Business News December 2015 - January 2016

DECEMBER 2015 - JANUARY 2016 VOLUME 30, NUMBER 8, 0834-2015

Business News is a publication of the St. John’s Board of Trade.

Reproduction of any material contained in Business News is permitted provided written approval from the St. John’s Board of Trade.

Articles and criticisms are invited, but opinions expressed by contributors do not necessarily represent those of the St. John’s Board of Trade. We encourage you to support the business leaders whose names and products you see advertised in this issue as well as throughout our entire membership. The Board reserves the right to edit submissions.

Editor: Kristina GeorgePrinted by: Transcontinental MediaLayout: Dc Design House ST. JOHN’S BOARD OF TRADE EXECUTIVE

Kim Keating ChairDes Whelan Senior Vice-ChairDorothy Keating First Vice-ChairAndrea Stack Second Vice-ChairSharon Horan Immediate Past ChairDerek Purchase Secretary-Treasurer

BOARD OF DIRECTORS

Kim PaddonJanis ByrneKevin PetersCraig Ennis

Jim FallonWilfred J. ZerbeAndrew WaddenMarilyn Butland

STAFF

Nancy Healey Chief Executive Officer

Jennifer Chaytor Manager of Finance & ComplianceLori Coleman Business Affairs Manager

Margie Davis Account Executive

Wanda Palmer Account Executive

Kristina George Communications & Advocacy Specialist

Rhonda Tulk-Lane Policy & Advocacy Specialist

Jackie Bryant-Cumby Member Relations Administrator

Brendan Hagerty Labrador & Labour Market Specialist

St. John’s Board of Trade34 Harvey Road, P.O. Box 5127St. John’s, NL A1C 5V5 Canada

Tel: (709) 726-2961 Fax: (709) 726-2003

E-mail: [email protected]

Website: www.stjohnsbot.ca

DEC/JAN 2016 Vol 30 No 8

In this issue...

Cover Story 2

Chair’s Message 3

Member Spotlight - Bally Haly 5

Upcoming Events 6

Advocating for You 7

Features 8, 9, 13, 16, 18, 19, 28

On the Job - Business Connecter Program 10

Grow Your Business 11

Business Excellence Awards 22 - 27

What are you @? 29 - 30

Around The Board 31 - 35

Member News 37 - 38

Member Profiles 39

New Members 40

Dc talks: Catching up with our “Cup of Cheer”DcDesignHouse.ca/Cup-of-Cheer-2015

Dc PRESENTS: 2016 DON’T LOOK BACK.YOU’RE NOT GOING THAT WAY.2015 tho. What a year – with all the buzzwords you can throw at it: Big ideas. Laughs galore. Nice wins. Epic fails. Time for a nap. While we prep to reset, which can take several days – ten, actually – warm your egg noggin’ with these stocking stuffers:

WHAT’S GOOD?Location-based marketing, that’s what. Say your customer hasn’t been by in a while. You can pre-set little love notes to ding on their smartphones when they’re in the area of your store. Wild. Check it: local startup Brownie Points drives company customer loyalty via mobile rewards.

Speaking of mobile, marketing will continue to take on more of a mobile focus. Brands are creating mobile-only content, since people are spending so much more time on tablets and phones.

#WTF: Even Google is punishing brands that aren’t smart-phone-friendly. The proof is in the data of every analytics report you should be reviewing. Stat attack: 80 per cent of Canadians are online. 93 per cent of them are online for product info, and most importantly, 77 per cent are using their mobile devices while at stores.

HATE ON, HATERS

Facebook and Twitter are still the go-to social channels for mass reach, though these days, it’s a sober time in the “pay-for-play” land of social. Expect businesses who take advantage of Snapchat and even Instagram to see increases in sales as they use the immediacy of seconds-long, looping ani-messages – I totally just made that word up. Think flash sales and other “authentic” impression opportunities.

If you really have the right people in place, get to know Periscope, the latest social opportunity to livestream key moments. Does your brand impress? Find out: dcdesignhouse.ca/the-power-of-impression

THINK LIKE A CUSTOMER

Why do we all want it yesterday? Because life. But flashy digital tools won’t take the place of having great content. That’s what people expect to see when they find you online. Blogs (where your stories go) drive Search Engine Optimization (SEO) – resulting in naturally-occurring leads for your company.

IT’S STORY TIMEContent marketing is what’s up – says 69 per cent of Canadian businesses who confirm in a recent survey they are practicing content marketing – and to their benefit. Experts everywhere (like us, *cough cough*) are busy wording you up on how critical it is to share stories about your company, why you do it, and how you make it happen for your customers. It’s about building authority and trust. Genuine brands will win - every time. No story? No cookie.

IDEA: Talk about how you give back – or why you do what you do (versus how). Or, you can post a few cake selfies. Our Facebook page is full of ’em. Foolish. Personal. But it’s all we hear: “Those cake photos!” “OMG all the cakes!” Hilarious.

BRAND BETTERIn the business of branding, content creation, and campaigns, you must set yourself apart. So know your story. (Re)connect you with the passion you need to feel if you’re really gonna work it out there on the corner of ‘Hope’ and ‘Who Cares’.

THE STORY WE TELL OURSELVES:Our mission: To build a resilient and exciting city by helping businesses and communities to brand better. Our clients are largely local. They employ our neighbours; they support our community’s arts, sports, and youth; they make our city an amazing place to live, work, and play. That’s why we do what we do. We love it here; our true quality of life. And we love where things are going.

Thanks for reading along. We’re always telling stories over at DcDesignHouse.ca so check us out. Remember to tell your story. It’s just good business.

LOOKING FORWARD,DC

WOW MOMENT: OUR RECENT BOARD OF TRADE BUSINESS EXCELLENCE AWARDS FOR COMMUNITY IMPACT (UNDER 20 EMPLOYEES) AND FOR COMMUNITY BUILDER VOLUNTEER OF THE YEAR. NOT A BAD WAY TO END 2015.

HUGE THANKS!2

BUSINESS NEWS DECEMBER 2015 - JANUARY 2016 3

Nelson Mandela once said that “Education is the most powerful weapon which you can use to change the world” – I could not agree more. Education shapes our understanding and enriches our journey through life. We need to ensure the learning we have is the learning we need. Education needs to pre-pare our youth for their time - to secure the future prosperity of our province.

When I assumed the Chair’s role in January, it was certainly a different time from the Be the Boom campaign days. The price of oil had dropped below $50 a barrel, the province’s debt was rising and there was a sense of uncertainly about the state of the Newfound-land and Labrador economy. I started my year as Chair with a message of optimism, and throughout 2015 talked about the importance of being resilient, embracing innovation and the need for business to take the time now to prepare for the future. As I write my final Busi-ness News column, it is clear to me that those messages will continue to be relevant heading into 2016.

2016 promises to be another exciting year for the St. John’s Board of Trade under the leader-ship of your incoming Chair Des Whelan. The annual Outlook conference and trade show will kick off the new year putting even greater emphasis on helping our members get ready for the future and the opportunities that lie ahead. Thank you for the opportunity to act as your 2015 Chair – it has been an absolute honour and I look forward to continuing to help business succeed.

will increasingly be conducted remotely, with professional communicators delivering lectures to millions around the world. This will raise standards, deliver economies of scale, reduce unemployment and boost the economy through productivity gains.

In an age of driverless cars, 3D printing and medical breakthroughs, teaching remains largely unmediated by technology. We need to support our educators to ensure relevance to the global realities of life today and the crucial role of innovation in achieving this.

Put simply, a robust, globally com-petitive Canadian economy requires a steady supply of workers with the knowledge, skills and competencies required by an increasingly knowl-edge-based economy. According to recent research by the Organization for Economic Co-operation and Develop-ment, better matching of skills is key to raising productivity and narrowing income disparities.

The importance of thorough, relevant and ac-cessible labour market information to career decision-making among middle school, secondary and post-secondary students and the parents, school counsellors, teachers and professors who guide them is critical. Our youth need to know what and where the jobs will be so they can plan their education and training accordingly. And finally young people need more work integrated learn-ing. Business-education partnerships play a critical role not only in career education but in ensuring that students develop the skills and competencies necessary to succeed in their chosen career paths. We need to look no further than Germany, Europe’s strongest labour market, where the “dual training” system enables post-secondary students to segue seamlessly into employment via ap-prenticeships across 350 occupations.

With relevant labour market information, available consistent career guidance and increased experiential learning our stu-dents will increase their chances of suc-cessfully transitioning from the classroom to employment.

It is estimated that only one in five of today’s elementary school students will find a job in a career that exists today.

We often see the future as a linear projection of today, which most certainly it is not. In this age of disruption, the future is full of unex-pected transformations and constant change.

One of Canada’s greatest assets is its highly educated population. And it is unquestion-able that Canada’s postsecondary institu-tions are fundamental to educating Cana-dians to prepare them for the work force. Yet, we are plagued with endless debates questioning whether Canada is producing graduates with the right skills. One thing is for sure: The benefits to our youth and the country won’t be realized unless the skills students acquire are aligned with the pres-ent and future needs of the labour market.

