Upload
brice-cummings
View
217
Download
0
Embed Size (px)
Citation preview
Business of Inside U(The next version of Internet )
Inside U Corp.
Agenda Internet market trend Why VR ? How to make next cyberspace Why Inside U ? Business model Risk Factors Product Product milestone Financial analysis Investment requirement Reference
Executive summary • Company Mission : Providing 3D Internet Infrastructure• Foundation Date : May 1998• Product Concept : 3D Infrastructure ( 3D Search Service, 3D EC system, 3D Homepage, 3D shopping mall price comparison system)• Number of Employees : 23• Business Model : Making profits from technology licensing & sharing advertising revenue• Company Needs : Seeking fund (Development,marketing, PR for each service)• Funding Needs : $ 10 M
Internet market trend (1)
Component Infrastructure : Backborne,ISP,Network,Server
AT&T,MCIWorldcom,GTE,,AOL,Cisco,HP,KT Application : Search,WWWDB,Multimedia,Game
Inktomi,Oracle,Netscape,Adobe,IBM
EC/Contents : EC,Portal,Entertainment Yahoo,AOL,MSN,Amazon,Ebay,WSJ
Inside U is Here !!
Internet market trend (2)
Only #1 can survive !! -> Network effect The some major company will dominate future
of our cyberspace. It explains these situation
enormous investment, M&A
Internet market trend (3) AOL-Time Warner ($170B, 2000) Internet M&A in US ( computer-currents)
$ 47 B (1999) $ 250 B (2000)
Internet M&A in Korea H&C acquire skylove ($10M) Thrunet acquire Nowcom ($35M)
Estimated internet start-up funding in korea $ 22 B (2000)
Why VR ?
Why Internet ? Do you really need it ? It’s some kind of conspiracy
Why VR ? Need more computing power & speed The only factor is changing speed
The conclusion is prior occupation Only #1 can survive !! -> Network effect
How to make next cyberspace(1)
User
PCHMD
Data Glove
ISP
EC
Portal
Contents
3D Navigation3D WWW search3D EC3D Home Page
3D service
Licensing(Each service)
High-performance PC,Hi-speed internet line
How to make next cyberspace(2) User
Personalized 3D environment
3D search
3D EC
3D stock Inf.
3D navigation
portal
3D server program
3D database
Inside U
EC
Contents
ISP
Portal’s brand3D result
queryUpdate&advertisementEach EC’s brand
3D shop mall
query
Each contents’3D stock inf.
queryEach ISP’s3D navigation
query
VR device,3D browser
Why Inside U ? (1)
Establishment : May, 1998 Capital : 2 M Inside U’s Business model
B to B, Provide 3D Infrastructure of internet application (Network effect)
Partnership : Hanmi bank, Hanaro telecom,
Mental Korea,
Why Inside U ? (2) Structure
CEO/President(1)
COO/Vice President (1)
Board of advisor (4)
Vice President of Bizdev(1)
Vice President of Marketing(1)
Management Team
Strategic PlanningTeam (7)
R&D Team (10)
Service Operating Team(5)
Why Inside U ? (3)
Inside U ‘s Product 3Dbot (3D Meta Search engine) CP3D (3D shopping mall price comparison system) Visual stock (Stock investment system)
R&D 3D Homepage system 3D shopping mall maker VR equipment (HMD, Data glove)
Why Inside U ? (4)
Inside U has VR technology Internet based. 3D Client technology, Steady server side
technology Inside U has a good management team.
Ref. Inside U has a fast exit strategy.
Launch in 3rd market in May,2000 in Korea. Have a plan to enter in to KOSDAQ market
in 2001.
Business model
3D Internet service providing (B-to-B)
Get technology license fee(each customer) Share advertising fee (each customer) Share transaction fee (in EC,stock application) Selling technology (For major company) Selling distribution right(For ISP,network company)
Business model Marketing strategy
In early stage, distribute 3D service to user traffic site freely for 3 month (in this stage ,only advertising revenue)
After proof period, we get license fee and share advertising fee (7:3) Customer has several option
(license fee : Advertising Fee)
Risk Factors
Not proven -- It’s not easy for people accept new technology.
How can we do effective marketing. In B-to-B licensing model, market is very dependent
on other companies. Changing speed of network and hardware
environment.
Product (1) - 3Dbot
User can recognize correctness by
location of objects
The circles mean search engine
number, so when object get closer to
the center , it belongs to many search
engines
The height of objects mean average
correctness of results of search engines,
so the more higher, it means average
correctness is high
User can recognize correctness by
location of objects
The circles mean search engine
number, so when object get closer to
the center , it belongs to many search
engines
The height of objects mean average
correctness of results of search engines,
so the more higher, it means average
correctness is high
Characteristics Characteristics
objectobject
Product (2) - CP3D
User can find the best price of goods
by comparing price
To suggest merchant popularity and
price range at same time
With 3D graphics, it is more interesting
than others.
