318Developers $65,000 $136,500 $214,988 $376,228 $474,047Sales & Marketing Staff $330,000 $693,000 $970,200 $1,146,049 $1,337,057Content Management Staff $135,000 $283,500 $595,350 $833,490 $929,862Admin/Other $80,000 $168,000 $352,800 $463,050 $583,443

Total Payroll $950,000 $1,638,000 $2,508,188 $3,212,409 $3,737,682Payroll/Revenue 90.75% 49.85% 15.23% 6.99% 4.07%

PERSONNEL FORECAST

The Company’s personnel forecast is outlined below. Personnel wages indicate the

average wage per position and personnel costs are total wages for each position.

Pe r s o n n e l Fo re c a s t


Year 1 Year 2 Year 3 Year 4 Year 5Total Revenue $1,046,793 $3,285,559 $16,464,815 $45,951,062 $91,859,464Total Direct Cost of Revenue $157,019 $351,988 $1,317,185 $3,676,085 $7,348,757Gross Margin $889,774 $2,933,571 $15,147,630 $42,274,977 $84,510,707Gross Margin/Revenue 85% 89% 92% 92% 92%

ExpensesMobile Advertising $125,000 $125,000 $250,000 $375,000 $562,500Digital Ad, Site Investment & Development $580,000 $170,000 $340,000 $510,000 $765,000Customer Relationship Management $250,000 $250,000 $500,000 $750,000 $1,125,000Trade Shows, Conferences & Events $100,000 $100,000 $200,000 $300,000 $450,000Social Media Community Growth & Engagement $125,000 $125,000 $250,000 $375,000 $562,500Brand Building $275,000 $275,000 $550,000 $825,000 $1,237,500Digital Marketing $250,000 $250,000 $500,000 $750,000 $1,125,000New Product Initiatives $200,000 $200,000 $400,000 $600,000 $900,000Placement Expense $275,000 $275,000 $550,000 $825,000 $1,237,500Rent & Utilities $100,000 $175,000 $268,750 $331,250 $368,750Travel & Entertainment $24,000 $42,000 $64,500 $79,500 $88,500Professional Fees $30,000 $60,000 $90,000 $112,500 $123,750PBG and Henderson Marketing/Sales Departments $143,840 $287,680 $431,520 $539,400 $593,340Ongoing Technology Costs (4%) $41,872 $131,422 $658,593 $1,838,042 $3,674,379Misc $118,713 $65,711 $329,296 $919,021 $1,837,189Depreciation $2,667 $4,667 $7,167 $8,833 $9,833Payroll Taxes & Benefits $142,500 $245,700 $376,228 $481,861 $560,652Total Personnel $950,000 $1,638,000 $2,508,188 $3,212,409 $3,737,682

Total Op. Expenses $3,733,591 $4,420,180 $8,274,241 $12,832,818 $18,959,075

Profit Before Int. & Tax ($2,843,817) ($1,486,609) $6,873,389 $29,442,159 $65,551,632EBITDA ($2,841,151) ($1,481,942) $6,880,555 $29,450,992 $65,561,465Interest Expense $0 $0 $0 $0 $0Taxes Incurred $0 $0 $1,030,829 $10,304,756 $22,943,071

Net Profit ($2,843,817) ($1,486,609) $5,842,560 $19,137,403 $42,608,561Net Profit % -271.7% -45.2% 35.5% 41.6% 46.4%

PRO FORMA PROFIT & LOSS

The Company intends to deploy its funding to maximize growth and profitability.

In the Profit and Loss table below, gross margin equals revenue minus direct

costs. The “bottom line” or profit (as measured before and after interest, taxes,

depreciation, and amortization) equals gross margin minus operating expenses.

P ro Fo r m a P ro f i t & L o s s


Break-Even Month 35

Accumulated Gross Revenue $18,217,237

BREAK-EVEN ANALYSIS

The table and chart below demonstrate when the Company is expected to become

profitable. Break-even occurs when accumulated revenue equals accumulated

expenses. According to the forecasted financials, month 35 will be the point at

which break-even will occur.