A host of recent employer surveys identify a set of skills considered critical for the mod-ern workplace. Of greatest interest to em-ployers are general skills and competencies – such as literacy, numeracy, communication, critical thinking, problem solving and vari-ous personal attributes such as resilience, creativity and being effective in teamwork – that are not specific to a particular discipline.

Preparing our children for the jobs of tomorrow requires the implementation of a flexible curriculum that equips students with skills that are simultaneously generic and transferable. Furthermore, these skills need to teach children how to become learners.

Classrooms need to become more like con-temporary workplaces. Imagine a future that will see schools and parents able to monitor the real-time progress of students via the internet, with learning tailored much more closely to individual needs, offering more choice. Children will do their basic learning online by listening to world-class tutorials, including in the evenings from home; they will then do what used to be their home-work in the classroom, with teachers helping them with their online exercises, practical science projects and essay writing, revers-ing the traditional model. Higher education

Chair’s Message

Chair, Kim Keating

Reinventing Education for Life

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As a business that has existed for over a century, we must, at the same time, honour our past and strive for innovation to reflect the current market. While it is important that we never forget how we started, innovation will always be what keeps businesses prosperous.

Our story began well over 100 years before the company was formed. Our names sake LT. Col William Haly of Ireland received the 300+acres of land as a gift of marriage in 1801. With the land, LT. Col Haly and his family began a small farm which he named Bally Haly (Irish translation to Haly Home). He and his wife farmed and lived on the land until their deaths in the 1830’s. Since Lt. Col Haly and his wife did not have any suitable successors, as their children had relo-cated to various areas such as Europe and Australia or had passed on, the land sat mostly unused for over 70 years.

Finally, in 1908 the land was purchased by a group of individuals known as the Bally Haly founders and who had planned to develop the land into Newfoundland’s first 18-hole golf course. Once the land

was reconditioned they opened their doors. From the original 50 memberships and a minimal staff the goal was direct member satisfaction. Business came sec-ond to having a place to go golf and relax.

For years Bally Haly sustained itself despite many obstacles including various fires which completely destroyed the Club’s structures. In addition to various course renovation keeping Bally Haly’s European inspirations. As it stands to this day, we embody the Scottish style course model, a course shaped to match the terrain given, not to have carved its own sprawling, flat reserve. As it stood, Bally Haly remained the only source for golf in St. John’s. As the years progressed and memberships grew it became evident that growth of Bally Haly

was inevitable. As the demand increased, it was time for us to explore the possibilities around an expansion.

Though our members are still our number one priority as they were in 1908, we have since opened our doors to the public. In doing this, we faced a new challenge of altering the general perceptions that have existed for generations. This perception is that we are a members only club when in reality, our doors are open with a warm welcome

for everyone. This philosophical shift in our business model allows us to accom-modate the demands of today’s business world.

We operate as a year around business with the main focus on our golf and curling memberships, in addition, we offer premiere function space and full service dining. We cater to all of our clients under the same model of service that we’ve have been of-fering our members for over 100 years.

As we continue to have more people come through our doors each and every day our future looks bright and promising. Though we honour the history and poli-cies of our founders, the current success has afforded much more opportunities than they ever could have imagined. With a full management team, a staff of up-wards of 70 and a full board of directors we are proud to make Bally Haly every-thing you want it to be.

Though we honour the history and policies of our founders, the current success has afforded much more opportunities than they could have imagined”

- Mike Curran Director of Operations

“

MEMBER SPOTLIGHT BALLY HALY COUNTRY CLUB

Melanie McMillan and Mike Wills - Marketing team

@Bally_Haly

/BallyHaly

709.726.4021

[email protected]

6

upcoming events

BUSINESS NEWS DECEMBER 2015 - JANUARY 2016

SHOW US

YOUR LIST

You know your company’s top performers.We’ll take them where you want them to go.

CPA programs start this January.

Call us to book an information session in your office over lunch.

cpa atlantic.ca

St. John’s Board of Trade 101 Join us for a detailed orientation and refresher on how to get the most out of your mem-bership. Learn about our affinity programs, networking opportunities, our advocacy work, sponsorships, volunteer opportunities and so much more.

Date: Friday, January 8Time: 9:00 – 10:00 a.m.Cost: Included as a benefit of your membershipLocation: Board of Trade Office, 34 Harvey Rd., 3rd Floor

Information Session with Judith Andrew

Learn:

• how to save your business money

• about work-sharing: an EI solution for temporary shortage of work

• about the Premium Reduction Program

Date: Friday, January 14, 2016Time: 2:00 – 3:00 p.m.Cost: Included as a benefit of your membershipLocation: Board of Trade Office, 34 Harvey Rd., 3rd Floor

Wake Up With EspressoJoin the St. Johns Board of Trade and the Office of Immigration and Multiculturalism for an interactive session Express Entry: Finding Skill Workers. Feel free to bring along your iPad, tablet, laptop. Get hands on real time training.

Date: Thursday, January 21Time: 9:00 – 10:00 a.m.Cost: Included as a benefit of your membershipLocation: Board of Trade Office, 34 Harvey Rd., 3rd Floor

Express Entry

Commissioner for Employers with the Canada Employment Insurance Commission

7BUSINESS NEWS DECEMBER 2015 - JANUARY 2016

2016 Advocacy Wish ListDear Santa,

The St. John‘s Board of Trade has been a very good organization this year and has big goals for helping its members succeed in 2016.

Our members have also been very good busi-nesses this year, so please treat them well.

• Population Growth: We want our province to grow its population by 5,500 new immigrants annually. Population growth has been a priory for the St. John’s Board of Trade over the last five years. Newfoundland and Labrador’s competitiveness will depend, in large part, on its ability to find and foster workers with the skills businesses need to succeed.

• Increased Partnerships: As we face the reality of shrinking budgets, governments have to consider new and innovative ways to deliver programs and services. Partnering with the private and community sectors is one possible solution to deliver services to citizens. Part-nerships also foster a strong private sector, which is vital for a strong economy. Done right, partnering can be a win-win for all involved. Taxpayers get the services they expect in an efficient way, at less cost.

• Innovation: Newfoundland and Labrador scored a “D” grade and ranks 22 overall on the recent innovation report card by the Conference Board of Canada. All stakeholders have to commit to doing better in this area. Creating a culture where public servants, profit sec-tor employees and not-for-profit employees are supported and have the authority to find and create innovative solutions is necessary. Doing things more efficiently and effectively should be encouraged across all departments.

We promise to leave milk and cookies for you and the reindeer.

Your Advocacy and Policy Specialist, Rhonda Tulk-Lane [email protected]

The Board advocates for business-friendly legislation at the local, provincial and federal levels of government. We monitor public policy issues so you can focus on your business, not government regulation.

8 BUSINESS NEWS DECEMBER 2015 - JANUARY 2016

People love video. It allows them to quick-ly, and conveniently attach themselves to your business and your brand at an emotional level. Video is the most powerful marketing tool at your disposal.

For more information visit, www.nineis-land.ca or contact Ronalda Walsh, ABC Partner – Nine Island Productions & Consulting at [email protected]

Why your business – big or small – needs video

People often say, “I couldn’t possibly do a video” or “I don’t have that kind of money”. They also say “My website is outdated. Why would I need video?” Unfortunately, these comments are more common than you think and it’s holding businesses back.

Video marketing dominates the Internet, social media, and of course television. It’s the number one tool for marketing effectiveness. Your approach can be as big or small as you want. The purpose is to tell the story of your business, product, or people in the best pos-sible way — by emotionally connecting with customers and investors. It has been proven that video fosters trust and confidence in leadership and product effectiveness. When you can create a connection with your brand, products and people, you’ll soon see an increase in sales or investments. Video is also fun to make. Leaders and staff have fun producing their own “little movie.”

Here are the top 10 questions you need to ask yourself when considering video marketing:

What’s the story you want to tell?

It’s important not to simply show off a product or service. You need to tell people how you offer solutions. The “ta-da” factor may have worked 10 years ago but it isn’t as effective now. Be sure to also define your goals and expectations e.g.) drive sales – by how much?

Who is your target audience?

The message has to be tailored to the target audience (age, geography, etc.) otherwise you’ll miss the mark.

What’s your marketing budget?

Work within your budget. Sometimes, businesses are at a critical crossroad. They have to make a financial investment in marketing or risk not seeing any growth. It’s always a tough call but with the right strategy in place it can pay off.

How much time am I willing to commit?

Determine how much time you or your designate can commit to supporting the production. Video production can be time

consuming if not planned and executed professionally. Expect at least a few hours planning and a few hours to shoot. The more you put in the better the story.

What’s your competition doing?

I’ll bet your competitors locally, nationally, or internationally are using video marketing. Do you want to be an industry leader or follower?

How do you want people to access the information?

People spend hours on their smartphones and tablets. It may be your clients or potential investors are sitting in a conference room and you want to add creativity to your presentation. Video can be used across multiple platforms making it convenient and easy to connect with your audience.

How will you measure success?