User can find the best price of goods
by comparing price
To suggest merchant popularity and
price range at same time
With 3D graphics, it is more interesting
than others.
Characteristics Characteristics
Product (3) - R&D• 3D Visual stock : 3D type stock investment system Prototype service was made already.
• 3D home page : User can make 3D home page step by step on WWW like Tripod. The result home page is 3D home. Service starts from May,2000.
• 3D EC shopping mall : User can make 3D shopping mall on WWW like 3D homepage service
above. Service starts from July, 2000.
• VR Device : HMD(Head-Mounted Display), Data-glove
Product Milestone 1,2 3,4 5,6 7,8 9,10 11,12
3Dbot
CP3D
3D H.P
3D e-shop
License free,Adv. fee
License feeshare Adv. fee
License free,Adv. fee
License feeshare Adv. fee
License free,Adv. fee
License feeshare Adv. fee
License free,Adv. fee
License feeshare Adv. fee
Financial Analysis (1)
• Revenue Projection
YearProducts
2000 2001 2002
3Dbot 3.7 7.4 14.0
CP3D 2.3 6.9 20.0
Visual Stock 2.5 7.0 15.6
3D H.P 1.3 3.9 11.7
3D E-shop 1.4 4.2 12.8
Total 11.2 29.4 74.1
Unit : Million
Financial Analysis (2) Advertising 2000 2001 2002 3Dbot $2,000,000 $3,000,000 $4,000,000 CP3D $1,000,000 $2,500,000 $5,700,000 3D H.P $1,000,000 $2,600,000 $5,500,000 3D E- shop $1,000,000 $2,400,000 $5,000,000 Visual Stock $1,200,000 $2,600,000 $5,500,000 Total $6,200,000 $13,100,000 $25,700,000
Distribution Selling 2000 2001 2002 3Dbot $1,700,000 $4,400,000 $10,000,000 CP3D $1,300,000 $4,400,000 $14,300,000 3D H.P $1,200,000 $4,000,000 $14,500,000 3D E- shop $1,000,000 $3,600,000 $13,000,000 Visual stock $1,300,000 $4,400,000 $10,100,000 Total $6,500,000 $20,800,000 $61,900,000
Investment Requirement
(Each include development, marketing,PR fee)
Item Amout ($)
Corporate Branding 1 M
US Branch 2 M
3Dbot 1 M
CP3D 1 M
3D EC mall 1 M
3D Home Page 2 M
Visual stock 1 M VR device 1 M
Reference (1)
• Management teamWoo-Seop, Sim - CEO/PresidentThe CEO, Woo Seop Sim, has been studying virtual reality since 1993.He is widely known in the Korean software industry in general,not to mention in the field of virtual reality. In Samsung SoftwareMembership, where he first met the people who are now participatingin our company, he was the chief of Virtual Reality Department.He wrote many articles in the nation’s famous software journals.He graduated from Sung-kyun-kwan university with a major in electronics in Korea.
Reference (2)
• Management team
Ki-Suk Chung - COO/Vice PresidentJung joined Inside U in late-1999 as vice president and COO.Prior to joining Inside U, Mr. Jung worked in the internet-basedcompanies such as 3W Tour, Netro21, and cred-link etc.,wherehe led the management-supporting, corporate-financing, andcontents-creating teams. Mr.Jung had also employed bythe Korea Credit Gurantee Fund for about 6 years. Mr. Jung holdsa bachelor and master degree in geology from Korea University.
Reference (3)
• Management team
Steve Jang - Vice president of biz developmentMr.Jang, a consultant, have carried out the management, education,and translation-related jobs at KMI in San Jose, California since 1995.Prior to KMI, Mr. Jang provided information technology consulting services to small and medium businesses at Bencom Information Systemsin Los Angeles, California. Mr.Jang also worked in InternationalBusiness Machines Korea Inc. to coordinate with IBM Japanfor the product development project. Mr.Jang holds an MBA fromuniversity of California at Berkeley.
Reference (4)
• Management team
Mike Oh - Vice president of Marketing- Pidea,Inc. (South San Francisco, CA) President 1993- Present- Dawn enterprise,Inc. (Emer ville, CA) Vice president 1992-1993- JSK International,Inc. (South San Francisco, CA) Vice president 1989-1992- Raphael international,Inc. (Hayward, CA) Marketing director 1984-1989
Reference (9)
• Stockholders
Shareholders Stocks Ownership
Sim, woo seop 152,034 34.1%
Small shareholders 293,067 65.9%
Sum 445,101 100%
Reference (10)• Company milestone
0 2 4 6 8 10 13 14 16
Providing 3D portal service
HMD support
3Dsound support
Inside U (server side)
The haptic system
Hologram
Nervous current & Hormon