B re a k E v e n


Year 1 Year 2 Year 3 Year 4 Year 5OPERATINGNet Profit ($2,843,817) ($1,486,609) $5,842,560 $19,137,403 $42,608,561Adjustments to Net Profit

Depreciation & Amortization $2,667 $4,667 $7,167 $8,833 $9,833(Increases)/Decreases in Accounts Receivable $0 $0 $0 $0 $0(Additions)/Depletions of Inventory $0 $0 $0 $0 $0Increases/(Decreases) in Accounts Payable $191,107 $72,309 $1,010,355 $1,203,185 $2,371,695

Net Cash From Operating Activities ($2,650,044) ($1,409,634) $6,860,081 $20,349,422 $44,990,089

INVESTINGPurchase of Other Current Assets $0 $0 $0 $0 $0Sale of Other Current Assets $0 $0 $0 $0 $0Purchase of Land $0 $0 $0 $0 $0Sale of Land $0 $0 $0 $0 $0Purchase Long-term Assets ($40,000) ($30,000) ($37,500) ($25,000) ($15,000)Sale of Long-term Assets $0 $0 $0 $0 $0Net Cash From Investing Activities ($40,000) ($30,000) ($37,500) ($25,000) ($15,000)

FINANCINGInvestment $5,000,000 $0 $0 $0 $0Dividends $0 $0 $0 $0 $0New Current Borrowing $0 $0 $0 $0 $0Current Borrowing Repay. $0 $0 $0 $0 $0New Long Term Liabilities $0 $0 $0 $0 $0Long Term Liability Repay $0 $0 $0 $0 $0Net Cash From Financing Activities $5,000,000 $0 $0 $0 $0NET CASH FLOW $2,309,956 ($1,439,634) $6,822,581 $20,324,422 $44,975,089Beginning Cash $0 $2,309,956 $870,323 $7,692,904 $28,017,326Ending Cash $2,309,956 $870,323 $7,692,904 $28,017,326 $72,992,415

CASH FLOW

The following depictions of the Company’s projected cash flow show the Company

expects to maintain sufficient cash balances over the five years of this plan. The

“pro forma cash flow” table differs from the “pro forma profit and loss” (P&L) table.

Pro forma cash flow is intended to represent the actual flow of cash in and out of

the Company. In comparison, the revenue and expense projections on the P&L

table include “non-cash” items and exclude funding and investment illustrations.

C a s h F l o w

C a s h F l o w


The balance sheet below highlights the Company’s projected assets, liabilities,

and capital:

Year 1 Year 2 Year 3 Year 4 Year 5Assets

Current AssetsCash $2,309,956 $870,323 $7,692,904 $28,017,326 $72,992,415Accounts Receivable $0 $0 $0 $0 $0Inventory $0 $0 $0 $0 $0Other Current Assets $0 $0 $0 $0 $0

Total Current Assets $2,309,956 $870,323 $7,692,904 $28,017,326 $72,992,415

Fixed AssetsLong-term Assets $40,000 $70,000 $107,500 $132,500 $147,500Accum. Depreciation $2,667 $7,333 $14,500 $23,333 $33,167Land $0 $0 $0 $0 $0

Total Fixed Assets $37,333 $62,667 $93,000 $109,167 $114,333Total Assets $2,347,289 $932,989 $7,785,904 $28,126,492 $73,106,748

Liabilities and CapitalCurrent Liabilities

Accounts Payable $191,107 $263,415 $1,273,770 $2,476,956 $4,848,650Current Borrowing $0 $0 $0 $0 $0Other Current Liabilities $0 $0 $0 $0 $0

Subtotal Current Liabilities $191,107 $263,415 $1,273,770 $2,476,956 $4,848,650

Long-term Liabilities $0 $0 $0 $0 $0Total Liabilities $191,107 $263,415 $1,273,770 $2,476,956 $4,848,650

Paid-in Capital $5,000,000 $5,000,000 $5,000,000 $5,000,000 $5,000,000Retained Earnings $0 ($2,843,817) ($4,330,426) $1,512,134 $20,649,537Earnings ($2,843,817) ($1,486,609) $5,842,560 $19,137,403 $42,608,561

Total Capital $2,156,183 $669,574 $6,512,134 $25,649,537 $68,258,098Total Liabilities and Capital $2,347,289 $932,989 $7,785,904 $28,126,492 $73,106,748

BALANCE SHEET B a l a n c e S h e e t


Year 1 Year 2 Year 3 Year 4 Year 5

Revenue $1,203,812 $3,778,393 $18,934,537 $52,843,721 $105,638,384Cost of Goods $180,572 $404,786 $1,514,763 $4,227,498 $8,451,071Gross Margin $1,023,240 $3,373,607 $17,419,774 $48,616,223 $97,187,313Gross Margin/Revenue 85% 89% 92% 92% 92%Operating Expenses $3,733,591 $4,420,180 $8,274,241 $12,832,818 $18,959,075Net Profit ($2,710,351) ($1,046,573) $5,944,596 $23,259,214 $50,848,355Net Profit/Revenue -225% -28% 31% 44% 48%

Cash Flow $2,443,422 ($999,598) $6,924,618 $24,446,232 $53,214,883Cash Balance $2,443,422 $1,443,824 $8,368,442 $32,814,675 $86,029,557