It’s a difficult question to answer but it is necessary. You should never do a video just because others are doing it or because it’s the thing to do. You need a strategy and you need to know your ROI. If not, you’re wasting time and money.

How will you select a service provider?

You can place an advertisement seeking proposals for service or post on your web or social media pages. Member associations can also assist in spreading the word. Be sure to clearly define the scope of work. Video producers want to know the length of shooting times, locations, and major expenses ahead of time in order to provide the best quotes. A clear and firm production schedule and final delivery date will ensure your project gets the attention it deserves.

My friend or family member can shoot re-ally good iPhone video. Will that work?

That depends on how you want your business presented. There are a lot of great videos shot via smartphone or DSLR cameras, but it’s usually an experienced hand who’s getting the shots and making sure the audio is clear. Casual video works in some cases but typically the videos with the best ROI are planned, written, shot and edited by professionals focused on your strategy. Would you hire someone other than a dentist to pull your tooth? Exactly.

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nity. This would help stimulate the econo-my and increase entrepreneurial activity in the province.

To help achieve these goals, Skills Canada has added Evan AuCoin to their team. Evan is a new graduate from Memorial University of Newfoundland’s Business Commerce program with a passion for entrepreneur-ship. In the past Evan has worked with the Getting the Message Out Program, Enactus Memorial, and the Genesis Centre.

If you are interested in becoming a mentor or a dragon, or if you would like any further information on the project please contact Project Coordinator Evan AuCoin at [email protected] or 709-739-4172.

related businesses to a panel of real entre-preneurs. The entrepreneurs then critique the students’ pitches giving them relevant feedback to help teach them about how to develop a proper funding pitch. This gives high school students firsthand experience with developing and delivering a business pitch, an important skill for any entrepreneur.

College/trade school students will be engaged through Apprenticeship Confer-ences. These conferences, facilitated by Skills Canada and the CBDCs, are aimed at highlighting several key areas of small business development. The conference will also set students up with a panel of successful entrepreneurs who will highlight the key challenges and benefits of starting your own business.

Finally, educators will be engaged through Lunch & Learn sessions. These sessions will run as facilitated discussions to help ascertain how educators are approaching the topic of entrepreneurship with their students. We then make suggestions as to how they can bolster their approach.

Through these sessions we hope to foster a culture that supports entrepreneurship within the province’s skilled trades commu-

Entrepreneurship is an important part of Newfoundland and Labrador’s economy. Supporting small business creation is integral to the growth of our economy. It’s because of this importance that Skills Canada NL has partnered with the NL As-sociation of CBDCs to create Enter:Preneur, the province’s newest entrepreneurial education program.

Enter:Preneur is aimed at fostering en-trepreneurship amongst those currently training in or planning to train in the skilled trades and technologies. Many of the fields that fall under this banner teach valuable, tangible skills that lend themselves to en-trepreneurship very well. It is the intention of Enter:Preneur to highlight these skills as well as teach students several key aspects of small business development.

These goals will be achieved with a three pronged approach aimed at impacting high school students, trade and technolo-gies students, and the educators for both groups. High school students will be engaged through in class presentations and mock Dragon’s Den style competitions. This competition labeled the Dragon’s Lair will see students presenting on skilled trades

What is Enter:Preneur?


The Silver Ball in support of the Newfoundland Symphony Orchestra

Saturday, February 6 • 6:00PM Delta St. John’s Hotel & Conference Centre

TICKETS – $200a portion of the ticket is tax deductible

AVAILABLE AT THE NSO OFFICE 722-4441

Makes a great Christmas gift!

Program Connects Employers with Job SeekersThe St. John’s Board of Trade has launched a program to help con-nect local businesses with immigrants, international students and recent graduates who are interested in starting their career in St. John’s. The St. John’s Connector Program is a simple yet effec-tive referral process that puts job seekers in touch with business owners, managers, civil servants and community leaders, allowing them to build a solid network of contacts.

“One of the greatest issues facing our members is access to a talented workforce,” says Kim Keating, Chair of the St. John’s Board of Trade. “With an aging population, and more people set to retire than enter the workforce in the coming years, the Connector Pro-

gram can help our members attract the employees they need and entice local students, and those from outside Newfoundland and Labrador, to stay and contribute to a vibrant private sector which is so crucial to this province’s economic future.”

To date, the St. John’s Board of Trade has had 20 members sign on as Connectors, including TD Commercial Banking. Jarrod Pettipas, Account Manager at TD Commercial Banking, was involved with the Connector Program as employer while living in Halifax, N.S. “I was proud to be the first St. John’s Connector, but I am only one of thousands of well-connected people who can help talented job seekers expand their business networks,” said Pettipas. “It seems like a natural thing to do. If many people pitch in and share their connections, they’ll be helping not only the person seeking em-ployment, but themselves and the economy as well.”

For more information about the St. John’s Board of Trade Connec-tor Program, go to: http://stjohnsbot.ca/membership/connector-program/ or contact Brendan Hagerty at [email protected]

Accredited nationally with distinction, the St. John’s Board of Trade is a non-partisan, business advocacy organization that is the principal voice of business for 900 members in the St. John’s area. Its mission is to improve the local business climate, enhancing its members’ ability to do business through advocacy and member services. http://stjohnsbot.ca/

11BUSINESS NEWS DECEMBER 2015 - JANUARY 2016

Board of Trade heading to Northern Lights 2016

The Labrador North Chamber of Commerce (LNCC) and Baffin Re-gional Chamber of Commerce (BRCC) are once again jointly produc-ing Northern Lights, a high-profile business and cultural showcase of Nunavut, Nunavik, and Labrador / Nunatsiavut. Northern Lights 2016 will be held at the Shaw Centre (formerly the Ottawa Conven-tion Centre) in Ottawa, Ontario, Jan. 27-30, 2016. The four-day event is expected to attract 200 exhibitors and 1,200 delegates.

The Northern Lights Business and Cultural Showcase is designed to profile Eastern Arctic and North business, industry, history and cul-ture. Northern Lights is an excellent venue to learn more about what makes Canada’s North unique and grow your northern network. No matter what you’re interested in experiencing at the event, this event will have something for everyone.

Business and industry interests can be explored at the conference, on the trade show floor and during workshops. For those looking to experience the culture and history of Eastern Arctic and Northern regions, the Arts and Cultural Pavilion will be busy throughout the event with demonstrations and displays from up and coming and established artists, craftspeople and performers.

The St. John’s Board of Trade will be attending Northern Lights along with many of our members. For information about St. John’s Board of Trade member rates and specials contact Brendan Hagerty at [email protected].

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St. John’s Financial Centre 145 Kelsey Drive, Suite 100, St. John’s, NL Tel: 709-576-6243Toll-Free: 1-866-539-4087

Sun Life’s Money for Life approach adapts to you – we can help you build a plan to get protection, guarantees and the freedom to live your way, now and through retirement.

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EncourageBe sure to recognize your advocates, both privately and publicly. They crave engage-ment with your brand and a simple shout out on Twitter or Facebook can go a long way. For those that are really going above and beyond, you may want to go a little fur-ther with a special gift or discount. Choose what works best for your brand.

There’s a good chance you already have ad-vocates out there – you just need to learn how to cultivate and harness their power. The benefits you’ll gain from this unique relationship are invaluable, because the trusted recommendation from a truly happy customer will go a long, long way in helping your company achieve its goals.

Sheldon Payne is President, Digital Market-ing Consultant of Newfound Marketing.

He can be reached at 709-796-2725 or [email protected]. To learn more about Sheldon and his team, visit www.newfoundmarketing.ca

Define Your GoalsLike any marketing effort, you need a plan. What is it exactly you want to achieve through brand advocacy? Better-qualified leads? More walk-in sales? Defining your goals will help you identify the most relevant advocates and allow you to measure success.

Identify Your AdvocatesBased on your goals, you now need to identify those people who can help. Look at who’s interacting with your social con-tent. Who’s visiting your website? Who’s leaving positive reviews? Who’s attending your events? These are just a few ways that you can begin to curate your list of poten-tial brand advocates.

ActivateIt’s time to make your relationship with your chosen advocates official. Reach out to them with your offer. Tell them your goals, the role that you see them playing, and how they can participate. It’s also important to let them know how they will benefit. Start small and test everything from messaging, platforms, incentives, and rewards until you find the right mix for your brand.

EmpowerGive your advocates the tools they need to further spread your message. Whether that comes in the form of high quality photos, infographics, videos, a little inside infor-mation, or something else is up to your particular marketing campaign.

What if you could add 5, 10, 20, or more marketing reps to your company for little to no cost? Interested?

What if these reps would sing your prais-es, spread the word, and fight your battles for you and all they hope for in return is some recognition?

Who are these mystery reps? Brand advocates.

Brand advocates are your happy customers who talk about you to their friends, family, and extended social circles - online and off. They’re helpers who want to make sure their friends choose wisely and they think you’re the bee’s knees. Advocates can often exert 50% more influence than the average customer. That’s worth paying attention to.

