Business plan Branding of sugarcane juice

Sugarcane juice in tin packed or pet bottles. Our initial product to start is:- 500 ml in tin pack 1 ltr. in pet bottles

Business idea

Brand name – Fresh Mania

Tag line – “Live healthy drink better”

Initial launch – Delhi NCR

Brand

To refresh people of all age groups with our product by providing them a fresh, hygienic and value for money drink.

Mission

To evolve as one of the best Producer of quality sugarcane Juice, extract juice scientifically and serve a totally natural and hygienic DESI refreshment in our country.

Vision

1 Lesser shelf life of sugarcane juice Solution- Sodium benzoate and ammonium

hydroxide can be used as preservative2 Our main issue is about the perception of

people about the sugarcane juice Solution- We must invest heavily on

promotion of juice and also marketing plan will change time to time because we are new in the market so we have to create awareness in customer about our product and to attract them.

Problems

Fruit and vegetable industry Top four sugarcane producer -11 June 2008

are:

Industry

Every kind of individual We will segment our market on the basis of

priorities and attitudes of our customers towards hygienic products

Target customers include:- Students at every level Employees working in hot conditions Households, passengers

Potential customers

Market demographics

Market trends

In target market there is trend of soft drinks and juices. People use juices to have a fit life and also to serve their guests as well. Because juices are hygienic and nutritious and have a good taste then soft drinks. In summer its usage is more so the availability should be increased to meet the demand of customers.

Juices market expands very fast A new research proves that by 2014 every

person will consume 95.5 liters juice every year

Market growth

Source - Wikipedia

Our organization will be legally formed as partnership firm

Partners will be Kamran, Priyasha, Subhamay and Amrita

Organization structure

There will be 4 departments Purchasing and logistics- it will be taken

care by Subhamay Production and financial operation- it will

be taken care by Priyasha Marketing- Kamran will be responsible for

marketing. He will design promotional campaign and will do art work for advertisement.

Warehouse management- Amrita will be responsible for this

Key management personnels

RS.50,00,000

Total investment in the initial stage

Capital investment

Fixed asset cost

Security payment for the building

plant and machinery single unit (4units)

labeling machine Lid ceiling machine Working capital TOTAL Misc. costTOTAL (A)

Amount

Rs.1,00,000 (so per machine is Rs.25000)

5,05,000 (4 * 5,05,000)

Rs. 45,000 Rs. 55,000 Rs. 23,00,000Rs.45,20,000• Rs.30,000Rs.45,50,000

Operating investment before earnings (B)

particular cost

Adding (A+B) = Rs.45,50,000 + Rs.1,60,000 = Rs.47,10,000Therefore, surplus = Rs. (50,00,000 – 47,10,000) = Rs. 2,90,000This surplus will be used to purchase

operating materials for starting period

Surplus figure

Initial capacity of the firm is to process approx. 2000 lts a day. And 4000 cans in a day. One can (500ml) cost Rs.20 including all operating costs and will be sold for Rs. 35 with a profit of Rs. 10.

Capital investment will be recovered in one year on sale of 1,34,572 units. First year expected sales revenues will be 1,50,000 units. This means first peak seasons will recover our initial capital investment to some extent

Projected financial

COGS/can

Items Tin sheet / can Sodium benzoate Ammonium hydroxide H.R cost -6 seasonal

workers hired for 4 months @ Rs.6000 pm

Rent (Rs,250000p.m)

Price Rs.5 Rs 0.09 Rs.0.10 Rs.0.30

Rs.0.52

Cont.

Items Sugarcane single unit (Rs.3.50 ) 500ml needs

3 sugar cane administration

TOTAL COST

CostRs. 10.50

Rs. 3.49

Rs. 20

Selling price = Rs.35 Retailers commission = Rs. 5 Cost of good sold = Rs 20

Profit = Rs 10

Company profit

Profit percentage = net profit /cost price* 100 = 50%

Profit percentage

We have decided to use integrated marketing communication in which there will be blend of different marketing promotional tools that will convey clear and consistent message of our product to the customers. These Promotional tools will be:

Newspapers Billboards Promotional vans

Promotion strategy

Direct Competitors :Nestle (guava, grapes nectar) Coca cola (pulpy orange) Indirect competitor :Coca colaPepsi

Competition Overview

Alfa Engineering Works8, Annees Chambers AnnexCarnae Road, P.B. No. 1284Mumbai – 400 001 B.Sen Berry & Co.65/11, New Rohtak RoadNew Delhi – 110 005 Peenya Engineering Industries492, 1 phase,Peenya Industrial AreaBangalore – 560 059

ADDRESSES OF MACHINERY AND EQUIPMENT SUPPLIERS

Will try to buy the patent of cane fresh Diversification in other juices Expansion in major cities of India

Future prospects

Thank you