Business of Manufacturing Plastic Cards

8/2/2019 Business of Manufacturing Plastic Cards

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Roll no-11341to 11350

LamCards Pvt. Ltd.


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Vision To become a top card provider in India.

Mission To provide best quality cards at

reasonable prices.


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Types and Uses of Plastic

Cards

Magnetic swiping banking cards

Loyalty Cards

New Mobile Connections Cash Cards

Corporate Identification

Smart Cards Carrying Information

Cash cum loyalty cards


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Market There is a huge demand for plastic cards, from

various sectors

The demand comes from

Banking industry Retail industry

Telecom industry

Other industries


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Major Players Venture infotek

Electra card services

Done card

Loyalty research and solutions New line Enterprices

Card tech

Kapsons India International

Plastro cards


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Our Business Model

Our Product RFID Cards

Magnetic StripCards

Our TargetCustomers

Schools

CollegesCompanies

LocationPuneMumbaiNashik


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SWOT Analysis

WeaknessPretty competitvemarket for magnetic

strips

StrengthRFID cards not prevelantMore CustomizedLow price

ThreatInferior cards fromchina

OpportunityUntapped eductioninstitutionBanks going to rural area


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Segmentation &Targeting

RFID

Magnetic strip

Type

Number of student or employee per institute

Less than 50people

50 300 people 300 1000people

>1000 people


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Marketing Strategy

Corporate mail

Telephonic Enquiry

Pilot project at client end

Social media *


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Manufacturing ProcessDesigning of cardo Printing on PVC sheets

magnetic strips

other demanded

Cutting into pieces suitablefor lamination

Lamination

Sizing as per specification


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Machines

Particulars Price

CNC cutting Machine 1200*1500mm(180-190 cards per hr.)

2,50,000

Printing Machine PVC(420-500 cards per hr.)

1,00,000

Embossing Machine 17,000

Magnetic strip encoder 1,00,000

Laminating machine 10,00,000


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Capacity of the plant

Total Production capacity 11,00,000 cardsper annum

Operating at 50% capacity 5,50,000 cardsper annum

Operating capacity 45,000 cards per month


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Raw Materials required

PVC ABS blend plastic sheets Cost per ton 1,50,000 Rs.

100000 cards can be made from 1 ton of sheets

That comes to approximately 2 Rs. Per card

Raw material

PVC-ABS blend plastic67,500

Ink9,000

Lamination Plastic sheet2,25,000

Magnetic strip8,000

RFID ChipsRs. 30 per piece


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Manpower Requirements

Workman Number ofemployees

Salary per month

Technicians 4 10,000

Cleaner 1 6,000

Sales person 2 15,000

Manager 1 20,000


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Costing RFID cardParticulars Amount

PVC Sheets 67,500

Ink 9,000

RFID Chip @ 30 Rs. 13,50,000

Laminating Plastic Sheets 8,000Manpower 76,000

SGA 20,000

Cost of 45000 units15,30,500

Cost per unit of card 34

Profit margin @ 20% 6.8

Selling price per unit of card 41


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Costing Magnetic Strip cardsParticulars Amount

PVC Sheets 67,500

Ink 9,000

Magnetic Strip 1,80,000

Laminating Plastic Sheets 8,000Manpower 76,000

SGA 20,000

Cost of 45000 units3,60,500

Cost per unit of card 8

Profit margin @ 20% 1.6

Selling price per unit of card 9.6


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Yearly production :

RFID cards : 2,16,000 units

Magnetic strip cards : 3,24,000 units

Revenue earned :

Yearly : 5,50,000 units = Rs. 1,18,20,000


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Financials

Equity 21,00,000 Debt 36,00,000

Initial Investment

Land 600sq ft. @ 6000 36,00,000

Machines & setup cost 16,60,000

Net Working Capital

4,40,000

Interest for 1st year 3,51,750


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Future Prospects

Planning to move towards Banking cardsegment

Expansion plans

to set up plant in Delhi , bangaloreand other cities .


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Documents

Business of Manufacturing Plastic Cards