We’re all looking for value in marketing, especially when the economy isn’t boom-ing. How can we get maximum value and exposure with our limited budgets? Cul-tivating brand advocates who are already excited about what you’re doing can be a low-cost, high-return strategy.

Paying a general social influencer with a large audience can certainly boost awareness of your company, but, unless they really stand behind your product, they can’t always drive action to close the sale. What a typical brand advocate may lack in audience size, they can make up for in enthusiasm and passion. Plus, they have the vocabulary and sales experi-ence to retell your story right.

The vast majority of consumers trust the recommendations of their peers more than your marketing materials. If treated well and given the right tools, your brand ad-vocates can become a sustainable market-ing force for your company. What’s more, they’ll stick with you.

The first step is to make sure that you offer the best product and the best customer service possible. One bad experience that goes uncorrected, and your advocate could turn. The average customer is even more fickle and we here in Newfoundland and Labrador have long memories when it comes to bad service. It matters on every channel, every touchpoint, every interac-tion you have with your customer. Always be striving to delight; never disappoint.

You’ve got that covered? Great. So how do you achieve brand advocacy?

Boost Your Marketing With Brand Advocacy

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Indispensable. Ditto.

The banking industry is indispensable in today’s global economy. Multinationals like Barclay Bank, the world’s seventh-largest, rely on � awless security systems and seamless transactions. And who do they rely on? Leaders like Gary Healey – Vice President of IT Security and Deployment Operations at BarclayCard, Barclay’s global credit card and payment business. As Gary tells it, he owes much of his success to the indispensable “edge” he developed at College of the North Atlantic because of: instructors who were experienced professionals; small class sizes “where you can’t hide”; and an educational approach that goes beyond theory to demonstrate, hands-on, how concepts are applied. Over the years, Gary’s picked up a bit of a Texas drawl, but he’s never forgotten his connection to home. Or to CNA.

To meet Gary, and watch stories about other industry leaders, visit CNAstories.ca

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Indispensable. Ditto.

The banking industry is indispensable in today’s global economy. Multinationals like Barclay Bank, the world’s seventh-largest, rely on � awless security systems and seamless transactions. And who do they rely on? Leaders like Gary Healey – Vice President of IT Security and Deployment Operations at BarclayCard, Barclay’s global credit card and payment business. As Gary tells it, he owes much of his success to the indispensable “edge” he developed at College of the North Atlantic because of: instructors who were experienced professionals; small class sizes “where you can’t hide”; and an educational approach that goes beyond theory to demonstrate, hands-on, how concepts are applied. Over the years, Gary’s picked up a bit of a Texas drawl, but he’s never forgotten his connection to home. Or to CNA.

To meet Gary, and watch stories about other industry leaders, visit CNAstories.ca

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Port of Argentia is a private not-for-profit organization incorporated in 1995 under the laws of Newfoundland and Labrador with a mandate to provide effective stewardship of the seaport and industrial property at Argentia to enhance the region’s economic vitality and quality of life.

• Located on the east side of Placentia Bay, Argentia offers ice free, year round marine access, a wide turning basin, heavy lift capacity, and up to 11-metre draught alongside 645 metres of dock facilities. A variety of stevedoring, transportation, crane and other dock services are available on site.

• The Port’s Dock Lands area is certified by Transport Canada as ISPS compliant to receive international vessels at dock facilities surrounded by a 100 acre secure fenced compound.

• Additionally, the Port owns and operates: Southside Industrial Park, a fully developed 110 acre property comprising 41 lots; Northside Industrial Park, a 900 acre area with developed lands suited for heavy industrial activities; Argentia Sunset Park, a recreational vehicle (RV) camping park; and, Argentia Technology Park, a 10 acre area with redundant communica-tions infrastructure.

• The Port works with existing and prospective tenants and port users to increase cargo han-dling, fabrication, repair & maintenance, and other marine and industrial supply opportuni-ties on site.

• Port of Argentia is led by a dedicated and experienced Board of Directors, and a professional staff with seasoned knowl-edge in port and property management, and business and economic develop-ment.

For more information please contact us at 709-227-5502; or visit us at www.portofargentia.ca

Where Potential Launches Opportunity

PORT OF ARGENTIA – Where Potential Launches Opportunity

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BEL5681_SPEED_BusNews

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Business News

Email to Margie

Now faster.

Current as of November 2, 2015. Offer ends December 31, 2015. Available to new customers in New Brunswick and Newfoundland and Labrador, where access and technology permit and where Business phone service is not CRTC regulated. Subject to change without notice and cannot be combined with any other offer. Taxes extra. Other conditions apply. FibreOP is a trademark of Bell Canada. (1) Promotional price on the Bell Aliant FibreOP Business Bundle based on a 36-month term. The then current monthly rate (now $154.95, subject to change) applies thereafter. (2) Speed and Wi-Fi signal strength may vary with your confi guration, Internet traffi c, server, environmental conditions or other factors. (3) Usage subject to compliance with the terms of service; see bellaliant.ca/legal-regulatory/acceptable-use-internet. (4) Wi-Fi modem rental included; must be returned upon deactivation of the service. (5) Includes: Voicemail, Fax-to-Email, Call Display, Call Forwarding, Call Transfer, Call Waiting, Ring Again, 3-way Calling and Speed Calling.

Choosing Bell Aliant for your business means continually getting access to faster speeds and new services on the world’s best network technology with 100% fi bre optics delivered right to your business. That’s why we’ve just increased speeds on all our business bundles, including double the download speed on our most popular bundle. You’ll take orders, process payments, check inventory, and more – faster than before. That’s just better.

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For everyone, change looks different; it can be welcomed or dreaded; it can be a small adjustment in a daily routine or a major life event. Regardless of how change shows itself, one factor remains constant - change must be created.

This year signifies 10 years that United Way of Newfoundland and Labrador has been a driving force behind creating positive change in the lives of individuals and com-munities. Throughout this time United Way has taken the approach that for change to happen, it needs to start here - within the communities that need support.

“We utilize a large network of community volunteers to raise funds to strengthen individuals, families and communities,” says Tammy Davis, United Way’s Executive Direc-tor. “Much of our funding comes from our strong relationship with local businesses through employee workplace campaigns and corporate donations.”

As of the beginning of the 2015 Workplace Campaign, United Way has disbursed over $3.8 million in grants, impacted 128 com-munity groups province-wide, and made 388 projects and programs possible through its Community Fund. When comparing the half million regularly distributed in recent years through the Community Fund alone, to the $150,000 raised in total in its first workplace campaign in 2005 - it’s safe to say United Way has gained significant momentum.

As a charity for charities, United Way dispers-es funding to charities across the province that would not be able to fund programs and projects independently. Recipients are selected by a committee from a list of ap-plicants. The committee bases its decision on how the funding would be used by the applicant to create change in its community.

“This growth supports great organizations throughout the province,” says Pat Roche, Chair of United Way’s Community Invest-ment Committee. “The support helps organi-zations move individuals from Poverty into Possibility, create Healthy People Strong Communities and enable our children to be All that Kids Can Be.”

One recent grant recipient was the Froude Avenue Community Centre. With a commu-nity fund grant they were able to success-fully launch their Teen Employment Enrich-ment and Nurturing Skills (TEENS) Program.

“With funding for our TEENS program we were able to help a handful of teens develop work and life skills through mentorship,” says Bob Dawson, Froude Avenue Community Centre’s Executive Director. “Many of our participants who shied away from taking on a lead-ership role at the beginning are now leading younger groups in the centre’s activities. They are able to apply these skills in their own lives.”

Funding for projects and programming is just one of the many differences United Way has made over the past decade. Workplace fund-raising has also fostered a stronger re-lationship between United Way’s workplace partners and the communities they live in.

“I see firsthand the change United Way makes in our community. Organizations I never would have heard about otherwise, I know so much about now,” says Krista Silver, Canadian Rev-enue Agency employee volunteer coordinator. “There are so many wonderful organizations in this community. They wouldn’t be there for us without the support of United Way.”

For more on United Way go to www.nl.unitedway.ca or contact Tammy Davis at [email protected]

For 10 years United Way has been creating positive change


spend their money! The more success you have of impressing that potential client the bigger chance you will have of them becoming a regular one.

You can find samples of the work of Brian Carey Photography on Newfoundland Virtual website http://www.newfoundlandvirtual.com/

Brian Carey has 30 years’ experience as a professional photographer.

For more information on his company, Brian Carey Photography, email [email protected] or check out his website http://www.briancareyphotography.com/

types of navigation, links to other pages, photo galleries and other features. You can also add such things as maps to your loca-tion and music to your tour.

Both of these options can be easily hosted on your website and shared on social media. As a matter of fact, when sharing, you can select what area of your virtual tour opens when you client views it. This is a great feature if at different times you want to showcase different areas of your location.

Because the Google tour is a part of Google Street View it is based on geological data and you can have only one tour published at a time. The independent option of-fered by Newfoundland Virtual allows you to publish and host multiple tours of the same location. This would be ideal if a business wanted to show their location decorated for a dinner or conference, or perhaps for a wedding or for Christmas.

