Business Plan 4

C O N T E N T SC O N T E N T S

• Introduction • Logo introduction• Location• Marketing situation• Production situation• Competitive

situation• Objective

• Strengths SWOT AnalysisSWOT Analysis Targeting Position Product line Distribution Service Financial Analysis

Introduction

• pollution is getting more and more serious

• shortage of resources

Logo introduction

• Color:Green

• shape:round

Location

• Headquarter office : City center of Changzhou.

1.Changzhou is a potential city

2.Changzhou is near Shanghai, Suzhou,

Hangzhou, Wuxi and etc.

3. The city centers are very populated.

Location

• Storage location: more remote area of Changzhou.

1.Traffic is very convenient.

2. Low cost.

3. High efficiency.

Marketing situation

• Now national electric vehicle ownership of 14 million vehicles.

• Future electric cars have shown a sunrise industry exuberant vitality and vigor.

Production situation

• light weight

• Good sefaty

• Wide range of applications

• Environment protection and energy, high efficiency

Competitive situation

• Electric cars include: hybrid electric vehicle (HEV), pure electric vehicle (BEV), fuel cell vehicles (FCEV), hydrogen engine cars and gas vehicle, alcohol ethers automobile, etc

Objective

• Developed countries and the major automobile group electric car status from famous automobile company attached importance to electric car research and development, the world developed country at spending heavily carries out research and development, and established some relevant policies and regulations to promote the development of electric vehicle.

SWOT Analysis

• The company is engaged in with Chinese characteristics "four-wheel drive electric cars and electric core driver platform of research and development, production and sales, already in various types of vehicle design, electric automobile electronic control system development key techniques such as made important achievements.

Weaknesses

• Battery life is short and replacement cost is high

• Electric air conditioning problem

• Battery inadaptable

• Electricity exhausted problem

• Price higher

Opportunities

• The effective policy support

electric car is green car. It could protect environment and provide convenience for people.

Threats

• For without the garage city owner; at home is not convenient; charging Even if can use the home 220 volts voltage recharge also exist certainly, safe hidden trouble. As a fundamental to solve this problem, the only way is in the community, parking building battery charging station, similar to the popularization of the Internet is not short-term can achieve.

Targeting

• From the electric car industry product classification, can be divided into the category, namely: the four-wheel plug-in and two motor cars. From the electric car target market analysis, four-wheel electric target market for: station, warehouse, real estate, tourism scenic spots clubhouse, hospital, post office, park, playgrounds, large factory, large emporiums, airport, seaport and large supermarkets, etc.

Position

• Develop a paragraph on 2 -- 3 people, the highest speed < 45km/h, XuHang 80-100km/h low-speed electric vehicle can satisfy many people travel needs. Can I leave this car for positioning, instead of walking on the train, car, the crowd of major purchase limitless?

Product line

• Stepping stones out of a river - the development road of development itself

• China's economic development and auto industry development based on strategic level, and points out the development of electric vehicle fraught with urgency.

Distribution

• Distribution channels may not be restricted to physical products alone. They may be just as important for moving a service from producer to consumer in certain sectors, since both direct and indirect channels may be

used.

Service

• The consumer is god. We provide After-sales service and 4S shop, 4S include Sale、 Spare part、 Service、 Survey. 24 hours service every consumer.

• Maintenance telephone 400-800-988; If you have any problem, you call our hotline. Provide you with good service is our duty, your satisfaction is our greatest confidence.

About our company

• Total current assets: 100.75million.

• Total liabilities and stockholders' equity: 60.75.

0

200, 000, 000

400, 000, 000

600, 000, 000

800, 000, 000

2011 2012 2013

Proj ected i ncome statement

Sal e- Product s

Cost of sal esProduct s

Af ter - sal esservi ce i ncome

Operat i ng i ncome

Proj ected cash fl ow statement

- 40000000- 20000000

020000000400000006000000080000000

2011 2012 2013

Cash f ormoperat i ngact i vi t i esCash f ormi nvest i ngact i vi t i es

Cash f ormfi nanci ngact i vi t i es

Net change i n cashand cashequi val ent s

Proj ected bal ance sheet

0

50000000

100000000

150000000

200000000

2011 2012 2013

Currentassets

Totalassets

Currentl i abi l i ti es

Totall i abi l i ti es

Totalstockholdersequi ty

Return on assets

0

20000000

40000000

60000000

80000000

100000000

120000000

2011 2012 2013

Return on assets

Operat i ng i ncomeTotal assetsreturn on assets

Return on equity

05000000

100000001500000020000000250000003000000035000000

2011 2012 2013

Return on equi ty

Net i ncome

Total stockhol ders'equi tyReturn on equi ty

Net profit margin

0

50000000

100000000

150000000

200000000

2011 2012 2013

Net profi t margi n

Net i ncomeSal esNet profi t margi n

Current Ratio

0

50, 000, 000

100, 000, 000

150, 000, 000

200, 000, 000

2011 2012 2013

Current rat i o

Current assetsCurrent l i abi l i t i esTi me

Acid-test ratio

05000000

1000000015000000200000002500000030000000350000004000000045000000

2011 2012 2013

Aci d- test rat i o

Qui ck assetsCurrent l i abi l i t i esTi me

Significant assumption

• Sale: sales in the Electric car will be the best thing we have clients. all things are imported, so that our consumers get the best service. we have Auto maintenance, car pack keep and so on all services . If your Electric car fall ill or modify.

• Product purchase:

5% 3%

0%

92%

Sal es

Begi nni ngi nventoryEndi ngi nventoryPurchases