Revenue $889,774 $2,792,725 $13,995,093 $39,058,403 $78,080,545Cost of Goods $133,466 $299,189 $1,119,607 $3,124,672 $6,246,444Gross Margin $756,308 $2,493,536 $12,875,485 $35,933,730 $71,834,101Gross Margin/Revenue 85% 89% 92% 92% 92%Operating Expenses $3,733,591 $4,420,180 $8,274,241 $12,832,818 $18,959,075Net Profit ($2,977,283) ($1,926,644) $4,601,244 $15,015,593 $34,368,767Net Profit/Revenue -335% -69% 33% 38% 44%

Cash Flow $2,176,490 ($1,879,669) $5,581,266 $16,202,612 $36,735,295Cash Balance $2,176,490 $296,821 $5,878,086 $22,080,698 $58,815,993

WORST CASE SCENARIO

BEST CASE SCENARIOREVENUE IS 15% GREATER THAN PROJECTED

REVENUE IS 15% LESS THAN PROJECTED


Revenue $1,203,812 $3,778,393 $18,934,537 $52,843,721 $105,638,384Cost of Goods $180,572 $404,786 $1,514,763 $4,227,498 $8,451,071Gross Margin $1,023,240 $3,373,607 $17,419,774 $48,616,223 $97,187,313Gross Margin/Revenue 85% 89% 92% 92% 92%Operating Expenses $3,733,591 $4,420,180 $8,274,241 $12,832,818 $18,959,075Net Profit ($2,710,351) ($1,046,573) $5,944,596 $23,259,214 $50,848,355Net Profit/Revenue -225% -28% 31% 44% 48%

Cash Flow $2,443,422 ($999,598) $6,924,618 $24,446,232 $53,214,883Cash Balance $2,443,422 $1,443,824 $8,368,442 $32,814,675 $86,029,557


Revenue $889,774 $2,792,725 $13,995,093 $39,058,403 $78,080,545Cost of Goods $133,466 $299,189 $1,119,607 $3,124,672 $6,246,444Gross Margin $756,308 $2,493,536 $12,875,485 $35,933,730 $71,834,101Gross Margin/Revenue 85% 89% 92% 92% 92%Operating Expenses $3,733,591 $4,420,180 $8,274,241 $12,832,818 $18,959,075Net Profit ($2,977,283) ($1,926,644) $4,601,244 $15,015,593 $34,368,767Net Profit/Revenue -335% -69% 33% 38% 44%

Cash Flow $2,176,490 ($1,879,669) $5,581,266 $16,202,612 $36,735,295Cash Balance $2,176,490 $296,821 $5,878,086 $22,080,698 $58,815,993

WORST CASE SCENARIO

BEST CASE SCENARIOREVENUE IS 15% GREATER THAN PROJECTED

REVENUE IS 15% LESS THAN PROJECTED

The sensitivity analysis below assumes revenues are 15% higher or lower than

figures projected earlier in this business plan:

B e s t C a s e S c e n a r i o

W o r s t C a s e S c e n a r i o

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Mon

th 7

Mon

th 8

Mon

th 9

Mon

th 1

0M

onth

11

Mon

th 1

2

Uni

ts 1,00

0 Im

pres

sion

Pac

kage

s16

617

117

618

218

719

319

820

421

021

722

323

0

2,50

0 Im

pres

sion

Pac

kage

s83

8688

9194

9699

102

105

108

112

115

3,00

0 Im

pres

sion

Pac

kage

s40

4142

4345

4647

4950

5253

55To

tal U

nits

289

298

307

316

325

335

345

355

366

377

388

400

Uni

t Pric

e

1,00

0 Im

pres

sion

Pac

kage

s$1

99.0

0$1

99.0

0$1

99.0

0$1

99.0

0$1

99.0

0$1

99.0

0$1

99.0

0$1

99.0

0$1

99.0

0$1

99.0

0$1

99.0

0$1

99.0

0

2,50

0 Im

pres

sion

Pac

kage

s$2

99.0

0$2

99.0

0$2

99.0

0$2

99.0

0$2

99.0

0$2

99.0

0$2

99.0

0$2

99.0

0$2

99.0

0$2

99.0

0$2

99.0

0$2

99.0

0

3,00

0 Im

pres

sion

Pac

kage

s$3

99.0

0$3

99.0

0$3

99.0

0$3

99.0

0$3

99.0

0$3

99.0

0$3

99.0

0$3

99.0

0$3

99.0

0$3

99.0

0$3

99.0

0$3

99.0

0

Dire

ct U

nit C

ost

1,00

0 Im

pres

sion

Pac

kage

s$0

.00

$0.0

0$0

.00

$0.0

0$0

.00

$0.0

0$0

.00

$0.0

0$0

.00

$0.0

0$0

.00

$0.0

0

2,50

0 Im

pres

sion

Pac

kage

s$0

.00

$0.0

0$0

.00

$0.0

0$0

.00

$0.0

0$0

.00

$0.0

0$0

.00

$0.0

0$0

.00

$0.0

0

3,00

0 Im

pres

sion

Pac

kage

s$0

.00

$0.0

0$0

.00

$0.0

0$0

.00

$0.0

0$0

.00

$0.0

0$0

.00

$0.0

0$0

.00

$0.0

0

UN

IT A

SSU

MPT

ION

S

CONF

IDEN

TIAL

– D

o No

t Di

stri

bute

Wit

hout

Per

mis

sion

60

Mon

th 1

Mon

th 2

Mon

th 3

Mon

th 4

Mon

th 5

Mon

th 6

Mon

th 7

Mon

th 8

Mon

th 9

Mon

th 1

0M

onth

11

Mon

th 1

2

Pers

onne

l Cou

nt

Foun

der &

CEO

11

11

11

11

11

11

Foun

der &

Edi

tor-i

n-C

hief

11

11

11

11

11

11

CO

O1

11

11

11

11

11

1C

FO1

11

11

11

11

11

1

Dev

elop

ers

11

11

11

11

11

11

Sale

s &

Mar

ketin

g St

aff

66

66

66

66

66

66

Con

tent

Man

agem

ent S

taff

33

33

33

33

33

33

Adm

in/O

ther

22

22

22

22

22

22

Tota

l Per

sonn

el16

1616

1616

1616

1616

1616

16

Pers

onne

l Wag

eFo

unde

r & C

EO$7

,083

$7,0

83$7

,083

$7,0

83$7

,083

$7,0

83$7

,083

$7,0

83$7

,083

$7,0

83$7

,083

$7,0

83

Foun

der &

Edi

tor-i

n-C

hief

$7,0

83$7

,083

$7,0

83$7

,083

$7,0

83$7

,083

$7,0

83$7

,083

$7,0

83$7

,083

$7,0

83$7

,083

CO

O$7

,083

$7,0

83$7

,083

$7,0

83$7

,083

$7,0

83$7

,083

$7,0

83$7

,083

$7,0

83$7

,083

$7,0

83

CFO

$7,0

83$7

,083

$7,0

83$7

,083

$7,0

83$7

,083

$7,0

83$7

,083

$7,0

83$7

,083

$7,0

83$7

,083

Dev

elop

ers

$5,4

17$5

,417

$5,4

17$5

,417

$5,4

17$5

,417

$5,4

17$5

,417

$5,4

17$5

,417

$5,4

17$5

,417

Sale

s &

Mar

ketin

g St

aff

$4,5

83$4

,583

$4,5

83$4

,583

$4,5

83$4

,583

$4,5

83$4

,583

$4,5

83$4

,583

$4,5

83$4

,583

Con

tent

Man

agem

ent S

taff

$3,7

50$3

,750

$3,7

50$3

,750

$3,7

50$3

,750

$3,7

50$3

,750

$3,7

50$3

,750

$3,7

50$3

,750

Adm

in/O

ther

$3,3

33$3

,333

$3,3

33$3

,333

$3,3

33$3

,333

$3,3

33$3

,333

$3,3

33$3

,333

$3,3

33$3

,333

Pers

onne

l Cos

ts

Foun

der &

CEO

$7,0