With the increasing use of technologies like GEO tagging you can connect with people in your geographic area who might be interested in your product. The technol-ogy of being connected and its potential is evolving more and more every day.

The need to connect online has become a vital part to the success of any busi-ness, that’s where your potential client are as that’s where more than 80 per cent of Canadians spend their time searching out potential products and locations to

I would like to introduce to you a great new way to showcase and promote your business by using high-quality, 360 degree, interactive virtual tours.

Virtual tours use panoramic/spherical photography which allow users over the Internet the capability to look around and see your location from the comfort of their own home or via mobile devices. These virtual tours can be embedded on your websites and shared easily on social media. Another great feature is that these tours are navigable, which means people can move around and see the areas and things you want them to see.

The integration of connected mobile devices and computers allows you to instantly and dynamically market what you have to offer to potential clients. Virtual tours give you the opportunity to showcase the decor and ambiance of your location as well as provide product and other information. It gives you a platform which allows you attract the client you have tailored your business to.

Virtual Tours come in two flavors.

A Google Maps Business View virtual tour which is published to Google servers ac-cording to Google specifications.

A virtual tour which is hosted by you and is highly customizable. This “independent” virtual is highly customizable with various

360° High-Quality Virtual Tours

We are Carvel & Helm. We believe in the power of a place to shape our identities. We’re inspired by your story, your culture and your vision. And it’s our job to translate your story into visually striking, yet highly functional spaces.

OUTLOOK CONFERENCEThursday Jan. 28, 2016

Delta St. John’s Hotel Harborview

8 a.m. – 4 p.m.

The Business Outlook Conference will feature presentations from leading experts on the business trends, opportunities and challeng-es for your organization in 2016 and beyond.

The conference gives you the information you need to become a bulletproof business and add value to your business today and into the future.

Contact Wanda Palmer at 726-2961 ext.9 or [email protected] to register today!

TRADE SHOWThursday Jan. 28, 2016

Delta St. John’s Hotel Main Ballroom and Crush Lobby

10 a.m. – 4 p.m.

Come down and meet over 90 exhibitors from all industry sectors. Showcase your products and services to the business community and do business with one another.

Booth sales are going fast so make sure you secure your booth now. Booth prices vary by size and location.

Contact Margie Davis at 726-2961 ext.2 or [email protected] to book today!

OVER 90 SALES CALLS IN 1 DAY


The St. John’s Board of Trade recognized some of the city’s most outstanding entrepreneurs during the 23nd annual Business Excellence Awards.

“These awards celebrate the achievements of private sec-tor business and community leaders, and acknowledge the significant contributions businesspeople are making to our community and province,”

says Kim Keating, Chair of the St. John’s Board of Trade.

“On behalf of the Board of Directors, staff and the 900 members who make up the St. John’s Board of Trade, I congratulate all of this year’s award recipients and wish them many more years of continued success.”

IDEA Factory’s Kevin Casey hosted the 2015 awards ceremony, presented in partnership with Vigilant Management.

The Business Excellence Awards represent overall achievement across several categories. The recipients have distinguished themselves as achievers at the very highest level during this business year.

The recipients of the 2015 St. John’s Board of Trade Business Excellence Awards are:

• Community Impact (20+ employees) - Verafin Inc.

• Community Impact (under 20 employees) - Dc Design House Inc.

• Leader in Growth and Sales - Newfoundland Chocolate Company

• Marketing and Promotional Achievement - St. John’s International Airport Authority

• Customer Service and Reliability - Oceanex Inc.

• Innovative Solutions - Newfoundland Chocolate Company

• Workplace Excellence - Newfoundland and Labrador Credit Union

• Entrepreneurial Spirit - Seafair Capital

• Community Builder Volunteer of the Year - Don-E Coady, Dc Design House Inc.

• The Business Excellence Award, the most prestigious award given by the St. John’s Board of Trade, recognizes innovation, creativity, sales growth and the passion for success demonstrated by the an-nual winner. This year, the Board is proud to shine the spotlight on Newfoundland Chocolate Company.

2015 Business Excellence Awards St. John’s Board of Trade celebrates the best in business


Community Impact (20+ employees): Verafin Inc.

This award recognizes companies that are continuously involved in helping the community and make outstanding contributions to the community through donations, time, effort and other means.

Recognized as a fun and innovative place to work, Verafin also finds creative ways to help many charities by doing things differently. So far this year Verafin has contributed $141,000 in monetary, in-kind and volunteer hours to 29 charities. The company is forecasting their total volunteer contributions to be about $182,000 for 2015.

Leader in Growth and Sales: Newfoundland Chocolate Company

This award recognizes companies who have met increased demands, have differentiated themselves from everyone else and have had significant growth in their company’s sales.

In seven years, the Newfoundland Chocolate Company has grown from a basement chocolate-making operation into a serious business. In the past year the company has added a second retail store in St. John’s, opened a third in Dartmouth, N.S., a café on Signal Hill, and forecasting an 80 per cent increase in revenue from 2014.

Community Impact (under 20 employees): Dc Design House Inc.

This award recognizes companies that are continuously in-volved in helping out the community and make outstand-ing contributions to the community through donations, time, effort and other means.

It’s all about making an impact for DC Design House. The growing company is a member, volunteer, sponsor or supporter of countless organizations. DC Design House encourages all staff to volunteer with causes close to their hearts, allowing them to use company time and resources to further the goals of those organizations.

... and the Winners are ...


2015 Business Excellence Awards

Customer Service and Reliability: Oceanx Inc.

This award recognizes overall achievement or improvement in dedication to customer satisfaction through service, or development of an outstanding product or service.

Committed to providing consistent, reliable service, Oceanx works closely with its customers on new projects and opportunities. The company has implemented a num-ber of programs to provide a safe and reliable service. In fact during the winter of 2015 Oceanx did not miss a scheduled trip, and the longest delay experienced was 12 hours on one voyage during particularly extreme weather conditions.

Innovative Solutions: Newfoundland Chocolate Company

How are you being creative or relevant? This award recog-nizes a business that provides innovation through a new product, process or positioning.

From weather to logistics, the Newfoundland Chocolate company has found innovative ways to overcome chal-lenges. The company has improved its product line and in the past year launched two additions – the Giovani Cabotto’s Gelato and the opening of the company’s first themed café at the Signal Hill Interpretation Centre.

Marketing and Promotional Achievement: St. John’s International Airport Authority

This award recognizes companies who stand out of a crowd; one that is original and provides results to their bottom line through marketing and promotion.

The Expansion YYT campaign launched by the airport authority was created to relay the benefits of the 10-year improvement and expansion plan, and allowed the airport to be proactive about flight disruptions due to construc-tion. The campaign included videos, artwork and various forms of advertising, and received strong support from stakeholders.


St. John’s Board of Trade celebrates the best in business

Entrepreneurial Spirit: Seafair Capital

This award recognizes the best of the best; a company that not only offers new and exciting products/services that meet the market needs but one that will achieve similar (if not greater) success in the future.

Seafair Capital has improved its competitive positioning by evolving from a holding company to a shared services model growth-focused organization. Seafair Capital has acquired a number of companies offering exciting prod-ucts and services, including a local daycare rebranded to become Young Explorers, HealthQuest and Nuderm Skin Care Clinic, and has experienced a 30 per cent increase in revenues.

Community Builder Volunteer of the Year: Don-E Coady, Dc Design House Inc.

This award recognizes an individual who is committed and volunteers in the community; one who is seen as a role model not only in the community but as well to their orga-nization and an individual who has made a difference from these contributions.

Outgoing, optimistic and generous, Don-E is a leader as a partner in DC Design House, and in his community volunteering with organizations like MusicNL, Happy Cities, Downtown St. John’s, Young Adult Cancer Canada and Sarah’s Kids. He also mentors young entrepreneurs, marketing students and recent graduates through the Head Start program.

Workplace Excellence: Newfoundland and Labrador Credit Union

This award recognizes companies who have provided an exceptional work environment through things such as staff development, work and life balance, fair employment, staff appreciation, and much more.

Newfoundland and Labrador Credit Union offers benefits to its employees that give them flexibility in the work-place and engage them in activities that promote physical and mental health. The company has initiated a program that rewards staff for their hard work, is dedicated to subsidizing continuous education and promoting from within the organization, and gives back to the community through its charitable foundation.


... and the big winner is... Newfoundland Chocolate Company

2015 Business Excellence Award: Newfoundland Chocolate Company

The Business Excellence Award is the most presti-gious award presented by the St. John’s Board of Trade. Chosen from the recipients of the business achievement awards, the award is crafted as the flame of entrepreneurial spirit.

The Business Excellence Award represents overall achievement across categories and recognizes in-novation, creativity, sales growth, and the passion for success demonstrated by the annual winner.

Each year, the recipient distinguishes themselves as achievers at the very highest level. Newfoundland Chocolate Company personifies entrepreneurial spirit and passion represented by this award.


Thank you to all of our sponsors for your support for this year’s 2015 Business Excellence Awards.

