Embed Size (px)
Citation preview
Business plan
1. Definition of your business Objective-our objective is to supply good quality, more hygienic and fresh raw milk as well
as pasteurized milk and milk product in low cost to our customers (majorly medium class
families) by opening our own dairies.
Since with increasing demand of milk in India and rest of the world the incidents of milawat
in milk, duplicate milk products comes into highlights. So for this reason we decided to
supply a more hygienic, fresh and good quality of milk in low cost. So that each category of
major population can afford it.
Here we will have our own dairies in villages from which we will collect milk to our
processing plants where it will be pasteurized, homogenized or packed as raw milk, ghee, or
other products will be formed.
Mission-
o Establishment of a market of atleast 2000L/per day milk supply of only raw milk at
the end of 1 year
o Apart from this other products should also should have good market
o Our customers should be satisfied because they are the source of our income
o Atleast a turnover of Rs 10 Crore at the end of second year
o Establishment of automatic milk processing plant in jaipur or nearby jaipur in 2
years
o
o
2. Products Different products with appropriate cost/kg
Name of product Cost (rupee/kg)
Raw milk* 40
Hand made ghee** 450
Hand made chach** 15
Curd** 80
Paneer
Pasteurized and homogenized milk
Cheese
Ice creams
Butter
Development schedule
o Setting up of a automatic milk processing plant
o Setting up a different hand processing plant
Collection of raw milk
o Form our own dairies
o By collecting milk from villagers
3. Market Market size-
Market trends-
Customer analysis
A- CUSTOMER SEGMENTATION AND THEIR VALUES
a. Local public
b. Hotels, Restaurants and Sweets shops
c. Students
Local public- this group can further be divided into 2 groups
Higher class families- for this group
o Quality consideration is more important than cost sensitiveness
o Usually they will prefer pasteurized or homogenized and more hygienic products
o Type of packing is also important factor
o Time is also a important factor so delivery should be at the specified time
o
So anyhow we have to create their faith in us regarding quality, freshness, and delivery at
specified time. Some points regarding marketing this group of customers
o
Middle class families-For this group
o Both quality as well as cost are important factors
o Usually major part of this group prefer raw milk rather than pasteurized milk or any
other processed milk
o Slight variation in delivery time is allowed but should be avoided as far as possible
o Freshness and hygienic products in lower price will also affect the market here
Some points regarding marketing this group of customers
o
Hotels, Restaurants, Sweets shops-
This group is a major consumer of raw milk and this group mainly asks for quality (fat %).
Some points regarding marketing this group of customers
o Online order placing system will be very helpful for this group of customer
o No need for any special packing
o Cost will be largely affect this group
o
Parties
o Delivery at time is most important factor
o Online order placing system will be very beneficial for this group
o H
Points regarding marketing this group of customers
o A Separate or extra team for this group during busy seasons of marriage parties
o Bonding with marriage place owners
o Publicity of the company will be a very important factor here
o
Students
o This group of customer is very sensitive and can be very profitable
o Cost is not a big factor but a range of products, entertainment, delivery at time,
quality are major factor
o Distance from their hostels, room also important
Points regarding marketing this group of customers
o Hot or chilled normal milk, almond milk, kesar milk or any other milk at low rate
with good quality guaranteed
o In addition to milk some
o free home delivery at any time for a order of specified amount
o
Risk analysis
4. Competition
Competitors
Weaknesses of our competitors
Strengths of our customers
How we will be better than our competitors
5. Management Dairies management
Plant management
Transportation and supply
6. Finance Projected capital required at the time of start
Projected capital required monthly
Projected revenue
Projected profit/loss monthly
7. Innovations
Monthly subscription system for customer who requiring milk more than 0.5L
per day consumption.
Special cost benefits and other benefits will also be announced for the
permanent customer.
Use of sealed packed steel cans or thermos of amount 1L, 2L for our permanent
customers.
100% fresh milk in morning and evening at customer’s door every day.
Free home delivery in day time which is in plastic or other packing for a order of
more than 5L a the time of start and minimum order amount will be reduced
after some time accordingly as business will expand.
Public help centers for any type queries satisfaction.
The only company which has online order placing facilities with a range of
products