83$7

,083

$7,0

83$7

,083

$7,0

83$7

,083

$7,0

83$7

,083

$7,0

83$7

,083

$7,0

83$7

,083

Foun

der &

Edi

tor-i

n-C

hief

$7,0

83$7

,083

$7,0

83$7

,083

$7,0

83$7

,083

$7,0

83$7

,083

$7,0

83$7

,083

$7,0

83$7

,083

CO

O$7

,083

$7,0

83$7

,083

$7,0

83$7

,083

$7,0

83$7

,083

$7,0

83$7

,083

$7,0

83$7

,083

$7,0

83

CFO

$7,0

83$7

,083

$7,0

83$7

,083

$7,0

83$7

,083

$7,0

83$7

,083

$7,0

83$7

,083

$7,0

83$7

,083

Dev

elop

ers

$5,4

17$5

,417

$5,4

17$5

,417

$5,4

17$5

,417

$5,4

17$5

,417

$5,4

17$5

,417

$5,4

17$5

,417

Sale

s &

Mar

ketin

g St

aff

$27,

500

$27,

500

$27,

500

$27,

500

$27,

500

$27,

500

$27,

500

$27,

500

$27,

500

$27,

500

$27,

500

$27,

500

Con

tent

Man

agem

ent S

taff

$11,

250

$11,

250

$11,

250

$11,

250

$11,

250

$11,

250

$11,

250

$11,

250

$11,

250

$11,

250

$11,

250

$11,

250

Adm

in/O

ther

$6,6

67$6

,667

$6,6

67$6

,667

$6,6

67$6

,667

$6,6

67$6

,667

$6,6

67$6

,667

$6,6

67$6

,667

Tota

l Pay

roll

$79,

167

$79,

167

$79,

167

$79,

167

$79,

167

$79,

167

$79,

167

$79,

167

$79,

167

$79,

167

$79,

167

$79,

167

Payr

oll/R

even

ue10

7.33

%10

4.21

%10

1.17

%98

.22%

95.3

6%92

.58%

89.8

9%87

.27%

84.7

3%82

.26%

79.8

6%77

.54%

PER

SON

NEL

FO

REC

AST

Pers

onne

l Fo

reca

st

CONF

IDEN

TIAL

– D

o No

t Di

stri

bute

Wit

hout

Per

mis

sion

61

Mon

th 1

Mon

th 2

Mon

th 3

Mon

th 4

Mon

th 5

Mon

th 6

Mon

th 7

Mon

th 8

Mon

th 9

Mon

th 1

0M

onth

11

Mon

th 1

2

Tota

l Rev

enue

$73,

759

$75,

972

$78,

251

$80,

599

$83,

017

$85,

507

$88,

072

$90,

715

$93,

436

$96,

239

$99,

126

$102

,100

Tota

l Dire

ct C

ost o

f Rev

enue

$11,

064

$11,

396

$11,

738

$12,

090

$12,

452

$12,

826

$13,

211

$13,

607

$14,

015

$14,

436

$14,

869

$15,

315

Gro

ss M

argi

n$6

2,69

5$6

4,57

6$6

6,51

3$6

8,50

9$7

0,56

4$7

2,68

1$7

4,86

2$7

7,10

7$7

9,42

1$8

1,80

3$8

4,25

7$8

6,78

5

Gro

ss M

argi

n/R

even

ue85

%85

%85

%85

%85

%85

%85

%85

%85

%85

%85

%85

%

Expe

nses

Mob

ile A

dver

tisin

g$1

0,41

7$1

0,41

7$1

0,41

7$1

0,41

7$1

0,41

7$1

0,41

7$1

0,41

7$1

0,41

7$1

0,41

7$1

0,41

7$1

0,41

7$1

0,41

7

Dig

ital A

d, S

ite In

vest

men

t & D

evel

opm

ent

$214

,167

$64,

167

$64,

167

$64,

167

$49,

167

$39,

167

$14,

167

$14,

167

$14,

167

$14,

167

$14,

167

$14,

167

Cus

tom

er R

elat

ions

hip

Man

agem

ent

$20,

833

$20,

833

$20,

833

$20,

833

$20,

833

$20,

833

$20,

833

$20,

833

$20,

833

$20,

833

$20,

833

$20,

833

Trad

e Sh

ows,

Con

fere

nces

& E

vent

s$8

,333

$8,3

33$8

,333

$8,3

33$8

,333

$8,3

33$8

,333

$8,3

33$8

,333

$8,3

33$8

,333

$8,3

33So

cial

Med

ia C

omm

unity

Gro

wth

& E

ngag

emen

t$1

0,41

7$1

0,41

7$1

0,41

7$1

0,41

7$1

0,41

7$1

0,41

7$1

0,41

7$1

0,41

7$1

0,41

7$1

0,41

7$1

0,41

7$1

0,41

7

Bran

d Bu

ildin

g$2

2,91

7$2

2,91

7$2

2,91

7$2

2,91

7$2

2,91

7$2

2,91

7$2

2,91

7$2

2,91

7$2

2,91

7$2

2,91

7$2

2,91

7$2

2,91

7D

igita

l Mar

ketin

g$2

0,83

