BUSINESS PLAN

Sales Partnerships Design

Marketing Growth Communications

EST. 2016

KANG KRIBO

Haben weh... ngagayem!

Afina Azka Yasyifa

Aldi Ramdhani P.

Ilham Akhmad A.

Rika Isti Aisyah

CompanyDescription

Kang Kribo Group established since March 2016.The founders were four students of the BandungState Polytechnic. Kang Kribo produced a widevariety of traditional foods. One of the firstproduct is "Rempeyek Kang Kribo".Kang Kribo Group based on Cimahi, West Java.We named "Kang Kribo Group" to our companybecause, it means that, Akang a.k.a "Kang" is acall to men of sundanese, and Kribo means that"Kriuk nya enak bro!"

Service and Product

The first product we made is food traditional. We call it Rempeyek. Ourproduct have three flavours, there are Kacang Tanah, Kacang Ijo, andEbi.We sells our product in different sizes. There are medium, and largewith a special prices.The packaging of our products are modern. It means that we want toattract to customers.We also sale with a special price start up from Rp 5000 – Rp 15000

Marketing Strategy

We will do as much as we can to get our legalbusiness and business name throughout WestJava. We plan to promote our product by mediasocial (twitter, facebook, line@, BBM, etc) with amodern packaging of product.We sell our products at Lab Bisnis, restaurantespecially sundanese restaurant, and the areacampus, ciwaruga, and sarijadiWe open reseller to sell our product

MarketAnalysis

TargetOur target is a people who want to eat meals.But we will mainly target to all of people,especially teenagers both female or male.CompetitionOur competitor is Snack Product with aspecial flavour such as “Ma Icih” with CassavaChips, “Karuhun”, etcMarket TrendsMany people in Indonesia especially in WestJava usually consume “kerupuk” when peopleeat their meal or eat snacks when you have aleasure time. 

Strategy and ImplementationSWOT Analysis

Strengths : Reasonableprices, Traditionalproducts with a modernpackaging, a Variety offlavour.Weakness : Start-up cost,a New businessOpportunities : Jobopportunities forunemployedThreats : A plagiarismbusiness, any otherbusiness.

Management Team

Rika Isti Aisyah

Afina Azka Yasyifa

Aldi Ramdhani P

Ilham Akhmad

CEO

FinanceManager

MarketingManager

ProductionManager

PERSONAL STRATEGY

CEO : 1. How to manage organization 2. Lead business activities 3. Controlling business activities 4. Make a business plan 5. Evaluate periodically

Manager of Production 1. Make sure the productionprocess so that went well inaccordance with the standard 2. Supervise productions 3. To create merchandizing

Manager of Finance 1. Build and maintain extensiverelations 2. Read market opportunities 3. Create an attractive promotionManager of Marketing 1. Records income and dispensing 2. Recorded transactions made 3. Managing finance companyorganizations

FINANCE

PLAN

EXECUTIVESUMMARY

Our mission are will to provide friendly, comfortableatmosphere, where the costumer receive a quality foodand service at reasonable prices.Our products will offers a variety choices to the costumer.Such as Rempeyek Kacang Ijo, Kacang tanah, andRempeyek Ebi

ANY-QUESTION?