[INSERT YOUR BUSINESS LOGO]

AisyaturrahmahNIM.5783456465Jl. Mangunsari Raya no. 34, Gunungpati 56254, Semarang

Fruity Gethuk

Business Plan

Prepared:5th March 2013

6

Executive Summary

The BusinessBusiness name: Fruity GethukBusiness structure: independent /go alone business/ Business location: Jl. Mangunsari Raya no. 34, Gunungpati 56254, Semarang Date established: 1st April 2013Products/services: Banana Gethuk, Rambutan Gethuk, Durian Gethuk, Salak gethukThe MarketTarget market:Unnes students Marketing strategy:Spreading brochures and giving discount, leaflet, online, delivery order, franschise, The FutureVision statement:Becoming the Excellent Gethuk Selling Centre in Semarang Mission statement1. Creating various delicious fruity gethuk2. Promoting fruity gethuk as the best snack gift in Semarang

The FinancesWe intend to get Rp 5,000,000/month.We need Rp 32,000,000 to start-up cost and we already had Rp 15,000,000

The BusinessBusiness detailsProducts/services: Fruity Gethuk Registration detailsBusiness name:Fruity GethukDate registered:5th February 2013Location(s) registered: Semarang Business structure: go alone business Organisation chart

[Mr J CitizenOwner/Manager]

[Mrs Cherie LawsProduction Manager][Mr. Chris Brantley Marketing Manager]

[Mrs Eileen LawryStaff)

[Mr John Blue Salesperson [Mr Jo Stevens Staff)[Ms Fran ReidSalesperson]

Figure 1:Organisation Chart.

Products/servicesProduct/ServiceDescriptionPrice

Banana GethukDurian Gethuk Rambutan GethukMade of cassava and Banana Made of cassava and DurianMade of cassava and RambutanRp 20,000/packRp 20,000/packRp 20,000/pack

OperationsProduction process

The MarketMarket targetsUniversity students because the price is affordable and it is delicisous, and they come from miscellaneous regions that might bring this Fruity Gethuk to home. S.W.O.T. analysis

StrengthsWeaknesses

1. New product2. Good for health3. Cheap 1. Durian, rambutan are seasonal fruit2. Lasting for 2 weeks only3. The product will only lasts for 5 hours

OpportunitiesThreats

1. near to Unnes which has a lot of students2. there are many medium and high income people 1. some similar product are available at unnes 2. bhbjbj

Your competitors1. Martabak2. Gethuk Jogja

Advertising & sales

1. Spread fliers, brochures 2. Giving 50% discount for the first monthThe Future

Vision statementBecoming the Excellent Gethuk Selling Centre in SemarangMission statement3. Creating various delicious fruity gethuk4. Promoting fruity gethuk as the best snack gift in SemarangThe FinancesAssumptionsStart-up costs for 2013

Break-even analysis

Supporting documentationAttached is my supporting documentation in relation to this business plan. The attached documents include: [List all of your attachments here. These may include resumes, inventory list, survey/questionnaire and/or financial documents, photos/ pictures.].

Sheet1START-UP COSTSCost (Rp)Fixed CostmachinesRp10,000,000.00toolsRp5,000,000.00Variable costraw materialsRp1,000,000.00sugarRp500,000.00saltRp25,000.00coloringRp50,000.00wagesRp10,000,000.00electricityRp250,000.00marketing and advertisingRp1,000,000.00moreRp5,000,000.00Total costsRp32,825,000.00

Sheet1BREAK-EVEN CALCULATORTimeframe (e.g. monthly/yearly)Average price of each product/service soldRp20,000.00Average cost of each product/service to make/deliverRp15,000.00Fixed costs for the monthRp500,000.00Percentage of price that is profit25%Total sales needed to break-evenRp2,000,000.00Number of units sold needed to break-even100