Presenting Sponsor

Platnium Sponsors

Awards Sponsors

Media Sponsor Early Bird Sponsor Decor Sponsor


Type 2 Diabetes and Cancer. A continuing increase in cancer rate by 40 per cent over the next 15 years is the projection if drastic lifestyle changes aren’t implemented. Our healthcare system won’t be able to support this impending health crisis. Education as a result of Wellness Programs can have significant results!

Marie-Josée (MJ) Brown is the Owner/Pres-ident of Ascend Corporate Wellness, Inc in St. John’s, NL. Contact MJ for more infor-mation on Corporate Wellness Services.

Phone: 1-709-700-6031 Email: [email protected] Website: www.ascendnl.com Twitter: Marie-Josee Brown@ascendCW Facebook: facebook.com/AscendNL

sive program? It has been stated in the following two reports Creating a Culture of Health and Wellness in Canadian Organiza-tions, February 2010 and Making the Busi-ness Case for Investments in Workplace Health and Wellness, June 2012 that key elements must be in place in order to have a successful wellness program. These include:

• Senior management on board

• Set up a Wellness committee, represent-ing all divisions

• Bringing in a third-party health vendor

• Baseline assessment of workforce health status – screening clinics, health assess-ments

• Developing a communication strategy to inform all involved (employer, employee, managers, unions, etc.)

• Building a business case to show ROI, for appropriate funding over time

Involving employees in the decision-making process increases the chances of having a successful program. Offering wellness ser-vices in nutrition, fitness and mental wellbe-ing and focusing on health risk factors is the key to a healthier workforce. While participation is a great indicator of success, measurable metrics such as blood glucose, blood lipids and blood pressure are even better indicators of the impact your program is having on the health of your employees. Furthermore, evaluating health insurance costs at the start of your program and sub-sequently at the 18th, 24th and 36th month will show the true value of a comprehensive Wellness Program.

The latest statistics for the province of Newfoundland and Labrador show an alarming increase in High Blood Pressure,

In today’s marketplace, salary is not always the determining factor influencing a potential candidate for your organization. It is often the positive morale of your employees and the benefit package that will seal the deal.

Today nearly everything is posted online or on social media. Everyone is an insider and you either want to be part of an organiza-tion or you want to avoid it at all costs.

In a Conference Board of Canada report Making the Business case for Investments in Workplace Health and Wellness 2012, it was reported that every dollar spend on a comprehensive Corporate Wellness Pro-gram brings three dollars in return on in-vestment. Employees with health risks such as obesity, poor nutrition, physical inactiv-ity, smoking and alcohol intake showed higher absenteeism than workers without these high risk behaviors. Furthermore mental health related issues accounted for two thirds of disability insurance expenses.

Virgin founder Richard Branson under-stands the importance of “employee wellbeing” and describes 4 distinct person-alities when it comes to participation in a Corporate Wellness Program. (see table below)

Intrinsic motivation is associated with lower absenteeism and presentism. Journal of Occupational Environment Medicine, 2014.

The key is to find a way to get the majority to an “internally motivated” state and to help increase this likelihood, a compre-hensive Corporate Wellness Program has shown to be the most successful approach. What does it mean to have a comprehen-

The Benefits of a Comprehensive Corporate Wellness Program

External

Behavior determined by rewards & punishments. If there’s money involve I’m in.

Introjected

Do it to avoid guilt, shame or being left out. Everyone in my department is doing it so I will do it too.

Identified

Acceptance of behavior as personally important. I know I need to exercise more.

Integrated

It is who I am. I am an athlete, health is what I love and it’s easy to work at it.

Changing Behavior for Good – Wellness Incentives Role in Driving Change, Virgin Webinar 2014

Controlled Autonomous


What are you @?

@DwightBallMHA Thanks @stjohnsbot for the oppty to speak w/ your members re: energy, diversification & improving the business environment #strongertomorrow

@telelink We’re profiled in this month’s @stjohnsbot Business News Magazine!

@OutoftheFogTV @RogersTVStJohns is taping @DwightBallMHA address to the @stjohnsbot today. Airing soon in entirety, Ch.9 #RogersTV Stay tuned for details

@DCDesignHouse Hey @stjohnsbot members! I’m one of the seven brave souls who are in the running to the directorship. Take a look!

@krissylyver CEO of @Vigilant_PM, @Terry_Hussey addresses @stjohnsbot at the nominees reception for business excellence

Notes from @stjohnsbot twitterverse

@NLCholocateCo BREAKING NEWS#NewfoundlandChocolateParty launched at @stjohnsbot! #NCP #TruffleHead #RealChocolateRealChange pic.twitter.com/nMB8x2354M

@melissaroyle Official launch of the #NLChocolateParty at @stjohnsbot @NLChocolateCo. We could do worse. #nlpoli

@NewtonEdie @CWFNL @stjohnsbot Great message of leadership and hope from Premier Paul Davis!

@kerriclrneil @stjohnsbot’s Keating: is our edu sys preparing us for future economy? No, need innovation targets, & long term view #NEAvalonfuture

@ayonshahed Kim Keating from @stjohnsbot saying “we can be whatever we want to be” and talking about the importance of optimism. Love it! @harriscentre

@Genesis_Centre Check out this month’s @stjohnsbot Business News, ft. an article on Genesis and a picture of our own @msimms28!

@Tracy_Shute Another fantastic networking opportunity at the @stjohnsbot luncheon. @AL_Lottery is proud to be a silver sponsor

29


@ExperienceNL #Sea #Caves + #Waterfalls @obrienstours. No Wonder They Are A @stjohnsbot Nominee For Customer Service & Reliability

@FocusFS We are thrilled that our Digital Mustering and Evacuation System for industrial worksites is a finalist for @stjohnsbot innovation award!

@Vigilant_PM Congratulations to all those nominated for @stjohnsbot Business Excellence Awards - we’re so excited to be presenting partner this year

@GardinerCentre Surprise visit by Margie @stjohnsbot to congratulate @GardinerCentre for being a finalist #BusinessExcellenceAwards

Wanna see your tweet here?

Simply tag us with @stjohnsbot while attending one of our many events, luncheons and mixers and we’ll see if we can get your tweet featured here in our What are ya @? section.

@roger_maunder Excited that @upskydownfilms has been nominated for an @stjohnsbot Community Impact Award (-20 employees). #business #2015

@JKBrown_NL Congrats fellow finalists @TechnipGroup and @NLChocolateCo...BIG thanks to @stjohnsbot for the reception event

@DCDesignHouse So proud to learn we’ve been nominated for 2 @stjohnsbot #2015 #businessexcellence awards: #communityimpact>20 and #communitybuilder

@takeCHARGENL We’re very excited to be involved with the @stjohnsbot 2015 Business Excellence Awards! #CelebrateBusiness

@NLChocolateCo So proud to announce we are up for three @stjohnsbot #2015 #businessexcellence #awards! #Marketing #Growth and #Innovation. Thank you! #yyt

What are you @?

BUSINESS NEWS DECEMBER 2015 - JANUARY 2016 31BUSINESS NEWS DECEMBER 2015 - JANUARY 2016 31

Chair Kim Keating joined the panel for APEC’s Business Outlook conference, The Future is Here. She is seen with Karl Kenny, President and CEO Kraken Sonar, moderator Finn Poschmann, APEC’s CEO, and Maurice Tuff, CEO, Lemur Vehicle Monitors.

Lynn and Robert Young of Celebrity Photos NL with Rocket Bakery co-owner Dave Hopley.

Rocket Bakery and BDC hosted a mixer in October to celebrate Small Business Week. Rocket Bakery co-owner Kelly Mansell and Des Whelan, the Board of Trade’s Senior Vice Chair, look on as Brian Pittman of BDC addresses the crowd.

Rocket Bakery staff were kept busy throughout the evening ensuring guests were well fed!

Around the Board

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32 BUSINESS NEWS DECEMBER 2015 - JANUARY 201632 BUSINESS NEWS DECEMBER 2015 - JANUARY 2016

Around the Board

Paul Davis, leader of the Progressive Conservative Party of Newfoundland and Labrador, was the first of the provincial political party leaders to address the Board of Trade leading up to the November 30 provincial election.

Newfoundland Chocolate Company was presenting partner for

the luncheon with Paul Davis. Owner Brent Smith brought along

the candidate for the Newfoundland Chocolate Party, Truffle

Head.

Liberal Leader Dwight Ball spoke to the Board of Trade on

November 13. Chair Kim Keating was interviewed by the CBC’s Peter Cowan following the luncheon with Dwight Ball.


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The final party leader to address the Board of Trade was the NDP’s Earle McCurdy on November 20.

Board of Trade Chair Kim Keating was invited to join a panel

assembled by the Harris Centre for an event titled What Kind

of Northeast Avalon Do You Want?

Chair Kim Keating spoke with Jodi Cook following the NTV leaders’ debate November 16. Each year the Board of Trade hosts a Past Presidents Luncheon as

a way of not only recognizing our former Presidents and Chairs,

but to get feedback on the Board’s ongoing initiatives. 2015 Chair

Kim Keating is seen with William Neal, who was Board of Trade

President in 1972-73.