3$2

0,83

3$2

0,83

3$2

0,83

3$2

0,83

3$2

0,83

3$2

0,83

3$2

0,83

3$2

0,83

3$2

0,83

3$2

0,83

3$2

0,83

3

New

Pro

duct

Initi

ativ

es$1

6,66

7$1

6,66

7$1

6,66

7$1

6,66

7$1

6,66

7$1

6,66

7$1

6,66

7$1

6,66

7$1

6,66

7$1

6,66

7$1

6,66

7$1

6,66

7

Plac

emen

t Exp

ense

$22,

917

$22,

917

$22,

917

$22,

917

$22,

917

$22,

917

$22,

917

$22,

917

$22,

917

$22,

917

$22,

917

$22,

917

Ren

t & U

tiliti

es$8

,333

$8,3

33$8

,333

$8,3

33$8

,333

$8,3

33$8

,333

$8,3

33$8

,333

$8,3

33$8

,333

$8,3

33

Trav

el &

Ent

erta

inm

ent

$2,0

00$2

,000

$2,0

00$2

,000

$2,0

00$2

,000

$2,0

00$2

,000

$2,0

00$2

,000

$2,0

00$2

,000

Prof

essi

onal

Fee

s$2

,500

$2,5

00$2

,500

$2,5

00$2

,500

$2,5

00$2

,500

$2,5

00$2

,500

$2,5

00$2

,500

$2,5

00

PBG

and

Hen

ders

on M

arke

ting/

Sale

s D

epar

tmen

ts$1

1,98

7$1

1,98

7$1

1,98

7$1

1,98

7$1

1,98

7$1

1,98

7$1

1,98

7$1

1,98

7$1

1,98

7$1

1,98

7$1

1,98

7$1

1,98

7O

ngoi

ng T

echn

olog

y C

osts

(4%

)$2

,950

$3,0

39$3

,130

$3,2

24$3

,321

$3,4

20$3

,523

$3,6

29$3

,737

$3,8

50$3

,965

$4,0

84

Mis

c $9

9,25

2$1

,519

$1,5

65$1

,612

$1,6

60$1

,710

$1,7

61$1

,814

$1,8

69$1

,925

$1,9

83$2

,042

Dep

reci

atio

n$2

22$2

22$2

22$2

22$2

22$2

22$2

22$2

22$2

22$2

22$2

22$2

22

Payr

oll T

axes

& B

enef

its$1

1,87

5$1

1,87

5$1

1,87

5$1

1,87

5$1

1,87

5$1

1,87

5$1

1,87

5$1

1,87

5$1

1,87

5$1

1,87

5$1

1,87

5$1

1,87

5

Tota

l Per

sonn

el$7

9,16

7$7

9,16

7$7

9,16

7$7

9,16

7$7

9,16

7$7

9,16

7$7

9,16

7$7

9,16

7$7

9,16

7$7

9,16

7$7

9,16

7$7

9,16

7To

tal O

p. E

xpen

ses

$565

,786

$318

,142

$318

,279

$318

,420

$303

,565

$293

,714

$268

,868

$269

,027

$269

,190

$269

,358

$269

,531

$269

,710

Prof

it Be

fore

Int.

& Ta

x($

503,

091)

($25

3,56

6)($

251,

765)

($24

9,91

1)($

233,

001)

($22

1,03

3)($

194,

007)

($19

1,91

9)($

189,

769)

($18

7,55

5)($

185,

274)

($18

2,92

5)

EBIT

DA

($50

2,86

9)($

253,

344)

($25

1,54

3)($

249,

689)

($23

2,77

9)($

220,

811)

($19

3,78

5)($

191,

697)

($18

9,54

7)($

187,

333)

($18

5,05

2)($

182,

703)

Inte

rest

Exp

ense

$0$0

$0$0

$0$0

$0$0

$0$0

$0$0

Taxe

s In

curre

d$0

$0$0

$0$0

$0$0

$0$0

$0$0

$0

Net

Pro

fit($

503,

091)

($25

3,56

6)($

251,

765)

($24

9,91

1)($

233,

001)

($22

1,03

3)($

194,

007)

($19

1,91

9)($

189,

769)

($18

7,55

5)($

185,

274)

($18

2,92

5)

Net

Pro

fit %

-682

.1%

-333

.8%

-321

.7%

-310

.1%

-280

.7%

-258

.5%

-220

.3%

-211

.6%

-203

.1%

-194

.9%

-186

.9%

-179

.2%

PRO

FO

RM

A P

RO

FIT

& L

OSS

Pr

o Fo

rma

Prof

it &

Los

s

CONF

IDEN

TIAL

– D

o No

t Di

stri

bute

Wit

hout

Per

mis

sion

62

Cash

Flo

wM

onth

1M

onth

2M

onth

3M

onth

4M

onth

5M

onth

6M

onth

7M

onth

8M

onth

9M

onth

10

Mon

th 1

1M

onth

12

OPE

RA

TIN

GN

et P

rofit

($50

3,09

1)($

253,

566)

($25

1,76

5)($

249,

911)

($23

3,00

1)($

221,

033)

($19

4,00

7)($

191,

919)

($18

9,76

9)($

187,

555)

($18

5,27

4)($

182,

925)

Adju

stm

ents

to N

et P

rofit

Dep

reci

atio

n &

Amor

tizat

ion

$222

$222

$222

$222

$222

$222

$222

$222

$222

$222

$222

$222

(Incr

ease

s)/D

ecre

ases

in A

ccou

nts

Rec

eiva

ble

$0$0

$0$0

$0$0

$0$0

$0$0

$0$0

(Add

ition

s)/D

eple

tions

of I

nven

tory

$0$0

$0$0

$0$0

$0$0

$0$0

$0$0

Incr

ease

s/(D

ecre

ases

) in

Acco

unts

Pay

able

$478

,935

($24

3,92

4)$4

72$4

86($

14,2

94)

($9,

347)

($24

,126

)$5

47$5

64$5

81$5

98$6

16

Net

Cas

h Fr

om O

pera

ting

Activ

ities

($23

,934

)($

497,

268)

($25

1,07

1)($

249,

202)

($24

7,07

2)($

230,

158)

($21

7,91

1)($

191,

150)

($18

8,98

4)($

186,

752)

($18

4,45

4)($

182,

087)

INVE

STIN

GPu

rcha

se o

f Oth

er C

urre

nt A

sset

s$0

$0$0

$0$0

$0$0

$0$0

$0$0

$0

Sale

of O

ther

Cur

rent

Ass

ets

$0$0

$0$0

$0$0

$0$0

$0$0

$0$0

Purc

hase

of L

and

$0$0

$0$0

$0$0

$0$0

$0$0

$0$0

Sale

of L

and

$0$0

$0$0

$0$0

$0$0

$0$0

$0$0

Purc

hase

Lon

g-te

rm A

sset

s($

40,0

00)

$0$0

$0$0

$0$0

$0$0

$0$0

$0

Sale

of L

ong-

term

Ass

ets

$0$0

$0$0

$0$0

$0$0

$0$0

$0$0

Net

Cas

h Fr

om In

vest

ing

Activ

ities

($40

,000

)$0

$0$0

$0$0

$0$0

$0$0

$0$0

FIN

AN

CIN

GIn

vest

men

t$5

,000

,000

$0$0

$0$0

$0$0

$0$0

$0$0

$0

Div

iden

ds$0

$0$0

$0$0

$0$0

$0$0

$0$0

$0

New

Cur

rent

Bor

row

ing

$0$0

$0$0

$0$0

$0$0

$0$0

$0$0

Cur

rent

Bor

row

ing

Rep

ay.

$0$0

$0$0

$0$0

$0$0

$0$0

$0$0

New

Lon

g Te

rm L

iabi

litie

s$0

$0$0

$0$0

$0$0

$0$0

$0$0

$0Lo

ng T

erm

Lia

bilit

y R

epay

$0$0

$0$0

$0$0

$0$0

$0$0

$0$0

Net

Cas

h Fr

om F

inan

cing

Act

iviti

es$5

,000

,000

$0$0

$0$0

$0$0

$0$0

$0$0

$0

NET

CA

SH F

LOW

$4,9

36,0

66($

497,

268)

($25

1,07

1)($

249,

202)

($24

7,07

2)($

230,

158)

($21

7,91

1)($

191,

150)

($18

8,98

4)($

186,

752)

($18

4,45

4)($

182,

087)