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Makes a Great Gift!

Thursday, January 21, 2016Purchase tickets NOW @ nlcevents.comOr St. Johnʼs, Mount Pearl, Paradise and Long Pond Liquor Stores

The finest Bordeaux wines.There’s bound to be one that’s right up your rue. C

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Around the Board

Milestones was one of the new members to join the Board of Trade during our recruitment event held at YellowBelly Brewery. Owner Ron Burke is seen with CEO Nancy Healey, left, and Business Affairs Manager Margie Davis.

Past winners and nominees for this year’s Business Excellence Awards attended a reception to announce this year’s finalists, including Cathy Duke of Destination St. John’s, seen here with Rhonda Tulk-Lane, the Board of Trade’s Policy and Advocacy Specialist.

The Board of Trade has a great Ambassador team helping us help business succeed. Chair Kim Keating is seen here with three of our ambassadors - Alex Gibson, Craig Huxter and Stu Greenoff.


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CEO Nancy Healey represented the St. John’s Board of Trade at the NEIA New Leef Conference where she joined a panel discussing the future of benefits agreements for the province.

Are these girls Charlie’s Angels? Nope, it’s Ambassasors Nikki Poole, Janine Brown and Kate Jewer having a bit of fun at a Board of Trade mixer.

Chair Kim Keating answers questions from the news media following the release of Redefining Oil, NOIA’s vision for Newfoundland and Labrador’s oil and gas industry.

Onshore or o�shore, every shift in Newfoundland and Labrador’s oil

and gas sector starts with a safe-work planning process. It’s a process

that has been developed based on international oil and gas industry

best practices.

Before every shift, planning meetings are held to review previous work

and prepare for the shift ahead. The scheduled tasks are then guided by

a safe-work plan. Elements of the tasks at hand are identified, including:

the who and where of the job, the potential emergency response needs

and whether other tasks can occur in the area at the same time. This

rigorous system of pre-task checks is designed to ensure a consistency

and awareness of what’s going on for everyone involved and on-site.

Day in and day out, the priority remains the same: an open safety culture

that empowers workers at every level to make the right decisions.

TO LEARN MORE, VISIT ATLANTICCANADAOFFSHORE.CA/PRINT

SAFETY MATTERS, DOWN TO THE SMALLEST DETAIL.

ALSO KNOWN AS MONDAY.

LENGTHY LISTS OF PRE-WORK SAFETY CHECKS PERFORMED BEFORE VIRTUALLY EVERY TASK TO WORLD CLASS STANDARDS.


Mr. Anderson will provide strategic over-sight of indigenous perspectives within UArctic and ensure that UArctic contributes to the well-being of northern indigenous communities while continuing his role as director, development and engagement at the Fisheries and Marine Institute of Memorial University.

UArctic is comprised of some 150 univer-sities, colleges and other organizations, including Memorial University, committed to higher education and research in the North. It builds and strengthens collective resources and collaborative infrastructure that enables member institutions to better serve their constituents and their regions. Through cooperation in education, research and outreach UArctic enhances human capacity in the North, promotes viable communities and sustainable economies, and forges global partnerships.

Anderson succeeds Dr. Keith Chaulk, the former director of Memorial University’s Labrador Institute, and will serve an initial three-year term (2015-2018) effective im-mediately. He is excited by the opportuni-ties the role presents.

“As vice-president indigenous, I look forward to developing meaningful part-nerships between UArctic and indigenous communities and their organizations,” says Anderson. “I want to explore methods to combine academic research and traditional knowledge in a way that is meaningful to northern communities. I see mobility services for indigenous students as a prior-ity as well. I’ll be meeting all indigenous groups across the Arctic and learning how UArctic can assist with solutions to north-ern challenges.”

The vice-president indigenous is part of the UArctic’s senior leadership team, known collectively as the Ma-Mawi, which provides strategic leadership and overall coordination of the university’s operational activities and ensure their development and delivery. Anderson will also sit as a member of the Board Executive committee and ex office member of the Board of Gov-ernors and indigenous issues committee.

“We have a workplace culture centred on the well-being of our employees, clients and the communities we serve,” says Greg Bambury, Vice President Human Resources, Medavie Blue Cross. “Combining this focus with our inspiring culture, community commitment and HR practices, our people are some of the most engaged and caring professionals in the country.”

According to a news release from the compa-ny, Medavie Blue Cross is considered one of the best places to work in Canada because:

• We’ve created a culture of wellness, and lead by example every day. Our employee-led wellness committees run well-being and mental health activities in each location, and our annual Be Well Feel Well credit gives employees funding towards health and wellness related programs.

• Our shareholder is the community, and we embrace this mindset. We recognize individual employee volunteer efforts by making a donation to their community organization of choice, matching team fund-raising efforts and providing paid time off to volunteer for healthy causes.

• As a health benefits provider, we under-stand health care. We provide a variety of employee benefits that go beyond traditional health, dental, life and disabil-ity, including a health spending account, health assessment tools, employee and family assistance support as well as well-ness and prevention resources.

MI Director named a VP of University of the ArcticWell-known throughout Newfoundland and Labrador and across Canada for his work with Aboriginal Peoples in the education sector, Gerald Anderson has been appoint-ed vice-president indigenous with Univer-sity of the Arctic (UArctic).

Big changes coming for Winterhome Heritage & SpaWinterholme Heritage Inn & Spa has an-nounced upcoming changes to its business structure and service options, moving from a Heritage Inn, to a Wellness Centre.

The company says the change has been necessitated by their growing customer base and the desire to offer more to their clients. All of these changes will take effect in January 2016. They will no longer offer bed & breakfast suites, but will continue to offer spa services, as well as spaces for meetings, weddings and private events. Winterholme has partnered with Thrive Therapeutic Massage to bring their clients the wellness side of Winterholme. In place of the suites, they will offer services such as registered massage therapy, physiother-apy and yoga.

“We have loved every minute in the bed and breakfast industry, but are looking to make a well needed change for the build-ing, the owners, its staff and its clients,” the company stated in a news release. “Although it will be sad to see the suites go, we are extremely excited about this change into the wellness industry. Our clients will receive top of the line services while enjoying the beauty and comfort of this Queen Anne heritage structure.”

Winterholme is a 108 year old National Historic Site and has been running as a 4-star Bed & Breakfast/Heritage Inn since 1993. he in-house spa service was added in 2007 and the main floor is often used for meetings and special events.

www.winterholme.com

Medavie Blue Cross named one of Canada’s Top 100 EmployersMedavie Blue Cross has been named one of Canada’s Top 100 Employers, selected by Mediacorp Canada Inc., for 2016. This national competition determines the best employers who lead their industries in offering exceptional workplaces for their employees. The award recognizes that Medavie Blue Cross provides employees with a positive work environment, supports community involvement activities and of-fers robust health and wellness benefits.

Member News


Port celebrates 50 years with new website2015 marks the Port of St. John’s 50th an-niversary as a federally incorporated port.

To commemorate this occasion, they have looked back at the many accomplishments of the port community and have traced the changes that have taken place in this storied harbour. The result is a new website: www.abeautifulsight.ca

This website is a celebration of one of the most unique and historic harbours in North America, featuring interesting port facts, milestones, pictures and, best of all, recorded interviews with many people who were connected with the waterfront over the years.

NLOWE recognizes women entrepreneursThe Newfoundland and Labrador Organi-zation of Women Entrepreneurs (NLOWE) recently handed out Entrepreneur of the Year Awards for 2015. Recipients include: Newfoundland and Labrador Credit Union Start-Up Award – Andrea Irene Rowe, Airo Landscape Design; Community Impact Award (sponsored by Hebron Project) – Sarah Short, ActiveLife Physiotherapy and Well-ness; Scotiabank Innovation Award – Sarah Bennett, Summer Services LTD (UC Baby and A New Beginning Massage Therapy); Vision-ary Award (sponsored by Cox and Palmer) – Katie Hayes, Bonavista Social Club; Export Award (sponsored by Export Development Canada) – Cindy Roma and Sydney Ryan, Telelink;College of the North Atlantic Youth Entrepreneur of the Year Award – Jodi Basha, Island Orthotics; RBC Royal Bank Entrepre-neurial Excellence Award – Dallas Mercer, DMC Consulting; and Corporation of the Year Award – Emera Newfoundland and Labrador.

Member News

From our humble beginnings in St. John’s, group m5 has grown to be the largest

communications group in Atlantic Canada. Our strong belief and passion for creating results

for our clients has led to the growth of offices in all four Atlantic provinces (and one US

state). Working for some of the most reputable provincial, national, and international

organizations, our 150+ professionals are dedicated to impactful work in marketing, public

affairs, advertising, research, digital marketing, video production, brand development,

social media, and public relations. In Newfoundland and Labrador, call Ben Gardner at

709-753-5559 to find out how we can help your organization reach its goals.

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .st in Atlantic Canada.

groupm5.com


They say location is everything, and we couldn’t agree more. Perched atop St. John’s with stunning views, businesses and residents alike will discover that attention to detail makes Galway a truly special place. As the new “gateway” to the city, Galway is strategically located in the heart of the Avalon Peninsula’s most thriving towns; just off the TCH and moments from downtown. This unique 2,400-acre master-planned development consists of residential, industrial/mixed use office space and brand new retail areas. Industrial and retail land sales are well underway, so call now to book your ideal space.

For more information visit galwaynl.ca or call 709.570.2222.

Member Profiles

Jani-King is the world’s largest commercial cleaning franchise system with over 10,000 franchises in 10 countries. We are proud to say Jani-King has operated in Canada for over 30 years in partnership with 11 Jani-King Master Licensees supporting over 600 franchisees.

Jani-King Canada is seeking an individual or company who are looking for an exceptional opportunity with the proven profitability and reliability of the commercial cleaning and maintenance industry. This well established franchise concept offers you the ability to own your own business while having the license to manage the exclusive Jani-King Master Franchise for Newfoundland and Labrador.

Contact for more information Contact: Robert McNamara Tel: 800.565.1873 Email: [email protected] Website: www.janiking.ca

Escape Quest is a live action escape room game! You and your team enter a scenario and have 45 minutes to locate clues and use them to overcome obstacles, solve puzzles, and locate the exit. Relying on communication and teamwork, Escape Quest provides an ideal team building activity, as well as offering an engaging form of interactive entertainment for all ages! Located in scenic downtown St. John’s, Escape Quest was designed by a team of local artists and gamers, and each scenario is set right here in our legendary city. Book your real life escape adventure at www.escape-quest.ca

Ask Sherwin-Williams™

For nearly 150 years, Sherwin-Williams has been an industry leader in the development of technologically advanced paint and coatings. As the nation’s largest specialty retailer of paint and painting supplies, Sherwin-Williams is dedicated to supporting both do-it-yourselfers and painting professionals with exceptional and exclusive products, resources to make confident color selections and expert, personalized service at its more than 4,000 neighborhood stores across North America. Sherwin-Williams has been ranked “Highest in Customer Satisfaction among Paint Retailers, Three Years in a Row” in the J.D. Power 2015 Paint Satisfaction StudySM.

For more information, visit sherwin-williams.com. Join Sherwin-Williams on Facebook, Twitter, Pinterest, Instagram and Tumblr.

The Construction Labour Relations Association (CLRA) of Newfoundland and Labrador Inc. is the sole accredited bargaining agent for all unionized employers engaged in the commercial and industrial sector of the construction industry in the Province of Newfoundland and Labrador. The CLRA is committed to providing assistance and value to our members and representative companies. The mandate of the CLRA is to work on behalf of its members to:

Develop a positive approach to labour relations

Create a strong labour relations environment

Create a stable construction industry

Offer assistance with interpretation and application of Collective Agreements

Provide member driven, construction focused education and training

Contact: Terry French Email: [email protected] Tel: 709-753-5770 Website: www.clranl.com

Construction Labour Relations Association of Newfoundland and Labrador 69 Mews Place, St. John’s, NL A1B 4N2

Cineplex is one of Canada’s leading entertainment companies and operates one of the most modern and fully digitized motion picture theatre circuits in the world with more than 160 locations across Canada. A top-tier Canadian brand, Cineplex operates numerous businesses including theatrical exhibition, food services, gaming, alternative programming (Front Row Centre Events), Cineplex Media, Cineplex Digital Solutions, Cineplex Digital Networks, and the online sale of home entertainment content through CineplexStore.com. Cineplex is also a joint venture partner in SCENE – Canada’s largest entertainment loyalty program.

Scotiabank Theatre St. John’s 48 Kenmount Road, St. John’s NL, A1B 1W3 | Web: www.cineplex.com P: 709-722-5763 F: 709-722-5883 E: [email protected]


WWF –Canada Stephanie Nicholl, Coordinator Oceans Caledonia Place, Suite 103- 40 Quidi Vidi Rd. St. John’s, NL A1A 1C1 P: 709-722-9453 [email protected]

The Mortgage Centre Jason Hopkins, AMP 107 LeMarchant Road St. John’s, NL A1C 2H1 P: 709-739-6400 F: 709-739-5327 [email protected]

Paladin Security Cy Thompson, Branch Manager Annette Osborne, Client Service Manager 12 Gleneyre Street St. John’s, NL A1A 2M7 P: 709-758-4222 F: 709-758-6363 [email protected] [email protected]

Staples Canada Inc. Shawn Mulrooney, General Manager 65 Kelsey Drive St. John’s, NL A1B 5C8 P: 709-722-4350 F: 709-722-4360 [email protected]

Big land Construction Ltd. Paul Shelley, President 59 Roosevelt Avenue, Unit 101 St. John’s, NL A1A 0E8 P: 709-700-0282 F: 709-700-4541 [email protected]

Carvel & Helm Interior Design Inc. Nancy Sheppard Bragg, Partner & Interior Design Sarah Parker Charles, Partner & Interior Design 19 Brine Street St. John’s, NL A1E 2T3 P: 709-351-0021 C: 709-728-0682 [email protected] [email protected]

Madison MacKenzie Home Tammy Clarke-Organ, President 961 Topsail Road, Suite D Mount Pearl, NL A1N 3K1 P: 709-364-1882 F: 709-364-1879 [email protected]

Nurse Next Door- St. John’s Deanna Skinner, RN, General Manager 49 Elizabeth Ave St. John’s, NL A1E 1S4 P: 709-237-3344 [email protected]

Escape Quest Nicole Kieley, Co-Owner / Partner 156 Duckworth Street St. John’s, NL A1C 1G1 P: 709-221-3742 [email protected]

Trane Atlantic Kimberley Street, Service Account Manager 22 Beclin Road Mt. Pearl, NL A1N 5B8 P: 753-8678 F: 754-3029 [email protected]

Your Space Our Design Charli Junker, Designer 205 Pennywell Road St. John’s, NL A1C 2L8 P: 709-680-0379 [email protected]

Sysco St. John’s Marc Boulet, General Manager Vincent Gernat, Director of Sales 10 Old Placentia Road Mount Pearl, NL A1N 4P5 P: 709-748-1221 F: 709-748-1246 [email protected] [email protected]

Habitat for Humanity NL Sandra Whiffen, Executive Director 6 Robin Hood Bay Road St. John’s, NL A1A 5V3 P: 709-753-5743 [email protected]

AGC 80 Marketing Inc. Allison Crawford, Owner 113 Mayor Avenue St. John’s, NL A1C 0A3 P: 709-697-5307 [email protected]

Green Rock E.V.S. Sarah Halliday, CEO 835 Topsail Road, Bay 2 Mount Pearl, NL A1N 3J4 P: 747-7700 [email protected]

Sooley Designs Megan Sooley, Owner/ Head Designer 72 Harbour Drive St. John’s, NL A1C 1B1 P: 709-738-7872 [email protected]

Milestones Grill & Bar Ron Burke, General Manager 14 Hebron Way St. John’s, NL A1A 0L9 P: 709-737-0615 [email protected]

New Members

Board of trade 101Join us for a detialed orientation and refresher on how to get the most out of your membership.

Learn about:

• Affinity Programs

• Networking opportunities

• Advocacy opportunities

• Volunteer opportunities

• Sponsorship

• and much more ...

The best part is ... IT’S FREE!

Contact Wanda Palmer [email protected] or Margie Davis [email protected] to register! Or Call 709-726-2961

In collaboration with:

Jointly developed by:

DIRECTORS EDUCATION PROGRAM

CONTACT THE ICD AND APPLY TODAY.1.877.593.7741 x242 [email protected]/DEP

MODULE I: October 14 -16, 2016MODULE II: January 30 - February 1, 2017

APPLICATION DEADLINE: April 28, 2016

MODULE III: April 24 - 26, 2017MODULE IV: June 16 -18, 2017

ATTAIN YOUR ICD.D AND BE MORE EFFECTIVE AS A DIRECTOR.

The St. John’s offering of the DEP is being offered in collaboration with the Gardiner Centre, Faculty of Business Administration, Memorial University.

CANADA’S LEADING PROGRAM FOR DIRECTORS IS COMING TO ST. JOHN’S APPLY BY APRIL 28, 2016

“ The ICD-Rotman Directors Education Program is one of the best professional development activities I’ve ever undertaken. The role of a director is one that requires a specific set of skills, and the DEP has great instruction, superb peer learning opportunities, and clear links to current best practice for boards. The takeaways are tremendous – new friends, an expanded network, and most importantly, a clear understanding of what it takes to make a real contribution to a board of directors. I would highly recommend this to individuals who serve on private, public and not-for-profit boards.”

ANNE WHELAN, MBA, ICD.D PRESIDENT & CEO, SEAFAIR CAPITAL

DIRECTOR, NEWFOUNDLAND POWER INC., ATLANTIC PROVINCES ECONOMIC COUNCIL, NEWFOUNDLAND/LABRADOR OIL INDUSTRY ASSOCIATION

Documents

Business News December 2015 - January 2016