Beg

inni

ng C

ash

$0$4

,936

,066

$4,4

38,7

97$4

,187

,726

$3,9

38,5

24$3

,691

,452

$3,4

61,2

93$3

,243

,383

$3,0

52,2

33$2

,863

,249

$2,6

76,4

97$2

,492

,043

Endi

ng C

ash

$4,9

36,0

66$4

,438

,797

$4,1

87,7

26$3

,938

,524

$3,6

91,4

52$3

,461

,293

$3,2

43,3

83$3

,052

,233

$2,8

63,2

49$2

,676

,497

$2,4

92,0

43$2

,309

,956

CA

SH F

LOW

CONF

IDEN

TIAL

– D

o No

t Di

stri

bute

Wit

hout

Per

mis

sion

63

Bala

nce

Shee

tM

onth

1M

onth

2M

onth

3M

onth

4M

onth

5M

onth

6M

onth

7M

onth

8M

onth

9M

onth

10

Mon

th 1

1M

onth

12

Asse

ts

Cur

rent

Ass

ets

Cas

h$4

,936

,066

$4,4

38,7

97$4

,187

,726

$3,9

38,5

24$3

,691

,452

$3,4

61,2

93$3

,243

,383

$3,0

52,2

33$2

,863

,249

$2,6

76,4

97$2

,492

,043

$2,3

09,9

56

Acco

unts

Rec

eiva

ble

$0$0

$0$0

$0$0

$0$0

$0$0

$0$0

Inve

ntor

y$0

$0$0

$0$0

$0$0

$0$0

$0$0

$0

Oth

er C

urre

nt A

sset

s$0

$0$0

$0$0

$0$0

$0$0

$0$0

$0

Tota

l Cur

rent

Ass

ets

$4,9

36,0

66$4

,438

,797

$4,1

87,7

26$3

,938

,524

$3,6

91,4

52$3

,461

,293

$3,2

43,3

83$3

,052

,233

$2,8

63,2

49$2

,676

,497

$2,4

92,0

43$2

,309

,956

Fixe

d As

sets

Long

-term

Ass

ets

$40,

000

$40,

000

$40,

000

$40,

000

$40,

000

$40,

000

$40,

000

$40,

000

$40,

000

$40,

000

$40,

000

$40,

000

Accu

m. D

epre

ciat

ion

$222

$444

$667

$889

$1,1

11$1

,333

$1,5

56$1

,778

$2,0

00$2

,222

$2,4

44$2

,667

Land

$0$0

$0$0

$0$0

$0$0

$0$0

$0$0

Tota

l Fix

ed A

sset

s$3

9,77

8$3

9,55

6$3

9,33

3$3

9,11

1$3

8,88

9$3

8,66

7$3

8,44

4$3

8,22

2$3

8,00

0$3

7,77

8$3

7,55

6$3

7,33

3

Tota

l Ass

ets

$4,9

75,8

43$4

,478

,353

$4,2

27,0

60$3

,977

,635

$3,7

30,3

40$3

,499

,960

$3,2

81,8

27$3

,090

,455

$2,9

01,2

49$2

,714

,275

$2,5

29,5

98$2

,347

,289

Liab

ilitie

s an

d C

apita

l

Cur

rent

Lia

bilit

ies

Acco

unts

Pay

able

$478

,935

$235

,010

$235

,482

$235

,968

$221

,675

$212

,328

$188

,201

$188

,749

$189

,312

$189

,893

$190

,491

$191

,107

Cur

rent

Bor

row

ing

$0$0

$0$0

$0$0

$0$0

$0$0

$0$0

Oth

er C

urre

nt L

iabi

litie

s$0

$0$0

$0$0

$0$0

$0$0

$0$0

$0

Subt

otal

Cur

rent

Lia

bilit

ies

$478

,935

$235

,010

$235

,482

$235

,968

$221

,675

$212

,328

$188

,201

$188

,749

$189

,312

$189

,893

$190

,491

$191

,107

Long

-term

Lia

bilit

ies

$0$0

$0$0

$0$0

$0$0

$0$0

$0$0

Tota

l Lia

bilit

ies

$478

,935

$235

,010

$235

,482

$235

,968

$221

,675

$212

,328

$188

,201

$188

,749

$189

,312

$189

,893

$190

,491

$191

,107

Paid

-in C

apita

l$5

,000

,000

$5,0

00,0

00$5

,000

,000

$5,0

00,0

00$5

,000

,000

$5,0

00,0

00$5

,000

,000

$5,0

00,0

00$5

,000

,000

$5,0

00,0

00$5

,000

,000

$5,0

00,0

00

Ret

aine

d Ea

rnin

gs$0

$0$0

$0$0

$0$0

$0$0

$0$0

$0

Earn

ings

($50

3,09

1)($

756,

657)

($1,

008,

423)

($1,

258,

334)

($1,

491,

334)

($1,

712,

368)

($1,

906,

374)

($2,

098,

294)

($2,

288,

063)

($2,

475,

618)

($2,

660,

892)

($2,

843,

817)

Tota

l Cap

ital

$4,4

96,9

09$4

,243

,343

$3,9

91,5

77$3

,741

,666

$3,5

08,6

66$3

,287

,632

$3,0

93,6

26$2

,901

,706

$2,7

11,9

37$2

,524

,382

$2,3

39,1

08$2

,156

,183

Tota

l Lia

bilit

ies

and

Cap

ital

$4,9

75,8

43$4

,478

,353

$4,2

27,0

60$3

,977

,635

$3,7

30,3

40$3

,499

,960

$3,2

81,8

27$3

,090

,455

$2,9

01,2

49$2

,714

,275

$2,5

29,5

98$2

,347

,289

BA

LAN

CE

SHEE

T

S A M A N T H O N YPhone: (800) 548-5006Fax: (202) 478-2700 Email: [email protected]

Documents

BUSINESS PLAN - Amazon Web Servicesusercontent-salt.s3.amazonaws.com › smartsender › 117791343 › ... · 2017-01-02 · yourNEWS Media Group, Inc. (also referred to as “YNM”